Johnson & Johnson: Comprehensive Report on Business Strategies

This report provides a comprehensive analysis of Johnson & Johnson, a multinational medical device, pharmaceutical, and consumer packaged goods corporation. It delves into the company's size, structure, goals, and target customer base, further exploring micro and macro environmental factors through SWOT and PESTLE analyses. The report highlights the significance of training and development programs within the organization, emphasizing the roles and skills necessary for maintaining product quality through quality audits. The study also touches upon Johnson & Johnson's response to the COVID-19 pandemic, particularly its vaccine development efforts, and concludes with insights into the company's strategic approaches for growth and sustainability. This document is available on Desklib, a platform offering a wide range of study tools and solved assignments for students.

JOHNSON AND JOHNSON

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Size, structure and goal...........................................................................................................3
Target customer and their need from organization.................................................................4
Micro analysis........................................................................................................................5
Macro analysis........................................................................................................................6
Training and development and their importance....................................................................7
Role in organization and their importance.............................................................................7
Skills and knowledge required to carry selected role.............................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Johnson and Johnson are a medical company which is believed in empowering the
quality of health and various aspect which have to improve the health for humanity. It is a
corporate organisation who used to deal with the medicines and various prospect of
pharmaceutical and consumer packaged goods. In this, the Johnson and Johnson is an American
multinational corporation who was founded in 1886 and the used to manufacture medical
devices, pharmaceutical product, and services and consumer packaged goods (Bernstein and et.
al., 2019). Moreover, this company is used to be rank in 36 on 2021 in the fortune 500 list of
largest United State corporation by total revenue. This state that it is a valuable company and
they have various factors and essential element which incorporated with the organisation to make
a growth and development within the employees by achieving the goals and objective. Moreover,
they deal with the various scientific working potentials to meet the candidate’s requirement. As
per the current scenarios, the used to develop covid-19 vaccines this is showing the potential of
Johnson and Johnson regards with the current situation and with the help of scientist and
researcher’s unit. They used to produce various covid-19 vaccine to overcome from the
pandemic situation of coronavirus. In this, they start their journey from the baby powders or the
baby settings product. In this report, states about various element of Johnson and Johnson which
is associated with the size of structure, goal, and mission. This customer and their needs micro
and macro analysis. Moreover, in this, the discussion is also based on training and development
and various skills and knowledge which is required to overcome from the conflict and enhance
the growth and development within organisation (Christensen and et. al., 2017).
MAIN BODY
Size, structure and goal
Johnson and Johnson use technology and various essential to make a collaboration with
power to fight back against the most devastating health care challenges and the current
generation. Moreover, they used to create various missions and goals as per time to time with the
occurrence of any disease or any factors. In this, as per the previous years the use to combating
cancer with the cell therapy in order to enable the team with the Apple to study. Whereas, the
Johnson and Johnson become a household name to the surgical dressings and baby products in
the last one thirty years later. As per this, they used to take new ideas and new objective in order

to enhance the quality of life for people around the world. In this, the pharmaceutical products
and medical devices they used to develop the solutions that allow people to thrive throughout
every stage of their life and make a meaningful approach towards its the size of the Johnson and
Johnson are huge. Whereas, they have 500000 plus more employees in all over the world and
they have 132 more outlets within the global businesses their revenues are 130 crores in per
annum after the profit and loss concessions (Cornell and et. al., 2019).
There is a reconciliation of the missions and purposes of which is primarily changes
according to the need. Whereas, as per the current situation they used to follow and create a basic
scenario to provide covid-19 vaccine to every individual. Moreover, the current mission and goal
is to provide quality of health to the number of individuals by assessing the covid-19 vaccines
they used to produce huge number of vaccines for the various countries in order to make the
country free from covid-19 virus. Overall, the mission and goal of the Johnson and Johnson
pharmaceutical company are the medical company is used to provide various product and
services which enable the quality of life and help to improve the issues which is related with the
health. In this, they used to create various pharmaceutical products such as medicines which is
for the various age group for the elder age and for the children's the usually recognize in the
market by the baby products. As per this, the main goals and objective of this organization is to
introduce new product in the market with the effective and improving the quality of health and
related factors (Fries and et. al., 2019).
Target customer and their need from organization
In this, the market segmentation is a process which usually helpful to analyses the various
process which is taking in the heterogeneous market. In this, they are used to be broken into the
smaller homogeneous groups where the members are used to stimulated with the similar needs
and respond to the marketing efforts. Whereas, once the market has been segmented organization
select the segments to be served which is known as the target market. Moreover, the Johnson and
Johnson was are used to target households for home care product healthcare product personal
care product and also for those who believe in the hygiene are used to take the product in order
to sterilize and make the area free from microbes. The price is generally appropriate and
affordable for the middle-class people who can easily purchase the coats for their use. In order to
this, it is helpful to maintain the position by analyzing the prices strategy and target people to
maintain the position for their product and the number of customers. As per this, the used to

