Managing a Successful Business Project: Joint Venture Analysis

This report examines the strategic use of joint ventures for international market entry, using Italian Continental Stores as a case study. It begins with an overview of the research, including the rationale, background, aim, objectives, and research questions. A literature review explores the importan...Read More

Managing A Successful
Business Project

Contents
CHAPTER 1: INTRODUCTION....................................................................................................3
Overview of Research............................................................................................................3
Rationale of research..............................................................................................................3
Background of research..........................................................................................................4
Research aim..........................................................................................................................4
Research Objectives...............................................................................................................4
Research questions.................................................................................................................5
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
Literature review:.............................................................................................................................5
Importance of international markets in joint venture businesses...........................................5
The impact of international market on the business performance..........................................6
Challenges that company faced while implementing the legal compliances.........................7
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................8
Type of investigation..............................................................................................................8
Research Approach.................................................................................................................8
Research Design.....................................................................................................................9
Research Philosophy..............................................................................................................9
Data collection method...........................................................................................................9
Sampling method (40 Respondents).....................................................................................10
CHAPTER 4: DATA ANALYSIS................................................................................................10
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...................................................20
CONCLUSION..............................................................................................................................20
RECOMMENDATION.................................................................................................................21
CHAPTER 6: REFLECTION........................................................................................................21
REFERENCES..............................................................................................................................24

CHAPTER 1: INTRODUCTION
Overview of Research
Globalisation is defined as an procedure which help in interacting and integrating the
people, organisations and economies of different countries. This can be also determined as the
changes that are revolving around the world that help in improving the business operations as
well as activities performed by a company. The main reason behind organisational success over
international market is that a company entering at global level get benefited with more technical
advancement, innovational practices, cultural improvement, labour at lower cost and other
facilities.
The current research is over Italian Continental Stores which is one of the well known
British food retailer that deals in variety of food product or services. This research mainly
focuses over the adoption of joint venture as a medium for Italian Continental Stores to enter into
international market for determining the several benefits as well as consequences that company
have to face while implementing this strategy for entering into international market. In this,
company adopt joint venture with Miniso for enter in China. For determining this, several
methods will be used in this research such as primary as well as secondary methods of data
collection (Cleveland, Laroche and Hallab, 2013). In order to conduct this research in effective
manner both method such as primary as well as secondary method of data collection will going
to be used. In which for collecting primary data questionnaire will be used and for collecting
secondary data literature review has been used to gather the information from previously
published articles.
Rationale of research
The main reason behind conducting this research is to determine the benefits as well as
risk that Italian Continental Stores have to face while entering into another country using Joint
venture. This help in providing proper measures to Italian Continental Stores regarding the
exploitation of opportunities and overcoming from threat. In addition to this, it help investigator
in enhancing their research skills as well as knowledge over globalisation which help them in
future practices. With reference to academic context, it can be said that this research provide in
depth knowledge to learners as they will get opportunity to enhance their knowledge on Italian

Continental Stores as well as Joint venture. As a result, it will enhance number of opportunities
for them in their career.
Background of research
Globalisation is very crucial concept for a business which want to operates its business at
international level as it have an huge impact over the organisational life, economy, environment
and social group in which they operates business. So in order to position and achieve
sustainability at international market it is very essential for organisations to consider all these
factors in order to avoid risk of failure. This report is risk as well as benefit of joint venture while
entering into international market. Main aim behind conducting this research is to determine
several consequences that Italian Continental Stores may be faced if it enter into international
market so that proper measures can be taken at right time. On the other side it must also focuses
toward identifying the opportunities that joint venture provide which help in achieving the
growth as well as success at marketplace (Coker, 2014).
Italian Continental Stores is a food retailer which offers a range of product related with
food items. It is well known for its services as well as strategies that it opt to keep its customer
base maintained. Hence to maintain its position as well as profitability Italian Continental Stores
must expand its business in other countries so that it could be able to achieve competitive
advantage in marketplace. So, through Joint venture it can expand its business in other countries
that help company in achieving competitive edge and further growth opportunities.
Research aim
“To determine the risk and benefits of a joint business venture to enter international
markets. Case study based on Italian Continental Stores.”
Research Objectives
 To assess the importance of international markets in joint venture businesses.
 To identify the impact of international market on the business performance
 To determine the challenges that company faced while implementing the legal
compliances.
 To identify the risks and benefits of joint venture in international market

