Marketing Report: Benefits and Risks of Joint Ventures in Marketing

This report, titled "Benefits and Risks Faced When Entering the International Market as Joint Venture," examines the strategic considerations for Mulberry Company's international expansion through joint ventures. The report delves into the advantages and disadvantages of this market entry mode, exploring the benefits of resource sharing, access to distribution networks, and local market knowledge. It also addresses the risks, including potential conflicts, cultural differences, and financial challenges. The research encompasses a literature review of entry modes, benefits, and risks associated with joint ventures. The methodology section outlines the research philosophy, design, sampling methods, and data analysis techniques employed. The findings provide a comprehensive analysis of the benefits and risks, concluding with recommendations for mitigating risks and ensuring a successful international market entry. The report also includes reflections on the research process.

Running head: MARKETING
Marketing
Name of student
Name of University
Author note

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Table of Contents
Chapter 1: Introduction..............................................................................................................3
1.1 Research background........................................................................................................3
1.2 Rationale of the research..................................................................................................4
1.3 Research aim....................................................................................................................5
1.4 Research objectives..........................................................................................................5
1.5 Research questions...........................................................................................................5
Chapter 2: Literature review......................................................................................................6
2.1 Entry modes for penetrating international markets..........................................................6
2.2 Benefits of entering international market as a joint venture.............................................7
2.3 Risks of joint venture as a market entry mode to the international market......................8
Chapter 3: Research methodology.............................................................................................9
3.1 Research philosophy.......................................................................................................10
3.2 Research design..............................................................................................................10
3.3 Sampling method or technique.......................................................................................11
3.4 Data collection................................................................................................................11
3.5 Data analysis...................................................................................................................12
3.6 Values and ethics............................................................................................................12
Chapter 4: Results....................................................................................................................13
Chapter 5: Conclusion and recommendations..........................................................................25
Chapter 6: Reflections..............................................................................................................27
References................................................................................................................................28
Appendices...............................................................................................................................31

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Research title: Benefits and risks faced when entering international market as joint
venture
Chapter 1: Introduction
The research is done for the purpose of assessment of risks and benefits associated
with the entry into the international market as a joint venture for Mulberry Company in
United Kingdom. The research study will also highlight the importance of managing
internationalisation by focusing on the entry into the foreign marketplace (Killing 2013). The
increased globalization and market internationalisation are considered as the major reasons
for the company to enter the international market, furthermore, attain global success all
throughout.
1.1 Research background
The research background highlights the importance of managing internationalisation and
at the same time, allow the researcher to shed light on the benefits as well as the risks
associated with the entry into the global market segments for Mulberry Company in United
Kingdom. The background of the research also focuses on how the management of joint
ventures within the fashion industry can benefit the company to become accustomed with the
foreign culture, furthermore, deal with the issues and challenges that may be faced during the
global business expansion (Eriksson et al. 2015). The purpose of the research has also been to
evaluate the strategies related to the joint ventures that are responsible for expanding into the
global marketplace with ease and efficiency. The background of research also illustrates
about the various scopes and opportunities acquired by the organisation to make an entry into
the international market with the management of joint ventures (Gabrielsson and Gabrielsson
2013). To become successful in the global marketplace, the company needs to expand its
business by enhancing the scale of operations and processes, furthermore, ensure meeting the
global marketplace needs and expectations in the marketplace.

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1.2 Rationale of the research
The rationale of research demonstrates the problem of the research, i.e., the problems and
issues that are associated with the entry into the foreign marketplace. The problems faced
while entering the foreign market could be lack of resources, inability to adopt to the foreign
culture and also being unable to understand the demands and expectations of the clients
(Johanson and Mattsson 2015). There are risks associated with the joint venture management
such as the lack of clear goals and objectives and even communicating the messages to
everyone while the opinions and views of the two partners involved with the business’
entering into the foreign marketplace could also differ. The risks of different management
styles and cultures also could result in lack of integration along with poor coordination,
which might even create complexities for Mulberry Company while entering the entering
international market as joint venture (Malhotra and Gaur 2014). On the other hand, there are
other risks that are associated with the foreign market entry during globalisation management
such as the political risks, inability to implement the right trade laws, rules and regulations
along with maintaining a legal system properly can be a daunting task too. While entering a
new foreign market, the change in banking laws, rules and regulations can also limit the
accessibility to funding and thereby deteriorate the organisational capability to gain success
in the International business environment (Alam et al. 2013). The different currency value
and fluctuations in the foreign country’s currency can also lead to various issues and
complexities, thereby reduce the working capital for Mulberry Company in UK to enter the
foreign market segments easily. Not only does the research highlights the risks associated
with the foreign market entry as a joint venture, but also there are certain risks associated
with the research including the authenticity of information, lack of accessibility to genuine
and accurate data, improper relevance in the research proceedings (Meschi and Wassmer
2013).

