Strategic Analysis: John Lewis's Organisational Strategy (BMA6104)

This presentation analyzes the organisational strategy of John Lewis, a UK-based company. It begins with an introduction to strategy positioning and its importance in gaining a competitive advantage. The presentation then delves into John Lewis's current strategic positioning, highlighting its online presence, partnerships, and focus on qualitative services. It explores future strategic options, including reviewing its current strategy, forming partnerships, right-sizing stores, improving product quality, and emphasizing ethical and sustainable practices. The presentation also discusses possible future strategies, such as product innovation, organic product ranges, and the use of innovative technology to reduce wastage. References from academic sources support the analysis, providing a comprehensive overview of John Lewis's strategic landscape. The analysis is based on an assignment brief from the BMA6104 Organisational Strategy course, focusing on individual business situations and opportunities for group collaboration.

ORGANISATIONAL
STRATEGY OF
JOHN LEWIS UK
COMPANY

TABLE OF CONTENT
 Introduction
 Strategy positioning of John Lewis
 Future strategy option for John Lewis
 Possible future strategies of john Lewis
 References

INTRODUCTION
 Strategy positioning is a process by which
company distinguish itself from other competitors
in the market by use innovative technique to
market products, deliver services and perform
various operation of business. This presentation is
about John Lewis positioning strategy to take
competitive advantages.

STRATEGY POSITIONING OF JOHN
LEWIS
 Online presence and partnership: John Lewis has effective positioning its
strategy through partnership and increasing its presence in online sites such as
Waitrose.com. Online presence has increase sales of company to 21% that is
higher than other years.
 Focus on qualitative services: John Lewis has planned to focus on quality of
products and services by continuously launching new and innovative products.

CONT.
 Improve in performance of employees: John
Lewis and Waitrose both have changed their name
to John Lewis and partner and Waitrose partner.
Objective of partnership is to have highly skilled
and knowledge employees so that company can
gain competitive advantages. Company has
planned to continuously invest in ambition so that
best place can be provided to employees.

FUTURE STRATEGY OPTION FOR JOHN
LEWIS
 Future strategy of John Lewis is to review its
strategy and form partnership with firm that have
strong brand image and dedicated employees to
render qualitative services to people. John Lewis
is planning to right sizing its stores on the basis
of new location and new format in order to
reduce existing space.

CONT.
 John Lewis is also planning to improve its
quality of products and bring new
innovation so that customers can be
provided products within limited time and
cost. Company will more emphasis on
ethical and sustainability manner for long
term growth and success. John Lewis has
planned to deliver more and effective,
qualitative services to customers,
empowering our partners and generating
more values for employees owners.

CONT.
 Therefore company has formulated strategy to
work in various areas such as designing and
manufacturing products that have high value and
provide qualitative experience to customers. It has
review and modernising partner pension and pay
plans to empower partners.

POSSIBLE FUTURE STRATEGIES OF JOHN
LEWIS
 There are various possible strategy that can be
adopted by John Lewis to increase its brand image
and satisfy need of people.
 John Lewis by innovating its products design and
launching organic products range is able to fulfil
need of unsatisfied customers.

CONT.
 Using innovative technology to reduce wastage in
order to protect environment and effective
utilisation of limited resources helps in
maintaining customers and maximise funds of
investors.

REFERENCES
 Chaffey, D. and Ellis-Chadwick, F., 2019. Digital
marketing. Pearson UK.
 Nagle, T. T. and Müller, G., 2017. The strategy and
tactics of pricing: A guide to growing more
profitably. Routledge.
 Oliver, J. J., 2018. Strategic transformations in the
media. Journal of Media Business Studies, 15(4).
pp.278-299.