Research questions
 What is the importance of international markets in joint venture businesses?
 What is the impact of international market on the business performance?
 What are the challenges that company faced while implementing the legal compliances?
CHAPTER 2: LITERATURE REVIEW
Literature review is defined as a process of conducting an in-depth review for
information which is already being published by researcher previously over similar topic. This
information help in forming up a base by developing an understanding regarding particular topic
of concern so the further investigation can be performed to gather accurate and more reliable
data to study an d present in research.
Literature review:
Importance of international markets in joint venture businesses
According to Kenton. W, 2018, A joint venture introduces as an effective type of entry
mode strategies used by a multinational organisation to expand their business in global level. is
an arrangement in which two or more than two business organisations agrees to share their
resources and workforce so that a specific goal or task can be achieved in a desired manner. Joint
business venture can either be a new project or it can be any existing business activity.
International market is described as a market which is present outside the borders of country
where a particular company is headquartered. A company can joint venture with either a
domestic company or with an international company. If a firm is going to pool resources in
foreign market then it will be regarded as international joint business venture. Having a Joint
business venture in international market can be very beneficial for the business organisations.
Any geographic region which is outside territorial boundaries of UK will be considered as
international market. In case of Italian Continental Stores, it can be said that internation market
will offer Italian Continental Stores wide opportunities to enhance its sales and profitability.
Joint venture business in international market will benefit the company in having access to a
complete new market. This will help Italian Continental Stores in acquiring new territories that
will expands the customer base of company in an exponential manner (Connell, 2013).
According to Carter. C, 2017, joint business venture can be disadvantageous for the
company in some cases. In some case if the joint venturing companies are facing debts and loans

then both parters have to face liability. In this situation, personal assets of both parters will be at
stake that is a big disadvantage. Beside this, joint venture in international market have a limited
life due to which they will end when purpose of venturing will be attained. If Italian Continental
Stores will wish to work further, then it will be a demerit as other company may not prefer the
same. Other than that having joint business venture in international market will results Italian
Continental Stores in enjoying the already present customer base of other organisation with
which company is going to perform its business operations. Due to this, company will gain a new
market to expand business without feeling isolated and new. This will also reduces the expenses
and cost of company in promotional activities as the other company will also share expenses.
Working in international market will also helps an organisation in learning new concepts and
method to perform work in an more advantageous manner. This is because, Italian Continental
Stores will get exposed to new expertises and technology. This will benefits the company in
improving the work performing activities in domestic country also due to which high market-
shares and profits can be acquired.
The impact of international market on the business performance
According to Lath. A, 2018, International market has both positive and negative impact
on business performance of Italian Continental Stores. In positive manner, it will help an
organisation by increasing its brand image, goodwill and also assist them by maximising market
share. In negative manner, communication barriers, culture differences, government rules and
regulations are consider main drawbacks which is faced by Italian Continental Stores while
entering into international market. Business performance is defined as the quantitative and
qualitative progress of an organisation in providing high quality products and good services to
their customers. This will helps the company in meeting the desires and expectation of customers
in an appropriate manner. International market is defined as a geographic location which is not a
domestic region for a particular company. As technology and people are getting advanced at a
fast pace, business organisations have started to expand their business in more international
markets. This is because working in an entirely new market possess different kinds of benefits to
a business organisation and its performance. Working in international market can promotes
overall development of Italian Continental Stores in a sustainable manner (Pulina and
Timpanaro, 2012). International markets will offers brand position and brand building due to
which company can enjoy a pool of new customers which will directly impacts the revenues and