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1.3 Research aim
The aim of the research is to determine the benefits and risks that are related to the
entry into the international market as a joint venture for Mulberry Company, UK.
1.4 Research objectives
The objectives are framed according to the aim of the research and are as follows:
 To identify the benefits or advantages associated with the international market entry
for Mulberry Company
 To evaluate the various risks and complexities that might emerge while entering the
international market as a joint venture for Mulberry Company
 To assess the probable impacts that might be created on the business due to working
as a joint venture while entering the new global marketplace
 To recommend necessary measures for reducing the chances of risks and ensure
smooth entry into the international market for Mulberry Company, UK
1.5 Research questions
What are the various benefits that can be attained while making an entry into the international
market for Mulberry Company?
How can the risks of global market entry as a joint venture be evaluated for the company?
How does the working as a joint venture for Mulberry beneficial for making entry into the
international market with convenience?
What are the various measures recommended for making sure that the international market
entry related risks are reduced to a large extent?

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Chapter 2: Literature review
2.1 Entry modes for penetrating international markets
There are various modes of entry into the foreign markets such as the exporting,
licensing and franchising, joint venture or partnership, acqusitions and launch of a wholly
owned subsidiary. There are many businesses who have focused on the exporting for the
purpose of expanding into the foreign market, furthermore, ensure preventing any kinds of
expenses associated with the business functions and processes to be managed at the new
nation where the businesses aim to enter (Capaldo 2014). To manage this kind of market
entry mode, the businesses need to market the products and services in the new nation and at
the same time, developed contractual agreements with another business from the new market
to adopt with the local conditions. The packaging, labelling and pricing aspects have been
considered by Sun and Lee (2013), who stated that the marketing and promotions have been
possible with the help of trade shows, advertising, promotions and by managing local sales
force. The licensing approach to market entry has helped in managing patents and copyrights
along with providing licenses to the implementation of new technologies for ensuring that the
business gain access to technological resources while operating in the international market
with ease and effectiveness (Sun and Lee 2013).
The management of a joint venture, also known as partnering in business or strategic
alliances, according to Carnovale and Yeniyurt (2014), has been another effective way of
making an entry into the foreign market with the development of a contractual agreement
between two or more businesses. According to Dhir and Mital (2013), the joint venture has
been a better market entry mode, because of the business’ ability to partner with a local
business in the foreign location, which has helped in understanding the foreign culture of the
place, the market conditions and also the various approaches that could be beneficial for
operating in the international market (Dhir and Mital 2013). The contractual agreements

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managed during joint ventures have also been beneficial for the management of working
capital and also the different kinds of assets required to develop new markets, furthermore,
share ownership and control. Choi and Beamish (2013), also argued that while the foreign
business contributed largely to the working capital and technological resources, the local
business partnering with the foreign business focused more on gaining knowledge about the
local market and ability to access it. The joint ventures have also helped in delivering the
partner’s products and services to the existing clients and even focus on conducting research
and development for the purpose of ensuring fulfilment of need and expectations of the
clients in the new international market too (Choi and Beamish 2013). There are also
acqusitions that enabled a business to acquire a small business in the international market for
adopting to the local culture and ensure meeting the demands and expectations of the clients
in an effective way too. The cross borer acqusitions have also helped in increasing the market
value for the business that has been acquired, which also ensured working together for the
accomplishment of international business goals and objectives effectively (Chang et al.
2013).
2.2 Benefits of entering international market as a joint venture
According to Ertug et al. (2013), the joint venture has numerous benefits including the
ability of a business to enter the international market with ease and effectiveness. The joint
venture not only allowed combination of resources possessed by the two organisations, but
also has allowed for exploiting the skills, resources and competencies, which provided greater
advantages that are needed to sustain in the foreign marketplace (Dinu 2016). As stated by
Dhir (2017), the joint venture working has allowed for aiming at making an entry into the
international market with ease and effectiveness as well as manage sharing of risks and
rewards along with sharing technology and product development too for meeting the business
standards. Due to the management of joint venture, the business organizations that have

