Leadership Analysis: Jeff Bezos and the Amazon Business Model

This presentation examines the leadership style of Jeff Bezos at Amazon, focusing on his transformational leadership approach. It begins with an introduction to leadership, defining its role in influencing and directing employees to achieve organizational goals. The presentation then provides an overview of Amazon, including its history and its position in the e-commerce industry. The core of the presentation analyzes Jeff Bezos' leadership style, highlighting his use of transformational leadership to motivate employees and achieve company objectives. The presentation references James McGregor Burns' concept of transformational leadership and its components, including intellectual stimulation, individualized consideration, inspirational motivation, and idealized influence. It concludes by emphasizing the importance of effective leadership for organizational success and goal achievement, with references to relevant literature on leadership and management in education and business contexts. This presentation is a valuable resource for students on Desklib seeking insights into leadership and its practical applications.

Effective organisational
leadership

Table of Contents
• Introduction
• Leadership definition
• Overview of Amazon
• Leadership style of Jeff Bezos
• Conclusion
• References

Introduction
Leadership is simply potential as well as capabilities of individual to influence
others for conducting activities in needed manner. Effective leadership activities
is related to development other people and employees of organisation so that
they can use their full potential to conduct required task in appropriate manner.
This presentation is based on, Amazon which is an multinational organisation
that is dealing in E- commerce industry area. Respective organisation was
developed in 1994 and founder of this organisation is Jeff Bezos. Presentation
will going to discuss leadership style of Jeff Bezos.

Leadership definition

Cont..
Leadership practices are focus towards improvement in skills and capabilities of
individual in order to help them in accomplishing goals. It is very important for
an organisation to have effective and efficient leaders that are supportive in
influencing and directing employees in correct manner. So that desired goals
and objectives of business can be timely accomplished. Leaders have strong
personality and various skills that is significant for leading group of individual
in correct directions and influencing them to perform task in required manners.

Overview of Amazon
Amazon is a multinational organisation that is dealing in E- commerce industry
area. This company is providing different types of products and services to
customers in order to meet with their needs. Amazon organisation was
developed in 1994 and founder of this organisation is Jeff Bezos. This company
is consider as one of the largest organisation in online market place as well as
Artificial assistance provider and cloud computing platforms. This is an
American company and its headquarter is located in Seattle, US.

Leadership style of Jeff Bezos
Jeff Bezos is an American internet entrepreneur, media proprietor, investor as
well as industrialist. He is well known as the founder, CEO and president of
multi-national company Amazon. In addition to this, Jeff Bezos was born on 2nd
January, 1964. He is using transformational leadership style in Amazon for
motivating employees to do their work in more effective manner and
accomplish organisational goals and objectives.

Cont..
Leadership expert James McGregor Burns introduce concept of
transformational leadership in his book Leadership in 1978. By him
transformational leadership is define a procedure in which leaders as well as
their followers raise one another to higher levels of morality and motivation.
Transformational leadership is described as a leadership approach which causes
modification within individuals as well as social system.

Cont..
Moreover, in its ideal form it result in creating valuable as well as positive changes within
followers with the end goal of developing followers into leaders. There are four main
components of transformational leadership which are as follows :-
• Intellectual Stimulation
• Individualized Consideration
• Inspirational Motivation
• Idealized Influence

Conclusion
After going through entire presentation, it has been concluded that for an
organisation it is important to implement effective leadership skills or styles
because it will help them in getting their activities conduct in effective manner
through staff members. Along with this, through appropriate leadership skills it
become easy for company to accomplish their goals and objectives within
required time period.

References
Bush, T., 2008. Leadership and management development in education. Sage.
Cook, J. and Rouse, L., 2013. Leadership and management in the early years. Practical Pre-
School Books.
Cox, P., 2010. Spedan's Partnership: The Story of John Lewis and Waitrose. Labatie Books.
Liphadzi, M., Aigbavboa, C.O. and Thwala, W.D., 2017. A theoretical perspective on the
difference between leadership and management. Procedia engineering. 196. pp.478-482.

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