profitability of a firm. Having connectivity with international markets for business purpose will
results in enhanced competition.To overcome this situation, it will became essential for company
to offer good products and service then the rival companies dealing in same sector. This will
improves the overall business performance of Italian Continental Stores in a desired manner.
According to McKenzie. E, 2019, language is an aspect of cultural diversity and working
in an international market is difficult as people have their different culture, society and language.
To influence them, Italian Continental Stores is required to transform themselves according to
the expectations of peoples where company is going to expand. As other companies are also
dealing in international market in order to gain high profitability, it can be a big disadvantage for
Italian Continental Stores. This is because, these rival companies will implement different kinds
of strategies to enhance their customer base. This can impacts the business performance of
Italian Continental Stores in a negative manner by reducing revenues, profitability if people will
not like their products. This can hinder the growth of company in international market. In order
to avoid business failure in international market, manager in Italian Continental Stores can
formulate effective strategies and tactics that will help the company in enhancing the overall
working productivity and performance of company. In other situation, if company is unable to
perform well in international market then this can impact the business performance of company
in a negative manner. Poor services and products of Italian Continental Stores in international
market will reduces the brand image of company due to which customers will shift their
preference towards other companies. This will reduce the profit margins and revenues of
company due to which market shares will reduce considerably.
Challenges that company faced while implementing the legal compliances.
According to Pearson. S, 2019, There are different challenges and drawbacks faced by an
organisation while they implement the legal compliance such as government's rules and
regulation, communication issues, language barriers, culture difference etc. All these are major
challenges which is faced by an organisation and also impact of business success and growth of
them. Compliance is defined as sticking to specific rules and regulations. There are different
forms of compliance that must be uphold by the employees and an organisation itself. Legal
compliance is a procedure which ensures that a particular organisation is going to follow
required laws, rules and regulations which are associated with business. There are different
challenges which can be faced by a company by fulfilling the legal compliances. One of them is

complying with the hour and wage laws and inadequate infrastructure. Different nations have
different minimum wages of labour and employees but as Italian Continental Stores is operating
in different nations and planning further to expand in more countries, it became difficult for
company to consider different employee laws and wage structure in an organised manner. To
follow these laws in a proper manner, manager in Italian Continental Stores is required to have
legal guidance especially in cases of overtime pay to employees.
If company will not be able to pay in accordance with the law that is formulated by
government, then victim employee can file case against company due to which heavy loss of
revenues will be faced in the forms of penalties and fine. Shortage of investment can be another
reason for which company can face difficulty in complying legal laws. According to Kapila,
2018, Maintaining customer relationship is another issue which can be faced by Italian
Continental Stores during implementation of legal compliance. If customers will not be satisfied
they can claim agains the company that can reduces brand image. Other than that currency
fluctuation can also impacts the regulations and legal compliance of Italian Continental Stores.
There are different legal laws which are related with company such as equality law, non-
discrimination law. Manger in Italian Continental Stores is required to follow them in a desired
way. If company is not taking these laws serious, then employees and government can file a case
against company. Due to this brand image of Italian Continental Stores in nation and
international market will decrease that can also impact the revenues of company (Dutta and
Bose, 2015).
Risks and benefits of joint business venture in international market
According to Nagel, D., 2017, Joint business venture is an entity which is developed by
two or more than two parties by sharing ownership returns, profits and risks associated with
business. It is a simple way of combining expertise and resources of two unrelated organisations.
There are different benefits and risks associated with the joint venture. These risks and benefits
can impacts the working of Italian Continental Stores in a considerable manner. Different
benefits that can be assessed by Italian Continental Stores due to business joint venture are large
access to distribution network and new markets. Beside this, costs and risks will be shared with
partner company. This means if business will not run in a profitable manner, then losses and
burden will not be faced by Italian Continental Stores only. Also, staff, technology, finance and
other resources will be shared due to which needs of customers will be satisfied in a desired

manner. But there are some risks that are related with joint business venture such as if partner
will have different objective then mismanagement of work takes place which can results in loss
of revenue. Due to integration of different management and cultural styles, working potential of
employees in Italian Continental Stores can reduce. Also, the objectives of business venture are
not communicated in a proper manner due to which success of business activities became
difficult and organisation will suffer a lot in case of business failure.
CHAPTER 3: RESEARCH METHODOLOGY
This section is play as a important role in carry out the research activities as it provide
proper guidance to the investigator to execute the research work in order to attain positive
outcomes. Thus, it is important for researcher to select appropriate research method which help
researcher in drawing a valid conclusion. Mainly, it includes various research methodologies
which are help investigator to gather relevant data and information towards the specified topic
and research area. This will directly contribute in making entire activities of research more
successful and reliable as well. In this context, there are various methodologies which are as
follows:
Type of investigation
The researchers adopts appropriate techniques and methods because they are require to
identify the nature of work in the research. There are two types of research which take into
considerations like qualitative or quantitative research. Quantitative research considered when
the outcome is going to be proved through some statistical or mathematical techniques or it said
to be quantitative when it uses numerical facts and figures. Whereas qualitative method of
research deals with qualitative techniques for collection of data. The research is qualitative when
the background of the study deals with human feelings and perceptions. The qualitative method
of investigation support in gathering the information in detailed manner. In this investigation
qualitative method will be used for gathering the information in more effective manner. The
reason behind choosing this method is that it provide a theoretical framework to researcher
which make it easier to conclude the findings.