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focused on making an entry into the international market have acquired benefits such as
strengthened political connections and accessibility to a wide range of channels of
distribution (Dhir 2017). There are various things that have been considered by the businesses
while making a foreign market entry including the ownership, control, agreement duration,
transfer of technology and the company’s skills, resources and capabilities, which, if not
managed properly, could result in various issues. These issues often hinder the company’s
ability to enter the international market, thus reducing the profit level due to lack of
customers and inability to make a global outreach. Rabbiosi and Santangelo (2013) also
stated that there have been various problems associated with the entry into the international
market such as the conflicts emerging related to the asymmetric investments that have been
done currently, ambiguity of performance, poor level of support and help from the parent
organization, cultural differences, etc. The lack of funding could also be a major issue related
to the entry into the international market (Rabbiosi and Santangelo 2013).
As stated by Johanson and Mattsson (2015), joint venture has been considered by
many as one of the most effective ways of entering the international market because of the
sharing of costs as well as risks between the two partners, while at the same time, the joint
venture has given better access for the businesses to the networks of distribution along with
the emerging markets. A huge number of resources has been accessed, which also included
the employees, i.e., the human resources and also the financial resources and technological
resources required to ensure entry into the market with ease and efficiency (Johanson and
Mattsson 2015). It has been found that the joint ventures have also helped in managing the
growth and development of business without any need for borrowing the funds or even
looking to attract any shareholders for facilitating the investments or funding aspects.

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2.3 Risks of joint venture as a market entry mode to the international market
In spite of the benefits of managing joint venture while entering an international
market, there are several drawbacks and risks associated with it as well. As stated by Meschi
and Wassmer (2013), a local business partnering with a foreign business can be a complex
case due to the mismatch between the skills, resources and abilities of both the businesses.
The entire process of forming a joint venture has been quite time consuming and consumed a
lot of effort too. There have been other risks of managing a joint venture including the lack of
clear goals and objectives that are to be communicated to everyone, both the business
partners might have different set of goals and objectives while the differences in culture and
management styles have also contributed to the lack of integration and coordination among
the two businesses (Meschi and Wassmer 2013). The business partners might also not be
subjected to provide relevant help and support through leadership during the early stages,
which further could result in various complexities and risks associated with it.
On the other hand, Carnovale and Yeniyurt (2014) also stated that the joint venture
has been a temporary arrangement between the two businesses, which is a major risk while
both the business partners have shared all the costs as well as risks, which meant that these
both support the losses too for both the business partners. The joint ventures have limited life
cycle, due to which, this could be flexible and thus limited the exposure of the brand in the
international market too, which could be another major risk associated with it (Carnovale and
Yeniyurt 2014). The flexibility of business has often been restricted while the operations that
are needed to be managed collaboratively as a joint venture, might not be successful due to
the lack of equal engagement or involvement between the two businesses. There had also
been differences in culture and management styles, which also resulted in limited scopes and
opportunities, which further negatively impacted the business as a whole (Choi and Beamish
2013).

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Chapter 3: Research methodology
The research methodology is considered as an integral part of any research and
considering the fact that it is a primary research, the various research methods, approaches
and research design should be included here. The research methods must also include the
ways of collecting and analysis of data and information, furthermore, ensure accomplishment
of the research effectively.
3.1 Research philosophy
There are different kinds of research philosophies including the positivism, post
positivism as well as the interpretivism research philosophies. With the management of a
proper research philosophy, the real events could be identified, which should allow for
acquiring information based on the sensory experiences, furthermore, interpret the findings of
the research through logical reasoning and ensure collection of qualitative and quantitative
data with the consideration of the primary research aspects (Omair 2015). The positivism
research philosophy has allowed for identifying the hidden truths and increment the scope of
observations made during the research, while the interpretivism manly focused on the
subjective assumptions, rather than being objective. The post positivism research philosophy
has been considered here as effective because of the focus on assumptions, based on the goals
and objectives of research set, furthermore manage scientific approaches to ensure proper
acqusitions of knowledge, information and data consistently (Abbott and McKinney 2013).
Therefore, the positivism research philosophy has been the most suitable here.
3.2 Research design
Among the three different types of research designs, the exploratory research design
could help in making observations and define the initial research aspects for creating scopes
to conduct research in the future as well. The explanatory research design, on the other hand,
focused on the identification of cause and effect of research though following this research

