Business Project Report: Launching Shoes at John Lewis Fashion Week

This report analyzes a business project undertaken by John Lewis, focusing on the launch of a new shoe product at London Fashion Week. The report begins with an introduction to globalization and its impact on businesses. Task 1 outlines the project's aims and objectives, emphasizing the goal of competing with rival firms and increasing profits, along with a detailed project management plan that covers cost, scope, time, quality, communication, and risk assessment. The work breakdown structure and Gantt chart are also included. Task 2 describes the research methods, employing both qualitative and quantitative approaches, including data collection methods like questionnaires. Task 3 examines the research data, and provides recommendations based on the findings. The report concludes with a reflection on the value of the research in meeting the stated objectives. References to books and journals are also provided.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION..................................................................................................................3
TASK 1............................................................................................................................................3
P1 Project aims and objectives ..............................................................................................3
P2 Project Management Plan..................................................................................................4
P3 Work breakdown structure and Gantt chart......................................................................6
TASK 2............................................................................................................................................9
P4 Small-scale research by applying qualitative and quantitative research...........................9
TASK 3..........................................................................................................................................12
P5 Examine research and data by using appropriate tools...................................................12
P6 Recommendations...........................................................................................................17
TASK 4..........................................................................................................................................18
P7 Reflect on the value of undertaking the research to meet stated objectives....................18
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................20
Books and Journal................................................................................................................20

INTRODUCTION
Globalisation is a method of interacting with with different kinds of people, sharing
information across the globe. In economic term, it can b stated as interdependence of nation
around the world supported with free thoughts and trade. Its motive are futuristic and
opportunistic, in order to develop the market and large corporations (Ahmed Dine Rabeh,
Jimenez-Jimenez and Martínez-Costa, 2013). The present report is based on a organisation which
deals in fashion. John Lewis is the company who mainly is a manufacturer as well provide goods
and services to various retailers who deals in fashion across the globe. They have variety of
range, which includes watches, house wear, furniture, jewellery, clothes and many more items.
Newly, they have interned in the shoe industry so they compete with other big brands available
in the market. For this, event was organised in London fashion week in order to launch there
shoe. One of the major task is to examine the aim along with objective for the present case scene
of John Lewis. This report also include project management plan which consists of scope,
resources, quality as well as time while conducting this research project.
TASK 1
P1 Project aims and objectives
Globalisation help in establishing the interacting communication with different kinds of
persons, different organisation located in various region across the word. It is a concept which
straight away effects the business functionally at both domestic as well as international level. In
relation to John Lewis, company is launching its brand new product which is shoe which comes
along with Achilles tendon protector (Crane and Matten, 2016). With the help of this, the pain of
Achilles can be easily decreased so as to lock it near the heel. The respective company is
intending to introduce new products at London Fashion Week as the audience to this event is
ascertained to be large.
Aim: “To launch new variety of shoes within the London Fashion Week in order to compete with
rival firms and inflate its profits in market”. A case study on John Lewis.
Objectives:
 To ascertain the concept of introducing new offerings within international marketplace.
 To assess the success of launching new offerings in front of other large scale rival firms.
 To ascertain the hurdles while launching new offerings within global market.

 To examine strategies associated with introducing new offerings in international
marketplace which will assist in enhancing profitability of company.
Questions:
 What is the concept of introducing new offerings within international marketplace?
 How to assess the success of launching new offerings in front of other large scale rival
firms?
 What are the hurdles while launching new offerings within global market?
 How to examine strategies associated with introducing new offerings in international
marketplace which will assist in enhancing profitability of company?
P2 Project Management Plan
Project management plan is important for every organisation. Project management plan is
compulsory for maintain the project in a good manner. Many activities are included like the time
of the project, cost, specific information related to the projects (Den Hertog, Van der Aa and De
Jong, 2010) various plans related to the projects requirement of the projects are also important.
Documentation plan is necessary for the organisation. These things directly affect the growth of
an organisation. Information of the project should be accurate. Sometime decision making at
current timing also help in development of an organisation. It also effects on the working culture
of the organisation and also economic factors which effect the globalisation. These are depended
on projects, human resources, finance, management and many other things. Growth of an
organisation is depending on the productivity and it is directly related to the performance of
employees. There are many aspects which are directly related to this so brief discussion of these
are as following.
Cost
It is an important aspect because who0le project is depends on the cost. Through cost
they can complete there project in a proper manner (Eckerson, 2010). It is true that cost effect in
different manner on specific functions. Productive of an organisation is also analysed according
to the cost.
Scope
This is mostly used to find the opportunity which is important concept for time period of
a specific project. They 2want to explore their business through increase type of products.
Through all this they can increase the scope and directly impact on the various factors related to

