John Lewis Partnership: Macro & Micro Environment Report

This report provides a comprehensive analysis of the business environment surrounding John Lewis, a prominent British department store. It delves into both macro and micro environmental factors influencing the company's strategic decisions and competitive positioning. The report begins with an introduction to John Lewis, highlighting its 'Never Knowingly Undersold' policy and its employee-owned structure. The main body explores the company's structure, internal strengths, and weaknesses, as well as external opportunities and threats. Key analytical frameworks such as Porter's Five Forces, PESTLE analysis, and SWOT analysis are applied to assess the competitive landscape, political, economic, socio-cultural, technological, environmental, and legal factors. The report also includes a stakeholder analysis and offers strategic recommendations for the company's future growth and sustainability. The report concludes by summarizing the key findings and emphasizing the importance of adapting to the dynamic business environment. The report also highlights the importance of supply chain management, workforce diversity and customer service.

BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
CONCLUSION................................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
Business environment is the important part regarding the proper analysis around various
factors for developmental of strategic policies over different matter in gaining competitive edge
in market for organization. John lewis is British departmental store that is being operated in
united kingdom which is being well-known under tag line of 'Never Knowingly Understood'
policy which helps up in brining quality among product over UK streets and online shopping
panels (Ştefănescu, 2015).. The project report has aim to have proper understanding over macro
and micro environment factor which is impacting in development of organization. On the present
report there will be discussion in company structure along with internal and external analysis of
John lewis among its competitors.
MAIN BODY
The John lewis partnership is organization being employee owned partnership company
which is operating the John lewis department stores as supermarkets and number of other
services. Company is currently working with 35 John lewis shops across nation. Company has
tag line of 'Never Knowingly Understood' policy which helps up in brining quality among
product over UK streets and online shopping panels. Firm has introduced itself as benchmark in
business and performance as compared to other competitors.
It is important to have establishment in understanding business environment by the
organization. This helps in making strategic and realistic plans for having the assurance over
effective implementation of different business ideas. A business will be able to identify various
business opportunity and threat towards a business. Since, business environment is dynamic in
nature which have the constant change There are various advantage in image building and
meeting market competition so that the firm can remain extreme competitive ans uphill task for
survival and growth. This will also enable to have determination over threats as well as business
opportunities. This will also help managers at top-level curve to learning curve.
John lewis & partners is the chain of high end departments which is operating
throughout out the united kingdom. Company founders was John spedan lewis who is English
man and founders of the John lewis partnerships. Company is operating with various
departmental stores, as supermarkets and number of the other services. Firm is currently working
with 35 John lewis shops across nation. Company has tag line of 'Never Knowingly Understood'
policy which helps up in brining quality among the product over UK streets and online shopping
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panels. Organisation is being change related traditionalist department stores. Company has
introduction of graphic identity in core of distinctive diagonal's motif which is being created by
John Lloyd and Jim north over of British design consultancy as line motif used to reflect in
facade of the Leeds store.
The John lewis partnership is visionary and successfulness way of having performance
over business by broadly having happiness in partners as cerebrated attraction. There is creation
of different sort of company as outcome of nearly endeavour of century owned by partners
dedicated to different customers serving with flair and fairness. Company partnership has been
setup by the owner John spedan lewis by having the carefulness in creation of governance
system in constitution of UK. This would both having allowance to move ahead in the
competitive industry. This democracy is providing the every partner a platform to raise voice in
the development of a business as they have co own a business. This combination of the owner
have commercial acumen and the conscience of corporate in gaining the ahead time in making
way as it is today. A business is the growing business with ans employee owned structure ans
with employee member association along with representing the non-profit organization.
Company s running as multilevel channels business as present scenario.
Company is having competitive environment is development of market porters five force
model which is specific having analysis of individual forces has is form t5he competitive
environment in marketplace.
These are the factors such as factors such as level of existing competence. As there is
existing players with higher market share and the number of stores in the market. Firm have
existing competitors in the united kingdom such as Tesco and Mark Spencer.
The next is about barrier of entry in the market as The government of having
relaxation foe having star up of business during the last few decades. This is having impact over
company as resulted barriers for having entrance over department stored in competitive
environment. Hence, high is high level of threats of entering new business into market.
Threat of the buyer bargain power as in united kingdom customer have the high
bargaining power. This is because of high level of composition of rivalry in marketplace of
retail industry. So Firm is facing high degree of threat by the bargaining power of customhouse
in united kingdom.
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The next is about the threat of availability of substitute products as with relational of John
lewis department in store the quality of product is highly limited which increase level of
attentiveness of customers (Makarova, and Polyanin, 2015) This is situation is being raised as
the low degree of threats in terms of availability of substitute against product and services of
business.
Supplier bargaining power terms as power hold with suppliers. The power lies with supplier in
the united kingdom is due to shortage and planned pricing system prevailing in the country.
Firm is facing the high threat over supplier in business in united kingdom. So Company have
principles of free market economy is insincerely adopted in united kingdom so the power of
supplier can be diminished over certain level.
PESTLE ANALYSIS
The present model is done to have proper analysis over macro environment over company with
present secession of the country. There are analysis of political factor, economic, socio cultural,
technological, environment and legal factor.