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design could create issues related to lack of understanding about the stages that should come
afterwards while conducting the research (Nassaji 2015). One of the most important aspect of
the descriptive research design is that it has focused on the ‘why’ aspect rather than
determining the ‘what’ and ‘how’ aspects, which favoured the certainty and predictability of
the research too. There has been no need to make prior assumptions, rather the research
aspects have been described in a detailed manner. This has also filled the missing gaps
experienced in the research, furthermore, promoted better learning, which enabled linking the
dependent and independent variables of the research quite effectively (Rovai et al. 2013).
Therefore, the descriptive research design has been considered as the most favourable and
effective for conducting the research with in-depth research related aspects.
3.3 Sampling method or technique
Considering the research being primary, both probability and non-probability
sampling techniques have been taken into consideration. The random probability sampling
has helped in selecting a group of samples in a random manner from a large group of people,
who were provided with a set of survey questionnaires needed to be filled by them (Palinkas
et al. 2015). On the other hand, the non-probability convenience sampling method allowed
for arranging a convenient time for the managers of the organisation named Mulberry
Company, UK, to provide their feedbacks, responses and opinions regarding the various
questions asked to them during the interview session. The random sampling method helped in
the collection of quantitative data whereas the non-probability convenience sampling helped
in the collection of qualitative data during the research (Anyan 2013). The sample size has
been selected as 20 customers and 4 managers of the organisation.
3.4 Data collection
The collection of data in the research includes both primary and secondary data
collection. The primary data consists of the qualitative data, which has been acquired by the

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research with the help of interviews arranged with the managers of the organisation. The
quantitative data are the numerical data and information that have been gathered in the form
of responses and views provided by the respondents engaged during the survey process (De
Vaus and de Vaus 2013). The survey questionnaires were distributed among the, which ere
duly filled by them without bias, which represented the percentage of positive and negative
responses considering the benefits and risks related to the joint venture while entering an
international market (Oh 2014). The secondary data has been collected with the assessment of
secondary sources of data including various journals, articles, newspapers and internet
websites that contained information about the research topic.
3.5 Data analysis
The analysis of data and information could be done with the help of using SPSS tool
and Survey Monkey Too. The Survey Monkey tool has been used here for analysing the
quantitative data and information and ensure presenting those in the form of graphs, tables
and charts for easily understandable by the researcher. There are other ways of analysing data
and information such as by conducting reliability test, normality test, and descriptive analysis
and also by using the regression analysis and correction analysis (Treiman 2014).
3.6 Values and ethics
The values and ethics of the research are critical aspects of managing a proper
research and ensure drawing the best possible outcomes all throughout. To conduct the
research, during the survey process, none of the respondents have been forced to take part in
the research while they were also informed about the purpose of the research and its related
study related information. The survey process was also managed with ethical measures such
as by acknowledging the respondents with the purpose of research for academic purpose and
not for drawing any sort of commercial benefits thereafter (Mihas 2019). The research
materials and resources were destroyed after the accomplishment of research to ensure that

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there is no redundancy of data and information, which might hinder the research and result in
copyright activities, furthermore, might deteriorate the effectiveness of the research.
Chapter 4: Results
Considering the research being a primary research, the focus has mostly been on the
quantitative data and thus after collection and analysis of data with the use of survey
questionnaires distributed to the respondents participated in the research, the results are as
follows:
Survey questionnaire:
1. Are you satisfied with the services of Mulberry Company in UK after managing its
business as a joint venture?
ANSWER CHOICES– RESPONSES–
–
Yes
65.00%
13
–
No
35.00%
7
TOTAL 20

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2. The joint venture has been an effective entry mode for penetrating the international
market
ANSWER CHOICES– RESPONSES–
–
Strongly agree
30.00%
6
–
Agree
40.00%
8
–
Neither agree nor disagree
10.00%
2
–
Disagree
15.00%
3
–
Strongly disagree
5.00%
1
TOTAL 20

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3. With the management of joint venture, both the local business and foreign business
are bound to gain access to a wider network for distribution
ANSWER CHOICES– RESPONSES–
–
Very likely
20.00%
4
–
Likely
40.00%
8
–
Neither likely nor unlikely
5.00%
1
–
Unlikely
10.00%
2
–
Very unlikely
25.00%
5

