MNG Project: Jolidon's UK Market Entry: Analyzing Risks and Benefits

This project, titled "To identify whether are benefits or risks faced by an organisation while entering into UK market.” A study on Jolidon, analyzes the strategic considerations for Jolidon, a Romanian apparel company specializing in lingerie and swimwear, as it plans to expand into the UK market. The project includes a comprehensive project plan with background information, research aims, objectives, scope, and limitations. It also features a literature review exploring factors influencing global expansion, such as cultural considerations, legal and regulatory barriers, and government policies. The research methodology is outlined, along with preliminary results, conclusions, and recommendations. The project emphasizes the identification of risks and benefits associated with the UK market entry, evaluating expansion strategies, and providing a reflection on the research process. Resources such as Gantt charts, breakdown structures, and risk registers are incorporated to manage the project effectively. The study aims to provide Jolidon with insights to develop effective strategies for a successful market entry.

MNG SUCCESFUL
PROJECT
Table of Contents

TITLE: “To identify whether are benefits or risks faced by an organisation while entering into
UK market.” A study on Jolidon. ....................................................................................................1
TASK 1: PROJECT PLAN .............................................................................................................1
Background of the research....................................................................................................1
Rational of the research..........................................................................................................1
Research aim:.........................................................................................................................1
Research Objectives:..............................................................................................................1
Scope of the project:...............................................................................................................2
Limitation of the project:........................................................................................................2
Resources:...............................................................................................................................2
REFERENCES................................................................................................................................6
TASK 2............................................................................................................................................7
Chapter 1: Introduction...........................................................................................................7
Research Objectives:..............................................................................................................8
Chapter 2: Literature review............................................................................................................8
Chapter 3: Research Methodology.......................................................................................12
CHAPTER 4: RESULT........................................................................................................14
CHAPTER 5: CONCLUSION AND RECOMMENDATION............................................22
CHAPTER 6: REFLECTION..............................................................................................24
REFLECTION...............................................................................................................................24
REFERENCES..............................................................................................................................25

TITLE: “To identify whether are benefits or risks faced by an organisation
while entering into UK market.” A study on Jolidon.
TASK 1: PROJECT PLAN
Background of the research
In order to expand business at global platform, it is essential for organisation to consider
on developing most suitable strategy. This would aid in coping with factors that impact
negatively on operational activities, required for expansion (Wilson, 2015). In context with
present research, Jolidon, it mainly operates its business in Romania and established in 1933.
The respective company deals in apparel industry and offer a wide range of lingerie and
swimsuit. Currently it operates business in number of countries like USA, Carmel and Indiana
but now plans to expand business in emerging marketplace, for increasing the profitability and
gaining highly competitive advantages. Therefore, for this purpose, its managers need to evaluate
the possible strategies that aid to enter new marketplace.
Rational of the research
The main purpose of conducting this project is to identify factors which needs to consider
by management of Jolidon while expanding its business market. This would help in developing
more effective strategies to overcome from the same and establish business efficiently and
systematically (Vrontis, Bresciani and Giacosa, 2016). The reason behind choosing this topic by
research team is to get experience to work in cooperation for conducting a project on such a big
concept. It would help in increasing confidence of project makers team to take more challenging
role in future and completing it on time.
Research aim:
Aim: “To identify whether are risks or benefits for business Jolidon by entering UK market.”
Research Objectives:
 To identify the major consideration for global expansion.
 To determine the ways through which Jolidon can expand their operation in UK. To evaluate the most suitable strategy for Jolidon to expand in UK market.
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Scope of the project:
This project is based on launching product in the new marketplace for gaining maximum
profit and income. It is required factor which determine by an organisation which help in identify
the study scope and effective project which has been planned for implementing in the company
functions and activities (Sullivan and Robinson, 2016). In addition to this, it is necessary for firm
is to analyse and examine the areas where they are launch new product of an organisation. It will
help company in analysing the correct method and techniques in order to develop company
goods and services in better manner.
