This report examines the corporate social responsibility (CSR) activities of Johnson & Johnson (J&J). It analyzes J&J's CSR report, evaluating its approach to environmental sustainability, consumer responsibility, community involvement, and employee relations. The report includes an analysis of J&J's website to assess its 'green' aspects and the company's overall environmental performance, and the report also evaluates the form and content of the CSR report, including its target audience, thoroughness, and credibility. It further discusses communication strategies, the impact of scandals, and the dangers of 'empty boasting' in CSR. The report also includes recommendations for improvement and a discussion of corporate scandals and their impact on J&J's reputation, including product liability issues. The report is based on the provided assignment brief which requires the student to address specific questions related to J&J's CSR practices.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