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ANSWER CHOICES– RESPONSES–
TOTAL 20
4. The joint venture facilitates the market expansion and ability to manage acqusitions of
new skills and resources
ANSWER CHOICES– RESPONSES–
–
Strongly agree
35.00%
7
–
Agree
45.00%
9
–
Neither agree nor disagree
0.00%
0
– 10.00%

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ANSWER CHOICES– RESPONSES–
Disagree 2
–
Strongly disagree
10.00%
2
Total Respondents: 20
5. Is it true to believe that the joint venture often experiences lack of clearly
communicated goals and objectives of international business expansion?
ANSWER CHOICES– RESPONSES–
–
Strongly approve
15.00%
3
–
Approve
50.00%
10

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ANSWER CHOICES– RESPONSES–
–
Neither approve nor disapprove
15.00%
3
–
Disapprove
10.00%
2
–
Strongly disapprove
10.00%
2
TOTAL 20
6. Leadership and staff support play major roles in managing a joint venture while
entering the international market
ANSWER CHOICES– RESPONSES–
– 30.00%

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ANSWER CHOICES– RESPONSES–
Strongly agree 6
–
Agree
35.00%
7
–
Neither agree nor disagree
0.00%
0
–
Disagree
20.00%
4
–
Strongly disagree
15.00%
3
Total Respondents: 20

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7. The differences in culture and management styles often pose serious threats for
businesses while entering an international market
ANSWER CHOICES– RESPONSES–
–
Strongly agree
40.00%
8
–
Agree
30.00%
6
–
Neither agree nor disagree
10.00%
2
–
Disagree
15.00%
3
–
Strongly disagree
5.00%
1
TOTAL 20

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8. Research and development activities are required for ensuring successful joint venture
ANSWER CHOICES– RESPONSES–
–
Strongly agree
45.00%
9
–
Agree
35.00%
7
–
Neither agree nor disagree
10.00%
2
–
Disagree
5.00%
1
–
Strongly disagree
5.00%
1

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ANSWER CHOICES– RESPONSES–
TOTAL 20
9. Both the costs as well as risks are shared between the business and its partner during
the joint venture while entering a global market
ANSWER CHOICES– RESPONSES–
–
Very likely
20.00%
4
–
Likely
30.00%
6
–
Neither likely nor unlikely
15.00%
3
– 25.00%

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ANSWER CHOICES– RESPONSES–
Unlikely 5
–
Very unlikely
10.00%
2
Total Respondents: 20
10. Though joint venture offers better flexibility, still risks could emerge such as limited
business lifespan, limitation of commitment and poor business exposure too
ANSWER CHOICES– RESPONSES–
–
Strongly agree
50.00%
10
–
Agree
20.00%
4

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ANSWER CHOICES– RESPONSES–
–
Neither agree nor disagree
0.00%
0
–
Disagree
15.00%
3
–
Strongly disagree
15.00%
3
TOTAL 20
From the responses provided in the survey questionnaire, it is clear that the
majority has been found in terms of the positive respondents, which is quite higher than the
negative responses provided by the respondents. The positive responses outweigh the
negative responses, which also proved that most of the questions acquired positive resources

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that are relevant to the accomplishment of the research goals and objectives with ease and
effectiveness (Klijn et al. 2014).
Chapter 5: Conclusion and recommendations
The research was done to analyse the different aspects related to the benefits and risks
associated with the joint venture while entering an international market for Mulberry
Company in UK. The research aimed at determining the various risks as well as benefits
associated with the management of joint venture while entering an international market. The
objectives were formed based on the aim, which highlighted the different kinds of risks along
with the probable impacts that could be created on the business while entering a new
international market as a joint venture. From the literature section, it was understood that
there were several advantages of working as a joint venture such as better flexibility of
business functioning. Few of the major benefits that were acquired included the better
accessibility to the wider market as well as the networks for distributing the products and
services effectively too. While working as a joint venture, the business also could acquire
different sets of skills, resources and competencies, which should also include human
resources and financial resources, technological resources and much more. Though there
were numerous benefits, still there were few disadvantages as well, which increased the
chances of risks associated with the business’ working as a joint venture while aiming to
enter a new market in a foreign location. Lack of funding due to the inability to attract the
right investors or shareholders could be a risky factor while there were often cases when the
goals and objectives of the company to enter the international market as a joint venture were
not clear and even not communicated properly, which further alleviated the risks and issues.
From the analysis of data and information, it was also found that the questions were answered
by the respondents without any bias and most of the responses were positive, considering the

