International Selling and Negotiation Report: Dyson V15 Detect

This report provides a comprehensive analysis of international selling and negotiation strategies, focusing on the application of the Johnston sales cycle to the sale of the Dyson V15 Detect vacuum cleaner. The report begins with an introduction to the importance of selling in international business and provides a detailed overview of the Dyson V15 Detect, highlighting its key features and technological advancements. The main body of the report delves into the seven stages of the Johnston sales cycle, including prospecting, preparing to contact, contacting and qualifying, presenting the product, handling objections, closing the sale, and follow-ups. Each stage is explained in the context of selling the Dyson V15 Detect, with practical examples and recommendations. The report also discusses the B2B and B2C business models, customer persona development, and various sales techniques such as the puppy dog close and the assumptive close. The report concludes with a discussion of the benefits of the sales cycle and suggestions for future improvements, including the use of the BANT framework and the LAER framework for handling objections. The report uses academic sources to support the claims.