Limitation of the project:
There are various limitations which are occurred while developing specific project and it
need to maintain and managed by an organisation. Such as sample size is not correct, lack of
relevant resources, change in technology and many more. These are main limitation which are
investigate by researcher (Safwat, 2015). Apart from this, an organisation needs to analyse whole
market before entering in new marketplace in UK. There is an imbalance in the level of
expertise, assets and investment brought into venture by different parties.
Resources:
In order to develop business operations and its functions in the global market area, there
are various number of resources which are required by Jolidon includes amount of capital,
accurate time period, access to market, supply of human capital and identify findings (Roberts,
2018). These resources are helpful for an organisation in order to manage and maintain all
business operations in effective manner.
Cost consideration:
In order to complete this project minimal costs were involved such as printing and
internet, an amount of £30.
Gantt Chart:
It introduces as a part of graphical method which can be used by an investigator to
identify starting and ending time period in order to completing the report (Narula and Verbeke,
2015). In this method, there are various number of activities which includes starting and ending
time which are described as follows:
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Breakdown structure:
This refer as an effective framework where each activities of the project are divided into
small parts which can be managed and maintained in given time period. It is required and useful
framework which are helpful for an organisation in order to divide all activities of project in
better manner.
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Risk Register:
Identification of risk - There are various types of risks and these are described as under:
Crises/Emergency
description
Tendency of risks to happen Risk avoiding techniques
Insufficient data collection Medium Appropriate planning by
researcher which help in
overcoming risk relates to
insufficient information and
data.
Deadline Rush High An investigator will use Gantt
chart and work breakdown
structure in order to assist them
in overcoming such type of
risk in better manner.
Inaccurate information about
the topic
Medium Investigator need to analyse
and examine correct data and
information that can assist in
solving major issues and
problems.
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REFERENCES
Books and Journals
Narula, R. and Verbeke, A., 2015. Making internalization theory good for practice: The essence
of Alan Rugman's contributions to international business. Journal of World Business.
50(4). pp.612-622.
Neelankavil, J. P., 2015. International business research. Routledge.
Roberts, J., 2018. Multinational business service firms: development of multinational
organization structures in the UK business service sector. Routledge.
Safwat, A. M., 2015. Corporate social responsibility: Rewriting the relationship between
business and society.
Sullivan, R. and Robinson, M. eds., 2017. Business and human rights: dilemmas and solutions.
Routledge.
Vrontis, D., Bresciani, S. and Giacosa, E., 2016. Tradition and innovation in Italian wine family
businesses. British Food Journal. 118(8). pp.1883-1897.
Wilson, J. H., 2015. American Business and Foreign Policy: 1920--1933. University Press of
Kentucky.
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TASK 2
Chapter 1: Introduction
Background of the study
Business expansion introduces as an effective stage where an organisation reaches the
point for success and seeks out of another options to generate maximum amount of capital. There
are various forms of business expansion such as opening in another place, increased marketing,
adding sales employees, offering new products and services, expanding globally, entering new
market etc. All these are identifying as a part of globalisation which will help an organisation in
its success and growth within given time duration. For respective research organization taken is
Jolidon which is conducting its business in Romania. It is established in 1933 and its headquarter
is in Cluj- Napoc, Romania. The respective company mainly operate their business in apparel
industry and provide products such as lingerie and swim suit. Respective company is operating
its business activities and functions in several countries i.e. USA, Carmel and Indiana. Now they
are planning to launch their business in market of United Kingdom so that they able to enhance
size of customer’s base as well as increase profitability ratio.
Figure 1: Jolidon Logo
Sources: Jolidon intra pe segmentul premium-lux, 2019
The major competitors of Jolidon is Victoria's Secret which also provide same category
of products to users. This fulfils demand and needs of consumers in effective manner. There are
different variety of products which are supplied to consumers for fulfilling their requirements.
