Investigating Job Satisfaction and Motivation's Impact on Performance

This report investigates the significant impact of employee job satisfaction and motivation on the performance and efficiency of an organization, using Iceland food plc as a case study. The research includes an abstract, introduction with company background, aims, objectives, research questions, and rationale. A comprehensive literature review explores the benefits of job satisfaction and motivated employees, citing various studies. The methodology section outlines the data collection process, involving primary and secondary sources, including questionnaires administered to managers. Data analysis uses frequency distribution analysis. The report concludes with recommendations for improving employee satisfaction and motivation, emphasizing their critical role in business success and competitive advantage.

Business Management
("Can Job Satisfaction and Motivation Impact the
Performance and Efficiency of an Organisation?")

Abstract
Main purpose of this dissertation is to investigate the impact of employee job satisfaction
and motivation on efficiency and performance of an organisation. This is a main aim behind
doing this dissertation and for accomplishing this, different activities were used by researcher in
systematic manner. literature review is a main activity that was done by gathering secondary
information from articles, books, publication research and many other sources. Literature review
helped investigator in fulfilment of research gap as well as in attaining of research aim and
objectives successfully. Research methodology was completed for exampling each methodology
in successful manner. This supported researcher in gathering as well as evaluating of accurate
data about the topic. Data analysis was done by using frequency distribution analysis as an
analytical technique. This helped researcher in analysing of quantitative data within less time and
in systematic manner. conclusion and recommendations are last part of the dissertation that was
completed by researcher through explaining information about each activity in systematic and
successful manner. Along with this, in recommendations several suggestions were provided to
the business organisation in enhancement of research title effectively.

Table of Contents
Abstract............................................................................................................................................2
Introduction......................................................................................................................................1
Overview................................................................................................................................1
Background of the company...................................................................................................1
Aims and objectives...............................................................................................................1
Research questions.................................................................................................................2
Rationale of the study.............................................................................................................2
Structure of the dissertation....................................................................................................2
Literature review..............................................................................................................................4
Methodology....................................................................................................................................9
Data analysis and discussion..........................................................................................................15
Conclusion and recommendations.................................................................................................29
REFERENCES..............................................................................................................................32

Introduction
Overview
Job satisfaction is defined as the level of happiness or contentment employees feel with
their job. Motivation is the reason for employee's actions, goals and willingness. Employee's
motivation and satisfaction is important part of the business growth and success. Motivated
employees play an essential role in attracting of larger customer base that results in improvement
of business performance. Many employers have started to identify that a happier worker is highly
motivated and also tend to perform business activities in effective manner. Therefore, job
satisfaction and motivation of employees is significant for company in enhancement of business
efficiency and performance (Clements and Kamau, 2018). For this dissertation, Iceland food plc
is a selected organisation.
Background of the company
Iceland food plc is a British supermarket chain that specialise in selling of frozen and
non-frozen items. In frozen foods, prepared meals and vegetables are covered and in non-frozen
items dry goods, dairy and meat are included. Company was founded by Sir Malcolm Walker in
1970 and headquartered in Deeside, Wales. Company has large number of employees that are
motivated. This will help business organisation in attainment of long term goals and objectives
within minimum time period and in successful manner. Company also wants to motivate their
workers and increase satisfaction towards their job (De Gieter, Hofmans and Bakker, 2018). It is
essential for an organisation in accomplishment of competitive advantages.
Aims and objectives
Research aim:
Main aim of the research is “To identify the impact of employee job satisfaction and
motivation on efficiency and performance of an organisation”. A study on Iceland food plc.
Research Objectives
 To identify the significance of employee job satisfaction on business performance of an
organisation.
 To determine the importance of motivated employees in increasing business efficiency of
Iceland food plc.
 To explore ways or techniques for motivating employees towards their job.
1

 To examine the strategies through which Iceland food plc can increase satisfaction level
of employees.
Research questions
 How employee job satisfaction helps an organisation in improving of its business
performance?
 What are the major advantages of motivated employees in enhancing business efficiency
of Iceland food plc?
 What are the effective techniques or ways for motivating workers towards their job?
 What are the essential strategies through which Iceland food plc can increase satisfaction
level of employees?
Rationale of the study
Biggest reason for selecting this topic is to determine the effectiveness of job satisfaction
and motivation in improvement of business efficiency and performance. Along with this, there is
also a main reason behind conducting present investigation is to determine the issues of
dissatisfaction and demotivation among employees at workplace This research is significant at
personal and professional level. Depending on professional level, current research or topic will
help in increasing of students understanding about the importance of motivation and job
satisfaction for company. At personal level, this investigation facilitate researcher by improving
its research skills including time management, data collection, literature review, data analysis
and many other (Dubbelt, Demerouti and Rispens, 2019). All these are essential for researcher in
completing of full dissertation systematically and successfully. Therefore, current research is
extremely essential for personal and professional level.
Structure of the dissertation
This is an essential and significant part of the dissertation because it helps in identifying
of each chapter and their purpose within an investigation. All chapters along with their purpose
will be explained as below:
Introduction: This is a first part that covers number of sub-activities which are research
aim, objectives, rationale, background of the company, overview of title etc. These are
significant for investigator in conducting of second chapter which is literature review.
2