So analysis of the in political factor is John Levis is entering the rising market as the UK is
being part of European union. The competitors of Europe can have entry in market without any
extent of limitation. The government of UK is trying to have decrease in corporation tax from
limit of 30% to 28 %which will help in increasing the profit.
In the economic factor is due to UK is facing economic recession and related to sensitive
changes in interest rates (Evans and et.al., 2017)
. The companies are facing high level of competitions. The retailer is trying to give a high level
of incentives to customer as which will make the influence over John Levis to have low down
prices in most time.
The socio cultural factor as the consumer are nowadays been shifting there preference and
lifestyle with the correspondence to availability of opportunities in development of business.
New opportunities has been created into new market by consumers as society is tuning out to be
more realistic. John lewis has to introduce more of branded and latest fashion product to gain
more attraction of their customers.
Technological factor is intended as important one as internet shopping is being recognized as
the recent trend in a retail industry having the direct influence as the approach of sales. John
lewis is operating towards more paperless operations and having the carrying out of business
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administration on IT system. This makes the sever and data management more secures and
flexible in business operation's.
In the term of environmental factor there is use of renewable resources which is being used in
production to became more environment friendly. There is presence of threat of penalty for the
live stock in terms of safety and health. A company have to pay a great attention on reduction of
carbon footprints and the increasing energy efficiency. This will have the operative impact in
increasing the efficiency of the frame which will have the long-lasting impact on business
environment.
The last one is about a legal factor in which national legislation has been stiffened over the
health and safety in both terms of customer protections same production process as own naturals
resources, firm has to follow all rule and regulation along with food standards which will have
major contribution over development. a
SWOT ANALSYIS
STRENGHTHS
The strength is being the most demanded supermarket in retail industry of UK. There is the
availability of wide range in fashion brands along with their own manufacturing, business is
offering the online shooting with international delivery (Eruemegbe, 2015). There are more than
35000 employees with tag line of never knowingly undersold.
WEAKNESS
Company is offering range of limited products as compared to the super markets which have the
limits available to the consumers. Company have higher prices as comparative to super markets'
and the grocery stores which will have limitation over target group.
THREAT
Due to have the implementation of technology system gradation there is threat of robbery
attempts which leads to have high security concerns of property loss. Company is not havering
the consideration over employees working in late shifts. Firm is facing intense level of
competitive as there is lack of development in competitive laws which is leading mergers in
many of convenience stores.
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OPPORTUNITIES
The consumer are turning to be more brand consciousness which is having higher target market.
Due to change in lifestyle there is increasing purchasing power parity. The increase in expansion
and product selection is making more growth.
Stakeholders analysis
Company is being identified as middle level department store along with wait rose as the middle
class supermarkets. The John lewis models has employee part ownership of company. Business
have share of profits as this make employees more invested. Company works for the productivity
and the profits, on other hand business is having the pay slip printmaking simply the privation
fluffier. A company have to pay a great attention on reduction of carbon footprints and the
increasing energy efficiency. This will have the operative impact in increasing the efficiency of
the frame which will have the long-lasting impact on business environment. .
RECOMMENDATIONS.
As supermarkets and number of other services. Business is currently working with 35 John lewis
shops across the nation (Chládková, 2015). Company has tag line of 'Never Knowingly
Understood' policy which helps up in brining the quality among the product over UK streets and
online shopping panels. There is need for more training skills to heal with customers online over
the voice or text chats. Business should also have toe pay attention over supply chains
engagement with the help of bilateral and multilateral agreements between countries which is
havering different import duties. Firm should have proper managing the diversity of workforces
as due toe blue ocean shift collaboration can have ensured ration of diversity in company by key
timers by hiring foreign students.
CONCLUSION
With the completion of above repost it can be concluded that the John lewis partnership is
company being employee owned partnership company which is operating the John lewis
department stores as supermarkets and the number of other services. Democracy is providing the
every partner a platform to raise the voice in the development of Business as they have co own a
business. John lewis department in store quality of product is highly limited which increase level
of attentiveness of customers. The power lies with supplier in the united kingdom is due to
shortage and the planned pricing system prevailing in country. Business should also have toe pay
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attention over supply chains engagement with help of bilateral and multilateral agreements
between countries which is havering different import duties.
REFERENCES
Books and Journal
Chládková, H., 2015. Selected approaches to the business environment evaluation.Acta
Universitatis Agriculturae et Silviculturae Mendelianae Brunensis.63(2). pp.515-523.
Eruemegbe, G. O., 2015. Impact of business environment on organization performance in
Nigeriaa study of union bank of Nigeria.European Scientific Journal.
Evans, S. and et.al., 2017. Business model innovation for sustainability: Towards a unified
perspective for creation of sustainable business models.Business Strategy and the
Environment.26(5). pp.597-608.
Makarova, Y. L. and Polyanin, A. V., 2015. Formation of the business environment in the
agricultural sector.Вестник аграрной науки.53(2).
Ştefănescu, R., 2015. Competitive behavior and strategies in business environment.СБОРНИК.
p.219.
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