target the households and this is clearly stated that the used to maintain the proper competition
from the others and they create the positions as well as other products marketed by the
organization. Moreover, the Johnson and Johnson has positioned themselves as home and posted
their producers and Johnson and Johnson are used to provide quality-based goods with the
affordable prices to the number of customers. So, they are used to make a good position in the
market within their target customers and they also fulfill the needs and expectations of the
customers. So, they are used to maintain their profit by their productivity and profitability. In
this, they used to make a vision of the customers’ needs and they try to fulfill with their product
(Halterman and et. al., 2017).
Micro analysis
SWOT analysis
Strength: The major strength of Johnson and Johnson is research and development are according
to the Johnson and Johnson statement they are earning for the third quarter and the used to spend
20% of its gross profit on the research and development. As per this, it is helpful component of
the drug development in the Pharma and healthcare. As per the current scenario, they used to
produce covid-19 vaccines due to the department of research and development. The second
major strength is revenue and product which stated the earning more than the Pfizer and others is
48.6 5 billion dollars with the leader of 66% to their competitors. Moreover, the product makes
consumer happy and used to use this product for the long. As per this, the global reach and stable
market performance is also a strength for the Johnson and Johnson.
Weakness: The main element which can create weakness in the Johnson and Johnson is an even
revenue distribution and ethical practice which can mislead and dangerous marketing campaigns.
Whereas, fall in consumer health sales is also create a disadvantage and weakness for the
Johnson and Johnson. In this, the also face the allegation regarding in the gender discrimination
and the violate the law of diversity and inclusion policy (Jones and et. al., 2017).
Opportunities: In this, the major opportunities for the Johnson and Johnson to create covid-19
vaccinations with the one dose vaccines. They used to conduct robotic surgical systems which is
helpful to raise the revenue up to 92%. In this, the bio implants are used to create artificial body
plant made from synthetic material such as collagen and others tissues or skin.

Threats: The major threat of Johnson and Johnson are lawsuits competition in which the major
competitor is Pfizer and Bharat biotech. Sometime, the government regulations and surgeries
medical devices are used to affect the businesses (Kobalia and et. al., 2017).
Macro analysis
PESTLE
Political and Legal: In this, the Johnson and Johnson operates in both developed and developing
nations in the use to create a friend recognition in the worldwide where the political situation in
these countries is a stable encourage more investment in order to enhance the implications to the
health product because it used to reduce the complications associated with the number of
populations. As per this, they used to produce covid-19 vaccines in worldwide. There is a
legislation are used to favor and make appropriate free market economy with no government
interventions (Yan and et. al., 2018).
Economical: The economic factors are associated with the Johnson and Johnson with the
introduction of European union and single currency. The whole European market has been
transformed into the single market whereas the increasing market for Johnson and Johnson
product.
Social: The sociological aspect of the Johnson and Johnson are usually helpful and approved by
social groups and communities, because they used to produce household products and their
products and this is the recent development are people around the world have changed from
using natural food product to the use of genetic modified food product or to other essential
product.
Technological: In this, the technological factor which is analyzed is to create the objective of
Johnson and Johnson is not only to enhance the wealth of its owner but also used to participate in
the motivation of customers and to response creatively and competitively it branded product and
services that raised the quality and quantity of life. In this, they used to go with the technological
perspective and provide a modern launching of modified product which is helpful to satisfy the
customers and stakeholders (Philips and et. al., 2021).
Environment: In this, the product and services which is manufactured by Johnson and Johnson
do not create in in appropriate relevance with the environment because they maintain the eco
green segment.

