Impact of Joint Ventures on Argos Business Operations: A Case Study
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This report delves into the impact of joint ventures on Argos, a retail company, with a specific focus on its potential entry into the Afghanistan market. The report begins with an introduction to joint ventures, their aims, and objectives, followed by a literature review exploring the concept, measures to be taken, and the influence on business operations. The research methodology, employing an interpretivism philosophy, is then outlined, followed by a presentation of the findings, conclusion, and reflections on the research process. Key areas of focus include the benefits of joint ventures such as market access, increased capacity, and risk sharing, alongside a discussion of the measures Argos should undertake before entering such a venture, including partner selection, contract terms, and management control. The report highlights the significance of joint ventures in today's globalized world, offering insights into how companies can expand their market share and leverage new expertise and resources. The conclusion summarizes the key findings, emphasizing the strategic importance of joint ventures for Argos' growth and expansion, especially in a new and challenging market like Afghanistan. The report provides valuable information for students on Desklib, covering various aspects of business development and project management.

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TABLE OF CONTENTS
CHAPTER-1 INTRODUCTION.....................................................................................................1
CHAPTER 2: LITERATURE REVIEW.........................................................................................2
CHAPTER 3 RESEARCH METHODOLOGY..............................................................................5
CHAPTER 4 RESULTS..................................................................................................................8
CHAPTER 5 CONCLUSION........................................................................................................15
CHAPTER 6 REFLECTIONS.......................................................................................................17
REFERENCES..............................................................................................................................19
APPENDIX....................................................................................................................................20
CHAPTER-1 INTRODUCTION.....................................................................................................1
CHAPTER 2: LITERATURE REVIEW.........................................................................................2
CHAPTER 3 RESEARCH METHODOLOGY..............................................................................5
CHAPTER 4 RESULTS..................................................................................................................8
CHAPTER 5 CONCLUSION........................................................................................................15
CHAPTER 6 REFLECTIONS.......................................................................................................17
REFERENCES..............................................................................................................................19
APPENDIX....................................................................................................................................20

CHAPTER-1 INTRODUCTION
Background
A cooperative entity is known as joint venture when more than two enterprise join
together for carrying out a specific business project or activity. A joint venture could be formal
or informal (Dumay and Cai, 2015). Venture can be for a long term or short term. Joint ventures
generally come out with a separate enterprise by contributing assets and equity and upon a
mutual agreement for the management of the company. Joint ventures are formed by companies
having similar goals and objectives. Joint venture help to share risk and to share resources
usually when entering into new regions so that the burden does not fall on any single entity in
case of failure.
Aims and Objective
“To determine the impact of Joint venture on Argos when entering in to Afghanistan”. A case
study on Argos
Objectives
To determine concept of Joint venture business
To identify measures which should be under taken by Argos before considering joint
venture
To evaluate the influence of Joint venture on the overall business operations of Argos
To analyse possible benefits that can be derived by Argos through the execution of
joint venture.
Research Analysis
What is joint venture ?
A business arrangement where two or more entities agree to come together pooling their
resources for accomplishing the defined objectives.
What measures are to be taken by Argos before entering into a joint venture ?
Ensure number of entities to enter into joint venture.
Clarify scope like area of operations, products etc. and the control of JV.
Capital contributions ownership agreements should be properly done(Kumar, 2019).
What will be the influence of JV on overall business operations of Argos ?
Argos will have to expand its business resources and operations for entering into a joint
venture. Argos will have to double its efforts for a giving a backup to the new project.
1
Background
A cooperative entity is known as joint venture when more than two enterprise join
together for carrying out a specific business project or activity. A joint venture could be formal
or informal (Dumay and Cai, 2015). Venture can be for a long term or short term. Joint ventures
generally come out with a separate enterprise by contributing assets and equity and upon a
mutual agreement for the management of the company. Joint ventures are formed by companies
having similar goals and objectives. Joint venture help to share risk and to share resources
usually when entering into new regions so that the burden does not fall on any single entity in
case of failure.
Aims and Objective
“To determine the impact of Joint venture on Argos when entering in to Afghanistan”. A case
study on Argos
Objectives
To determine concept of Joint venture business
To identify measures which should be under taken by Argos before considering joint
venture
To evaluate the influence of Joint venture on the overall business operations of Argos
To analyse possible benefits that can be derived by Argos through the execution of
joint venture.