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Figure 2: Victoria's Secret logo
Sources: Victoria's Secret. 2019
Rationale of the study
Main purpose and reason behind selecting respective topic i.e. “To identify whether are
benefits or risks faced by Jolidon while entering into UK market.” so that company able to
analysis and evaluate several risks as well as benefits that Jolidon company may face while
expanding its business operations and functions in United Kingdom market (Lose and Tengeh,
2015). They are mainly expanding their business due to various reasons such as for expanding
customers base, enhance profitability ratio, increase presence, grow business size and many
more. Along with this by this research respective company may also able to identify risk or
hurdles which they may face while expanding their business in UK market. Such as issues
related to collecting funds, identifying appropriate market as well as customers for respective
company products and services and so on (Kolk, 2016). Through this research Jolidon company
also able to identify need, demand and perspective of their target audiences which help them in
developing strategies in more appropriate manner in order to attain goal as well as objectives.
Aim: “To identify whether are benefits or risks faced by Jolidon while entering into UK market”.
Research Objectives:
 To identify the major consideration for global expansion.
 To determine the ways through which Jolidon can expand their operation in UK.
 To evaluate the most suitable strategy for Jolidon to expand in UK market.
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Chapter 2: Literature review
Literature review refers to a scholarly paper which is based on clear as well as current
information related to specific topic on which a project if developing (Kodama, 2016). This is
generally considering as secondary information that are supported to academic journals related to
topic of project or research. In respect of respective research which is based on Jolidon company,
that is planning to expand its business in United Kingdom. This will include various topics such
as risk which respective company will face while expanding its business and various ways
through which Jolidon can expand its business in proper way.
The major consideration for global expansion.
As per the article given by Brian Abner (2015), it has been analysed that if business of a
company well established and statewide then to capture more customers and gain additional
advantages, it is essential to expand business internationally (4 considerations before taking your
business international, 2015). For this assistance, the major factors that management of Jolidon
needs to take into consideration are given as below: -
 Culture: Success or failure of any business at global level can only be measured in terms
of cultural differences. As if product or service doesn’t meet the demand criteria and
preferences of local community then sailing of business at global level, can’t become
possible (Kaputa, Paluš and Vlosky, 2016). Therefore, Jolidon needs to understand the
culture of people and offer services accordingly.
 Legal and regulatory barriers: Operating business in international markets can only be
achievable if a company is flexible enough to run business as per local laws and
regulation guidelines. In this regard, Jolidon should consider some aspects of laws like
Labour and Employment laws, Import and Export laws, trademark requirements, taxation
policy and more, to run business legally.
 Foreign Government consideration: Currency exchange rate, access to affordable
capital, immigration and employment laws, patent rights and more, include some foreign
government policies, that also needs to be considered while expanding business. Business case: It also becomes vital for Jolidon that its business case must respond to
different challenges of overseas expansion.
Ways through which Jolidon can expand their operation in UK.
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As per the view of (Johanson and Martín, 2015), there are different entry modes through
which an organisation can easily enter in the international market place. They are developing
strategies and policies which assist in reach with desired goals and targets effectively. Jolidon is
the company which offer various goods and services in order to gain attention of large number of
customers. There are various number of factors which directly influence on their business
strategy while enter in new market of UK (Hoffman, Munemo and Watson, 2016). There are
various ways through which Jolidon can easily expand their business operations and its functions
effectively which are described as under:
 Joint venture: It introduces as a cooperative organisation entered into by two and more
entities for the motive of a particular project and other business activity. There are
different objectives of joint venture such as market entry, technology sharing, risk/reward
sharing and joint product development. Direct exporting – It is the method where an organisation is selling directly in the
market and can gain attention of desired customers towards their products and services.
The respective company have established a sales program turn to agents and distributors
are represents them for further in specific market (Hilmersson and et. al., 2015). It is the
method through company can export their goods to direct customers without any
middlemen.
 Licensing –It refers to a best method for developing a brand name where a company can
issue a licence to another company present within new market, for delivering its products
under their brand name. Jolidon can adopt this method of market entry which are helpful
for them in order to attract new customers whether they domestic as well international
level.
Therefore, above mentioned all ways are essential and suitable for Jolidon to expand their
business operations in UK market. Direct exporting is most appropriate for company to use and
enlarge their operations in United Kingdom. There are different benefits of direct exporting for
Jolidon such as: full control over the product, effective after sale service, intensive market
cultivation, attractive returns or exports, short channel, good reputation etc. All these are
introducing main benefits of direct exporting which will support an enterprise to enhance their
growth and success in UK market.
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