This report provides a comprehensive analysis of John Lewis's business strategy, covering key aspects such as the macro environment, internal capabilities, and competitive forces. It begins with a PESTLE analysis to assess the impact of political, economic, social, technological, environmental, and legal factors on the company. A SWOT analysis is then employed to evaluate John Lewis's internal strengths, weaknesses, opportunities, and threats. The VRIO framework is utilized to assess the value, rarity, imitability, and organization of John Lewis's resources and capabilities. Furthermore, the report applies Porter's Five Forces model to evaluate the competitive environment of the market. The report also discusses strategic planning models, justifies, and recommends appropriate growth platforms and strategies for John Lewis, concluding with a summary of key findings and recommendations.