BSBLDR502 Lead & Manage Effective Workplace Communication at JKL

This report outlines a communication strategy for JKL Industries, addressing internal conflicts arising from ineffective communication. It emphasizes the need for management to resolve these issues to improve organizational performance by implementing effective communication tools and methods to bridge the gap between employers and employees. The strategy focuses on understanding audience and organizational needs, setting goals and objectives such as maintaining a positive organizational culture and reducing risks, and adhering to business ethics like honesty and integrity. The proposed approach involves clear messaging, behavioral modification, disciplined framework, unique thinking, authenticity, storytelling, modern media tools, and necessary investments to foster effective communication within the organization.

JKL Industries
• Name of the student
• Name of the university

Introduction
A communication planning is necessary
to reduce the internal conflict in the
organization which has been the result
of ineffective communication. The
management of JKL should try to
resolve the issues for improving the
organizational performance. Various
tools and methods for effective
communication should be implemented
in order to bridge the gap between the
employers and the employees.

Audience needs
The employers of the organization are
suffering from the challenge for a long
time but the issue has not been
addressed because of poor
communication. Resolving the issue will
be beneficial for the organization from
both ends.
The relevant interpersonal skills will let
the management to understand the
seriousness of the issue and they will
take the necessary steps for resolution.

Organizational needs
JKL industries is in urgent need for
organizational change to improve
their performance. They need to
immediately work on their poor
communication inside the
organization which had become a
barrier in between the employers
and the employees. Their internal
conflict has become a hurdle in
the path of achieving the business
goals.

Goals and objectives
 To maintain positive organizational
culture
 Reduce risk by developing effective
policy framework
 Achieve the goals and objectives by
building and communicating support
 Maintaining the flow of information for
effective two- way communication
 Encouraging both- way feedback to
gather knowledge about work
performance and evaluation of outcome

Business ethics
Certain business ethics should be
considered while implementing
organizational change such as honesty,
integrity, loyalty, trustworthiness,
fairness, respect and concern for others,
abiding by the law, commitment to
excellence, leadership, accountability and
reputation and morale. These traits in
business help the organization to carry
out their operation in a successful manner
by keeping up customer satisfaction.

Proposed approach
There are few approach to communicate
effectively in business. These are- the
message should be simple but convey the
meaning clearly; modifying the behavior
according to the need of the customer and
market; using the discipline of a framework
by inspiring, educating and reinforcing;
think in a unique way unlike the typical
CEOs; put on the authentic and original
image; narrating in a story form for better
understanding; using modern tools of
media; make the necessary investment.

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