Business Communication and Analysis: Jessica Kingsley Publishers Ltd

This report provides a detailed analysis of Jessica Kingsley Publishers Ltd, a multinational publishing house, focusing on its business communication strategies, strengths, weaknesses, and challenges. It identifies key businesses, suppliers, and competitors, assessing the company's performance and market position. The report includes a SWOT analysis, highlighting the company's strengths in character toolkit cards and weaknesses in marketing and exposure. Porter's Five Forces model is applied to evaluate the competitive landscape, considering the threat of substitutes, new entrants, supplier and customer bargaining power, and competitive rivalry. Operational issues, particularly concerning costs and resource limitations, are discussed, along with recommendations for improvement. The report concludes that while Jessica Kingsley Publishers Ltd possesses significant strengths, it must address its weaknesses and challenges to maintain its competitive edge in the publishing industry. Desklib provides solved assignments and resources for students.

Individual report and
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Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Strengths, weaknesses and challenges being faced.....................................................................1
SWOT analysis............................................................................................................................2
Porter's five forces model: - .......................................................................................................3
Operational issues faced by the company...................................................................................4
CONCLUSION................................................................................................................................4
.........................................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Business communication is defined as the procedure of sharing information within all the
people both inside as well as outside the organisation. It is very important that effective
communication is taking place in order to achieve all goals and objectives. There are different
types of business communication and these are internal, external, horizontal and so on. The main
purpose to manage and maintain good interaction skills in a company is to make improvements
in all organisational practices as well as reduction in obstacles (Mattera and et.al, 2021). The
below report is based on Jessica Kingsley Publishers Ltd. It is a multinational publishing house
located in London. It was founded in the year 1987 by Jessica Kingsley. The organisation deals
in publishing books in context with behavioural and social sciences. The report includes business
customers, performance, suppliers, benefits, drawbacks, challenges, SWOT analysis, competitive
position, issues and evidence of research.
MAIN BODY
Strengths, weaknesses and challenges being faced
Key businesses: -
With respect to chosen company, they are associated with certain key businesses. These
are radio and television broadcasting, software publishers, subscription programming,
telecommunications, video industries and many more (Donthu and et.al, 2020). As a book
publishing company, it is necessary for them to promoted their books.
Suppliers: -
The main supplier of Jessica Kingsley company is UBC Press. They distributes all their
books in whole Canada. There are many other suppliers also like by looking at the country
United Kingdom, the distribution was being done by Hachetter UK. In Latin America, it was
done by James Pap worth.
Competitors: -
Every business organisation has certain competitors on the basis of which company need
to make best strategies in order to achieve all goals and objectives and become successful
(García-Orosa, López-García and Vázquez-Herrero, 2020). In context with selected company,
they also had many competitors which had created effective brand image across whole country.
The competitors are being defined below: -
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 Karnac books- $4 million
 The new press- $13 million
 Liverpool university press- $12 million
 Saqi books- $3 million
 Intellect- $3 million
Performance: -
Jessica Kingsley Ltd is one of the top book publishing company and is achieving high
level growth in comparison with other business organisations. By reviewing their performance, it
was being analysed that the company has expanded in the field of higher education and became a
source book for several workshops as well as conferences (Manusov and et.al, 2020). The
company attained development in the aspect of colleges as well as polytechnics.
Strengths of the company: -
Jessica Kingsley business organisation main strength was associated with when they
enable character toolkit strength cards. It helps children in learning, recognising as well as
expressing their character. The cards were involved with a booklet in which different activities
was allotted and along with that they provide advices that why they should use those strength
cards.
Weakness of the company: -
Though company has large number of benefits but it also carried certain weakness which
was mainly in relation with their marketing and exposure. The organisation was doing high level
of marketing but due to such additional things, the may face negative feedback also. The reason
behind this is that when more people get to know about books, there are more chances of critics.
