Customer Questionnaire Analysis for Jewellery Brands

This assignment presents a customer questionnaire designed to gather insights into consumer behavior and preferences within the jewellery industry. The questionnaire covers various aspects of customer interaction, including brand satisfaction, the significance of communication, and factors influencing purchase decisions. It explores the impact of value-added services, promotional activities, and advertising channels on customer choices. The assignment further delves into industry-specific topics, such as the role of industry frameworks in shaping supply chain strategies, the effectiveness of unique value propositions, and the importance of managerial focus. It also examines internal processes within jewellery companies and their impact on customer experience and competitive positioning. The questionnaire is designed to help businesses understand customer needs and improve their marketing and operational strategies.

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Questionnaire for customers of both Gorkha Bullions and New Laxmi Jewellers
1,) Are you satisfied with the particular brand products?
Yes
No
Do not know
2 Do you think communication is significant process in respect to understand your
requirement?
Strongly agree
Agree
Neutral
disagree
Strongly disagree
3.) Do you buy from particular brand? Because of
Brand name
Quality
Promotional activities
Price
4.) Value added services which provide differentiation and customisation can upsurge your
satisfaction.
Strongly agree
Agree
Neutral
disagree
Strongly disagree
5.) Do you prefer to buy products at discount price?
Strongly agree
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Agree
Neutral
disagree
Strongly disagree
6.) Does advertisement content you get from SMS updates help in making purchase decision
Strongly agree
Agree
Neutral
disagree
Strongly disagree
6.) Do you make purchase decision by seeing advertisement on social networking sites?
Strongly agree
Agree
Neutral
disagree
Strongly disagree
7.) Are you satisfied with the Push activities offered by the company?
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied
8.) Does company provide you any special incentives for the self-space that you provide for
their products?
Yes
No
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8.) Which of the media influence you most to buy the product?
Tv
Print media
By retailers
Sponsoring event
9.) Which factor influence you to buy this particular brand only?
Discount
Offer
Influence by other
Effective advertisement
Industry framework
1. According to your opinion what is the role of industry framework?
2. Is industry framework help in shaping up the supply chain strategies of the firms.
3. Is push and pull strategy used your company?
4. What are the resources and capabilities required for push and pull strategy?
5. Is economic factor play significant role in influencing supply chain strategy of the
gold jewellery industry.
Unique value proposal
1. According to your opinion, is unique value proposal is effective for your company
for increasing the sales
2. Is unique proposal needs the detailed understanding about the organisations
competitive positioning in the gold jewellery industry
Managerial focus
1. According to your opinion what is significance of managerial focus.
2. According to your view what are the important factor of managerial focus.
3. What are the reason of failure of organisation in this managerial focus areas.
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Internal process
1. Is your company internal process is effective as compare to other competitor?
2. What is the important factor need to consider in internal process?
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