Benefits and Risks of Joint Venture: John Lewis Case Study Report

This report examines a proposed joint venture for John Lewis to enter the Indonesian market through a partnership with Interim Clothing Company. The research aims to identify and analyze the benefits and risks associated with this international expansion strategy. The report details the scope and limitations of the research, cost and resource considerations, and presents a Gantt chart and work breakdown structure to illustrate project timelines and organization. A risk register is included, outlining potential technological and operational risks, their likelihood, impact, and mitigation strategies. The study aims to understand how a joint venture could enhance the company's productivity and profitability while maintaining its long-term existence in the international market. The report uses various sources, including books, journals, and online resources to support its analysis.

Managing a Successful
Business Project

Table of Contents
1.Brief explanation of the proposed research..............................................................................1
2. Research Aim..........................................................................................................................1
3. Scope and Limitations of proposed research .........................................................................2
4.Resources and cost considerations related to research.............................................................2
5. A Gantt chart or work breakdown structure ...........................................................................2
6. A risk register covering the main risks with the proposed research......................................3
REFFERENCES..............................................................................................................................5
.........................................................................................................................................................5

TITLE: To identify benefits and risks of a joint business venture to enter International markets.
“A case study on John Lewis”.
1.Brief explanation of the proposed research
Joint venture is the effective business practice in which two or more parties forms the
business together for continuing the specific project or other business activity(Guest Post, 2016
). Forming joint venture with the company helps the company to properly globalise its products
and services and attains maximum profitability and productivity. Therefore Globalisation refers
to the integrated process which leads to the free movement of the individuals, business
organisation and government worldwide. This research is based on John Lewis, which is a chain
of high end departmental store operating through out the UK. This research will discuss about
that John Lewis will expand its market share in Indonesia by forming Joint venture with Interim
Clothing Company. This project will determine the aims and objectives for the case scenario of
Jon Lewis and will also determine the scope and limitation of the research. Further more it will
also analyse the requirement of the cost and the resources for conducting the research and
determine the risk register that is associated with the proposed research.
Main reason for choosing this topic is to understand the effective way of expanding
business at the international level by forming joint venture with the company. This will enhance
the knowledge that how joint venture of both the companies will enhance the productivity and
the profitability level and maintains long term existence of the company(Bartlett, Doz and
Hedlund, 2013).
2. Research Aim
Aim: To analyse risks and benefits associated with option of joint venture while enter
into international market like Indonesia. A case study on John lewis.
Research Objectives
 To understand the basic concept about joint venture.
 To identify the benefits for John Lewis while forming joint venture with Interim
Clothing Company
 To identify the risk for John Lewis while forming joint venture with Interim Clothing
Company
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3. Scope and Limitations of proposed research
While conducting research on the specific topic, there are some scope and limitations
which are discussed as follows-
Scope- There is a huge scope as John Lewis is entering into a joint venture so as to fulfil
the demands and requirements of the international markets. This has a higher scope as it will
assist the respective company to enhance its brand image and therefore enhances its profitability
level. Moreover it will enhances knowledge of the researcher about the topic and helps in
meeting the research requirements in a better manner (Beringer, Jonas and Kock, 2013).
Limitations- While conducting the specific research, researcher will face the limitation
of data collection, this will make it difficult for the investigator to complete the research work on
time and attains the successful results. In context to the project manager limitation related to the
project is that of forming joint venture with another company will make difficult to follow
different rules and regulations of the proposed country and may lead to complexities of the
business activities.
4.Resources and cost considerations related to research
Cost- In order to fulfil the research activities it a proper manner, investigator needs
appropriate amount of resources and cost related to research. Therefore it is necessary to estimate
appropriate amount of cost so that research can be executed without any issues or problems.
Therefore £500 would be required to conduct the research in a appropriate manner.
Resources- In order to execute the project related activities in a proper manner,
appropriate amount of resources are required such as proper financial resources, human
resources and the appropriate amount of machinery so as to ensure higher productivity and
profitability within the organisation. In context to researcher point of view it requires journals,
magazines and surveys so as to collect the reliable information and data so to realise better
outcomes. The study source of these materials will help in completing the research in a proper
time frame. (Drucker, 2012).
5. A Gantt chart or work breakdown structure
Gantt Chart- It is bar graph chart that determines the project schedule which needs to be
completed within the time frame. . On the horizontal axis it determines the time span of the
different components of the project and on vertical axis it determines the different tasks that
2

needs to completed within the specific time span. Therefore 62 days of time are required to
complete the research activities in a proper manner.
3

Work Break Down Structure- It is a project deliverable structure which divides the
whole project into smaller components and makes it easily for the researcher to complete the
research activities. It also helps in estimating the appropriate cost and resources which are
needed to complete the specific project activities.
4

6. A risk register covering the main risks with the proposed research
Risk is another vital component which is considered by the researcher while executing
the project activities. There are various types of risk associated with the research discussed as
follows-
S.
No.
Risk
Description
Likelih
ood
Impact Owner Mitigation Continge
ncy
Pre
action
weightin
g score
out of 10
Post
action
weightin
g Score
out of 10
1 Technological
Risk
High High Owner
or
managi
ng
director
Keep
updating
with the
recent
technologies
(Eskerod
andHueman
n, 2013).
Ensure
that
strategies
are
properly
planned
so as to
allocate
proper
resources
to the
technolo
gical
factor.
7 5
2 Operational
risk
moderat
e
low Project
manage
r
By setting
out the
operational
strategy in a
Make
necessar
y
changes
1 3
5

proper
manner.
in the
operation
al
functions
and then
function
it in a
proper
manner(
Hillsona
nd
Murray-
Webster,
2017).
6

REFFERENCES
Books and Journals
Bartlett, C.A., Doz, Y. and Hedlund, G., 2013. Managing the Global Firm (RLE International
Business). Routledge.
Beringer, C., Jonas, D. and Kock, A., 2013. Behavior of internal stakeholders in project portfolio
management and its impact on success. International Journal of Project Management.
31(6). pp.830-846.
Drucker, P., 2012. Managing the non-profit organization. Routledge.
Eskerod, P. and Huemann, M., 2013. Sustainable development and project stakeholder
management: What standards say. International Journal of Managing Projects in
Business. 6(1). pp.36-50.
Hillson, D. and Murray-Webster, R., 2017. Understanding and managing risk attitude.
Routledge.
ONLINE
Guest Post. (2016). Concept of Joint venture. [Online]. Available
through:<http://www.postcolonialweb.org/Africa/akindele1b.html>.
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