Literature review: For this chapter, secondary data will be gathered from different
sources. These sources are articles, books, journals etc. All sources are useful in collecting of
secondary information about the existing topic. Purpose of this section is identification of gap.
Research methodology: This is a main part of dissertation because it helps researcher in
collecting as well as analysing of appropriate data about the topic. For present study, primary and
secondary both sources are used for collecting data. Secondary data will be gathered for
literature review by using articles, books etc. sources. For gathering primary information,
questionnaire will be applied for collecting information from 20 managers of Iceland food plc.
Data analysis and discussion: Data analysis will be done by using frequency distribution
analysis as an analytical technique. Discussion has been completed by discussing both primary
and secondary information collected from the sources (Han and Hong, 2019).
Conclusion and recommendations: This is a last part of the dissertation that helped in
achieving of aim and objectives of the research. In conclusion, entire information about the
chapters will be covered in clear and short manner. In recommendation, some useful suggestions
will be given for improving the research title.
3

Literature review
Literature review defined as a comprehensive summary of previous investigation on a
topic. It is a survey of scholarly sources or previous studies on a specific field of study. It
provides an overview or summary of current knowledge, allowing investigator to identify
applicable theories, gaps and methods in the existing research. Main purpose of literature review
is to determine the gaps in the present investigation. In previous studies, there were information
exist about the job satisfaction and motivation of employees, but there were insufficient or lack
of data regarding the significance of motivation and job satisfaction in improving efficiency and
performance of company. This is a main gap and for fulfilling this, research questions will be
followed which are described as below:
How employee job satisfaction helps an organisation in improving of its business performance?
According to the Hargadon (2018), job satisfaction is a positive response of an employees
towards their job. It is intangible and for measuring or recognising this, it is only possible by
knowing the way employees behave within the workplace. There are different benefits of job
satisfaction for an organisation. These are lowers voluntary turnover, reduce employees
Absenteeism, reduce long term HR cost, boosts employee’s productivity, increase employee
retention, contributes positive outputs towards employee referral programs, lower employee
turnover, create brand ambassadors etc. All these are major advantages of job satisfaction that
helps company in improving of business performance as well as efficiency level.
As per the view presented by Schwab (2019), there are some benefits or advantages of
employee’s job satisfaction which will be explained as below:
Employee engagement: Satisfied workers translate into engaged workers. Engagement
can be analysing through employee's roles, company, teams and community. This is a biggest
advantage of employee job satisfaction that turn to helps company in improvement of its
performance as well as efficiency successfully.
Customer satisfaction: Employee satisfaction is important part of customer relations.
Satisfied employees treat their customers as a main member that results in improved brand
image. This facilitate in increasing of customer base that turn to impact on business performance
in positive manner.
Employee Retention: Attracting top performance is important for growing of company in
national as well as international marketplace. This is the role of an organisation to provide
4

rewards and benefits to their employees according to their performance. This will help company
in retaining of employees for longer time. This impact on business by improving its brand image
and performance in customer's and employee's mind.
Public acknowledgement: Satisfaction of employees assist to develop evangelists of
company. This is essential and significant for company in improving of its brand image publicly.
Therefore, above mentioned all these are important major advantages of employee's job
satisfaction that helps company in enhancement of its business efficiency and performance
successfully.
What are the major advantages of motivated employees in enhancing business efficiency of
Iceland food plc?
As per the opinion of Hosie, Sharma and Kingshot (2019), motivation is the process or
act of providing someone a reason for doing their job effectively. Motivation is important for
employees because with the help of this, they easily perform business activities successfully and
systematically. Motivated employees have a range of benefits such as levels of absenteeism, low
level of staff turnover, retention of employees, improved employee’s performance, improved
customer services, improved quality, enhanced relations between workers and management etc.
These are main benefits of motivated employees that helps an organisation by improving its
business performance. There are different benefits or advantages of motivated employees at
workplace which will be described as below:
Improved relations between management and employees: Motivated workers helps
company by improving relationship between the management and employees. This is a role of
company to motivate their workers towards their performance. This has effect on business
performance in positive manner. Employees who are highly motivated will support Iceland food
plc to improve relationship between the employees and management. As it assists by them in
increasing performance and efficiency in successful manner.
Improved worker performance: This is another benefit of motivated employees for an
organisation. Motivated workers are mainly work harder and emphasis on their daily
responsibility or work. This will assist in improving of productivity level that results are higher
performance and efficiency (Huyghebaert and et. al., 2018). Motivated workers help other
employees to perform all tasks effectively that results in higher productivity and performance.
5