Research Approach
While conducting any report the considerable area for research is being choose by
researcher in order to determine the approach that must be used to conduct the project
effectively. The approaches from which researchers carry forward its work are inductive and
deductive approach. The deductive approach is one in which researchers creates hypothesis and
support it with description in order to create new theory. Although, the results are interpreted and
confirmed by the use of some observations, facts and figures, hence it is based on quantitative
mean of research. Inductive approach refers to the analysation of existing observations, facts and
figures and through that help in developing certain pattern and further it help in investigation
which is based on tentative hypothesis. So, therefore it would be said that inductive approach
take into consideration for this study as the research is based on qualitative mean of
investigation. This also support researchers in identifying the valid and reliable outcomes in this
report.
“To determine the risk and benefits of a joint business venture to enter international markets.
Case study based on Italian Continental Stores.”
Research Design
The research design refers to the analysing different aspects through which research will
be take place. The research work are based upon several type of research design such as:
exploratory, experimental, descriptive and meta- analytic. Explanatory research emphasizes on
introducing some new concepts and models (Fisher, 2011). In Descriptive design research
presents in detailed description regrading the particular topic of concern by using existing facts
and figures. Whereas experimental design includes mathematical and statistical tool for
providing evidence regarding the particular theory. The following research is based on
descriptive design as it emphasizes on detailed analysis and interpretation of several risk as well
as benefits that Italian Continental Stores will have to face while entering into international
market. With the help of descriptive design the researchers able to provide several aspects related
to the background of the study.
Research Philosophy
Research philosophy contains belief patterns that the researcher follows while conducting
any research work. To support the study it is important for the researchers to select an
appropriate philosophy for further consideration. There are two types of philosophy through

which research work can be done like interpretivism and positivism. Interpretivism refers to the
research that use qualitative means for collection of data and then do analysis for the same.
Whereas positivism philosophy is appropriate for the research work where mathematical and
statistical models are selected for collection, analysing and interpretation of data. Therefore it
can be said that study emphasis on interpretivism philosophy in which the researcher do analysis
in an efficient manner and it is suitable for this study. This is because interpretivism philosophy
will help researcher in evaluating and presenting the information within effective manner.
Data collection method
This is one of the important element while collecting data in a research work. There are
basically two type of data collection tools that are used in investigation such as primary and
secondary method. The research is said to be primary when the researchers collects information
for the first time and use very new data in the research. For gathering primary information
methods like questionnaire, survey, interview, focused group etc. will be used. Whereas
secondary information is one in which data are extracted from different sources like articles,
journals or any previous research papers which is previously gathered by another person over
similar topic for some another reason. The motive of both the resources is to extract suitable
information in the research. In the present case the researcher is accumulate both the sources. For
gathering primary information researcher will questionnaire that help in collecting data much
frequently from larger number of people. On other side secondary data will be gathered with the
help of literature review which help in building up understanding regarding the current topic of
investigation.
Sampling method (40 Respondents)
It refers to the process of selecting group of people in a manner which represent the
whole population with an objective to gather information. There are basically two type of
technique for sampling such as probabilistic and non-probabilistic (Hillson,2017). In
probabilistic approach sample size will be selected on random bases where each observation will
get equal opportunity. On the other side within non-probabilistic approach sample is usually
selected as per the convenience of researcher. In this investigation random sampling method will
be used under probabilistic technique as it help in avoiding any kind of bias behaviour toward
selection of sample size. In this investigation the sample size is taken as 40 respondents.

