Credo, Value, and Conduct Analysis for Johnson & Johnson (BUS101)

This report provides a comprehensive analysis of Johnson & Johnson's ethical framework, focusing on its credo, values, and conduct within the pharmaceutical, consumer products, and medical devices industries. It begins by emphasizing the importance of ethics for J&J, highlighting its relevance to basic human needs, transparency, employee credibility, decision-making, and sustainable profitability. The report then explores the ramifications of J&J's global presence, discussing the need for coordinated global business practices, adherence to diverse laws and compliances, and the impact of cultural and ethical considerations. Furthermore, it examines J&J's corporate social responsibility (CSR) initiatives, particularly in community health, employee welfare, and environmental sustainability. The report also offers an alternative value statement, emphasizing stakeholder satisfaction and environmental protection, and concludes by providing references to relevant sources. This report underscores the critical role of ethical practices in J&J's operations and its commitment to global responsibility.

RUNNING HEAD: Credo, Value and Conduct
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Credo, Value and Conduct

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Topic A: Ethical opportunities and challenges for leaders, staff and managers
1. Importance of Ethics for Johnson & Johnson
Johnson & Johnson operates in pharmaceutical, consumer products and medical devices
industry. In these industries ethics plays an important role the products of the company
used and reached to billions of people in a day (Johnson and Johnson,2019). The
business ethics policies and code of ethics set the boundaries for the business that ensures
that business activities done in the right way with minimum negative impact on its
stakeholders and on the society.
The industry in which J&J operates is critical that has high level of ethical concern.
Business ethics ensure that companies are taking the right actions and making the right
decision. J&J have guidance, processes and procedure in place that helps the company to
use to the best of ability the resources, capabilities and expertise (Johnson and
Johnson,2019). The importance of business ethics for Johnson & Johnson is highlighted
below:
a. Relates to basic human needs: Human want to be part of the organization that is
ethical as they spend much more time with the organization. J&J formulated human
resources policies in order to attract more employees and workers. Some of policies
adopted by the company are ant bribery, anti-corruption, respect and dignity, diversity
and health and safety of employees (Chun,2019). Hence, business ethics is important
for J&J to attract skilled and well trained employees.
b. Transparency with customers and public: Ethics ensure the positive image of the
company in front of public. J&J spend huge amount in procurement from ethical
suppliers as ethical practices and good image of the company prove to be beneficial
for the company.
c. Credibility with the employees: Moral values, ethical values and perceived social
upright ness can help the companies to sustain employees. When business follows
ethical code of conduct they help in to hold the organization in high esteem. Hence,
business ethics in J&J ensure credibility with the employees.
d. Ensure better decision making: When any business follows ethical code of conduct
they take social, economic and ethical aspects in decision making in order to

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maximize stakeholder satisfaction. J&J corporate governance framework ensure fair
treatment and quick decision making for the benefit of stakeholders.
e. Sustainable Profitability: J&J motive is profit maximization, but being ethical does
not mean that the company cannot make profits rather by following ethical practices
J&J ensure higher profits. In the field of pharmaceutical profit can be earn only
through ethical practices as the company which follow proper code of conduct in its
operations can sustain in the market for longer run (Leipziger,2017). J&J ensure
financial integrity by disclosing necessary information to the government, patients,
health care provider, employees and consumers. With that investors and customers
trust J&J activities and invest in the company and customer demand more products
that eventually increase profitability.
2. Relevance and Ramifications of J&J to being a global employers
The global players like J&J has to make sure that their business practices are coordinated
to the global market level. As companies that operate at the global level need to adopt
global practices in order to operate ethically. J&J is a global player and in order succeed
at the global platform the company followed global laws and policies that include Health
care compliance policies that is accepted by all employees across the world. HCC
training provided to all employees at the global level on topics such as anti-corruption/
anti-bribery.
On the other side, ethics mainly at the global level impacted by culture, diversity and
values. As in each and every country laws and compliances are different and they need to
be adhered by companies that operate at the global level. J&J at global level bring
integrity and highest standard by complying with laws related to quality and standards, by
upholding scientific, ethical and clinical standards, by following safety and security
measures for volunteers and patients, adhering to laws related to manufacturing,
distribution, packaging, and laws related to import and export as per the country norms.
Further, J&J focus on adopting laws related to marketing and promotion of products and
services so that truthful information reaches to people not misleading (Chun,2019).
The ramifications go going global or doing business internationally are adoption of
policies related to diversity and employees working conditions as per the global platform
as at the international level the company has to engage with employees across the world

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due to that it become important for J&J to change its policies and practices in order to
operate ethically. As any violation or unethical aspects at the global platform impact
negatively on the image of Johnson and Johnson.
Further, J&J diversified its activities at the global platform due to that the company enters
into wide variety of educational, scientific, promotional, sales and marketing
arrangements with both private and public entities. It is duty for J&J to take measures to
control corruption internationally by following international laws and ethical standards.
3. Business ethics and CSR for J&J
Johnson & Johnson CSR is outline in their Credo that was formulated 60 years ago. This
Credo dictates responsibilities of J&J towards its employees, customers, shareholders and
communities. The CSR throughout the journey of the company plays the vital role. The
CSR activities that the company included are related to manufacturing high quality
products, environment protection, promoting good health, ensuring hygiene and safety at
home and at workplace and considering needs of communities in which J&J employees
live and work (Swanson,2018).
J&J perform corporate social responsibility activities in five areas that are Woman and
Children Health, Accessibility to care, Community responsibility, Global public health
issues such as AIDS/HIV and Advancing health care knowledge.
Responsibility towards communities
The Johnson & Johnson family of companies runs a program in which health
professionals and volunteers reach to remote areas and provide health care facilities
during crisis such as earth quake. This leads to improvement in the life standard of
communities. With that the company continues to enhance the psychological and health
wellness of children in the disaster areas. The company also contributes in Child safety,
as J&J has been working in partnership with ECSA (European Child Safety Alliance).
Further, for communities J&J also support development of health care units across the
world in different countries. J&J collaborate with MDI, with the aim of providing
training program to health care leaders in West and East African AIDS service
organization. This program is held in Ghana and Kenya in which more than 200 leaders