Enhanced quality and improved customer service: Motivated employees plays a
significant role in improving of efficiency and performance of company. Main motive of
motivated employees is deal with customers fairly and friendly. This turn to effects on
performance of Iceland food plc in positive manner. They work more effectively that helps in
improvement of quality level which turn to impact in attracting of larger base of customers
easily.
Retention of workers: This is another advantage of motivated workers at workplace.
Such type of employees also motivates other employees that results in retaining of talented
workers at workplace for longer time period. Therefore, it is important for company to motivate
their workers as per their performance. This assist business organisation in its growth and
development as well as support them in attaining of competitive advantages successfully.
Lower levels of absenteeism: Workers taking leaves for sickness or many other reasons.
Motivated employees are more likely to work in that days that is essential for the growth and
success of company. This will support company in enhancement of its performance level and
also improving efficiency level effectively.
What are the effective techniques or ways for motivating workers towards their job?
According to the Javed and Idris (2018), it is must for the management to motivate
employees towards their job so they able to complete their work on time and improve their
professional career. In this regard, different techniques and ways are existing that help the
managers at different levels to motivate the personnel at workplace. All these are defined below
in detailed manner;
Rewarding: This is one of the best technique that help in higher level of motivation. This
improves the engagement among the employees towards their job so they able to complete work
on time also gain higher level of positions or responsibilities in less period of time (Kim, Im and
Qu, 2018). This simultaneously motivate the other employees also that one gets the success on
the basis of performance so they an opportunity to build professional career through improving
their working capabilities.
Training: This is also important strategy that help in higher level of motivation among
employees. This is so because not only aid in building professional career but improves internal
personality too that further contributes in long term growth of an employee in future. This also
6

brings sense of responsibility among employees that they have to focus over learning because
organisation putting their efforts and now is their turn to provide return to an organisation.
Adoption of motivation theories: This is important for an organisation to motivate their
employees at workplace because motivated workplace work towards attainment of organisational
goals and objectives in successful manner. according to the Jena, Pradhan and Panigrahy (2018),
there are different theories of motivation that will be useful for Iceland Food Limited in
increasing of motivation among their employees. These theories are Maslow – hierarchy of
needs, McClelland – Need for achievement, affiliation and power, Vroom's expectancy theory
etc. All these are essential and useful theories of motivation but according to the Iceland Food,
Maslow theory is important because it will help them in identifying of self-actualisation, self-
esteem, belongingness and love, safety and security and physiological needs of employees. This
turn to impact in increasing motivation among workforce that result in improvement of brand
image and goodwill of an organisation.
What are the essential strategies through which Iceland food plc can increase satisfaction level of
employees?
As per the opinion of Hall (2016), improving job satisfaction among employees is
important and significant for business organisation in improvement of its growth and success
effectively. There are different ways that will be essential and significant for Iceland Food
Limited in improving of job satisfaction among employees. Some essential strategies will be
explained as below:
Drive communication and transparency: This is important and essential strategy for
Iceland Food Limited in motivating of their employees towards the job. When change happens in
the working environment, dissatisfied workers are those who feel or sense they have not be had
informed. This impact on employees as well as an organisational performance in negative
manner. Therefore, proper communication about the business activities must be communicate to
the employees as it turns to impact in improving employee’s motivation.
Training and investment: This is useful for company to provide training to their all
employees about the job role, business activities and functions (Kakwezi and Nyeko, 2019). As
having appropriate knowledge about the business, employees feel more satisfied and complete
all activities within allotted time and also help company in achievement of competitive
advantages. Iceland Food Limited must invest in workforce by offering training, mentoring,
7

coaching or up-skilling is established to improve their satisfaction as well as engagement with
the business.
Providence of rewards and other benefits: This is a role of company to provide rewards
and benefits to their employees according to the performance. This will increase satisfaction
among workers that result in attracting and retaining of top talent at workplace. This is also
beneficial for company in getting success from the competitors. Therefore, providence of
rewards as well as many other benefits i.e. performance appraisal, will helps in increment of
satisfaction among employees towards their job.
Therefore, all these are effective strategies for Iceland Food Limited in improvement of
employee’s job satisfaction at workplace.
8