Research Analysis
What is joint venture ?
A business arrangement where two or more entities agree to come together pooling their
resources for accomplishing the defined objectives.
What measures are to be taken by Argos before entering into a joint venture ?
Ensure number of entities to enter into joint venture.
Clarify scope like area of operations, products etc. and the control of JV.
Capital contributions ownership agreements should be properly done(Kumar, 2019).
What will be the influence of JV on overall business operations of Argos ?
Argos will have to expand its business resources and operations for entering into a joint
venture. Argos will have to double its efforts for a giving a backup to the new project.
1
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What can be the possible benefits to Argos if it enters into Joint Venture ?
Argos will have a increased capacity as a result of Joint Venture.
Argos will have access over new markets which may help in expanding its distribution
network.
Resources will be shared and it will not have to bear the risk all alone.
Significance
In today's world of globalisation every company wants to expand its business over the
the globe . Every enterprise wants to increase its market share expanding its business. Companies
now have the option of expansion by entering into a joint Venture. Significance of the joint
Venture is that it provides enterprise with new expertise and insights. It provides other entity
with resources if the entity is lacking resources and technology(Mackey and Gass, 2015). It can
be wound up after the completion of a task. One of the major importance is that the companies
do not have to bear the risk all alone when entering into new dimensions of business.
Rationale
The rationale behind this topic is that business is becoming the most important topic in
the recent times. Considering many ways, the one which could be considered as the most reliable
and beneficial for the enterprise is the joint venture. The method has been researched by many
researchers and there are various theories and procedures given by various authors and
researchers. It is also the area of interest of the research considering its growing importance in
the global world.
CHAPTER 2: LITERATURE REVIEW
Concept of joint venture
According to Killing (2017), Joint venture refers to a business arrangement wherein more
than one independent firms come together for the purpose of forming a legal independent
undertaking, for a specific period of time and is dissolved when the objective of the business is
achieved. The task and objective of a joint venture are pre decided and profits and losses for the
investment are also pre decided, the task could be new project or it can be any other business
activity.
As per Miller and Weinberg (2017), joint venture can be described as a business which is
being arranged by two or more parties by agreeing to pool each others resources in order to
2
Argos will have a increased capacity as a result of Joint Venture.
Argos will have access over new markets which may help in expanding its distribution
network.
Resources will be shared and it will not have to bear the risk all alone.
Significance
In today's world of globalisation every company wants to expand its business over the
the globe . Every enterprise wants to increase its market share expanding its business. Companies
now have the option of expansion by entering into a joint Venture. Significance of the joint
Venture is that it provides enterprise with new expertise and insights. It provides other entity
with resources if the entity is lacking resources and technology(Mackey and Gass, 2015). It can
be wound up after the completion of a task. One of the major importance is that the companies
do not have to bear the risk all alone when entering into new dimensions of business.
Rationale
The rationale behind this topic is that business is becoming the most important topic in
the recent times. Considering many ways, the one which could be considered as the most reliable
and beneficial for the enterprise is the joint venture. The method has been researched by many
researchers and there are various theories and procedures given by various authors and
researchers. It is also the area of interest of the research considering its growing importance in
the global world.
CHAPTER 2: LITERATURE REVIEW
Concept of joint venture
According to Killing (2017), Joint venture refers to a business arrangement wherein more
than one independent firms come together for the purpose of forming a legal independent
undertaking, for a specific period of time and is dissolved when the objective of the business is
achieved. The task and objective of a joint venture are pre decided and profits and losses for the
investment are also pre decided, the task could be new project or it can be any other business
activity.
As per Miller and Weinberg (2017), joint venture can be described as a business which is
being arranged by two or more parties by agreeing to pool each others resources in order to
2
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achieve a common task and objective. The new venture has its own entity which is separate from
the participants of the venture and other interests of business. According to Nippa and Reuer
(2019), it can be said to a partnership in a informal sense of word which can take on any kind of
legal structure. It can be limited liability company, partnerships, corporations and other business
entities which can be used to form a joint venture.
