Bistro Rex and The Ledbury: A Joint Venture Case Study

Desklib provides past papers and solved assignments for students. This report analyzes the impact of a joint venture between Bistro Rex and The Ledbury.

The Impact of Joint venture on collaboration between
Bistro Rex and the Ledbury

Executive Summary
The joint business undertaking has an impact on the business that participates in the
international market. Therefore, these companies invest in a sound understanding of the
principles related to joint venture business undertaking. Therefore, with the understanding of
the concept of the joint business and the policies the companies are able to earn lucrative
gains. Therefore, globalization is very important and interlinks with the growth of the
business. Hence, with the understanding of the business and companies the joint are able
register and function successfully in the international market. This is very beneficial for
companies that proceed to work for the growth of the business and markets.

Table of Contents
Introduction................................................................................................................................4
Task 1.........................................................................................................................................5
1. A brief explanation of the proposed topic and why you have chosen it............................5
2. An aim and some objectives for your proposed research.................................................5
3. A brief discussion of the scope and limitations of the project.........................................6
4. Resources and cost considerations.....................................................................................6
5. A Gantt chart or work breakdown structure in order to provide timeframes and stages for
completion..............................................................................................................................7
6. A risk registers covering the main risks with the proposed research.................................8
Task 2.......................................................................................................................................11
CHAPTER 1 Introduction.................................................................................................11
CHAPTER 2 Literature Review.......................................................................................11
CHAPTER 3 Methodology...............................................................................................11
CHAPTER 4 Results.........................................................................................................12
CHAPTER 5 Conclusions and Recommendations...........................................................18
CHAPTER 6 Reflections..................................................................................................18
Conclusion................................................................................................................................20
Reference List..........................................................................................................................21
Appendix..................................................................................................................................22

Introduction
The aim of the research project is to emphasize on the significance of joint ventures and their
entry into the international market. With the incorporation of the business objectives, the
companies are boosted to cater to the growth of the business aims and vision. The restaurant
Bistro Rex is situated in Australia and would initiate it market operations through a medium
of a joint business venture with the restaurant known as The Ledbury in the United Kingdom.
Hence, with a comprehensive understanding of the business initiative the report will shed
light on the possibilities of adopting joint business ventures for the growth of the business.

Task 1
1. A brief explanation of the proposed topic and why you have chosen it
The significance of the joint venture is in the process of undertaking cooperative and
collaborative approach towards the growth of the business (Liu, 2016). The international
market is a ground for business activities that influences the business to provide lucrative
gain for growth of the company. Therefore, with the initiation of the plans and strategies, the
companies are able to gain lucrative measures for the business (Giddens, 2018). Therefore,
there are risks, which are associated with the entry into the international market. This can
also prove to be challenging to the companies, as there are significant risks with the operation
of the joint venture. This business fixture can be avoided through the introduction of better
and useful fixture that relate to the growth of the business. This topic is of significance as it is
useful to the business to try and make the use of better strategies for the growth of the market.
Globalization is a broad term that introduces the growth of the thriving business to ensure
growth for the companies. Therefore, with the better and effective understanding of the areas
that are in tune with the businesses, these are used to cater to the organizational plans of the
business.
However, the companies that enter into the foreign market and international front can face
issues that can hinder the growth of the business. However, with the better and effective
understanding of the business and their organizational objectives, these companies are able to
function in a smooth and effective manner (Hirst, 2015). Therefore, these are the impact of
globalization and the initiation of the restaurant sector to collaborate with the business
ventures on an international arena. The proper and effective mitigation of the risks could be
done through the medium of the plans, which are important for the business undertaking.
Hence, this is integral for the approach of the business that initiate in international market
venture.
2. An aim and some objectives for your proposed research
Aim of the Project
The aim of the project is to analyse the risks that are associated with the companies that go on
a joint venture undertaking and enter international markets. The hotel that would initiate in
the joint venture in the restaurant sector, are Bistro Rex in collaboration with Ledbury.
Objective of Project

 To assess the risks of undertaking joint venture on international markets
 To comprehend the benefits of the companies that initiate in the joint business
ventures
 To understand the importance of the joint business venture undertaking entering
international markets
 To devise strategies for the mitigation of the risks in relation to the restaurant sector
3. A brief discussion of the scope and limitations of the project
The scope and limitations of the project revolve around incorporation of excluded scope and
included scope. These limitations can be considered through the queries that are interrelated
with the scope of the project. These scope and limitations would be discussed below:
Included Scope
The research is subjected to a decrease in the compilation of the data that has been done
through the process of the business. The research has made the use of a variety of journals
and articles that pertain to the growth in the business. This is done to provide a thorough
understanding on the restaurant sector of the Bistro Rex and Ledbury joint business
undertaking.
Excluded Scope
The research project is also subjected to possess an excluded scope that has an influence on
the growth of the business (Sharp, 2017). The research has been done through the initiation
of the business and compilation of research materials for the scope of the business project.
4. Resources and cost considerations
A cost structure is an important aspect that takes into consideration the expenses that are
undertaken by the researcher for the source of the project. The researcher has the use of the
resources to identify the expenditures important for the growth of the business and the
company.
Activities Initiated Time Taken Expenditure per
hour
Overall
Expenditure (£)
Identification of
business resources
24 50 590
Allocation of the
research materials
32 10 640

