This report conducts a strategic audit of Jaguar Land Rover (JLR), a subsidiary of Tata Motors, to assess its market position and identify a suitable growth strategy. The report begins with an introduction highlighting JLR's challenges, including declining sales in China and the environmental impact of its SUVs. The body of the report includes an internal audit using SWOT analysis, examining JLR's strengths (e.g., revolutionary technologies), weaknesses (e.g., SUV focus), opportunities (e.g., electric vehicle market), and threats (e.g., diesel vehicle decline). An external audit using PESTEL analysis explores political, economic, social, technological, and environmental factors influencing JLR. The political section addresses tariffs and Brexit, the economic section discusses sales targets, the social section examines consumer trends towards electric vehicles, the technological section covers investment needs, and the environmental section focuses on carbon footprint. Based on these audits, the report recommends a diversification growth strategy, emphasizing the need to shift towards electric and hybrid vehicles. The report concludes by summarizing the challenges and uncertainties JLR faces, stressing the importance of adapting to the changing market and addressing financial deficits to achieve long-term growth.