Scope of research
This section is related with how far the study and its area are explored. In this regards, it
help investigator to effectively attained the positive outcomes. Current research is based on the
risk and benefits of a joint business venture to enter international markets. In this, the scope is
wider as it help in improving skills and knowledge of the investigator towards the topic and at
the same time also help them in taking right decision. In organizational context, joint venture
help business to easily enter in international market in which firm can easily attain the success at
market place. By analysing its risk and benefits company can easily enhance the chances of
attaining higher growth at international market.
Limitation of research
While undertaking research, the major limitation of study is related with time and ability
of researcher while including larger size of sample size. Both are put negative impact on end
results of the research. Thus it is important for researcher to effectively carry out the research
that may contribute in improving the chances of attaining positive and reliable results. In context
of, at the time of carry out the research investigator face limitation while formulating research
aims and objectives, implementation of data collection method, lack of previous studies in the
research area. For overcoming from all the limitation, investigator needs to effectively manage
the research activities so that positive outcomes can be achieved easily.
CHAPTER 4: DATA ANALYSIS
Questionnaire
Name:
Age:
Contact no.:
Email address:
Q1) Do you have any knowledge about the concept of Globalisation?
a) Yes
b) No
Q2) What is the importance of international markets for Italian Continental Stores?
a) Create opportunities
b) Business expansion

c) Invite new customers
Q3) In what manner, globalisation impact on the performance of Italian Continental
Stores?
a) Positive
b) Negative
Q4) What are the challenges faced by Italian Continental Stores while entering into
international market with the help of Joint venture?
a) Inadequate infrastructure
b) Limited outside opportunities
c) Currency fluctuation
Q5) Is joint venture is effective way for Italian Continental Stores in entering into
international market?
a) Yes
b) No
Q6) What are the benefit of joint venture for Italian Continental Stores in enter into
international markets?
a) Both parties share the risks and costs
b) It can be flexible
c) Build relationship and network
Q7) What is the risk of joint venture while entering into global markets?
a) Clash of culture
b) Lack of clear communication
c) Unreliable partners
Q8) What are the ways by which company easily overcome from issues associated with
legal compliance?
a) Skilled workforce
b) Proper planning
c) Unclear and unrealistic objectives
Q9) What are the main reason behind selecting joint venture to entering into global
market?
a) Access a new market

b) Business expansion
c) Develop innovative products
Q10) Recommendation for Italian Continental Stores in selecting joint venture for
entering into international market by using
Q1) Do you have any knowledge about the concept of
Globalisation?
Frequency
a) Yes 30
b) No 10
Q2) What is the importance of international markets for Italian
Continental Stores?
Frequency
a) Create opportunities 15
b) Business expansion 15
c) Invite new customers 10
Q3) In what manner, globalisation impact on the performance of
Italian Continental Stores?
Frequency
a) In Positive manner 30
b) In Negative manner 10
Q4) What are the challenges faced by Italian Continental Stores
while entering into international market with the help of Joint
venture?
Frequency
a) Inadequate infrastructure 20
b) Limited outside opportunities 10
c) Currency fluctuation 10
Q5) Is joint venture is effective way for Italian Continental Stores
in entering into international market?
Frequency
a) Yes 25

b) No 15
Q6) What are the benefit of joint venture for Italian Continental
Stores in enter into international markets?
Frequency
a) Both parties share the risks and costs 15
b) It can be flexible 15
c) Build relationship and network 10
Q7) What is the risk of joint venture while entering into global
markets?
Frequency
a) Clash of culture 20
b) Lack of clear communication 10
c) Unreliable partners 10
Q8) What are the ways by which company easily overcome from
issues associated with legal compliance?
Frequency
a) Skilled workforce 15
b) Proper planning 15
c) Unclear and unrealistic objectives 10
Q9) What are the main reason behind selecting joint venture to
entering into global market?
Frequency
a) Access a new market 20
b) Business expansion 10
c) Develop innovative products 10

Theme 1: Concept of Globalisation.
Q1) Do you have any knowledge about the concept of
Globalisation?
Frequency
a) Yes 30
b) No 10
Interpretation: From above mentioned graph, it can be stated that out of total 40
respondents, 40 people agrees that they are familiar with the concept of globalisation.
Globalisation is a process in which different countries, nations and organisations unified into a
single entity. whereas other 10 people do not agree with this fact and stated that they have no
idea what is globalisation.
30
10
a) Yes
b) No

