Community Engagement Program: Reflective Analysis of John Lewis Case

This report presents a reflective analysis of John Lewis & Partners' community engagement program, evaluating its effectiveness and best practices in comparison to companies like Tesco. The analysis covers various aspects, including stakeholder engagement, communication strategies, and funding approaches. It highlights the company's participation in initiatives such as the Hunger Free Future campaign and donations to charities like the Trusell Trust. The report also explores the impact of community engagement on the organization's growth, sustainability values, and employee behavior. Key areas of improvement, such as enhanced stakeholder participation and social media strategies, are identified to optimize future community well-being initiatives. The analysis concludes that community engagement benefits both the organization and the community by promoting sustainability and social welfare.

2 Community
Engagement

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
CONCLUSION ..............................................................................................................................7
REFERENCE...................................................................................................................................8

INTRODUCTION
Reflective analysis the method of continuous learning from project experiences and
practices. This helps to evaluate the all-important factors of the previous assessment and
experiences, such as best performance, felling, efforts, achievements, improvements and skills or
knowledge’s development (Miller, Snook and Yoder, 2020). In context to which further more
planning is can be done, according to requirement and results analysed from that. Community
engagement is the process of collective working and efforts of different groups in context to the
social well-being. John Lewis & partners is the British company work as supermarket and
departmental store. This organisation has been operated the community engagement program
with different approaches and practices. In this report reflective analysis of community
engagement program and practices effectiveness is done.
MAIN BODY
In John Lewis & partners community engagement program I was leading the leading the
all practices of community care by making proper research and identification the community
challenges and selection of the effective strategies or actions plans which has been incorporated
in the challenges management project plan. Along with management of community engagement
and contribution of every one (Johnstone and Hansen, 2020). In 2019 I worked with company in
project name Community matters “bringing quality to life” which was engaged in various
community supporting program such as donation of the £3000 in between three group. Then we
managed hunger free future campaign. Tesco’s Bags of Help funding scheme, this is the charity
programmer run by the Tesco in context to the community well-being. This had been provided
more than £ 52 million over the 16,00 local community since its launch in 2015. in that project
money raised by the sale of carrier bags benefits of which used to fund local projects , grants
ranging from £1,000 and £4,000 in range of the community group across Britain.
Evaluate the best practices on their community engagement approaches
John Lewis & partners has contributed in some of the charity programs like, Hunger free
future campaign: the company has actively participated in the campaign called hunger free future
and donated approx. £170000 to the Trusell Trust. The Salvation Army, Samaritans, Marie
Curie and St Mungo’s are the charities in which the company has donated the funds that they
have raised from Christmas cards along with 10% of the sales of Waitrose and Lewis. The funds
that was donated by the company was above £250000. Tesco community engagement practices

are involving customers, employees and operational participants along with the government to
make effective social care plan and achieve all goals of community well-being. In other hand
the community engagement practices of John Lewis & partners is different from TESCO due to
their secondary approaches in community engagement and there are note making and modifying
any internal operation changes for funding (Sung and Hepworth, 2017) .
Reflect on what they do differently and why
Tesco is making their own community and social care programs , and in other hand John
Lewis & partners is contributing in other different community care programs . Tesco is rising
their money for social care program through their own business activities like product selling
worth the aim of contributing its benefits part in fund such as sale of carrier bags benefits of
which used to fund local projects , grants ranging from £1,000 and £4,000 and John Lewis &
partners use different sources of funding for social care programs such as, they have raised
from Christmas cards along with 10% of the sales of Waitrose in context to the Marie Curie and
St Mungo’s are the charities. John Lewis & partners participate in the different community
engagement programs for example it has contributes in Hunger free future campaign and
£170000 to the Trusell Trust was donated. Organization practices are different from Tesco
because company is following the aim of supporting all community care programs and
companies . In order to smoothly manage that without causing any complication and stress of the
project John Lewis & partners participate as second party contributor without making the direct
efforts. Different to that Tesco is managing their own charity programs with objective of
effectively sustainability approaches and organization success through employees skills
de4vlopment and organization knowledge improvement (Bedford and et.al., 2017).
Analysis of practices improvement impact
Difference in the community engagement plan can possess various effects such as
customers, employees, vendor’s and investors, government are the important stakeholder of the
organization and they play very essential role in business growth, development and business
plan. So in context to the management and success of effective community engagement program
that is important to make effective communication, partnership and inclusion among them.
Organization Community matters “ bringing quality to life” project is can be more effective and
progressive is this will maintain the effective communication among each stakeholder.

Communication improvement among the stakeholders- Customers are key
stakeholder who’s needs and requirement should coordinated with the development of new
product and services. And in context to the community engagement program customers have to
be properly informed and coordinated so that they can get influence to make their effort on
community well-being by purchasing products profit of which collected to community funding.
Employees are another key stakeholder of the organization who have to be properly coordinated
and informed about their role in community engagement programs due to which company can
achieve all project related objectives within right time (Roberts, 2018) . Their self participation
contribute in development of more knowledge bout organization sustainability and growth
strategies. Their should be the proper structure and tool of stakeholders communication which
will help to gain best participation of each and every stakeholders, with effective inclusion.
Stakeholders participation and inclusion - difference and improvement in stakeholders
partnership and inclusion will make huge improvement and financial smooth processing of all
community engagement and service practices. Such as government is important stakeholder of
the company effective participation and inclusion of which is very beneficial as it help to make
faire trading and prevent the company to take unfair advantages of society due to which
organization values and community engagement project will be managed in best position at
market. Investors of the organization have well informed and involved in the community care
program. Because this will helps to manage the funds and charity plan effectively without any
financial issues.
Reflective analysis of research practices
John Lewis & partners Community matters “ bringing quality to life” project was
developed and managed with the help of proper research practices , primary and secondary
research was did with the quantitative and qualitative approaches of research. By the aid of these
research strategies interview, literature review and new evaluation is done to collect the
information of community needs and plan effective project in context to management and care of
community. Research of the stakeholder is done in context to the analysis of their interest and
participation abilities. As the customers, employees and investors information was important to
make effective strategies for community engagement project.