The most important and legal document for a joint venture is its agreement that includes
all the partnership terms, rights and obligations with the purpose of the venture and objectives or
tasks of the venture. It involves investments of the partners, day to day operational plan and the
right on profits and responsibility of losses of the joint venture are being discussed in this
document. According to Yeniyurt and Carnovale (2017), joint venture is a common way to
partner up for entering into a global market for a company who wants to expand its distribution
network in foreign countries can use this method by entering into a joint venture agreement.
Measures that should be undertaken by Argos while considering joint venture
According to Scaringella and Burtschell, (2017), for entering into a joint venture there are
many things which are to be considered, and when it is about entering into a global market
through joint venture, a company must be more careful. The measures which are to be
considered include choice of a partner, negotiation of basic understanding, drafting of terms in
the contract and decision-making on management control.
As per Cäker and Nyland, (2017), choice of the partner in joint venture play a vital role
for the success. Argos need to evaluate the perfect partner for joint venture for entering into
global market. In searching of a good partner, Argos has to make sure in what all business the
parter are involved in beyond the area of specific possible collaboration. The company should
analyse that the partner is capable to run the venture in the market or not, his approach and
goodwill in the market should by considered by Argos.
While entering into a joint venture negotiation of basic understandings should be
considered by Argos. A memorandum of understanding is to be created which includes general
terms of the venture with nature, scope, objective and location of the activities which are to be
carried out by the new venture are to be considered.
3
the participants of the venture and other interests of business. According to Nippa and Reuer
(2019), it can be said to a partnership in a informal sense of word which can take on any kind of
legal structure. It can be limited liability company, partnerships, corporations and other business
entities which can be used to form a joint venture.
The most important and legal document for a joint venture is its agreement that includes
all the partnership terms, rights and obligations with the purpose of the venture and objectives or
tasks of the venture. It involves investments of the partners, day to day operational plan and the
right on profits and responsibility of losses of the joint venture are being discussed in this
document. According to Yeniyurt and Carnovale (2017), joint venture is a common way to
partner up for entering into a global market for a company who wants to expand its distribution
network in foreign countries can use this method by entering into a joint venture agreement.
Measures that should be undertaken by Argos while considering joint venture
According to Scaringella and Burtschell, (2017), for entering into a joint venture there are
many things which are to be considered, and when it is about entering into a global market
through joint venture, a company must be more careful. The measures which are to be
considered include choice of a partner, negotiation of basic understanding, drafting of terms in
the contract and decision-making on management control.
As per Cäker and Nyland, (2017), choice of the partner in joint venture play a vital role
for the success. Argos need to evaluate the perfect partner for joint venture for entering into
global market. In searching of a good partner, Argos has to make sure in what all business the
parter are involved in beyond the area of specific possible collaboration. The company should
analyse that the partner is capable to run the venture in the market or not, his approach and
goodwill in the market should by considered by Argos.
While entering into a joint venture negotiation of basic understandings should be
considered by Argos. A memorandum of understanding is to be created which includes general
terms of the venture with nature, scope, objective and location of the activities which are to be
carried out by the new venture are to be considered.
3

Drafting the terms of contract is as important as negotiation of basis understandings, as
per Cäker and Nyland (2017). Success in matching the interest of the partners results in writing
the contract which depends on the thoroughness of preparatory work. Argos should make sure
that the contract meets the individual partner's aim is a reflection of relative bargaining power.
According to Refaat and Schmidt (2016), decisions on management control are to be pre
decided and should be in favour of both the ventures who are coming up together to form a joint
venture. Argos can make sure that both the ventures must have equal right in decision making of
management. To have local authorities in a global market is a advantage for Argos as the market
is much known by the local managers.
Influence of joint venture on overall business operations of Argos
There are various factors that will influence the joint venture on overall business
operations of Argos, it includes inter partner relations, inter partner conflicts, control issues and
commitment Kabiraj and Sengupta (2018). With implication of joint venture, Argos will be able
to build inter partner relations, this will help the company as good relation in global market will
help in increasing the distribution of products in much efficient manner by the partner.
Joint venture can result in inter partner conflicts which are to be prevented by Argos for
survival in global market, as more conflicts will affect the business directly which will result in
decreasing the productivity and profitability of the company. It also generates control issues as a
partner of joint venture is a local venture and it is a global market for Argos, which can
differentiate control of both the organisations which will result in facing control issues. Joint
venture needs commitment from both the partners for achieving the objectives of the venture
more effectively and efficiently.
