Business Project: John Lobb Bootmaker's Summer Shoe Launch Strategy

Desklib provides past papers and solved assignments. This project details John Lobb's summer shoe launch.

Managing a Successful Business Project
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Contents
Introduction:.................................................................................................................................4
LO1.................................................................................................................................................5
P1 Devise project aims and objectives for a chosen scenario............................................5
P2 Produce a project management plan that covers aspects of cost, scope, time,
quality, communication, risk, and resources.......................................................................6
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes
and stages for completion........................................................................................................9
M1 Produce a comprehensive project management plan, milestone schedule and
project schedule for monitoring and completing the aims and objectives of the
project......................................................................................................................................14
D1 Critically evaluate the project management process and appropriate research
methodologies applied...........................................................................................................17
LO2...............................................................................................................................................18
P4 Carry out small-scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives......................................18
M2 Evaluate the accuracy and reliability of different research methods applied......20
LO3...............................................................................................................................................21
P5 Analyse research and data using appropriate tools and techniques........................21
P6 Communicate appropriate recommendations as a result of research and data
analysis to draw valid and meaningful conclusions..........................................................29
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M3 Evaluate the selection of appropriate tools and techniques for accuracy and
authenticity to support and justify recommendations.....................................................30
LO4...............................................................................................................................................31
P7 Reflect on the value of undertaking the research to meet stated objectives and
own learning and performance............................................................................................31
M4 Evaluate the value of the project management process and use of qualitative
research to meet stated objectives and support own learning and performance........32
D2 Critically evaluate and reflect on the project outcomes, the decision- making
process and changes or developments of the initial project management plan to
support the justification of recommendations and learning during the project.........34
Conclusion:..................................................................................................................................35
References....................................................................................................................................36
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Introduction:
Globalisation has helped the companies to engage into various opportunities and has also
helped them enhance their productivity and boost their profit margin which has helped them
to earn more profits than they could have ever expected, but along with all the positive
outcomes of the globalisation there is a various negative aspect of globalisation.
Globalisation has also increased the competition among the various national and
international companies, and so does the John Lobb Bootmaker Company of UK. The
company is popular to design various luxurious leather shoes mainly the boots. The
company is also popular for designing the leather wallets and belts. The company was
founded in the year 1829 by John Lobb himself. He started his business in London. Later the
company co-partnered with Hermes Group in the year 1976 and together the company
started to make ready to make shoes all around the world. The report provides a complete
overview of the company. It demonstrates the aims and objectives of the company to carry
out an effective report which further demonstrates the project management plan of the
company which is inclusive of scope, risk, resources, and cost of the project.
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LO1
P1 Devise project aims and objectives for a chosen scenario
According to the scenario of the project, the company is required to produce a new design
for the summer shoe to gain a competitive advantage in the international market. This would
help the company to establish its strong position in the international market. Besides this,
the company is also required to launch the shoe at the London fashion week which is
scheduled to held from 16th to 20th February 2019. For the same purpose, the company is
required to lay down the aims and object of the current project of the company which would
help the company to create its better image and a stronger position in the international
market (Vault Consulting, 2017).
The aims of the project report of the company are as follows:
 To produce which can provide strong competition to all the multinational companies
present in London Fashion Week.
 To make a strong position in the international market against the different
competitors of the company
 To create an innovative product, this is new in the market and would be able to gain a
competitive advantage in the retail market.
The objectives of the project report of the John Lobb Bootmaker Company are as follows:
 To overcome the most challenging aspects of the globalisation.
 To gain a competitive advantage in the global sphere.
 To secure a better marketing position of the company in the international market.
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P2 Produce a project management plan that covers aspects of cost, scope, time,
quality, communication, risk, and resources
The project management plan would help the company to cover the different aspect of the
project such as cost, scope, time resources, communication, and quality. To ensure a better
position in the international market, the company requires to enhance the quality and
innovation within the product of the company which is only possible an effective project
management plan. The effective project management plan would help the company to
