Competitive Strategy: Analysis of JLL Real Estate Global Environment

This report provides a comprehensive analysis of Jones Lang LaSalle (JLL) Real Estate Company's global competitive environment, examining both internal and external factors influencing its market position. It explores the company's strategic initiatives in response to evolving workplace dynamics and market conditions, including strategies for talent management, cost pressures, and technological innovation. The report includes a SWOT analysis, highlighting JLL's strengths (reliable suppliers, skilled labor, strong brand), weaknesses (high attrition, limited R&D), opportunities (decreasing transportation costs, new consumer trends), and threats (new technologies, raw material costs, currency fluctuations). Furthermore, the analysis delves into the political and economic environments in which JLL operates, assessing their impact on the company's global strategy and sustainability. The report concludes with recommendations for JLL to enhance its competitive edge and capitalize on market opportunities.

Running head: STRATEGY AND GLOBAL COMPETITIVE ENVIRONMENT
STRATEGY AND GLOBAL COMPETITIVE ENVIRONMENT
Name of the Student
Name of the University
Author Note

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Executive Summary
The report has shed light on the global competitive environment of Jones Lang LaSalle Real
Estate Company and also analysed the possible chances of making a good market on a global
basis. The aspect of competition is there and that is the reason more internal and external
environmental factors are important for the organisation. There are some aspects that change the
market environment and formulate the process of cost to conduct business and have the good
foreign investment that enhances the global marketplace of the company. In case of domestic
companies, the process of internal and external market analysis and potential resources that the
company can gain is the prime factor of this process.The strategic changes made by the company
and impact of this in long-term business relationships are important and relevant for the
development of the company as related to the market culture.

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Table of Contents
Introduction......................................................................................................................................3
Purpose of the assignment...............................................................................................................3
Strategies took by the organisation..................................................................................................3
Internal environment analysis of the Organisation..........................................................................4
External environment analysis of the Organisation.........................................................................8
Market position of the organisation.................................................................................................9
Conclusion.......................................................................................................................................9
Recommendation...........................................................................................................................10
References......................................................................................................................................11

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Introduction
Global competition is the most challenging perspective that company has to face for the
increased numbers of other competitors that based on the market based and have the core
competency in the market. The aspect of increased profit and have doing business in the large
scale, most of the competitive business has the nature to serve the business globally (Johnson
2016). There are strategic allocation and implemented processes that need to be taken by the
company for the sustainable development of their market position and core sustainability.
In this report, JLL Real Estate Company has been selected and strategic positioning of
the company along with the market segmentation and application over the business in different
countries is the key matter of this. Internal and External environmental analysis will strengthen
the coordinating mapping that business should understand the establishment and the positing
variables of planning.
Purpose of the assignment
The purpose of the assignment is to provide the strategic and global competitive
environment evaluation and that is the reason internal environment and external environment
analysis has done for JLL organisation. Jones Lang LaSalle (JLL) is the professional service and
investment management company, which is specialised in real estate in America. The aspect of
property management and take care of regional market analysis is the key concern of the process
and better finance opportunities is the key process. the value of the paper illustrate the strategic
changes need by the company and the better approaches taken by JLL for the sustainable future.
Strategies took by the organisation
Changing nature of the workplace along with the evolving market condition is the key
occupational flexibility that workplace needs to introduce for their better marketing and long-
term business condition. There are some commercial priorities that come in this process and

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those are the basic confrontation those are liable for the rapid change in market condition. The
growing manner of agendas, economic uncertainty, talent shortage, increase in competition, cost
pressures is the crucial barriers for the real estate organisation (Marchi, Maria and Micelli 2013).
The process ofthe tight budget, workforce shift changes, occupancy challenges and employee
technical influence and creativity is the key influence that needs to enable for the short term and
long term business progression. The company operates in more than 80 countries and has more
than 300 corporate offices. Since 1783, form the global footprint of building a foundation in
London, the process has started in the real estate industry (www.jll.com 2018). Building for
better tomorrow is the program initiated by the company. Thus the strategies are quite effective
and proactive management optimization is the key matter that strengthens the business chances
in that case. The global team management and the transformation of work is the basic practical
process that initiated for the real estate company and the change management cases need to be
implemented for the development of business development.
Internal environment analysis of the Organisation
The need for internal environmental analysis is important for JLL and that is the concern
reason they understand their current position in the market. In case of internal analysis,
presentation of SWOT is the right process to formulate the thing. The strength, weakness,
opportunities and threats are the main concern that needs to highlight by the organisation.
The possible strengths are:
The first aspect in this process is reliable suppliers and that is the concern strength for the
organisation. The use of the strong base of raw materials is the major strength of the company.
The suppliers need to be promising at the same time as they have to take the responsibility on
behalf of the organisation to overcome the confront situation persist in the organisation (Rugman
and Verbeke 2017).
JLL has highly skilled labours; those have specialisation and expertise to crack the
situation. The employees are gone under the training and development phases and that is the
reason they have better-overcome situation at any point in time. The vision of this real estate
company is very clear and they want to re-imagine the world of real estate. The company