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from 10 countries graduated. The motive of this program is to empower women about
HIV and reproductive health (Oshin Martin,2017).
The company launched many programs such as Nawa sport program, Healthy habits for a
healthy weight program with the aim of enhancing lives of others and to make sure that
the society and communities get access to health care facilities.
Responsibility towards employees
Johnson & Johnson take care of its employees by providing them workplace safety, fair
treatment and by including diversity inclusion policies. All these steps by the company
leads to ethical and social practices that make the organizational culture strong and
reliable and help in to attract more employees to work and stay with the company for
longer run. Some of the activities that the company performs for employees are
workplace safety that includes reducing ergonomics injuries, and protecting drivers,
families and customers from road injury. Further, improving mental well-being through
launching employee resistance programme, and work life balance program for
employees. The company tries hard to provide favorable environment at the workplace.
In order to ensure health of their employees the company launched Eat complete program
that includes offering of nutrition food to employees through food station, cafeteria and
whenever and wherever food is served by the company.
Responsibility towards environment
Johnson & Johnson performed responsibility towards environment also by adopting
ecofriendly ways of packaging. The company is member of “the World Wildlife Funds
North America Forest and Trade Network” and the global forest and trade network. Both
these institutions helped the company to adopt activities that protect forest and manage
forests. Johnson & Johnson launched a plan “Health Planet 2020” that aims to ensure 90
percent of office work should be paperless and 75 percent of paper based packaging
should be recycled. Further, the company launched annual environmental literacy
campaigns that include educational approaches such as e learning modules, articles,
posters and calendars for the children of their employees in order to bring awareness
about global environmental issues. Moreover, Johnson & Johnson also enhance

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biodiversity conservation in areas that are in control and influenced by the company’s
activities (Hutton and Olsen,2017).
4. Value statement
At present the mission of J&J that is highlighted in Credo is “to take care of the patients,
nurses and doctors, to fathers and mothers and all others who use our services and
products” (Johnson and Johnson,2019).
Alternative statement for Johnson & Johnson can be “to be the most valued company by
focusing on leadership, innovation, customers, performance, environment, integrity and
respect for people”.
The credo value statement of Johnson and Johnson includes few stakeholders of the
company that are patients, or customers, nurses, and doctors. The company statement
only focuses on the users of its products and services and has narrow scope that is
restricted and limited to its users. However, considering the present day challenges and
dynamic environment the company needs to shift its focus to stakeholders of Johnson &
Johnson rather than focusing on product or service users (Eccles and Serafeim,2017).
Stakeholders are the one that impact on the company’s operations and get affected by the
activities of the company. So it becomes essential for the companies to ensure its mission
and vision should be integrated to maximizing values for stakeholders. Credo value of
Johnson & Johnson not focuses on the society, environment, communities, shareholders,
suppliers and employees.
At present values, ethics and satisfaction of stakeholders plays an important role in the
success of the company. Considering this the new value statement for Johnson &
Johnson includes creation of value for all stakeholders that includes, patients, nurses,
doctors, suppliers, investors, leaders, and government. As the company will be valued
when is able to satisfy its stakeholders with its values and ethical practices. So on the
limelight, the new statement covers all the loophole of credo value statement and
emphasized on adopting ethical practices for improving performance, innovation and

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leadership and with that focus on to be the most valued company across the world by
focusing on satisfying its stakeholders.
Further, the main element that is highlighted in the statement except stakeholders is focus
on environment protection and being ethical for that the company should now focus on
global environment issues and integrate its organizational goals with sustainable goals by
adopting the concept of “creation shared value”.
Hence, the new value statement covers all the aspects that need to be addressed by the
company in this dynamic environment and to the global context.

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References
Chun, R., 2019. How virtuous global firms say they are: A content analysis of ethical
values. Journal of Business Ethics, 155(1), pp.57-73.
Eccles, R.G. and Serafeim, G., 2017. Corporate and integrated reporting: A functional
perspective. In Corporate stewardship (pp. 156-171). Routledge.
Hutton, B. and Olsen, T.D., 2017. Sustainability in the developing world: an exploration of
corporate responsibility and efficacy in promoting social justice. In Corporate Stewardship (pp.
205-225). Routledge.
Johnson and Johnson,2019. Code of business conduct. Accessed From:
https://www.jnj.com/_document?id=00000159-69fe-dba3-afdb-79ffcdd60000
Leipziger, D., 2017. The corporate responsibility code book. Routledge.
Oshin-Martin, M., 2017. Corporate Social Responsibility: Johnson & Johnson Creating
Community Relations and Value through Open Social Innovation and Partnership across Sub-
Saharan Africa. Corporate Social Responsibility, Sustainability, and Ethical Public Relations
(The Changing Context of Managing People), Emerald Publishing Limited, pp.167-197.
Swanson, D.L., 2018. Toward Shared Value Consciousness Through CSR Discovery Leadership.
In CSR Discovery Leadership (pp. 131-165). Palgrave Macmillan, Cham.