execute the various activities of the company in a planned and organise manner which
would help the company to manage the waste of the company.
 Cost: The cost would help the project manager of the company to effectively manage
the cost of the various activities, product, and resources within the company. It would
help the project manager of the company to determine the cost of the final product of
the company that is the shoe of the company and would also help the company to
determine the cost of the various resources of the company which are required to
design the final product of the company and to effective manufacture, sale and
promote the product in the international market (Bizfluent, 2018). The total amount
that the company requires to launch and design the product in the international
market is £70,000. The company can generate this amount through the help of any
financial sources such as an investor or the loan from the bank which would help the
company to easily extract the amount to launch the product in the international
market.
 Scope: The Scope would help the company to decide the nature of the project which
needs to be wide in nature and should help the company to face the upcoming
challenges or the risk in the international market. This would help the company to
enhance the smooth functioning and productivity of the company. This would also
help the company to create the stronger position of the company in the international
market.
 Quality: The quality of the product of the company needs to be very high in order
the position of the company in the international market. This would also help the
company the company to deal with the possible competitors of the company in the
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international market. This would also help the company achieve its aims and
objectives in the international market. It is the responsibility of the project manager
to ensure the quality of the final product of the company to ensure its durability
which would help to create a strong and steady relationship with its customers and
the position of the company in the international market.
 Communication: The effective communication among the team members of the
company and the senior management and the employees of the company would
ensure the company to maintain a steady relationship and the steady environment at
the workplace. This would facilitate the company to welcome innovative ideas and
creativity within the work of the employees of the company. The effective
communication among the employees of the company would help to avoid
communication gap within the members of the company and would also help the
company to avoid any risk or mistake in the company (Brinkmann, 2014). This
would also ensure the important information within the company get circulated
within effectively and regularly. It would also help the company to avoid the
misunderstanding which can affect the environment of the company. For this
purpose, the project manager can take help of the digital platform such as Twitter,
Facebook, emails, WhatsApp which would help the company to the circulation of
information in one go and would also help the company to save time and cost of the
company.
 Risk: It is important for the project manager of the company to ensure that the
company remains stable while exhibiting the quality within the product of the
company. He should predict the challenges that may arise in the business which
would help the company to stay prepare and for the upcoming risk in the most
effective and time-saving method. This would help the company to strengthen its
position in the international market and would help the company to deal with the
competition and other challenges in the global sphere.
 Resources: The project manager of the company should ensure all the employees
and the workers within the company are provided with the required resources which
would help the company to gain competitive advantage in the market would help the
company to effectively manage the need of the resources in order to ensure the final
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quality of the product of the company and to successfully launch the product at the
London Fashion Week. The important resources that the company require to
complete the final product are the workers and employees in the form of Human
resources, raw materials such as leather, machinery threads etc. and the financial
resources such as money etc.
 Time: The time within the project management plan refers to the time required to
finish the project of the company. The total time that the company would take to
complete the project is two months. It would help the company to ensure that all the
companies within the project are executed well on time as prescribed the senior
management of the company.
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P3 Produce a work breakdown structure and a Gantt chart to provide
timeframes and stages for completion
Activity Duration Start date End date
Initial phase
1. Choosing the
Company
2. Determination of
the aims and
objectives
3. Laying down the
project management
plan
4 days
1. Choosing the
Company: 1
day (26 to 27
December)
2. Determination
of the aims
and objectives:
1 day (27 to 28
December)
3. Laying down
the project
management
plan: 2 days
(28 December
to 30
December)
26 December 30 December
Planning
1. Executing the
primary planning
2. Planning for the
resource
3. Planning of the
budget
4. Laying down Risk
management Plan
5. Research based on
6 days
1. Executing
the
primary
planning:
1day (30
December
to 31
December)
2. Planning
30 December 5 January
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Small-scale
6. Creating the
Questionnaire
for the
resource: 1
day (31
December
to 1
January)
3. Planning
of the
budget: 1
day (1
January to
2 January)
4. Laying
down Risk
manageme
nt Plan: 1
day (2
January to
3 January)
5. Research
based on
Small-
scale: 1
day (3 to 4
January)
6. Creating
the
Questionna
ire: 1 day
(4 January
to 5
10

January)
Execution & Control
1. Managing the
communication
2. Keeping the
records and managing
tasks
3. Management of
the fluctuations
5 days
1. Managing the
communicatio
n: 2 days (5
January to 7
January )
2. Keeping the
records and
managing
tasks: 2 days
(7 to 9
January)
3. Management
of the
fluctuations:
1day (9 to 10
January)
5 January 10 January
Close Out
1. Ending of the
Documentation
2 days
1. Ending the
Documentation: 1 day
( 10 to 11 January)
10 January 11 January
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Gantt chart:
December January
Activity 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11
Initial phase
Choosing the Company
Determination of the aims and objectives
Laying down the project management
plan
Planning
Executing the primary planning
Planning for the resource
Planning of the budget
Laying down Risk management Plan
Research based on Small-scale
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