John Lewis & Partners: SWOT and Operational Impact Analysis Report

This report provides an analysis of John Lewis and Partners, a UK-based departmental store, focusing on its internal and external business environment. It utilizes SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats, highlighting its brand recognition, international deliveries, and potential for expansion, while also addressing challenges like high product ranges and increasing competition. The report further examines the operational impact of key functional areas such as human resource management and research and development, emphasizing their contributions to employee training, motivation, and understanding consumer needs. The analysis concludes that understanding the market position through internal and external assessments is crucial for driving organizational success.

Global Business Environment

TABLE OF CONTENTS
Global Business Environment.........................................................................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Internal Analysis – Swot..............................................................................................................3
Operational impact analysis.........................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Business requires to acquire a definite analysis of their organization from which they can be able to
understand the internal and external environment of the particular company. In this report, it is illustrating
that a company named John Lewis and Partners who is branded departmental store located at the London,
United Kingdom wants to analyse their main micro and macro drivers of the organization ( Wang, and
Wang, 2020). Regard to this concept, it includes the swot and pestle analysis of the organization which
will demonstrate the firm’s business environment.
MAIN BODY
Internal Analysis – Swot
Each and every company needs to analyse their internal environment from which they can be able
to understand their strength and weakness accordingly. The internal environment analysis includes the
model swot from which an organization can be able to identify its abilities and areas of improvement
from which they can be able to enhance them and grow differently. In the context of John Lewis
organization here performing a swot analysis of a company.
Strength: The John Lewis is one of the branding organization in the United Kingdom where they provide
trendy and fashionable outfits to their consumers and also provide a multiple variety of brands in their
organization which is said as the strength of the company (Bradbury, and Galloway, 2021). In addition,
the organization offers and provide international deliveries which is one of the major strength of
company. These strength is making the company to provide best products and services to the people from
which they are able to acquire the stable position in the business market.
Weakness: The company weakness reflects the areas where they provide a high range of products and
goods to the people which is a kind of obstacle and areas of improvement for the mentioned firm. In
addition, the company has also follow and provide limited awareness outside the UK borders comparing
to other international organizations.
Opportunity: The John Lewis has an opportunity to increase their sales and demands in the world wide
as they provide differentiation in their products. The increasing sales are making people more
professional from which their target market is also improving in the definite manner. The network from
this professional behaviour making them to grow more and more. Along with this, the company is also
having an opportunity and possibility to expand their business more and more as their sales are increasing
rapidly which is making an excellent growth and development of the organization.
Threat: The company is having a threat because of the purchasing power of the consumer from which
they can be unable to make a stable position in the market. In this context, the company is also having an
impact of the financial stability of the organization which is a great and wider impact which can make the

company to obtain high loses in the business market (Gamage, Ekanayake, and et.al., 2020). Along with
this, in this rapid growing world the organizations are launching and starting in everyday life which is
creating a huge competition in the market and considering a threat of being substituted by the other
organizational firm.
Operational impact analysis
The operational analysis refers as current performance of a John Lewis company including the
investments and measuring the performance against the another particular or competitor company
(Garcia-Arroyo, and Osca, 2019). According to the John Lewis, the company’s two functional areas are
very successfully performing such as their human resource management and research development
department.
Human resource management: The human resource is responsible for many work process such as
recruitment, payroll system of the employee, providing the motivation and balancing the company
performance. The John Lewis company HR management utilizes different strategies from which they can
be bale to contribute very effectively in the organization growth and development. The John Lewis HR
management provides the proper training and development session just after the recruitment process so
that employee can be able to understand the company work process and can give their best efforts and
knowledge which can be very beneficial for the company.
Along with this, the HR management also focus on the employee motivation which is making
them to feel positive and motivated and can supply and give their best efforts and hard work to the
company which will result effectively (Gilal, Ashraf, and et.al., 2019). These activities of the HR
management are impacting the organization very effectively and providing the better outcome and results.
The HR management is contributing their efforts to drive the company performance and can lead to
obtain higher success. With the contribution of the company HR management, the employee is able to
provide the work assignment and services on time to the consumer from which the company is gaining
the beautiful reviews and feedbacks which is accelerating the company growth and making this as
company strength.
Research Development: The research and development team has the responsibility of doing a proper
research and identify the consumer needs, requirement, trends which can be followed and performed by
the John Lewis organization. The research development is able to provide and identify the consumer
requirements and needs from which the company John Lewis is able to supply the desires of the
customers and achieving a higher success in this market field (Link, and Scott, 2019). Through the
contribution of this department the company is able create and form innovation, invention and progress to
the John Lewis and making them to lead at the successful position.

As the John Lewis organization research and development department is putting the great and
positive impact on the company performance and helping to accelerate the company growth. With the
help and support of the research and development department the company is able to fulfil all the
requirement and needs of the consumer or customer from which they are able to grow their organization
and also obtaining the higher productivity. The R&D of John Lewis is providing the opportunity to the
company by making the focus on the target market and completing the all the demands of the consumers.
CONCLUSION
In this report, it has been concluded that a business requires to analyse their surrounding which will
help them to understand the market position. It includes the internal and external analysis of the
mentioned organization from which the company can be able to evaluate and identify their impacts from
which they can drive their organization success at higher level.

REFERENCES
Books and Journals
Bradbury, T. and Galloway, C., 2021. SWOT analysis. In Encyclopedia of Sport Management (pp. 480-
482). Edward Elgar Publishing.
Gamage, S.K.N., Ekanayake, E.M.S., and et.al., 2020. A review of global challenges and survival
strategies of small and medium enterprises (SMEs). Economies. 8(4). pp.1-24.
Garcia-Arroyo, J. and Osca, A., 2019. Big data contributions to human resource management: a
systematic review. The International Journal of Human Resource Management, pp.1-26.
Gilal, F.G., Ashraf, and et.al., 2019. Promoting environmental performance through green human
resource management practices in higher education institutions: A moderated mediation
model. Corporate Social Responsibility and Environmental Management. 26(6), pp.1579-1590.
Link, A.N. and Scott, J.T., 2019. Evaluating Public Sector R & D Programs: The Advanced Technology
Program’s Investment in Wavelength References for Optical Fiber Communications. In The
Social Value of New Technology. Edward Elgar Publishing.
Wang, J. and Wang, Z., 2020. Strengths, weaknesses, opportunities and threats (Swot) analysis of china’s
prevention and control strategy for the covid-19 epidemic. International Journal of Environmental
Research and Public Health.17(7), p.2235.