Analysis of Business Information and Communication at John Lewis

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Business Communication
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Table of Contents
Assignment 1 – Types and Purpose of Business Information.........................................................3
Task 1 (P1, M1, D1).......................................................................................................................3
P1. Explain different types of business information, where the information originates from and
the purpose of the information and analyse them............................................................................3
M1. Analyse different types of business information and their sources..........................................4
D1. Evaluate the appropriateness of business information used to make strategic decisions........6
Assignment 2 - Corporate Communications of an organisation......................................................8
Task 2 (P2, P3, P4, D2)...................................................................................................................8
P2. Present complex internal business information using written document, verbal presentation
and power point as appropriate in the context. Your presentation contents should include
company mission statement, goals and objectives..........................................................................8
P3. Produce corporate communications for your chosen organisation.........................................10
P4. Evaluate the external corporate communications of an existing product or service...............14
D2. Evaluate the effectiveness of business information and its communication as key
contributors to the success of an organisation, using examples to illustrate your points..............15
Assignment 3 - Legal and Ethical Issues of an organisation, explaining operational issues.........17
Task 3 (P5, P6, M2).......................................................................................................................17
P5. Explain the legal and ethical issues in relation to the use of business information.................17
P6. Explain the operational issues in relation to the use of business information.........................18
M2. Analyse the legal, ethical and operational issues in relation to the use of business
information, using appropriate examples......................................................................................19
Assignment 4 Electronic and Non-Electronic Communication.....................................................21
Task 4 (P7).....................................................................................................................................21
P7. Outline electronic and non-electronic methods for communicating business information,
using examples for different types of audience.............................................................................21
References......................................................................................................................................23
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Assignment 1 – Types and Purpose of Business Information
Task 1 (P1, M1, D1)
Introduction
According to the business scenario, a new role has been proposed in one of the largest UK
private retail organization namely, John Lewis Partnership. To fulfil the given duties and
responsibilities, the present section highlights how they communicate and manage business
information and the purpose of doing so. The type of business information includes written,
verbal, onscreen, web based and multimedia which enhances the organizational performance and
business growth.
P1. Explain different types of business information, where the information originates from
and the purpose of the information and analyse them.
There are several types and forms of business information which are utilized in John Lewis
Partnership, which can be considered principally as onscreen, web based and multimedia
information to cater to the necessities, desire and expectation of their distant as well global
customers (Bačić and Fadlalla, 2016).
Verbal and Written Business Information and their purpose
In many cases, the customers who regularly or in an interval visit their retail store, John Lewis
uses their verbal and written information. For instance, in their departmental stores and
convenience stores they specifically make use of verbal communication to interact with their
customer with the sole purpose of delivering the supreme quality home and garden products and
home furnishing accessories with ease (Pollanen et al., 2017).
Multimedia and onscreen Business Information and their purpose
In contrary to that, in their supermarkets they showcase their business products through
multimedia and on screen information. For example, the customers can easily pour their glance
for a few minute and can check out various products like cooking and dining products, furniture
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and lighting products in order to decorate their home, garden, mansions and any upcoming
events or celebration. Hence, the onscreen and multimedia information are displayed for the sole
purpose of capturing a wide range of audience through visual attraction. However once a person
chooses any product or service of John Lewis Partnership through the mode of online and
multimedia business information they are facilitated with doorstep delivery by the organization
(Lee et al., 2016).
Web based Business Information and its purpose
On the other hand, the special and antique products of John Lewis Partnership such as; smart
tech, phone products, home and small appliances, electrical, sound vision, computing, sports and
leisure products are all portrayed in the web-based business information. This is due to the
organization’s sole purpose remains on reaching the product information to as many people as
possible internationally (Jung et al., 2016).
Services
In comparison with the costly services, that are provided by John Lewis, they prefer to organize
their services through the medium of written and verbal business information. For instance,
services like manufacturing, insurance or car finance are provided to prospective customers first
in a detailed written information and then with a vivid and clarified verbal information by John
Lewis.
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M1. Analyse different types of business information and their sources
Based on the above discussion, it can be analysed that, John Lewis Partnership utilizes various
business information that are mostly written and verbal in delivering their products and services
both nationally and internationally. However, they also make use of on screen, multimedia and
web-based business information for their antique products and services (Dimitrova et al., 2015).
Written and Verbal Business Information and their sources
Generally the written business information can be considered as quite evidential and holding
certain proofs which are sourced from certain business experts and business educationists. On the
other hand, the verbal business information seems to be easily understandable and provides a
quick and prompt perception of the products along with the services. The interaction and
communication process in this business information leaves a greater impact on the customer’s
mind and they are known to be able to take any decision. The verbal business information is
sourced from the marketers who creates the speech (Ryazanova et al., 2016).
Web based Business Information and its sources
The web based business information of John Lewis assists all sorts of customer, specially distant
ones to visualize the product and services at the ease of their comfort. The process stays quite
spontaneous and allows communication as well. These are mainly sourced by the web
developers, visual designers and information architects.
Multimedia Business Information and its sources
The multimedia business information of John Lewis helps to channelize the minute details and
factors into various mediums within a short time gap. It covers the hindrances of space and are
sourced by innovators and progressive creators (Gudas and Lopata, 2016).
On Screen Business Information and its sources
Last but not the least, the onscreen business information of John Lewis provides an optimum
visual appeal and attraction to the customers and are sourced by the video launchers and video
promoters.
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D1. Evaluate the appropriateness of business information used to make strategic decisions.