Benefits of joint venture to Argos
According to Scaringella and Burtschell, (2017), The major benefit of a joint venture is
that it helps a business to grow faster by increasing productivity which leads in generating more
profits (Joint ventures and business partnership, 2019) There are many benefits of a joint
venture to Argos, which includes access to new markets, increased capacity, sharing of costs and
risks with a partner and access to greater resources which consist of specialised staff, technology
and finance.
4
per Cäker and Nyland (2017). Success in matching the interest of the partners results in writing
the contract which depends on the thoroughness of preparatory work. Argos should make sure
that the contract meets the individual partner's aim is a reflection of relative bargaining power.
According to Refaat and Schmidt (2016), decisions on management control are to be pre
decided and should be in favour of both the ventures who are coming up together to form a joint
venture. Argos can make sure that both the ventures must have equal right in decision making of
management. To have local authorities in a global market is a advantage for Argos as the market
is much known by the local managers.
Influence of joint venture on overall business operations of Argos
There are various factors that will influence the joint venture on overall business
operations of Argos, it includes inter partner relations, inter partner conflicts, control issues and
commitment Kabiraj and Sengupta (2018). With implication of joint venture, Argos will be able
to build inter partner relations, this will help the company as good relation in global market will
help in increasing the distribution of products in much efficient manner by the partner.
Joint venture can result in inter partner conflicts which are to be prevented by Argos for
survival in global market, as more conflicts will affect the business directly which will result in
decreasing the productivity and profitability of the company. It also generates control issues as a
partner of joint venture is a local venture and it is a global market for Argos, which can
differentiate control of both the organisations which will result in facing control issues. Joint
venture needs commitment from both the partners for achieving the objectives of the venture
more effectively and efficiently.
Benefits of joint venture to Argos
According to Scaringella and Burtschell, (2017), The major benefit of a joint venture is
that it helps a business to grow faster by increasing productivity which leads in generating more
profits (Joint ventures and business partnership, 2019) There are many benefits of a joint
venture to Argos, which includes access to new markets, increased capacity, sharing of costs and
risks with a partner and access to greater resources which consist of specialised staff, technology
and finance.
4
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The major benefit to Argos is access to new market which allow the company to
distribute in a large market, it opens the market for distribution of goods. It become more
important when a company wants to enter a global market as it include local partner help who is
known of the market. Joint venture increases the capacity of company as it involves resources of
the partners company which all both the company to produce more products. It helps in
distributing the work load and work effectively and efficiently which helps in increasing the
productivity of both the companies working together as a joint venture.
According to Cäker and Nyland (2017) , joint venture allows a partner to share risk and
cost with the another partner in case of any loss which helps a company to take a stand and make
another attempt for continuing the venture. As the risk is being shared, both the parter can work
freely and comfortably which results in effective working by both the partners that leads to
increase productivity of partner and Argos. It also allows both the firms who are coming together
to form a joint venture to access each other resources that includes specialised staff, technology
and finance. It is a great option for Argos to enter into global market as it involves working of a
local partner which helps in determining and analysing the market much easily, and analysing
the demand for the product which are being produced by joint venture, as the partner is working
in the environment from a long period and having a good experience of the market environment.
CHAPTER 3 RESEARCH METHODOLOGY
Systematic plan for conducting research is known as Research Methodology. Research
methodology helps an enterprise to conduct its operation in an easy way. There are many ways
and methods which could used for investigating and researching the given study.
Techniques and tools of research methodology are as follows(Silverman, 2016).
Research Philosophy
Research philosophy deals with the method and tools used by researcher for gathering the
information for research. The philosophy is classified into two for carrying out separate project
research which are Positivism and Interpretivism. Qualitative aspects are covered by the
interpretivism philosophy and it also covers theories and models and how they are implemented.
On the other hand positivism lays emphasis on the hypothesis formulation to carry out a research
on a project. For generating real and actual figures related to the human trends and for gathering
the facts and figures Interpretivism method is useful. In order to carry out the present research
5
distribute in a large market, it opens the market for distribution of goods. It become more
important when a company wants to enter a global market as it include local partner help who is
known of the market. Joint venture increases the capacity of company as it involves resources of
the partners company which all both the company to produce more products. It helps in
distributing the work load and work effectively and efficiently which helps in increasing the
productivity of both the companies working together as a joint venture.