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provides rewarding opportunity and create amazing spaces for employees or builders to think
about the world of real estate formulation and try to achieve the condition through the company.
The relationship with strong dealer community is another strength that JLL acquired. The
culture of having good relation with distributor and dealer is important for the organisation. The
sales team of JLL is also very good in terms of communication and maintain the relationship.
The maximum benefit gains through the process.
Performance in the new market is also effective for the company as they have some
strategic implementation that helps in the expansion business (Grant 2016). The process of new
revenue system and diversity in economic and demographic changes is the key matter in
business.
Strong cash flow of JLL expansion and believing in company resources is another
strength that the company follow up and provide maximum benefit in this way.
The company has the strong brand portfolioand that influence the market at its best and
that is another influencing manner of the organisation (Constantin et al. 2012). The company
invested most of the resources for the brand positioning and after that people strong attachment
and expand in business is the key process that develops in this process and makes a sustainable
position in business.
The revenue generation of the company increased in 2016 and it amounted to the US
$6.80 billion. The operating income received a downfall also and formed as the US $440.6
million. The number of the employee in the organisation approximately 77,000 and this is one of
the best growth markets in real estate section (www.jll.com 2018).
The weaknesses are most important in this case to know the situation they in and the
proactive steps that they need to consider for the confrontation of weaknesses. The weaknesses
are:
The high attrition rate in the workforce is the key concern of business and the considered
as the weakness of the organisation. The accumulation of experienced people in the organisation
is important for the organisation, but if management reluctant enough to their employees then it
employee retention will get a threat (Lee, Olson and Trimi 2012).

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Organization arrangement is only well-suited with present business model thus
preventive growth in contiguous invention segment is the key confrontation that JLL has found
in that situation and that is another weakness of the organization.
The outlay for Research and Development is the best ever mounting actions in the
industry of real estate. However JLL is spending common procedure on Research and
Development, it has not been able to contend with the foremost factors in the business in
stipulations of innovation (Yeung and Coe 2015). Thus need for better technology is the key
weakness of the organisation.
There are gaps in the product assortment sold by JLL. This lack of preference can provide
a new contestant traction in the market and that is the reason the same product is different exiting
market are in the same amount in weight and specialty and that is the concern matter of the
business.
The business opportunity of JLL is quite promising for real estate industry. In case of
global business opportunities, there are different possible chances that improve the profitability
of the organization. The opportunities are
The possible decrease cost in transportation and lower shipping prices will provide
enough opportunity for the organisation togain better market share. The providing transportation
thus needed to be formed in the better way (Wang et al. 2012).
New trends in the consumer activities can open up in the new market for the JLL. It
delivers a great opening for the business to construct new returns streams and expand into new
creation categories too; this is another opportunity that JLL needs to impose in their section.

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The innovative taxation strategy can considerably impact the mode of doing industry and
can release new chance for recognized factors such as JLL to augment its productivity (Peng
2013). The taxation will help in opportunity and help in case of the better competitive
environment.
The way of customers' behavior and their trend in business is the key manner that
enhances the opportunities for the organization. The online channel in business and create the
level of the payer is the market development issue that provides enough reason of flagship in the
business opportunity.
The market thereat for JLL is also important for the company to understand their position
in the market. The threats are:
New technologies introduced by the opponent or promoted disruptor might be a grim
threat to the business in intermediate to long-term prospect in this case. This is the major threat
that new technologies have not come in that section.
Increasing raw substance can presence a threat to the JLL productivity and for that
reason, resource formulation and substance mannerism is the key process that needs to be done
in a profound way of business (Tate et al. 2014).
As the company is doing business in many countries it is uncovered to legal tender
fluctuations particularly known the unstable political environment in the numeral of markets all
over the world (Santos-Vijande,López-Sánchez and Trespalacios 2012). So the political
condition of the nation, in which the business makes their footmark, is the key process of
marinating the sustainability in business, and it considers a threat.