Challenges: -
Jessica Kingsley publishing company has been successful but they also faced many
challenges while publishing books. One of them was associated with the book in context with
intellectual disability (RybnicekDonthu and et.al, 2020). They were not able to develop right
promoting strategies due to which positive reviews from the consumers were not received.
SWOT analysis Strengths: - The company sells all their published books through both website as well as
online retailers. Besides this, they have diversified level of books engaged with children
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books, religious, Collins dictionary and many more. The company is one of the most
recognized brand in comparison with other companies. Weaknesses: - One of the major weakness of JKP was that they didn't focused on growth
opportunities in other types of publications. Opportunities: - The most effective opportunity for the company was that they can
distribute their books across the globe (Plakolm and Baumgartner, 2020). Besides this,
they can also make improvements in their e-publications in order to increase their
revenue.
 Threats: - In the marketplace., there are already large number of competitors which have
created best impression among consumers. Also, the industry is taking place beyond
traditional edges too.
Porter's five forces model: - Threat of substitute products: - IN context with chosen company, the threat of
substitutes is high because there are many other published books which have achieved
growth at high level. It may affect the company in a major way because customers can
easily get attracted to their companies. Threat of new entrants: - The threat of new entrants is low because it is not easy for a
new established company to do high amount of investment and distribute books across
the globe. There are already publishing companies in the market so it would not be easy
for them to implement their business. Bargaining power of suppliers: - It is high because there are less suppliers available in
the market and company need to take help from them only (Zerfass, Hagelstein and
Tench, 2020). Due to which their power gets increased. Bargaining power of customers: - The customers bargaining power is high because each
industry is publishing best books so consumers can purchase products from any of them.
Due to this, if companies would set up their prices high then it will be a drawback for
them.
 Competitive rivalry: - It is at high range as there are many competitors in the market
place.
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Operational issues faced by the company
During the publishing of books, it was being find out that company faced different
operational issues especially in context with their costs as well as outcomes (Zou and et.al,
2020). The main reason behind this was their limited supply for resources due to which their
efficiency of books got affected. Besides this, the company was only paying attention to
particular children books and through this other books were not getting published properly.
CONCLUSION
From the above report it has been concluded that every company carries some strengths
as well as weakness so on the basis of that they need to carry out effective strategies. There are
large number of competitors already present in the country so company may face certain
challenges associated with it. Besides this, there are several forces that affects the business
organisation like bargaining power of suppliers and customers, threat of substitute products,
competitive rivalry and many more.
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REFERENCES
Books and Journals
Donthu, N., and et.al, 2020. Mapping of Journal of Service Research themes: A 22-year review.
Journal of Service Research, p.1094670520977672.
García-Orosa, B., López-García, X. and Vázquez-Herrero, J., 2020. Journalism in digital native
media: Beyond technological determinism. Media and Communication, 8(2), pp.5-15.
Manusov, V., and et.al, 2020. Conditions and consequences of listening well for interpersonal
relationships: Modeling active-empathic listening, social-emotional skills, trait
mindfulness, and relational quality. International Journal of Listening, 34(2), pp.110-126.
Mattera, M., and et.al, 2021. Facing a global crisis-how sustainable business models helped
firms overcome COVID. Corporate Governance: The International Journal of Business
in Society.
Plakolm, J. and Baumgartner, L., 2020. Risks in Public–Private Partnerships: A Systematic
Literature Review of Risk Factors, Their Impact and Risk Mitigation Strategies. Public
Performance & Management Review, 43(5), pp.1174-1208.
RybnicekDonthu, N., and et.al, 2020. Mapping of Journal of Service Research themes: A 22-
year review. Journal of Service Research, p.1094670520977672.
Zerfass, A., Hagelstein, J. and Tench, R., 2020. Artificial intelligence in communication
management: a cross-national study on adoption and knowledge, impact, challenges and
risks. Journal of Communication Management.
Zou, D., and et.al, 2020. A systematic review of research on flipped language classrooms:
Theoretical foundations, learning activities, tools, research topics and findings. Computer
Assisted Language Learning, pp.1-27.
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