B7LL100 Employability Skills: A Detailed Job Analysis Report

This report presents a comprehensive job analysis focused on the role of a Marketing Manager, identifying necessary transferable skills, personal qualities, and attributes. It delves into the marketing sector, discussing personal aptitude and interests in relation to the role, and explores employment opportunities in the field over the next few years. The analysis covers essential skills such as communication, analytical abilities, and creative thinking, and emphasizes the importance of understanding emerging marketing channels and technologies. The report also considers future career paths and the broader impact of marketing within various sectors, including private, public, and voluntary organizations. This document is available on Desklib, where students can find a wide array of past papers and solved assignments.

REPORT

Contents
Identify a job of interest......................................................................................................1
Identify the transferable skills necessary and personal qualities or attributes..................1
Discuss this sector in terms of your personal aptitude and interests................................2
Discuss employment opportunities in this sector over the next few years........................3
References.........................................................................................................................6

Identify a job of interest.
The job of my interest is Marketing Manager who are responsible for handling the
development, implementation and the execution of the different strategic marketing
plans for the organisation. Along with this, the focus is on the attraction of potential
customers and retaining all the existing ones as well. The tasks are evaluated to
manage and coordinate the marketing activities with creative staffing, leading marketing
research efforts to uncover the viability of current and other existing products.
Identify the transferable skills necessary and personal qualities or attributes
The marketing managers have a great business leadership and marketing standards
where they are responsible to work with executives to determine the budgets and the
targets. The pricing and the development of the strategies is for the products and
services which is based on proper guidance and the direction. The operations are
based on coordinating with the marketing and creative staff, where the department
looks on marketing managers. The skills of marketing manager are important to work in
the environment where the tasks are creative, challenging. One needs to align towards
the company strategic gals where the collaborative and hand-on measures are
important for guiding the team to success. A proper development of the strategies and
tactics is important for implementing the ideas to execution, with proper experimentation
and paid acquisition channels. The experiments are related to the variety of productions
of valuable and engaging content where the marketing manager can focus on
identifying the target audience and devise the leading marketing channels that can
engage, educate and motivate the young people (Block, 2016). The up-to-date with the
latest trends and following the best practices in online marketing and measurement are
effective to work on the better products and services. Here, the marketing manager is
also responsible for using the market research appropriately and focus on planning with
production of all the promotional materials and marketing campaigns. The marketing
managers tend to establish better marketing goals based on the past performance and
marketing the forecasts, where the current offerings comes up with new initiatives for
the new products. It also includes the research and analysis of the market trends, where

the demographics and pricing schedules are important for relevant information to form a
better marketing strategy (Johnston et al., 2016).
Some of the personal qualities or the attributes for the Marketing Manager are:
a. The intimation or understanding of the traditional and emerging marketing
channels.
b. The better communication skills
c. A proper ability to think in a creative manner and innovative form.
d. The budget maintaining and management of the skills
e. Proficient in the work
f. Professional judgement and discretion which comes from the experience in the
field
g. Analytical skills to focus on the trends and the challenges.
h. The familiarity is mainly to set with the latest trends and technologies in
production, designing etc.
Discuss this sector in terms of your personal aptitude and interests.
The job of marketing manager never seems to be handy to be carried out effectively by
every individual. There are new technologies that come up daily and it becomes
important for the manager to improvise them in the company. Along with this, they have
to focus on using budgets which are allocated by the company that leads to the
development and implementation to achieve organisational goals. The placement of
advertisement is through the media approach where the face is for the increased
expectation of strong analytical research and skills (Armstrong et al., 2014).
In my personal view, I can work as a marketing manager as I have been very working
with effective communication and better analytical skills. As per the analysis, I
understand that it is important to focus on different trends and system analysis to
improve the targeted market and efficiency to avoid any wasteful media buying and
target of disinterested customers (Schwalbe, 2015). The personal interests are also
related with coaching and leadership in a group, where on a personal level I have
always been planning the trips and the management of money contribution done by
each person. A trust, communication and effectively managing the things and how we