According to Cäker and Nyland (2017) , joint venture allows a partner to share risk and
cost with the another partner in case of any loss which helps a company to take a stand and make
another attempt for continuing the venture. As the risk is being shared, both the parter can work
freely and comfortably which results in effective working by both the partners that leads to
increase productivity of partner and Argos. It also allows both the firms who are coming together
to form a joint venture to access each other resources that includes specialised staff, technology
and finance. It is a great option for Argos to enter into global market as it involves working of a
local partner which helps in determining and analysing the market much easily, and analysing
the demand for the product which are being produced by joint venture, as the partner is working
in the environment from a long period and having a good experience of the market environment.
CHAPTER 3 RESEARCH METHODOLOGY
Systematic plan for conducting research is known as Research Methodology. Research
methodology helps an enterprise to conduct its operation in an easy way. There are many ways
and methods which could used for investigating and researching the given study.
Techniques and tools of research methodology are as follows(Silverman, 2016).
Research Philosophy
Research philosophy deals with the method and tools used by researcher for gathering the
information for research. The philosophy is classified into two for carrying out separate project
research which are Positivism and Interpretivism. Qualitative aspects are covered by the
interpretivism philosophy and it also covers theories and models and how they are implemented.
On the other hand positivism lays emphasis on the hypothesis formulation to carry out a research
on a project. For generating real and actual figures related to the human trends and for gathering
the facts and figures Interpretivism method is useful. In order to carry out the present research
5
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researchers has used interprevitism theory . The given philosophy used by Argos helped the
researcher in collecting qualitative data regarding the presence of retail market in Afghanistan to
acquire the success ratio regarding the openings of stores in different locations with the help of
joint venture.
Research Approach
It is important for every researcher to identify the method in which it is going to conduct
research on a given topic (Bresler and Stake 2017). There are two types of research approach one
is the Deductive approach and second is Inductive Approach. Deductive approach is used for
testing the validity of the assumptions and theories undertaken for the research while inductive
approach is the contribution towards the generations of new hypotheses and generalisations.
Data is collected for evaluation of theories which are already in existence in the inductive
approach. In the inductive approach data is collected for identifying themes and creating
framework. The approach fits to the criteria of evaluating the qualitative data as the researchers
have to assess the facts not the figures. And over here the researcher has used inductive approach
for evaluating the data and to form its own framework.
Research Design
Research design is defined as plan about the actions that the researcher is taking to
answer its research project. Research design is classified into two groups which are conclusive
and exploratory. In the exploratory research the researcher mainly focus on the specific research
areas. This method does not give the researchers conclusive results to the questions of the
research. The new evidences gathered by the researcher may even change the direction of the
research to an extent(Fletcher, 2017). Conclusive research helps in the selection of course of
action by researcher. It uses well defined sources for the research program. In order to conduct
the above study the researcher has used the conclusive approach for finding the number of
stores Argos can open with help of joint venture and the responsiveness of the customers to the
new stores. The aims and objectives formulated by the Argos will be aligned by the researcher
by conducting the conclusive approach.
Sampling
Sampling may be defined as the process of collecting samples from the whole population
for carrying out a study or analysis on a particular task and arriving at conclusions on an
average basis. Sampling generally rely on quantitative models. For analysing and getting
6
researcher in collecting qualitative data regarding the presence of retail market in Afghanistan to
acquire the success ratio regarding the openings of stores in different locations with the help of
joint venture.
Research Approach
It is important for every researcher to identify the method in which it is going to conduct
research on a given topic (Bresler and Stake 2017). There are two types of research approach one
is the Deductive approach and second is Inductive Approach. Deductive approach is used for
testing the validity of the assumptions and theories undertaken for the research while inductive
approach is the contribution towards the generations of new hypotheses and generalisations.
Data is collected for evaluation of theories which are already in existence in the inductive
approach. In the inductive approach data is collected for identifying themes and creating
framework. The approach fits to the criteria of evaluating the qualitative data as the researchers
have to assess the facts not the figures. And over here the researcher has used inductive approach
for evaluating the data and to form its own framework.
