John Lewis & Partners: A Business Presentation on Company Operations

This presentation provides a comprehensive overview of John Lewis & Partners, a prominent department store chain in Great Britain. It begins by outlining the company's historical background, including its founding by Spedan Lewis and its early operations. The presentation then delves into the company's aims, which include generating profit, distributing profits among partners, and capturing the department store market. The internal structure, encompassing department stores, supermarkets, and financial services, is also examined. Achievements, such as the Royal Warrant and the annual Christmas advert, are highlighted. Furthermore, the presentation addresses challenges faced by the company, including competition, the decline of department stores, and the need for technological advancement. Strategies for improvement, such as website development and marketing, are also discussed. The presentation concludes with a reference list of relevant sources.

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JOHN LEWIS BUSINESS
PRESENTATION

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• John Lewis & Partners is a
collective group of
department stores operating
within the regions of Great
Britain.
• The company had been
founded by Spedan Lewis,
who is referred to as the son
of the owner named John
Lewis (Sammour et al.
2020).
• This company was the
largest co-operative
organization in the whole of
United Kingdom.
Company
Background

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Company
History• The company had been found
by Spedan Lewis, who is the
son of John Lewis in the year of
1929.
• The first ever store for the
company had been opened in
the year of 1864 at Oxford
Street, located in London.
• On 1st January, in the year of
2008, the first store that had
been opened in London was
named as the ‘Royal Warrant’
by Queen Elizabeth II.

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Aims
• The primary aim of the
company was to generate
revenue in the form of
profit by its trading
operations.
• The second objective of
the company was to
distribute share for all the
profits that is earned
among the partners
(Storey and Salaman
2017).
• Third, was to capture the
entire market of
department stores in and
around Great Britain.

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Internal
Structure
The company gets operated
by a partnership among the
following,
• John Lewis & Partners
department stores.
• Waitrose & Partners
supermarkets.
• Banking as well as
financial services.
• Retail related activities.

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Achieveme
nt• Since the foundation, the brand
now owns a collective store of 51
all around Great Britain.
• In reference to the present
situation, the company is the
largest co-operative corporation
in the whole of Great Britain.
• The first ever store of the
company in London, was
awarded with Royal Warrant by
Queen Elizabeth II (O’Higgins
2018).
• The Christmas advert of John
Lewis & Partners had been found
in the year of 2007 since then
the day has become an annual
event marking the countdown to
Christmas in the whole of Great
Britain.

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Challenges
• Selling of products at a cheaper
by incurring loss at some
scenarios for matching their rivals
within the same field of business.
• Decline suffered by the
department stores since the idea
of “all under one roof” has no
existence after online stores.
• Difficulty within the retail market
that is visibly seen only to
increase every year.
• To stay on the top of the relative
field of business, the company
makes investments in information
and technology but having no
relative concerns regarding the
failing of department stores.

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Improvement of
Communication• Development of websites in the
form of online stores as a method
of attracting more number of
customers.
• Implementation of newer methods
of advertising and marketing to
compete with rivals.
• Hiring of marketing people as well
as public relation to let know of
newer people about their
existence within the field of retail
business.
• Avoidance and mitigation of
disruptive technologies.

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Large imageReferences
• O’Higgins, E., 2018. The Ethos of
Partnership: The John Lewis
Partnership. In Progressive
Business Models (pp. 193-220).
Palgrave Macmillan, Cham.
• Sammour, A., Chen, W., Balmer,
J.M., Botchie, D. and Faraday, J.,
2020. Crafting the forever now:
Corporate heritage brand
innovation at John Lewis
Partnership. Strategic
Change, 29(1), pp.115-126.
• Storey, J. and Salaman, G., 2017.
Employee ownership and the
drive to do business responsibly: a
study of the John Lewis
Partnership. Oxford Review of
Economic Policy, 33(2), pp.339-
354.

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Thank
You