should plan for any outing gets into my hand as it is important to focus on the
requirement of each and every person and whether we will be able to cover some
specific places in covered time limits or not. I have always managed my group in college
and at work too, because that I focus on experiences of other travellers as well, who
drop their ideas so that we come up with better experiences as well. A teamwork and
proficiency has been my major motive where one needs to mark towards succeeding. It
also includes a clear understanding of the marketing tools and objectives with the ability
to map the competitive factors and the marketplace also relates to this. The
departments are easy to understand the value and benefits which align to the needs
and demands (Kelly et al., 2016). The marketing leaders tend to collaborate with the
other departmental leaders in the organisation so that they are able to develop better
marketing plans which completely align to the organisational goals as well. Here, the
marketing standards are based on how the company messages and market the leaders
to coordinate the message with leadership teams. The managers also need to promote
the orientation in the department with promotion, and sharing the ideas of cooperation.
The analysis is about how projects could be done in the short or the long-term format
where the marketing standards are set to match with quick response to the social media
opportunities and customer engagement. The approach of the marketing managers is
manly in terms of the integrated and interconnected systems and how they tend to
affect each other. The effectiveness is based on customer engagement and competing
for the attention which means to deliver better services and information as per the
wants. The marketing managers try to work on technology with creativity on tools that
are best to deliver what consumers want (Hesselbarth et al., 2014).
Discuss employment opportunities in this sector over the next few years.
The marketing manager has the ability to match as a marketing specialist, social media
manager, handling the search engine optimisation and email marketing in an effective
manner. The web content writer, web producer, product manager, marketing analyst
and the advertising coordinator are some of the effective employment opportunities for
the people who pursue as marketing managers (Kerzner, 2013). With this, there are
possibility to improve public relations that will help the company goals to the public,

through better press release, research and coordination from different events. The
standards are set to match with creating interest for the products and services, where
the estimate for the product are through direct mailing and internet advertisements. The
sales managers tend to get a direct sales force and set goals that tend to enforce profit
projections for the team and organisation. The market analysts and the other marketing
conditions are based on potential sales of a product which estimates the profitability,
gathering of data as to who will buy the product and at what price (Bakker, 2014).
Some of the people prefer to focus on the below options as a marketing manager:
a. The advertising planner
b. Market researcher
c. Media buyer and planner
d. Public relations officer
e. Sales promotion and social media manager
f. The business adviser and event manager
g. Product manager
h. UX manager
The people can easily develop effective working skills with focus on communication and
management so that the society is able to manage the budgets and stand on
committees. Marketing is considered to be the core element of the organisation and so
the opportunities exists in the private, public and the voluntary sector which range
mainly from the financial consumer and information technology to not-for-profit
organisations like charities and the local governments. The marketing degree helps in
working over the ability to anticipate the customer demands and identify the targets of
customer to effectively communicate (Amin et al., 2014). The exploration of the areas is
through the customer behaviour and how the business management is able to match
with the consumers use in IT and digital media impacts on marketing. To consider and
work on different range of business skills, there is a need to include the ability to
properly express the verbal and in-writing technologies, with advanced planning and
strategic thinking. This will help in focusing on the ability to use one’s own initiatives and
think in a creative manner. The marketing careers are able to match the fields for
people who like to strategize and identify the patterns and trends (Post, 2017). They are

effective for approximating the needs of the products and services like monitoring the
trends and developing a proper pricing and sales strategies according to the work with
public relations and the product development.

References
Amin, M., Khairuzzaman Wan Ismail, W., Zaleha Abdul Rasid, S. and Daverson Andrew
Selemani, R., 2014. The impact of human resource management practices on
performance: Evidence from a Public University. The TQM Journal, 26(2), pp.125-142.
Armstrong, M. and Taylor, S., 2014. Armstrong's handbook of human resource
management practice. Kogan Page Publishers.
Bakker, P., 2014. Mr. Gates returns: Curation, community management and other new
roles for journalists. Journalism studies, 15(5), pp.596-606.
Block, P., 2016. The empowered manager: Positive political skills at work. John Wiley &
Sons.
Hesselbarth, C. and Schaltegger, S., 2014. Educating change agents for sustainability–
learnings from the first sustainability management master of business
administration. Journal of cleaner production, 62, pp.24-36.
Johnston, M.W. and Marshall, G.W., 2016. Sales force management: Leadership,
innovation, technology. Routledge.
Kelly, S. and Kelly, C.S., 2016. Job description and selection criteria.
Kerzner, H., 2013. Project management: a systems approach to planning, scheduling,
and controlling. John Wiley & Sons.
POST, P.O., 2017. Job Description. Employee Relations).
Schwalbe, K., 2015. Information technology project management. Cengage Learning.