Analyzing Risk and Benefits of Joint Ventures: Mulbery Case Study

This report delves into the realm of joint venture businesses, specifically examining the risks and benefits associated with entering international markets. The study uses Mulbery as a case study to illustrate the practical application of joint ventures. The report begins with an introduction to joint ventures, highlighting their potential advantages and inherent complexities. It outlines the background of the study and its rationale, followed by a clear articulation of the aims and objectives. A project management plan is presented, detailing the costs, quality considerations, and resources required for the research. The report also includes a detailed time scale for the research activities. The core of the report focuses on identifying the risks and benefits of joint ventures. The report concludes by providing recommendations for successful expansion of joint venture business internationally. Finally, the report references various books, journals, and online resources used in the research.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
Background of the study ............................................................................................................1
Rationale.....................................................................................................................................1
AIMS & OBJECTIVES...................................................................................................................2
PROJECT MANAGEMENT PLAN...............................................................................................2
TIME SCALE..................................................................................................................................3
REFERENCES................................................................................................................................5

Topic: “to identify the risk and benefits of joint venture business for entering into international
market- A case study on Mulbery.
INTRODUCTION
Joint venture is the type of business where arrangement is agreed between two or more
parties in order to develop the best type of resources and specific task. This is the business which
usually offers great benefits. With this business, there are also certain risk which is generally a
sort of highly complex. Therefore, in this report researcher has selected topic to identify risk and
benefits which is associate with the business of joint venture (Sadgrove, 2016). Firstly, in this
report aim and objectives will be discussed. Further, through appropriate tools and techniques,
findings of the study will be explained.
Background of the study
A joint venture is the type of business which helps business to grow faster which also
increase productivity and generate higher amount of profits. In this report, research study is
developed with the case study of Mulbery organisation, who wants to set its business across the
world and mostly it has launched joint venture business in Japan (Burns, 2016). Therefore,
globalisation is the factor which benefited all the companies in order to expand their business
globally.
Rationale
This research paper has been developed with the proper guidance of tutor where research
has been conducted on the risk and benefits which associate with the joint venture business for
expanding business internationally. The topic has been selected in order to develop better
understanding the globalisation with respect to business of joint venture internationally. This
research will help in eliminating gap to write literature and will also help in improving academic
career (Yan and Luo, 2016). Further, through this research paper better understanding and
knowledge for conducting joint venture business globally will get developed.
Thus, in this work research will provide significant help to another researcher which are
conducting analysis on same line of the topic. This will help in saving extra time and to conduct
research which is more efficient to understand. Hence, rationale has been chosen to examine the
risk and benefits of joint venture business for expanding business internationally.
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AIMS & OBJECTIVES
Aim:
“To determine the risk and benefits of joint venture business for entering into
international market. A study on Mulbery”.
Objectives:
 To articulate the concept of joint venture business
 To determine risk and benefits which are associated with joint venture business
 To identify benefits for conducting joint venture business internationally.
 To determine risk which associate with the business of joint venture.
 To provide recommendation for successful expansion of joint venture business
internationally.
Research Questions:
 What is the concept of joint venture business?
 What are the types of risk and benefits which associate with joint venture business?
 What are the benefits of conducting joint venture business internationally?
 What are the risk which associate with the business of joint venture?
 What are the recommendation of Mulbery on basis of expansion of joint venture business
on global scale?
PROJECT MANAGEMENT PLAN
Project management plan is known as formal or approved document which define
execution of project, its monitoring and control. It is the type of detailed summary where factors
like baseline, subsidiary management plan and other document of planning included (The
Project Management Plan, 2019). Thus, description of its element are as follows-
Cost- in order to conduct authentic research, researcher must have to develop planning of
budget which will be required for conducting efficient study. Thus, in order to carry out all the
activities of present research work and to reach aims and objectives £5000 is required.
Quality- research will only considered effective when there is material which has its own
value. Thus, in order to reach aims and objectives, scholar must have to provide valuable source
which have authenticity and reliability.
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Resources- researcher must have to provide resources on which scholars will able to
relay and present study in more brief manner. Therefore, resources like notepad, laptop, storage
device is the necessary element which has to be used.
Risk- researcher must have to assess risk before conducting any type of study. Risk
which include in this work will be theft of data, safety issue, injury and illness or any thing
which hamper work of the researcher.
TIME SCALE
Activities 1th
Wee
k
2nd
Wee
k
3rd
Week
4th
Wee
k
5th
Week
6th
Week
7th
Week
8th
Week
9th
Week
10th
Week
Research
topic
Literature
Review
Designing of
research
methodology
Design
question of
research
Carry out
Research
activities
Data
Analysis and
its graphic
design
Conclusion
and
recommenda
3

tion
Final Report
Editing &
Completion
4

REFERENCES
Books and Journals
Burns, P., 2016. Entrepreneurship and small business. Palgrave Macmillan Limited.
Sadgrove, K., 2016. The complete guide to business risk management. Routledge.
Yan, A. and Luo, Y., 2016. International Joint Ventures: Theory and Practice: Theory and
Practice. Routledge.
Online
The Project Management Plan. 2019. [Online]. Available through
<https://2020projectmanagement.com/index.cfm?topNav=resources&subNav=project-
documentation&subsubNav=the-project-management-plan-pmp>
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