Project Plan: M&S and Reliance Joint Venture in India Market Analysis

This project plan examines the risks and benefits associated with Marks & Spencer's (M&S) joint venture strategy for entering international markets, specifically focusing on the partnership with Reliance in India. The introduction outlines the background of joint ventures, defining their purpose and emphasizing the cooperative nature of such arrangements. The project aims to identify these risks and benefits, with specific objectives including defining the concept of joint ventures, articulating their advantages for international market entry, identifying challenges faced by businesses in global expansion, and providing recommendations for entering global markets through joint ventures. The scope includes a brief overview of joint ventures, their limitations, and an analysis of M&S's expansion, particularly in the Indian market. The study also considers the resources and costs involved, including primary and secondary resources such as scholarly articles and data from managers, as well as the costs associated with conducting the research. The project includes a Gantt chart for project management and identifies potential risks, including physical, psychological, and legal risks associated with the research process. The analysis highlights the attractiveness of the Indian market for M&S and discusses the competitive landscape, referencing online sources for further information.

PROJECT PLAN

TABLE OF CONTENTS
Topic: To identify risks and benefits of joint venture for entering international markets- A study
on Marks & Spencer........................................................................................................................3
INTRODUCTION...........................................................................................................................3
TASK 1: Project plan.......................................................................................................................3
Background of topic....................................................................................................................3
Aim and objectives .....................................................................................................................3
Scope and Limitations ................................................................................................................3
Resources and cost consideration................................................................................................4
Market.........................................................................................................................................4
Gantt Chart..................................................................................................................................5
Risk of proposed research ..........................................................................................................7
REFERENCES................................................................................................................................7

Topic: To identify risks and benefits of joint venture for entering
international markets- A study on Marks & Spencer
INTRODUCTION
TASK 1: Project plan
Background of topic
Joint venture is referred as business arrangement where two or more parties agree for
pooling resources to attain particular objectives or goals. This term is not similar to agreement of
partnership due to definite end as it lays emphasis on single project or undertaking. In simple
words, it is cooperative enterprise entered into more than 2 business entities with objective of
project along with other business activity. Usually business form joint venture to combine
resources, expertise and to save money as well.
Marks & Spencer offers high quality fashion clothing as it is major British retailer which
is headquartered in Westminster, London and has expertise in clothing, home products and
luxury food products. There will be joint venture of Marks & Spencer with Reliance in India as
Joint venture.
Aim and objectives
Aims: To identify risks and benefits of joint venture for entering international markets- A study
on Marks and Spencer
Objectives:
 To determine the concept and term of joint venture.
 To articulate benefits of joint venture to enter internation markets.
 To identify challenges faced by business for global business expansion.
 To give recommendations about entering in global markets with application of joint
venture.
Scope and Limitations
Scope: In the present study, there will be representation of brief background of joint
venture with its risks and limitations and overview about Marks and Spencer which is expanding
its business overseas in Japan. In the same series, it will articulate about its aims and objective
and then limitations of study. Further, small scale research would be conducted, information
gatherings and data collection and then communicating outcome from data analysis.
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Limitations of study: This business expansion is very recent as there is lack of extensive
data for primary data collection and lack of past studies in areas of research related to impact of
Brexit. In the same series, there is lack of experience for performing research and academic
papers of large size on individual basis. With context of secondary data, there is requirement of
authenticate access which is not available and time constraint is major limitation.
Resources and cost consideration
There is requirement of both primary and secondary resources for analysing risk and
benefits for global business expansion with context of joint venture such as Scholarly articles,
books and journals and data from senior and junior manager. For conducting research, there is
requirement of laptop, mobile, Wi-fi or internet connectivity, research facilities, information
technology infrastructure services, library collection and stationery. The cost would be
considered for M&S's joint venture would be about 25000 Euros.
Market
On recent basis, M&S's grocery arm served as growth engine with apparel operation at
long decline. Conversely, India is attractive market for M$S due to resonance of brand within
Commonwealth country. This joint venture with reliance Industries has expanded at steady clip
with context of revenues and stores as well. With context to Reliance retail is referred as
appropriate partner with extensive local experience and expertise with strength of logistics,
technology, property and infrastructure (Graham Ruddick, 2019).
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Gantt Chart
Risk of proposed research
While conducting this study, there are various risk related to proposed research such as
physical risk which considers physical discomfort, injury as it might be outcome of involvement
of physical stimuli like noise, electric shock, heat and cold. In the similar aspect, there is risk of
psychological risks like anxiety, depression, guilt and sensory deprivation with application of
hypnosis. Furthermore, the most important research involves human subjects, confidentiality of
determined information presumes and maintained with investigator which attains permission of
subject. Last but not least is very significant such as legal risk which exists when research
method is subject to others and liable for violation of law through revealing subject. Marks and
Spencer has directly pledged for making India as biggest market outside UK as with hope of 80
stores by year 2016. On basis of rivals, it had faced competition through local and international
retailers such as Zara, James Munson, Crew Clothing, New look group and many more.
REFERENCES
Online
Graham Ruddick. 2019. Marks & Spencer's plans to make India biggest overseas market.
[Online]. Available through
<https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10440831/Marks-and-
Spencers-plans-to-make-India-biggest-overseas-market.html>.
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