Theme 2: Importance of international markets in joint venture businesses.
Q2) What is the importance of international markets for Italian
Continental Stores?
Frequency
a) Create opportunities 15
b) Business expansion 15
c) Invite new customers 10
Interpretation: From above mentioned graph, it has been analysed that out of total 40
respondents, 15 individuals believes that international market assist in organisation in creating
wide opportunities for the business organisation by offering them an entire new market. Other 15
individuals believe that new international market helps a firm in business expansion where are
remaining 10 respondents believes that international market helps joint venturing companies in
inviting new customers so that they can achieve their goals and targets in a desired manner.
15
15
10
a) Create opportunities
b) Business expansion
c) Invite new customers

Theme 3: Positive of international market on the performance of Italian Continental
Stores.
Q3) In what manner, globalisation impact on the performance of
Italian Continental Stores?
Frequency
a) Positive 30
b) Negative 10
Interpretation: From above mentioned pie chart, it can be analysed that out of total 50
individuals, 30 people believes in the fact that globalisation will possess a positive impact on the
performance of Italian Continental Stores as t will help the companies in gaining wide
opportunities and advantages i.e. enhanced sales and wide customer base where as other 10
people thinks that globalisation will impacts the performance of Italian Continental Stores in a
negative manner due to which firm can face heavy revenue loss.
30
10
a) Positive
b) Negative

Theme 4: Challenges faced by Italian Continental Storeswhile entering into international
market with the help of Joint venture
Q4) What are the challenges faced by Italian Continental Stores
while entering into international market with the help of Joint
venture?
Frequency
a) Inadequate infrastructure 20
b) Limited outside opportunities 10
c) Currency fluctuation 10
20
10
10
a) Inadequate infrastructure
b) Limited outside opportunities
c) Currency fluctuation
Interpretation: From above shown graph, it has been concluded that out of entire 40
people, 20respondants stated that Company can face problem of inadequate infrastructure while
entering into international market through joint venture where as other 10ewspondendts think
that political uncertainty can be a major issue that can be faced by company during
implementation of legal aspects whereas remaining 10people thinks that currency fluctuation
will be the potential issue that can act as a barrier in entering into international market.

Theme 5: Joint venture is effective way for Italian Continental Stores in entering into
international market.
Q5) Is joint venture is effective way for Italian Continental Stores
in entering into international market?
Frequency
a) Yes 25
b) No 15
Interpretation: From the above mentioned graph it has been analysed that joint venture is a
common way of combing resources and expertise of two unrelated companies. As it provide
great opportunities to expand business at global level with the aim of attaining success. One of
the main positive aspect of this way is to increased capacity of business which help in capturing
larger market share from rivals. In this context, 25 out of 40 participants are agree with this
statement as they think that joint venture help in increasing innovation that contribute in entering
into international market in effective manner. On the other side, 15 respondents are not agree
with this theme as they said that it is highly complex to expand business at global market.
25
15
a) Yes
b) No

Theme 6: Benefit of joint venture for Italian Continental Stores in enter into international
markets.
Q6) What are the benefit of joint venture for Italian Continental
Stores in enter into international markets?
Frequency
a) Both parties share the risks and costs 15
b) It can be flexible 15
c) Build relationship and network 10
Interpretation: From the above given graph it can be said that there are number of
benefits that Italian Continental Stores will get if company choose joint venture as a medium to
enter into international market. From the 40 respondents, 15 state that company will get a change
to share risk as well as cost of company while entering into a joint venture agreement. On the
side another 15 respondent state that it get flexibility in its operations as changes will not affect
the operations of company due to their agreement with existing company of that particular
country in which they want to operate. But despite of this another 10 respondents said that by
entering into a new market through joint venture, Italian Continental Stores would be able to
15
15
10
a) Both parties share the
risks and costs
b) It can be flexible
c) Build relationship and
network

build up a strong relationship with existing businesses that further help in its growth as well as
success at international market.

