John Deere: Knowledge and Information Management for Workplace Success

This report examines knowledge and information management within John Deere, an international agricultural machinery manufacturer. It explores the implementation of information systems, including transaction processing and office automation systems, and analyzes the role of Customer Relationship Management (CRM) systems, detailing their advantages (integration, improved customer experience) and disadvantages (potential loss of human element, security concerns). The report also discusses how John Deere applies IS/IT to counter Porter's five forces and leverages Big Data Analytics and the Internet of Things (IoT) to handle knowledge effectively, outlining the advantages and disadvantages of each. Furthermore, the report provides recommendations for strengthening John Deere's knowledge administration practices, considering the challenges of the COVID-19 pandemic. The analysis highlights the importance of data-driven decision-making and the integration of technology to enhance efficiency, customer satisfaction, and competitive advantage.

Knowledge and Information
Management Skills for the
Workplace

TABLE OF CONTENT
• Introduction
• Background
• Information systems implemented within John Deere organisation
• Different kinds of information system
• Customer relationship management (CRM) systems
• Advantage of CRM system
• Disadvantages of CRM system
• Big data analytics and Internet of Thing can handle knowledge at
John Deer Company
• John Deere apply IS/IT to counter each of Porter’s five forces
• IOT
• Recommendations
• CONCLUSION
• References

INTRODUCTION
Knowledge administration within company can considered as a
systematic method of collecting, organising, clarifying and reusing
information as well as knowledge with purpose of enhancing efficiency
as well as productivity. Every individual person perform their work
within an organisation in order to access, share, sustain and also update
information and experience which result within cost appropriate &
enhancing performance level of organisation in competitive
atmosphere. The primary purpose of knowledge administration is to
increase or develop innovative skill as well as knowledge by learning
through peers and its superiors. In this report, the organisation is taken
is named as John Deere. . It is an international organisation who
focuses on manufacturing agricultural Machinery and focuses on
enhancing efficiency level related to production or manufacturing of
crops. In this report, there is a discussion regarding information system
that is implemented within company and how to manage customer
relationship management and its advantages as well as disadvantage. In
addition to this, there is an explanation regarding Porter five forces
model and how internet of things can assists in handling knowledge in
the company.

BACKGROUND
John Deere is an international organisation who focuses on
manufacturing agricultural Machinery and focuses on enhancing
efficiency level related to production or manufacturing of crops.
They launched several kind of big data enabled facility that let
farmers take advantage from crowd source and monitor data that
is collected from a lot of user. The organisation also provides
facility in order to allow everything related to land preparation to
fertilizing; harvesting that must be monitored and controlled
from Central hub. My johndeere.com is determined as an online
portal which provides allowance to farmer to access data which
is gathered from sensors that is attached on machinery as they
perform their work in field and also aggregate data from its user
around the globe.

Information systems implemented within John Deere
organisation
Information system is determined as an integrated set of factors
for gathering, storing and processing information and also offers
data knowledge as well as digital product. The organisation rely
on data & information system in order to manage its operation,
interact with user as well as supply and also compete in
marketplace. Thus, information system adopted in order to run
inter-organizational supply chain as well as electronic market
(Bhagra and Sharma, 2018). There are different kinds of
company who build information system that involve biggest
auction marketplace. In context of John Deere, they focus on
implementing information system in order to provide different
kind of services to its farmers so that they perform their work in
an appropriate manner.

Different kinds of information system
• Transaction processing system the transaction which
encompasses all buying and sales of goods and services in
addition with daily transaction and function that is need to
operate within an organisation. Therefore, it is a system that
helps in making sure that overall contractual transaction as well
as customer relationship that is stored in safe location and easily
accessible by the individual person who need.
• Office automation system is determined is a network of
different tools and technology and individual person needed to
organised clerical as well as managerial task. There are different
activities that are executed by OAS which involve printing
documents, maintaining organisation calendar, producing report
and so on. Therefore this is helpful in for organisation in
organising managerial task in an appropriate manner.

