Management Research Methods: Consumer Behavior & Manipulation Tactics

This report explores the impact of manipulation tactics on consumer behavior, focusing on creating a desire to purchase, particularly within the context of the John Lewis Partnership. It uses literature maps, mind maps, and Venn diagrams to analyze research methodologies, including quantitative, qualitative, and neuromarketing approaches. The research questions address the impact of consumers on the John Lewis Partnership, how the company focuses on consumer expectations, and the methods used to influence consumer demand. The report critiques research methodologies used in consumer behavior studies, highlighting the application of consumer behavior theory and grand models in the conference industry. It also evaluates the utility theory and its relevance to understanding consumer choices, emphasizing the importance of consumer behavior research for successful marketing strategies. Desklib offers a range of study tools, including similar reports and past papers, to support students in their academic endeavors.