Theme 7:Clash of culture is the risk of joint venture while entering into global markets.
Q7) What is the risk of joint venture while entering into global
markets?
Frequency
a) Clash of culture 20
b) Lack of clear communication 10
c) Unreliable partners 10
Interpretation: Joint venture is beneficial for organization to expand operational
activities at international market but at the same time it also create risk factor in-front of
company at while entering into global market. In this context, 20 out of 40 respondents said that
clash of culture is a main risk between both parties of joint venture that adversely impact on the
business activities. Furthermore, 10 people give their views that lack of clear communication is
an risk of joint venture that create issues among both parties at the time of expanding business at
global level. On the other side, unreliable partners is also may create risk in front of company
when company expand their business activities in international market.
20
10
10
a) Clash of culture
b) Lack of clear
communication
c) Unreliable partners

Theme 8: Ways by which company easily overcome from issues associated with legal
compliance.
Q8) What are the ways by which company easily overcome from
issues associated with legal compliance?
Frequency
a) Skilled workforce 15
b) Proper planning 15
c) Hire legal consultant 10
Interpretation: From the above mentioned graph, it has been analysed that various
issues faced by the company while implementing legal compliance which may negatively affect
the overall brand image of the company at market place. For overcoming all the issues, company
use various ways by which they can easily improve their performance. In this 15 out of 40 people
are said that skilled workforce is important for implementing legal compliances because they
have proper knowledge about the international market and its legal activities. Along with this, 15
participants are give their views that proper planning is an effective way to overcome from the
issues related with legal compliance. On the other side, 10 respondents think that by hiring legal
15
15
10
a) Skilled workforce
b) Proper planning
c) Hire legal consultant

consultant help in resolving the issues associated with legal compliance. This will improve the
performance level of he company at market place.
Theme 9: Access a new market is the main reason behind selecting joint venture to entering
into global market.
Q9) What are the main reason behind selecting joint venture to
entering into global market?
Frequency
a) Access a new market 20
b) Business expansion 10
c) Develop innovative products 10
Interpretation: Joint venture is consider as a business entity that create by two parties
with the aim of entering into new market. In this, both are share ownership which may help in
establishing a successful business at global level. In this context, 20 out of 40 respondents said
that the main reason behind selecting joint venture is to access a new market through which
20
10
10
a) Access a new market
b) Business expansion
c) Develop innovative
products

company easily improve their market share and brand image as well. 10 people said that joint
venture help in expanding business activities at international market. On the other side, 10
participants are give their views that joint venture help in developing innovative products which
may aid in capturing customers attention at international market.
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS
CONCLUSION
From above mentioned report, it has been concluded importance of joint venture for an
organisation in expansion of its business operations and functions at international level.. for
this more than half of the population are agreed as joint venture is best entry mod strategy
for success and growth of company. that people are familiar with the concept of
globalisation and the aspects related with it. International markets will help the joint
venturing companies in gaining wide trade and sales opportunities. It is also concluded that
it will assists the company in expanding business in a new market and invite new customers
de to which heavy sales and revenues can be achieved. Other than that it is also concluded
that entering international markets will possess a positive impact on the performance of
Italian Continental Stores due to enhanced sales and market shares. It has been also
concluded that the main reason due to which a company plans to enter international market
is to gain access over a new market which will results in business expansion and
development of new products. This will enhance the brand image of company worldwide
due to which it will became easy for an organisation to achieve its business targets and
objectives.
RECOMMENDATION
 In order to overcome negative impact of globalisation such as culture difference,
communication barriers etc. company should follow accurate communication channel and
also do proper study about the government's rules and regulation.
 It is recommended that to overcome challenges which can be faced by company while
implementing legal compliances, manager in Italian Continental Stores is required to
formulae a strategic plan and tactics that can help the company in dealing with issues like
currency fluctuation, inadequate infrastructure and political uncertainty.

 Another recommendation given to the manager of Italian Continental Stores is to analyse
market and society of a nation in an appropriate manner before initiating business
activities there so that issues like lack of communication and culture clash will not be
faced.
 It is recommended to the company to hire skilled workforce and provide them
appropriate training so that they can clearly understand the main objectives and targets of
company. This will help them in formulating an efficient plan that will help in removing
the barriers which are faced by company while internationalising.
CHAPTER 6: REFLECTION
I am glad that I get an opportunity to conduct this research as it helped me in improving
my skills as well as capabilities. Throughout this research I have experienced several difficulties
some of them are time as well as budget provided to me was very limited and because of which it
was very difficult for me to conduct this research in a detailed manner. But despite of which I
tried my best to present more authenticated and reliable information. Apart from that a major
issue faced by me was that some of the respondent are not interested in providing proper
information to me. For overcoming this issue I have tried to influence respondent to provide me
with proper information so that reader could be able to extract real meaning behind study.
Instead of all this I also become able to improve my researcher and presentation skills along with
enhancing my knowledge regrading international business which support me in my future