Collection and
compilation of
important data
56 24 3890
Analysis of collected
data
168 32 1560
The growth and
progress of business
objectives
47 56 341
Final Documentation 38 78 128
Whole Sum = 7149
Table 1: Project Scope and Expenditure
(Source: Created by Learner)
5. A Gantt chart or work breakdown structure in order to provide timeframes and
stages for completion
The Gantt chart integrates the use of the work breakdown structure which list down all the
significant activities (Ansari, 2017). It also provides time frames for completion and
providing a better understanding of the project.
Work Breakdown Structure
Activities Commencement Date Duration Conclusion Date
Start project 2/2/2019 1 2/3/2019
Select research
methods
2/9/2019 6 2/15/2019
Compilation of data 2/14/2019 9 2/23/2019
Analyzing collected
data
2/21/2019 10 3/3/2019

forming conclusion
and recommendation
2/26/2019 5 3/3/2019
Writing Final file 3/1/2019 4 3/5/2019
Final Submission 3/4/2019 1 3/5/2019
Start project
Select research methods
Compilation of data
Analyzing collected data
forming conclusion and reccomendation
Writing Final file
Final Submission
2/2 2/7 2/12 2/17 2/22 2/27 3/4 3/9
Figure 1: Gantt Chart
(Source: Created by Learner)
6. A risk registers covering the main risks with the proposed research
The risks register is used to assess the factors that inhibit the growth of the research and the
damage that could arise (Giannakis, 2016). This risk register will portray the elements that
are associated with the growth of the research and its learning outcomes.
Risk
Depiction
Probability
of
occurrence
Temperament
of risk
Risk
Significance Result Mitigation of
risks
Inefficient
allocation of
the resources
Medium High This is
hazardous to
the growth of
the project and
It could lead to
the late growth
of the business.
It can also create
With the
integration of a
better plan, the
researcher will

can be posing
for the growth
of the
business.
issues for the
business.
be able to
develop a
constructive
understanding
in business
No
compilation
of useful data
Medium High It can hamper
and degrade
the growth of
the business.
The objectives
of the business
will not be met
due to
insignificant
business results
The researcher
should take an
in-depth
research to
avoid such
risks that are in
operation.
Inefficient
Data Analysis
Low High There would
be
insignificant
results in
relation to the
project.
The low data
analysis can
slow down the
process of the
business and
also give an
under explored
research
With proper
risks
management,
the researcher
will be able to
initiate in a
better
understanding
of the busienss
Predictable
issues
Medium Medium This can have
an effect in the
growth of the
business
objectives.
The project will
be not on time
and would not
be significant for
the growth of the
business
objectives.
They could
make the use
of risk
management to
cater to
development of
the reserach

Table 2: Risk Register
(Source: Created by Learner)

Task 2
CHAPTER 1 Introduction
Globalization has played an integral role in the process of the business economies initiating in
the role of trade and transaction (Bayne, 2017). The joint business undertaking is used by the
business organizations that have an impact on the business. The business that enters the
international market is subjected to these trivial fixtures which influence the growth of the
business. However, the proper and effective understanding of the business ventures has an
positive effect on the dynamics of the business. The significance of investing in a joint
venture market has its own positive business implications. There are a host of business
organizations that have inculcated a positive understanding of the growth of the business.
This has also initiated an understanding of the plans and the strategies that are beneficial for
the growth of the business organizations. Therefore, with a better understanding of the
business organizations and their organizational goals, the companies are able to boost the
productivity and efficiency of the business. The business that initiates in the understanding of
the joint business venture has an impact on the company and influences the business to
procure better gains for the business (Grayson, 2017). With the incorporation of the best
resources by the thriving organizations, the companies are able to gain an access in the
growth of the business.
Therefore, there are risks that are associated with the companies that undertake the use of the
joint venture business undertaking. This influences the growth of the business and initiates
the company to procure better understanding of the business units. With the understanding of
the joint venture partnership and collaborative undertaking between Bistro Rex in Australia
with Ledbury in the UK, there are significant factors important for the growth of the business.
Hence, it is important for the Australian hotel sector to be vary of the implications that arise
in the international market of the United Kingdom.
CHAPTER 2
Literature Review
Globalisation is indeed one of the most important factors of consideration in the
contemporary times. In the words of Giddens (2018), the term globalisation identifies the
process that is adopted by most of the organisations for entering the global market. Most of

the organisations opt for globalisation owing to the immense advantages that are obtained
from it. One of the most common ways through which the organisations opt while
considering the globalisation is the joint venture processes. In simple terms, the joint
venture identifies the process, through which the organisations merge with two or more
organisations for their own benefits and advantages. Obviously, there are a number of
advantages and disadvantages that are attached to it. The current section will concentrate on
the benefits as well as the disadvantages that are obtained from joint ventures.
Advantages of joint ventures
There are actually ample number of advantages that are obtained from the joint ventures .
Some of the significant advantages are
 New expertise and insights - It is quite an obvious fact that joint ventures indeed opens
up the doors for a number of advantages and expertise. In the words of Steger (2017), the
joint ventures open up the gates for enhancing the local market as well as the social
aspects of the place.
 Better and effective utilisation of the resources- Resources whether human or natural are
of course needed for setting up any organisation or business. The joint ventures actually
help in the effective utilisation of the resources and this again turns out to be a significant
advantage of joint ventures.
 Equal sharing of the profits and the risks- It is quite obvious that in case of the joint
ventures, there is of course an equal sharing of risks and profits among both the
organisations. In the words of Hay and Marsh (2016), this forms the basis of all the joint
ventures where two or more organisations come together for investing and thus for
sharing equal profits and risks. The greatest advantage is that since the organisations
share equal risks hence the effects of the losses are reduced extensively.
 Building relationships- It is quite a common fact that the success in the business world is
determined greatly by the number of effective relations that are built and by the number
of relations that are maintained. Hence the joint venture is always the best way to build
relationships and networks in the business world, and if maintained effectively, they can
often lead to long lasting relationships.
 Innovation- Another of the significant advantages that are identified in case of joint
ventures is that it often leads to innovation and hence the introduction of new ideas and
products in the market. In fact the marketing can also be done through a number of