Research Design
Research design is defined as plan about the actions that the researcher is taking to
answer its research project. Research design is classified into two groups which are conclusive
and exploratory. In the exploratory research the researcher mainly focus on the specific research
areas. This method does not give the researchers conclusive results to the questions of the
research. The new evidences gathered by the researcher may even change the direction of the
research to an extent(Fletcher, 2017). Conclusive research helps in the selection of course of
action by researcher. It uses well defined sources for the research program. In order to conduct
the above study the researcher has used the conclusive approach for finding the number of
stores Argos can open with help of joint venture and the responsiveness of the customers to the
new stores. The aims and objectives formulated by the Argos will be aligned by the researcher
by conducting the conclusive approach.
Sampling
Sampling may be defined as the process of collecting samples from the whole population
for carrying out a study or analysis on a particular task and arriving at conclusions on an
average basis. Sampling generally rely on quantitative models. For analysing and getting
6

correct results and conclusions samples should be chosen on a precise manner. In the current
study researcher is using random sampling method. It is a precise and a flexible sampling method
where the researchers have to select samples on a random basis without following any specific
criteria for collecting the samples. Random sampling avoid the instances of biases in carrying out
any study. The researchers in this report has taken twenty samples on a random basis to form an
opinion on the topic(Walliman, 2017).
Data Collection
Research generally deals with collection of data and information for carrying out a study
on any topic. Researchers should ensure that it gathers data and information which is relevant for
carrying out the research. The gathered data should be relevant and reliable for coming at
effective conclusions. Data can be collected from two sources which are primary and secondary .
Data which is collected and generated by the researcher by personally interacting with the
sample managers is the primary data. Data is gathered by carrying out interviews or
questionnaire or such related methods. Secondary data is the information which is already
existing because of the research conducted previously by various authors. It involves analysis of
journals and websites etc. In the current project data is collected by using both the sources for
coming out at effective conclusions.
Data Analysis
After gathering and collecting all the data of the specific relevance the next step is to
analyse the data collected for coming at the relevant conclusions on the research project. In the
present report, researcher is using thematic analysis it is a technique used for effective
presentation of the information . The technique is concerned with breaking the gathered
information into parts to build charts and tables for interpreting the information and to form
conclusions from the overall research program(McCusker and Gunaydin, 2015).
Ethical Considerations
In carrying out the above research motive was to find out the scope of expansion by
opening the stores in other nations through joint ventures. This tool says that researcher has to
give declarations that the sample were randomly taken and were not forced to speak in favour of
a specific area. They were also not forced to change their priorities or views over the other
factors of the research. At last the declaration about the research that the researcher has made the
7
study researcher is using random sampling method. It is a precise and a flexible sampling method
where the researchers have to select samples on a random basis without following any specific
criteria for collecting the samples. Random sampling avoid the instances of biases in carrying out
any study. The researchers in this report has taken twenty samples on a random basis to form an
opinion on the topic(Walliman, 2017).
Data Collection
Research generally deals with collection of data and information for carrying out a study
on any topic. Researchers should ensure that it gathers data and information which is relevant for
carrying out the research. The gathered data should be relevant and reliable for coming at
effective conclusions. Data can be collected from two sources which are primary and secondary .
Data which is collected and generated by the researcher by personally interacting with the
sample managers is the primary data. Data is gathered by carrying out interviews or
questionnaire or such related methods. Secondary data is the information which is already
existing because of the research conducted previously by various authors. It involves analysis of
journals and websites etc. In the current project data is collected by using both the sources for
coming out at effective conclusions.
Data Analysis
After gathering and collecting all the data of the specific relevance the next step is to
analyse the data collected for coming at the relevant conclusions on the research project. In the
present report, researcher is using thematic analysis it is a technique used for effective
presentation of the information . The technique is concerned with breaking the gathered
information into parts to build charts and tables for interpreting the information and to form
conclusions from the overall research program(McCusker and Gunaydin, 2015).
Ethical Considerations
In carrying out the above research motive was to find out the scope of expansion by
opening the stores in other nations through joint ventures. This tool says that researcher has to
give declarations that the sample were randomly taken and were not forced to speak in favour of
a specific area. They were also not forced to change their priorities or views over the other
factors of the research. At last the declaration about the research that the researcher has made the
7
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reports and conclusions based on his own study and the results and data is not been copied from
any other source.