globalisation. Competition also i9nhcresa through all these things. Basically quality of the
product increases the demand of the production. There is various opportunity which helps project
development.
Time
This is all about time management which is complementary for every project. Through
timing they can divide the project into vireos segments (Gebauer, Edvardsson and Bjurko,
2010 ). Through time management they can complete their work in a particular time period. In
many organisation 50 days is the estimated time period which is given by the senior to complete
their work. Time duration of the project on the length of the project. It is flexible according to the
project.
Quality
Quality of a project is differentiating the product from others. Through providing a good
quality they can increase the demand of the products. There are many aspects culture, economy,
lifestyle and ethical farriers are also improving the quality of the product. Mostly projects are
depending on the quality of the project. Quality is also helpful for the quantitative advantage.
Communication
Communication is the only way to represent. Through an effective communication they
can develop their business. Effective communication is necessary for the employees. It is one of
the important factor4 which directly implements the projects (Incelli, 2013). Effective
communication is uses like an advantage in organisation also support to find loo-phase of
organisation which effect the growth of an organisation. So it can say that communication is
important in every manner.
Risk
As it is knowing that in the current business environment, every projects started with a
risk. When an organisation developing its projects, they need toy analysis the risk possibility in
the project. There are many type of risk that is found and those areas like the cultural risk,
emotional, economical. These things are those who effect project directly. Cost of the project,
timing of the project, planning strategy of the project are the main reasons of increased risk.
Resources
When the project is given by the researcher son it is the basic responsibility of his to
provide each and every resource related to the project. resources of the project which also comes

as a problem for the organisation. Those resources are also effect the performance of employees
and organisation. through the resonances they can complete project in batter manner.
P3 Work breakdown structure and Gantt chart
Work breakdown structure
Work breakdown stricture is basically designed to classified a big project into several
segments. It is an important project for every organisation. Through this classification they
distribute it in different team with a time limit. A work breakdown strictures elements can be the
data and services. Work breakdown structure help to provide an effective framework for
planning of the project (Jones and Lubinski, 2012) Through the work breakdown structure,
budget of a project can be allotted on the top level. Through the calculation of project, it is
derived into each department according to the project. Time duration also given for each project.
Performance and quality of project are also improving through work break down structure.
Gantt chart
Gantt chart is type of a bar chart. It is mostly uses for project schedule. With the help of
Gantt chart a project manager can found timing of each activity of project. It reflects the starting
date and endian g date of project. A particular triviality should start at this time and end on this
particularity time. It shows the direction of each activity. It also builds relationship between

activities as every new activity starts after finishing up of previous activity. It is important for
time management. According to the current scenario it is also analysed that some leaders are
using Gantt chart to provide information of a project. through this they make the project easier.