Considering a general approach, certain business information helped and assisted John Lewis to
create and perform many of their important organizational strategic decisions. Some of these
business information are mentioned below:
Financial Performance
Taking in account, the business growth and financial performance of John Lewis was massively
influenced through positive correlation. However, it has been known to be benefitted and
enhanced by the applied web-based and multimedia business information. It was also noticed,
that there was a consecutive growth in the website traffic of John Lewis. Many unknown
customers booked and purchased various home and garden products along with furniture,
cooking and dining products. Apart from it, the multimedia business information was known to
make the underdeveloped people aware about the products and services, which evidently
enhanced and increased the financial performance of John Lewis in the successive years (Van
den Bogaert et al., 2017).
Marketing Decisions
The written and verbal business information are considered to be one of the most effective
process for the respective organization. Most of the time, they seems to depend upon these
information. Well detailed written business information about their insurance, car finance, and
manufacturing services helped them to facilitate their marketing decisions. On the other hand,
the verbal business information of the same helped John Lewis to gain a better understanding of
their marketing approach. Accordingly, they could carry out their marketing decisions in certain
domains (Jin et al., 2018).
Human Resource Needs
Lastly, the expected quality of onscreen business information of John Lewis was not achieved in
the recent years which helped them to conclude regarding the human resource needs for
employing better video makers and producers.
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Conclusion
As per the above discussion, the organisational purpose based on several business information
have been thoroughly analysed and evaluated in case of John Lewis Partnership. In order to
support them and make strategic decisions of John Lewis, the source and appropriateness of that
business information was justified.
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Assignment 2 - Corporate Communications of an organisation
Task 2 (P2, P3, P4, D2)
Introduction
To fulfil the duties and responsibilities of the new role it has been proposed that a certain
individual work on corporate communication is required to be conducted on John Lewis
Partnership to fulfil the criteria. Therefore a corporate communication and external corporate
communication with regards to the effectiveness of business information has been produced in
detail.
P2. Present complex internal business information using written document, verbal
presentation and power point as appropriate in the context. Your presentation contents
should include company mission statement, goals and objectives.
Company Mission Statement
The mission statement of John Lewis Partnership can be defined as, ‘the happiness of all our
members, through their worthwhile, satisfying employment in a successful business’.
Company Goals
The primary goal of John Lewis Partnership constitutes of specifically two things which are; 1)
To strengthen the John Lewis and Waitrose brand and 2) To drive new growth and
development of the organization.
Company Objectives
The prime objective of John Lewis Partnership can be described as to tread a path which can
enable them to thrive a business in a fair and sustainable way with enhancing different
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qualities.
Table 1: Company mission statement, goals and objectives
(Source: Created by Learner)
In order to present complex internal business information of John Lewis Partnership, a verbal
presentation has been conducted regarding the information obtained from the study. Three
different types of communication methods have been considered here to obtain an understanding
of the appropriate needs and demands of the customers in context to the chosen organization;
those are respectively; written, verbal and onscreen multimedia.
Verbal Business Information
In aspect to verbal business information
communication method, it has been found in
the respective organisation, that most
customers face a trouble to understand about
the complete product or services. Most of the
time, certain details are not properly
interacted due to casualty or not having an
appropriate knowledge of the complete
product from the salesperson’s side.
Written Business Information
In the cases of written business information
communication process, it has been found in
John Lewis that, often applying for expensive
services, the customers do not find all the
necessary details enlisted in their agreement
according to their desire and expectation.
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On screen multimedia business information
On the contrary to these, the onscreen
multimedia business information
communication process has been found in
John Lewis Partnership. Certain details and
visuals are not portrayed in the onscreen
medium and in other cases the people often
miss some details.
Table 2: Complex Internal Business Information
(Source: Created by Learner)
All these generally constitute the complex condition of Business information in the premises of
John Lewis Partnership.
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P3. Produce corporate communications for your chosen organisation.
Corporate communication refers to a functional department who are immensely dedicated to
disperse, valuable and useful information to the prime recipients constituting the execution of
corporate strategies and developing messages for numerous objectives, both inside and outside
the organization.
Corporate Communication for John Lewis Partnership
Generally John Lewis Partnership operates and manages their stores mostly in United Kingdom,
which includes department stores, home stores and convenience stores and a few supermarkets.
Product’s Packaging
Generally all of John Lewis’s products are packaged while delivering and alongside that they
adds on a thorough note about the product outside the packaging and on inside they vividly
describe about their other services briefly (Irwin McGraw-Hill, 1998).
Apart from these John Lewis Partnership, generally utilizes some of the most classified product’s
packaging systems those are mentioned and described as below;
Corrugated Boxes
The corrugated boxes are commonly used by John Lewis to carry and deliver heavy-weight
products such as their home appliances, furnishing and electronic and lighting goods. They are
particularly used as a bulk shipper to assimilate and deliver similar products in the same box.
These are made of several layers by the industry geniuses namely, linerboard at the top and
bottom and corrugating layer at the medium (Storey and Salaman, 2017).
Boxboard of Paperboard Cartons
These are basically a thinner and lightweight cartoon made by John Lewis to deliver single items
like small sports and leisure products, phone and smart tech products. These are made with
partitions, tubes and cores which dismisses the wavy middle layer.
Paper Bags and Sacks
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The paper bags and multiwall sacks contain floors and are generally designed by John Lewis to
deliver food services.
Designs for the livery
Customarily, on their delivery vehicles the designs for the livery is only their brand logo. The
logo is immensely attractive but no information is provided as they believe this process solely to
e their brand promotion.
The designs of the livery on delivery vehicles are produced with simplicity and efficiency by
John Lewis and they implement various sorts of creative styles concerning their logo.
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