Exploring Leadership Theories: A Case Study of Jeff Bezos' Amazon

This case study explores the leadership style of Jeff Bezos, focusing on the application of situational and contingency leadership theories within the context of Amazon's growth and success. The analysis highlights Bezos' adaptability in adopting different leadership styles based on situational requirements and the developmental level of his team members. It examines his emphasis on customer service, innovative thinking, and the ability to guide and influence employees towards achieving organizational goals. The report concludes that effective leadership, as demonstrated by Bezos, is crucial for providing guidance, enhancing employee performance, and ultimately driving the company towards its objectives. Desklib provides access to a variety of solved assignments and study resources for students.

Jeff Bezos

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Situational leadership theory..................................................................................................1
Contingency Theory...............................................................................................................1
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
Leadership is the ability of an group and individual to guide and influence the staff
members or team members. Leadership theories are explanations of the how and why the certain
people are become the leaders. In this they focus on the behaviour and traits that ate people can
use to enhance their leadership abilities.
This report is based on the case study of Jeff Bezos, he is an American based media
proprietor, business magnate, investor as well as commercial astronaut (Benmira and Agboola,
2021). He is the founder as well executive chairmen of the Amazon and having the previously
served as the president, CEO and chairman of company.
MAIN BODY
Situational leadership theory
The situational theory of the administration alludes to those pioneers who embrace diverse
initiative styles as indicated by the circumstance and the improvement level of their colleagues.
As per the situational theory, the right style of the leadership can be the determined by
situational requirements. In the year of 1982, Jeff Bezos studied the electrical engineering as well
computer science. He was found situational requirements in his twenties to adopt his knowledge
as well as innovative thoughts to create online based retail website or platform through internet.
Jeff Bezos knew that he required to work fast as well was fortunate to the get investment monies
to create new enterprise website (Edmondson and Besieux, 2021). He was always a committed to
the great customer service. His staff members took Bezos consumers first concept or continued
to follow mission to give best customer service. This is shows that Jeff Bezos business approach
that is focuses on the customer loyalty which is originated from the situational approach
perspective.
Contingency Theory
A possibility hypothesis is an authoritative hypothesis that asserts that there is no most
ideal approach to put together an enterprise, to lead an organization, or to decide. All things
considered, the ideal game-plan is dependent upon the inner and outer circumstance. Bezos
doesn't permit his devotees to settle on most choices and their executions. In brightness of this
type of possibility hypothesis, it tends to be reasoned that Jeff Bezos is a greater amount of
assignment arranged than relationship-situated pioneer. Attribute initiative depends on the
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conviction that pioneers are conceived and not made. Amazon.com where Jeff Bezos connects
with his subordinates despite the fact that he gives every one of the headings. In view of the four
quadrant model, a found can coordinate, mentor, backing, and representative initiative. Framing
from the authority of Bezos, the pioneer gives direction; representatives' ability to subordinates,
upholds workers, and utilizes instructing abilities to other people.
CONCLUSION
It is concluded the above report, leadership in company is important to provide guidance
and influence the employees so that productivity and performance can be increase to achieve
target goals and objectives.
There are two leadership theories are explained in context to the Jeff Bezos, both are
effective for company as well as for the Jeff Bezos in order to work with employees to provide a
great service to customers and giving right direction to members.
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REFERENCES
Books and Journals
Benmira, S. and Agboola, M., 2021. Evolution of leadership theory. BMJ Leader, 5(1).
Edmondson, A.C. and Besieux, T., 2021. Reflections: Voice and Silence in Workplace
Conversations. Journal of Change Management, pp.1-18.
Evans, P., Parker, G., Van Alstyne, M.W. and Finkhousen, D., 2021. Platform Leadership:
Staffing and Training the Inverted Firm. Available at SSRN 3871971.
McGrath, R.G., van Putten, A. and Pierantozzi, R., 2021. The Imagination Premium: An
anticipative performance metric. Strategy & Leadership.
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