Training and development and their importance
Training and development are play a vital role in every organization because it helps to
develop and select the potential candidate which is effective role and contribution within the
organization and the development and growth. Moreover, the training and development is used
to provide preface of missions and objective which is targeted within the proper time frame. In
this, the importance is associated with the employee in day the standard operating procedures
and the objective so they used to follow the strategy and action plan in order to enhance the self-
efficacy and effectiveness in order to reach the proper objective of organization (Teck and et. al.,
2020).
Role in organization and their importance
In this, the role which is prefer to be changed to send in the quality audit because its play a
vital role in the development of quality-based product. In this, the monitoring of the product is to
be taken which can create the importance to attract the customers towards the product and this is
only driven by the quality services for quality product. So, the role of quality audit is necessary
and appropriate in order to enhance the growth and development of organization.
Skills and knowledge required to carry selected role
In this, the better understanding of the product which is manufactured by the production
team. In this, proper analysis of the product is drive by various test. So, as for this, the
knowledge to analyze the product with the proper test and this to be learn and how it will be
drive is a part of skills in which the hardness test, dissolution test and integration test is to be
taken to understand the quality of some product and services which is manufactured by Johnson
and Johnson (Stiritz and et. al., 2017).
CONCLUSION
As per the above analysis, this is well analysed that the selected organisation plays a vital
role in order to deliver the impact full medical devices and services to the number of populations
in which they used to supply and manufacture baby product and other home care product. This is
a continuous approach from the houses to adopt the product for their needs and wants. In this, the
selected organisation used to provide quality-based product to the number of populations in order
to enhance the brand recognitions.

REFERENCES
Books and Journals
Bernstein and et. al., 2019. The firm hand of the law: ensuring compliance with the General Data
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Christensen and et. al., 2017. Little Debbie, or the logic of late capitalism: Consumerism,
whiteness, and addiction in Mat Johnson's PYM. College Literature, 44(2), pp.166-199.
Cornell and et. al., 2019. Time for a makeover‐cosmetics regulation in the United States. Journal
of cosmetic dermatology, 18(6), pp.2041-2047.
Fries and et. al., 2019. From Paper to Practice: Exploring Five Canadian Case Studies of Water
Efficiency Programs using Community-Based Social Marketing Criteria (Master's
thesis, University of Waterloo).
Halterman and et. al., 2017. Patent Rights v. Public Access: Interpreting the Public Interest
Factor in Pharmaceutical Patent Infringement Cases. S. Ill. ULJ, 42, p.499.
Jones and et. al., 2017. Flint, Feather, and Other Material Selves: Negotiating the Performance
Poetics of E. Pauline Johnson. American Indian Quarterly, 41(2), pp.125-157.
Kobalia and et. al., 2017. The Biologics Price Competition and Innovation Act: Is a generic
market for biologics attainable. Wm. & Mary Bus. L. Rev., 9, p.479.
Philips and et. al., 2021. Neuro-liberalism: Enterprise, gender, and the marketing of the self.
In Populism in Sport, Leisure, and Popular Culture (pp. 56-72). Routledge.
Stiritz and et. al., 2017. Celebrating Masters & Johnson's Human Sexual Response: A
Washington University Legacy in Limbo. Wash. UJL & Pol'y, 53, p.71.
Teck and et. al., 2020. Institutionalising a Withering Sense in Corporate Social Responsibility. J.
Mgmt. & Sustainability, 10, p.54.
Yan and et. al., 2018, July. Different Influences of Perceived Interactivity of E-Commerce Sites
on Consumers—Based on Self-Constructed Regulation Mechanisms. In IOP
Conference Series: Materials Science and Engineering (Vol. 392, No. 6, p. 062172).
IOP Publishing.