Explain Customer relationship management (CRM) systems
Customer relationship management is determined as a
technology for handling organisation relationship as well as
interact with user and its potential user. The CRM system aids
assistance to organisation in order to stay connected with user
streamline procedure and increase profitability during the period
of time. The CRM system provides central place in which
organisation can store and handle user as well as prospect, data
track user interaction and share information along with
colleagues, it provide elements to organisation to handle
relationship with user results in organisation to grow (Dodokh,
2020). The customer relationship administration signifies overall
strategy tools as well as technology adopted by John Deere in
order to improve sustain and acquired user. This software makes
sure that every level of interaction with user goes smoothly &
appropriately for increasing whole profit margin.

Advantage of CRM system
• Integrate everything in one place for customer relationship
administration to be appropriate, there is a requirement of
centralisation to arise. The data that is organised within
organisation required to easily accessible by individual person
required
• Better customer experience by collecting data and
information that assess purchasing behaviour of individual
person involving frequency as well as preferences. The CRM
system provides organisation closer look to analyse need and
want of user. The John Deere can easily provide better service
to its customers during the period of time.

Disadvantages of CRM system
• Eliminating human element by using the CRM system, it
eliminate other human and loss it provide a loss to human
element within John Deere something that are essential for
generating excellent organisation relationship with user.
• Security issues The CRM system is determined as a secure
and data in which data and information that is found in
centralised location is determined as a threat for John Deere in
order to run towards CRM solution.

John Deere apply IS/IT to counter each of Porter’s five forces
• John Deere is determined as a leading organisation in US which included
in manufacturing as well as distribution of machinery adopted in
agriculture, construction, forestry and so on. Moreover, the organisation
offer financial services, the revenue of 2020 is around $35.540 million
and organisation operates in 160 countries around the world. Therefore,
the Porter five forces model is useful in assessing the company position
in market in improve strategy in order to help in organisation growth
• Competitive rivalry the market trough which John Deere focuses on
operating their business is comparatively lower competitive rivalry since
the organisation is determined as a large rivalry among industries is
determined as a comparatively weaker. There are different competitors of
the chosen company named is AGCO corporation, the Toro company and
so on.
• Threat of substitute there is a lower substitute threats in industry in
which John Deere operates. It signifies the user has not any kind of
alternative related to heavy equipment that organisation manufactured.
The focus is on operating their business in specialised market and its
substitute signifies manpower which is cheaper but not appropriate.

Continue..
• The threat of new entrants to industrial equipment producing industry is
low because industry possess higher cost of production, if manufacturing
is not be performed in bulk then it is not profitable. Therefore it is
difficult for the new organisation to taking entrance in this field.
• Bargaining power of supplier In manufacturing sector, the product
differentiation is determined as a vital therefore the John Deere focuses
on providing differentiate product in order to retain customer for a longer
period of time. . Therefore the John Deere focuses on providing superior
quality products and services to its user in order to retain them for a
longer period of time.
• Bargaining power of buyer is low in case of John Deere because there is
a availability related to buyer their focus is on operating their business has
few competitor that leaves buyer along with restricted option in order to
selected from product differentiation within an organisation is high due to
through which the price varies at wider.

Big data analytics and Internet of Thing can handle knowledge
at John Deer Company
Big Data Analytics
Big Data Analytics is determined as a difficult process of
assessing big data in order to uncover data like hidden patterns,
correlation, customer preferences that assists in taking decision
within an organisation during the period of time. The big data
analytics technology provides organisation and method to assess
dataset and also collect innovative information. In addition to
this, the business data analytics is determined as a type of
advanced analytics that include difficult application along with
factors like predictive model, statistical algorithm that is
powered through analytics system. The Big Data Analytics
software helps in making data driven decision in order to
increase outcome of organisation.