This essay provides a comprehensive analysis of Jaguar Land Rover Automotive Limited, focusing on its operations, logistics, and supply chain management. It examines the company's approach to new product development and logistics mix, highlighting the application of theories such as Just-in-Time, Lean Manufacturing, and Total Quality Management to address operational issues. The essay identifies challenges related to technology, pricing, and inventory management, and proposes solutions including strategic cost management, optimized resource allocation, and the use of tools like the product development toolkit model and FEMA analysis. Furthermore, the essay discusses the importance of direct distribution, efficient transportation modes, and the reduction of overstocked inventory to enhance supply chain performance. The recommendations emphasize the importance of proactive issue resolution for sustained market competitiveness.