TASK 2
P4 Small-scale research by applying qualitative and quantitative research
At the time of conducting an investigation, it is required for an investigator to select
the specific research method, which is fitting onto the chosen topic. With the help of this,
research could easily pull out favourable outcomes in specified time frame. In present
context, there is a detailed description of different methods are given underneath:
Qualitative research method – The qualitative method focuses on collecting the
accurate facts, opinions, experience, feelings, knowledge and views of individual for
completing assignments (Kankaanranta and Planken, 2010). The sources of qualitative data
are observation, interview, focus group and many more which helps in analysing the
perception of each respondent. In this analysis is done in features, themes, identifications,
patterns and give results in explanation & individual responses.
Quantitative research method – It refers to the market research where it focusses
on obtaining data through various sources. The objective this method is to set the
hypotheses, checking the causes and effect of the information. These techniques are utilized
by organization in various forms such as records, observations, face to face interview,
telephonic interview and many more. This is effective tool for finding solution of the issues
with the help of numerical data and techniques. This helps the organization, in collecting
and gathering the large information in effective manner which provides adequate and better
result in interrogation.
In this report, qualitative research method can be used for collecting and gathering
important information while completing the assignment.

Data collection – Data collection is a process of collecting the data from various
sources, which includes primary and secondary data. In this research, researcher collect and
gather important information from different respondent with adopting different data collection
method.
Primary data collection method –The primary data are those which are collected by
investigator and this information basically stays authentic just because it was done for the
first time, for achieving the desired objective (Lai and Ong, 2010). It is essential and
important method of data collection. As this result in finding the accurate and desired
outcome with new and effective content. An investigator can use various sources of primary
data like face to face interview, telephonic interview, observation, experience, focused
group, survey and many more. In this investigation the, questionnaire approach is used for
collecting the data for research.
Secondary data collection method – secondary data are referring to those which are
already published somewhere by someone else (ILin and Chen, 2012). This data collection
method saves researcher time and the cost while doing the research as these data are already
available. secondary data can be collected by various sources which includes newspaper,
magazines, journals, weblogs, library, published articles, books, online websites and many
more. According to this data research is conducted on the basis of past information which
will be very beneficial for organisation.
While conducting this research, investigator has used primary data collection method
which includes questionnaire.
Questionnaire – This is the set of questions that is created by researcher to find and
perception, opinion, views of various respondents. In this research the investigator has taken the
sample size of 30 respondents.
QUESTIONNAIRE
Q.1. Are you aware about the concept of globalisation?
a) Yes
b) No
Q.2. According to you, will globalisation help in presenting new product of John Lewis in an

effective manner?
a) Agree
b) Disagree
Q.3. What are the benefits of launching new product at global level?
a) Generate high income
b) Grab large market share
c) Develop positive brand image
Q.4. What are the different challenges faced by John Lewis when they launch new product at
global level?
a) Upgraded technology
b) Social or personal factor
c) Taste and preference of customers
Q.5. Do you think, company will gain any benefits after developing effective strategies within
the organisation?
a) Agree
b) Disagree
Q.6. What are the methods through which John Lewis launch their new products effectively at
global level?
a) Introduce effective strategies
b) Examine market situations
c) Evaluate taste and preference of customers
Q.7. Give suggestions to John Lewis regarding launching new products in order to beat the
competition at global level?

QUESTIONNAIRE
Q.1) Are you aware about the concept of globalisation? Frequency
a) Yes 20
b) No 10
Q.2) According to you, will globalisation help in presenting new product of John
Lewis in an effective manner?
Frequency
a) Agree 25
b) Disagree 5
Q.3) What are the benefits of launching new product at global level? Frequency
a) Generate high income 10
b) Grab large market share 10
c) Develop positive brand image 10
Q.4) What are the different challenges faced by John Lewis when they launch
new product at global level?
Frequency
a) Upgraded technology 15
b) Social or personal factor 10
c) Taste and preference of customers 5
Q.5) Do you think, company will gain any benefits after developing effective
strategies within the organisation?
Frequency
a) Agree 15
b) Disagree 15
Q.6) What are the methods through which John Lewis launch their new products
effectively at global level?
Frequency
a) Introduce effective strategies 10
b) Examine market situations 15

c) Evaluate taste and preference of customers 5
Q.7) Give suggestions to John Lewis regarding launching new products in order
to beat the competition at global level?
TASK 3
P5 Examine research and data by using appropriate tools
Q.1. Are you aware about the concept of globalisation? Frequency
a) Yes 20
b) No 10
20
10
a) Yes
b) No