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Steady productivity has amplified the number of factors in the industry more than last
two years which has place descending pressure on not only prosperity but also on in case of
general sales. So the situation of maintaining productivity in this competitive market is the key
matter in this business.
External environment analysis of the Organisation
Political The United States is the second largest democracy in the world and a stable political
climate persists in that nation that helps business to flow in. There are some
dynamics in business and interventionist policies in some parts of the country. The
business market of JLL is quite effective and the government initiation in legal
perspective helps the company to flow the business (Clark, Moonen and Carr 2017).
The foreign direct investment in the US is quite promising and that helps in other
countries to formulate business in the US in the same situation more opportunities in
real estate will come for the organisation.
Economic Mixed economic condition present in the US and the largest nominal GDP and
second largest purchasing power party and most importantly the world leading
industrial sector. This is the second largest industrial output centre and that helps
JLL for the production sustainability and consumer market acquisition. The growth
in consumption and people economic upsurge help the real estate business.
Social The total population of the nation is more than 300 million and the nation has the
best education system in the world (Bui 2013). The demographic situation of the
nation and use of real estate position in JLL is quite promising and better mobility in
business presents in that case. The product approach and business understanding are
present in that situation and that is the concern approach of the process.
Technological Leading technologies are used in the nation. Extreme rapid situation and string
challenges in innovations are the promising sections in technologies. JLL uses
modern technology and makes difference in flew of real estate to redesign the entire
model of the nation as well as the world(Bui 2013).
Environmental Diverse geography and climatic changes are quite usual in that case. There are
millions of tourist come in every year and that is a huge chance for JLL real estate to
show their marks so that people find the product in their country as well. The

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change in weather or mixed of toxic gases due to the manufacturing process is the
threatening situation for the environment but the intervention of government is there
and production rates are not considered in that case.
Legal The scope of legal procedure is very fair and structural legal scheme is there. The
judicial system and treatment of nationals and foreigners uphold the same line of
control(Bui 2013). The processing of JLL and its legal perception is quite clear and
they have to formulate some rules and regulations, which are quite clear in manner
and better property rights are there and that strengthen the legal structure of US as
well as JLL.
Market position of the organisation
The market position of the company is still strong as this is considered as the best
corporate real estate companies on the global basis. As per the latest perspective, the different
impressive performances are provided by the company, so the market position of the company is
good. The capital value increased by 4%, the rents review increase in 3%, the production
development peaking increase in 14%, and the vacancy rate increase is 12.2%. All these broaden
aspects in 2018 and it delivers in mergers and acquisitions activity for the company. Economic
growth for the company in India, Chin, Switzerland, Spain, Hong Kong all these counties are the
front-runner of the company (Luo and Wang 2012). The high-quality shapes corporate location
strategies is the key factor in maintaining their god position is the market.
Conclusion
Therefore it can be concluded that Jones Lang LaSalle Real Estate Company is one of the
promising companies that influence the global real estate scenario. Top companies are associated
with the company and that is the future of the company as well. The employees are the future of
the company and teamwork, excellence and ethics are the major aspects of company's
progression. The innovation and technological deliverance is the key process that maintains the
11th successful year of progressing future aspiration of the nation. The internal and external
environmental situation of JLL and understand the positive and negative impact is the best
response from that paper.

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Recommendation
Their possible recommendations are influencing the better business scenario in the
organisation. The first recommendation proposed in that situation is staffing and portfolio
efficiency. In real estate situation handling, staffing and addressing them for the market and
education and approach of employees is the key process of better staffing. The workplace
productivity is the next recommended factors that impacted on the market position of the
company and by managing the production rates, the situation can be controlled. The way of
better interaction with procurement team is another recommendation process that JLL needs to
start for the formulation of financial services along with the energy, government, customer and
industrial sections. The last recommended situation is the managing emerging market expansion.
The reason behind the better resources or better market alteration nor need is the liable process
for the company and JLL has to take care of that.

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References
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implications for Evergreen Properties of Michigan, Inc.
Clark, G., Moonen, T. and Carr, D., 2017.The Role of Real Estate Development in Urbanizing
Cities. LEADERS, p.216.
Constantin, D.L., Dragusin, M., Petrescu, R.M. and Iosif, A.E., 2012.The Effective Management
of Municipal Real Property.The Question of Services for the Business Use of Real
Property. Amfiteatru Economic, 14, p.738.
Grant, R.M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.
Johnson, G., 2016. Exploring strategy: text and cases.Pearson Education.
Lee, S.M., Olson, D.L. and Trimi, S., 2012. Co-innovation: convergenomics, collaboration, and
co-creation for organizational values. Management Decision, 50(5), pp.817-831.
Luo, Y. and Wang, S.L., 2012. Foreign direct investment strategies by developing country
multinationals: A diagnostic model for home country effects. Global Strategy Journal, 2(3),
pp.244-261.
Marchi, V.D., Maria, E.D. and Micelli, S., 2013. Environmental strategies, upgrading and
competitive advantage in global value chains. Business strategy and the environment, 22(1),
pp.62-72.
Peng, M.W., 2013. Global strategy.Cengage learning.