CHAPTER 4 RESULTS
Theme-1 Respondents respond towards- expansion is necessary for growth of Argos
Agree 2
Disagree 7
Strongly Agree 11
Strongly Disagree 0
2
7 11
Agree
Disagree
Strongly Agree
Strongly Disagree
From the above table, it can be interpreted that 11 respondents strongly agree that expansion
is necessary for growth of Argos. Two of the respondents only agree for the theme. Seven of
the respondents out of 20 feels that expansion is not necessary for the growth of Argos,
whereas no one strongly disagree. There were majority in strongly agree in respondents
which shows that Argos should need to expand for the growth purpose. It is being necessary
for the company to grow which can only be possible by increasing the distribution of
products which needs expansion of business.
8
any other source.
CHAPTER 4 RESULTS
Theme-1 Respondents respond towards- expansion is necessary for growth of Argos
Agree 2
Disagree 7
Strongly Agree 11
Strongly Disagree 0
2
7 11
Agree
Disagree
Strongly Agree
Strongly Disagree
From the above table, it can be interpreted that 11 respondents strongly agree that expansion
is necessary for growth of Argos. Two of the respondents only agree for the theme. Seven of
the respondents out of 20 feels that expansion is not necessary for the growth of Argos,
whereas no one strongly disagree. There were majority in strongly agree in respondents
which shows that Argos should need to expand for the growth purpose. It is being necessary
for the company to grow which can only be possible by increasing the distribution of
products which needs expansion of business.
8
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Theme-2Respondents respond towards- joint venture is suitable option for Argos to enter into
Afghanistan
Yes 16
No 4
16
4
Yes
No
From the above table, it can be interpreted that 16 respondents feels that joint venture is
suitable for Argos to enter into Afghanistan. Whereas only 4 out of 20 respondents feels that
Argos can choose a different method like franchising, direct exporting and partnering up of
getting into Afghanistan's market. Majority of respondents answered that joint venture is the
best option to enter into Afghanistan's market as it involves the involvement of a local
partner which helps to approach the market for the selling of products much easily as market
is well known to the local partner.
Theme-3Respondents respond towards- things must be considered by business when entering
into new location through joint venture
Economic condition of country 4
Financial situation of the firm (joint venture 1
9
Afghanistan
Yes 16
No 4
16
4
Yes
No
From the above table, it can be interpreted that 16 respondents feels that joint venture is
suitable for Argos to enter into Afghanistan. Whereas only 4 out of 20 respondents feels that
Argos can choose a different method like franchising, direct exporting and partnering up of
getting into Afghanistan's market. Majority of respondents answered that joint venture is the
best option to enter into Afghanistan's market as it involves the involvement of a local
partner which helps to approach the market for the selling of products much easily as market
is well known to the local partner.
Theme-3Respondents respond towards- things must be considered by business when entering
into new location through joint venture
Economic condition of country 4
Financial situation of the firm (joint venture 1
9

firm)
Political condition of nation 9
Legal factor 6
4
1
9
6
Economic condition of country
Financial situation of the firm
(joint venture firm)
Political condition of nation
Legal factor
According to above table, it can be interpreted that 4 respondents out of 20 feels that
economic condition of the country must be considered while entering into a new market
through joint venture, 9 respondents think political conditions of the nation matters and 6
respondents feels that legal factor is to be considered. Only 1 respondent reacted that
financial situation of the firm is to be considered, it was only 1 because other respondents
know that Argos is financially good. Majority of respondents feel that political condition of
the nation matters a lot so Argos should consider this factor.
Theme-4 Respondents respond towards- obstacles can be faced by Argos in joint venture
Choosing Right Partner 11
Different Culture issues 7
Lack of Joint venture experience 0
10
Political condition of nation 9
Legal factor 6
4
1
9
6
Economic condition of country
Financial situation of the firm
(joint venture firm)
Political condition of nation
Legal factor
According to above table, it can be interpreted that 4 respondents out of 20 feels that
economic condition of the country must be considered while entering into a new market
through joint venture, 9 respondents think political conditions of the nation matters and 6
respondents feels that legal factor is to be considered. Only 1 respondent reacted that
financial situation of the firm is to be considered, it was only 1 because other respondents
know that Argos is financially good. Majority of respondents feel that political condition of
the nation matters a lot so Argos should consider this factor.
Theme-4 Respondents respond towards- obstacles can be faced by Argos in joint venture
Choosing Right Partner 11
Different Culture issues 7
Lack of Joint venture experience 0
10
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