Entrepreneurship Essay: Steve Jobs, Apple Inc., and Innovation

This essay delves into the life and legacy of Steve Jobs, focusing on his significant impact on Apple Inc. and the world of technology. It explores his entrepreneurial spirit, innovative strategies, and the brand he built. The essay discusses how Jobs revolutionized the tech industry with his products, the premium pricing strategy of Apple products, and the dependency people have on these products. It also examines the impact of the brand Steve Jobs, which has inspired millions and redefined success. The essay references sources to support its claims, highlighting Jobs' contribution to the world and his lasting influence on generations to come. The essay emphasizes how Apple Inc. and the Steve Jobs brand have made a lasting mark on our lives and will continue to do so in the future.

Steve Jobs –
Apple Inc.
Essay

“Have the courage to follow your heart and intuition. They somehow know what you truly want
to become” – Steve Jobs
Steve Jobs was a successful entrepreneur who built a strong brand that is spread across different
countries. His disruptive innovations spread across the globe and changed the face of technology
in the world. The products from his brand are used and aspired by many (Pappu, Ravi & Pascale,
205). Steve Jobs himself is a brand that people look up to for innovation.
Steve Jobs was a major influencer of how the technologies worked in the system. What
differentiated him from his competitors was his passion for technology and his unfathomable
level of innovation that he always brought to the table. The technology introduced by Steve Jobs
was something that the world has never seen before. In order to accomplish that, he worked hard
and established effective associations with people throughout the world.
His inventions have revolutionized the world through the extensive use of his products, the
impeccable quality and the charisma associated with them. There are over 700 million new
iphones that are being used in the world other than 200 million second hand iphones (Fortune).
Apple products are premium priced and the ones, who cannot afford it, aim for it (Nair, 185).
This is the charisma of Apple products throughout the world.
People’s dependency on Apple products has already reached a pinnacle. People require iphones,
iwathces, iPad and Macintosh to communicate with each other, use social media, conduct office
work, access maps, and entertainment, fix exercise routine and keep their daily work out in
check. Apple products have taken over people’s lives like a storm and now there is no going
back from this immense dependency.
The Apple Inc. is a leading brand and there is no denying that, but Steve Jobs as well is a brand
that has inspired millions of people to follow their dreams and work hard. The man has redefined
success by the most unconventional strategies. He is a symbol of never giving up. His books and
speeches are a source of motivation and will continue to inspire people in the years to come.
Steve Jobs contribution in the world is truly unfathomable. His brand has given us various
products that have become an indispensable part of our lives. On the other hand, the man himself

has been and will continue to be a source of inspiration for the generations to follow (Yoffie,
David & Cusumano, 41). The Apple Inc. and the Steve Jobs brand have established a significant
mark in our lives that is sure to remain in the future.

References
“Apple iPhone owners”. Fortune 6 March 2017. Retrieved from
http://fortune.com/2017/03/06/apple-iphone-use-worldwide/.
Nair, S. "Apple‘s premium pricing strategy and product differentiation." Page number .
Pappu, Ravi, and Pascale G. Quester. "How does brand innovativeness affect brand
loyalty?." European Journal of Marketing 50.1/2 (2016): 2-28.
Yoffie, David B., and Michael A. Cusumano. Strategy Rules: Five Timeless Lessons from Bill
Gates, Andy Grove, and Steve Jobs. HarperBusiness, 2015.