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fact that these responses also contributed to the understanding of goals and objectives that
were needed to be achieved.
Recommendations
The recommendations for the organisation as well as for the researcher are as follows:
 It is recommended for the organisation, i.e., Mulberry, UK to make prior assumptions
through careful planning to review the business strategies and check whether the joint
venture could allow for achieving the goals easily or not. The strengths and
weaknesses of the company as well as the partner business must also be assessed for
checking whether the business partner should be a good match for acting as a joint
venture or not.
 One of the major thing that the business needs to consider is the communication and
thus building relationships with the partner business and customers has been
recommended as well
 The sharing and exchange of information and data based on the financial aspects and
other resources management is recommended as well for developing trust between the
two businesses, which aimed at working together in the joint venture while entering
the international market
 The establishment of clear performance indicators has been recommended as well for
focusing on the common goals and objectives
 The two businesses are recommended to make decisions collectively based on
discussions to ensure dealing with complex situations and at the same time, agree
upon resolution of disputes and resolve differences too

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 The researcher has also been recommended to consider the time and cost constraints
for ensuring that the research project is conducted within the allocated budget and
time frame.
Chapter 6: Reflections
Based on the entire research project, I have managed to acquire a set of skills,
knowledge and at the same time, made myself capable of assessing my strengths and
weaknesses. While conducting the project, I also studied the various chapters including the
introductory chapter where the aims and objectives were set based on the research topic
related to the benefits and risks of joint venture while entering an international market. I have
identified that the project has been successful, because of the positive outcomes that have
been achieved from the collection and analysis of data with the inclusion of survey process.
The data and information were collected from various authentic sources and also with the
help of survey process which allowed me to strengthen my skills and competencies in the
field of research project. The research has gone the way I have already expected earlier and it
is a good sign that I managed to utilise my skills and expertise properly. There were few
constraints though such as the time and cost constraints, though I managed to complete the
research within the allocated time frame and budget. If I get some additional resources in the
future, I would like to focus on doing the research on the same topic again though with a
different way of collecting and analysing data and make sure to maintain the validity and
reliability of the research too. I have also learned that a research is supported by good and
accurate data and information along with proper calculations, analysis and even by
maintaining proper values and ethics all throughout the research. All these knowledge, skills,
expertise and information attained by me should assist me gain growth in my personal and
professional career as well as allow me to grow and develop with time by achieving a higher

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position in a reputed organisation in the future as well. This sound knowledge and
information could also benefit me by establishing as a successful researcher in the future too.

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Appendices
Project log book
Date of meeting Summary of
discussions
Objectives Supervisor
signature
28.7.19 Brief discussion
about the project and
its feasibility along
with consideration
of budget and
timeline
To check whether
the research would
be successful or not
and how
31.7.19 Setting aim and
formulating the
objectives along
with testing the
design
Formulation of aims
and objectives is
done
4.8.19 Discussions about
sources for
collection of data
and further analysis
Analysing the
different sources and
approaches to collect
and analyse data and
information acquired
10.8.19 Post research
activities
Managing ethics,
reliability, validity
and preparing

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timeline and budget
Survey questionnaire
 Are you satisfied with the services of Mulberry Company in UK after managing its
business as a joint venture?
 The joint venture has been an effective entry mode for penetrating the international
market
 With the management of joint venture, both the local business and foreign business
are bound to gain access to a wider network for distribution
 The joint venture facilitates the market expansion and ability to manage acqusitions of
new skills and resources
 Is it true to believe that the joint venture often experiences lack of clearly
communicated goals and objectives of international business expansion?
 Leadership and staff support play major roles in managing a joint venture while
entering the international market
 The differences in culture and management styles often pose serious threats for
businesses while entering an international market
 Research and development activities are required for ensuring successful joint venture
 Both the costs as well as risks are shared between the business and its partner during
the joint venture while entering a global market
 Though joint venture offers better flexibility, still risks could emerge such as limited
business lifespan, limitation of commitment and poor business exposure too

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Research timeline
Main activities/ stages Month
August
Month
Sep
Month
Oct
Month
Nov
Month
Dec
Month
Jan
Selection of topic 
Collecting data from
secondary sources
 
Constructing the research
layout

Literature review   
Development of research Plan  
Selection of Appropriate
Research Techniques
 
Primary data collection  
Analysis & Interpretation of
Data which are collected
 
Conclusion 
Development of Draft 
Final Work submission 