Community mapping – In order identify the assets and opportunities from the residents
in context to the project that is important to make effective community mapping , such as John
Lewis & partners community engagement program map was effectively managed and
developed with proper planning and step by practices. First effective team of the assessment
establish, then identification and securing of the resources is done along with the proper
engagement of community partners. All the essential data was collected, analyzed and presented
to the partners . Issues of the community get clarified and further proceed with the goal setting
and progress measurement (Aslam and Gunaratna, 2019) .
Social media engagement-
This is the process of social media application in context to the development of project
awerness among the community, which helps in the collection of more community support of
social welfare. This further involves the measurement of comments, likes, shares in order to
analyses the level of response achieved by the project. Such as in context to the John Lewis &
partners community engagement program , organization given their marketing activities control
to the employees due to which organization has driven stronger consumers and improved the
employees engagement. Organization have achieved the success in plan by the implementation
of new technology such as mobile phone application and new social media app was used to
extract benefits for community engagement program awarness due to which higher fund is
collected for the community programs.
Impact analysis -
Company achieved higher success in the community care programs and along with this
organization sustainability values and goal achievements related to the benefits of sustainable
approach is successfully achieved. Community programs are always beneficial for each and
every organization in terms of brand value development and society satisfaction. Such as John
Lewis & partners Community matters “ bringing quality to life” project has impacted the
organization growth and development by contributing in the development of various
opportunities for organization, because company project was very sustainability and meeting the
sustainability standards of due to which government supported the organization global
development by offering various benefits and opportunities. Employees of the organization
performance and behavior towards the organization also get more effective and positive.
Investors relationship get more stronger due to the success of project (Farner, 2019) .

Justification of the best practices -
social medial approaches of organization were very effective along with stakeholders
partnership. Because due to this organization had made effective coordination, goal
achievements and community care funding. Such as marketing function of the organization were
accomplished by the employees , who had effectively applied their customers and community
knowledge in social care program. Government was coordinated at each step without any
mistakes and correct information flow (Ryan and et.al., 2020). The funding program practices
was also best and contributed in the social care and support. Some other community engagement
practices are illustrated below which were very effective.
Health and wellbeing- in context to the social well-being one of the best practices of
organization were their approach of health specialists development and training in order to
provide best health care services to the poor peoples and lower cost.
Job opportunities: such as in order to improve the community condition organization
has provided various job opportunities along with management of health working environment.
Which has contributed in the society well-being and development . Organization helped the
people to improve their finical stabilities and increase the standards of living. This practices is
one of the best as it has also contributed at the economical development.
Diversity and inclusion: in context to the sustainability and effective community
engagement that was very important to get the best contribution of employees, which was
effectively done by offering the growth opportunities and benefits to them. And in return
employed had given their best in community engagement and social well-being programs with
their complete efforts (Ersoy, 2017) .
CONCLUSION
From the above reflective analysis and project review it has been concluded that
community engagement program is beneficial for both business organisation and community
welfare as it helps to organisation to meet their competitive edge's by meeting the sustainability
standards and in other hand sustainable practices of company improve the community well-
being. Improvement and better changes in community engagement practices will be the most
effective aspect of project such as communication, active stakeholders’ participation, and
inclusion improvement with bets coordinating and effective action plans will help to

achievements all objectives and goals. Social media strategies modification according to new
features will help to make more achievements in community well-being.

REFERENCE
Books & Journal
Ryan and et.al., 2020. Community engagement for disaster preparedness: A systematic literatur
review. International journal of disaster risk reduction, 49, p.101655.
Ersoy, A. ed., 2017. The impact of co-production: From community engagement to social
justice. Policy Press.
Farner, K., 2019. Institutionalizing Community Engagement in Higher Education: A Case Study
of Processes Toward Engagement. Journal of Higher Education Outreach and
Engagement, 23(2), pp.147-152.
Aslam, M.M. and Gunaratna, R. eds., 2019. Terrorist rehabilitation and community engagement
in Malaysia and Southeast Asia. Routledge.
Roberts, K.J., 2018. Community engagement in Indian higher education: financial and
partnership trends. International Journal of Educational Development, 58, pp.95-105.
Bedford and et.al., 2017. Community engagement in Liberia: Routine immunization post-
Ebola. Journal of health communication, 22(sup1), pp.81-90.
Sung, H.Y. and Hepworth, M., 2017. Modelling community engagement in public
libraries. Malaysian Journal of Library & Information Science, 18(1).
Johnstone, R.L. and Hansen, A.M. eds., 2020. Regulation of Extractive Industries: Community
Engagement in the Arctic. Routledge.
Miller, M.R., Snook, W.D. and Yoder, E.W., 2020. Social media in public health departments: A
vital component of community engagement. Journal of Public Health Management and
Practice, 26(1), pp.94-96.