Strategic Management Report: Jollibee Foods Corporation Analysis

This report presents a strategic analysis of Jollibee Foods Corporation (JFC), a leading fast-food business in the Philippines. It examines JFC's business nature, products, and services, focusing on its mission to serve great-tasting food and bring joy to everyone. The report identifies key stakeholders, including Chairman Tony Tan Caktiong, and analyzes the company's vision to be among the top 5 restaurant companies worldwide. It also details JFC's mission statement and provides a component-based analysis, highlighting areas for enhancement. Furthermore, the report explores JFC's Code of Ethics, business conduct, and various company policies such as conflict of interest, related party transactions, insider trading, and employee welfare. This comprehensive overview offers valuable insights into JFC's strategic management and operational framework.

STRATEGICMANAGEMENT
SummativeAssessment1
September19,2021
Preparedby:
JanPatrickP.Jornal

I.NameoftheCompany
JollibeeFoodsCorporation(JFC)orwellknownasJollibeeisthePhilippines'leadingfastfood
business,withover1,400outlets.Jollibee,adominatingmarketleaderinthePhilippines,hasa
largerproportionofthelocalstorethanalloftheotherforeignfastfoodbrandscombined.
Jollibeeservesgreat-tasting,high-quality,andaffordablefoodproducts,suchasitssuperior-
tasting Chickenjoy,mouth-watering Yumburger,and delectablyenjoyable JollySpaghetti,
amongstmanyotherdelectablegoods,witharigidcompliancetotherigorousqualityoffood
quality,service,andcleanliness.
II.NatureofBusiness/Productsandservicesoffered
JollibeeFoodsCorporation'sprimefocusisthecreation,operation,andfranchisingofitsquick-
servicerestaurantbrands,inaccordancewiththecompany'sprimarymission(asstatedinits
modifiedarticlesofincorporation):
"Toraise,process,manufactureandpackageallkindsoffoodproducts;toestablish,operate
andmaintainrestaurants,coffeeshops,andrefreshmentsparlors;toserve,arrangeandcater
foods,drinks,refreshmentsandotherfoodsorcommodities;tooffersuchotherservicestothe
ppublic;andtodoandperform suchotheractsandthingsnecessaryorincidentaltothe
accomplishmentsoftheforegoingcorporatebusinessandobjectsinsofarasmaybeallowed
byapplicablelawsandrulesandregulationsincludingwithoutlimitation,toinvest,own,orhold
interests in similarbusinesses,and to extend assistance,funding and guarantees to
subsidiariesandaffiliates."
A.Services

B.Products

III.OWNERS/MAJORSHAREHOLDERS
Jollibee Foods Corporation (JFC)Chairman
TonyTanCaktiongistheunchallengedleaderin
thePhilippinefastfoodbusiness.In1975,he
openedtwoicecream parlorsandin1978,he
establishedJollibee.Jollibeequicklygaineda
greatreputationinthePhilippinesasaresultof
itsdelectablefoodandoutstandingcustomer
service.
Since then,Tonyhas grown Jollibee Foods
Corporation into a multi-branded restaurant
corporationwithlargestmarketshareleadership
in the Philippines and quickly developing
operationsin 12 differentcountriesin Asia,
North America,and the Middle East,with plans to continue expanding globally.
(Enterpriseasia.org,2015)

A.Company'sOrganizationalChart

IV.VisionStatement
TobeoneoftheTop5RestaurantCompaniesintheWorld.
 Allourbrandsaretrustedandwell-loved,cravedaroundtheworld:
-Renownedforconsistentlygreattastingfood.
-Recognizedforhighvalueformoney.
-Endearedforwarmandsinceredistinctservicetoourcustomers.
-Admiredforourbeautifulstoresinexcellentlocation.
 WeareacknowledgedasoneoftheBestCompaniestoWorkfor,regardedforour
efficientsystemsandproceses,highlyengagedteamsandpeople-focusedculture.

V.MissionStatement
Toservegreattastingfood,bringingthejoyofeatingtoeveryone.
VI.MissionStatementAnalysis
VII.OtherImportantInformations
CodeofEthics
CodeofBusinessEthicsandBusinessConduct
TheCompany'sCodeofEthicsandBusinessConductisbuiltonthecompany'sstrong
Component Specificphraseorstatement Recommendations
1.Customers "bringing the joyofeating to
everyone."
For the overall
recommendations,the
mission statementof
JFConlycoveredthree
components out of
nine (customer,
products/services and
markets).Also, the
Jollibeeofferedavery
brief mission
statement.With this,
they should enhance
their mission
statementandprovide
a good and detailed
oneforittobemore
clearer.
2.Products/Services "Toservegreattastingfood"
3.Markets "To serve greattasting food,
bringing the joy ofeating to
everyone."
4.Technology ---
5.Concern forsurvival,
growthandprofitability
---
6.Philosophy ---
7.Selfconcept ---
8. Concern for public
image
---
9.Concernforemployees ---

fundamentalprinciplesofhonesty,integrity,trust,andexcellence.TheCompanystrivesto
upholdthehighestlevelsofbusinessethicswhilealsoadheringtoallapplicablelaws,rules,and
regulations.Asaresult,itensuresthatasystem isinplacethatallowsallstakeholders,
includingemployees,vendors,franchisees,suppliers,andotherexternalstakeholders,to
anonymouslyandconfidentiallysubmitreports,complaints,oranyotherinformationregarding
anyfraudulent,illicit,orunethicalactivity.
AlloftheCompany'sstakeholders,includingthegovernment,customers,businesspartners,
workers,andthegeneralpublic,aretreatedwithhonestyandintegrity.TheCompanyconducts
itsbusinessandfulfillsitsresponsibilitieswithunwaveringprofessionalism andintegrity.
Franchisees,lessors,suppliers,serviceproviders,andotherthirdpartiesareconsidered
valuablepartnersintheCompany'sgrowth.AlloftheCompany'sclientsaretreatedwithrespect
andcourtesyinthesameway.
Alldirectors,seniormanagement,andemployeeshavereceivedcopiesoftheCompany'sCode
ofBusinessEthicsandCodeofDiscipline,andalllevelsoftheorganizationareresponsiblefor
andrequiredtoenforcetheCodeofBusinessEthics,includinginvestigatingallegedviolations
anddeterminingcorrectiveactions.
ThiscanalsobeseenintheirCOBEManual.
Company'spolicies
1. ConflictofInterestPolicy-Inbusinessdealingswithoutsideparties,theCompanytakes
stepstowardensuringthatitisnotsubjecttoanyactualorapparentconflictofinterest.
Dealingswithsuppliersandserviceprovidersareobservedinanimpartialmanner,without
favourorpreference,otherthanthebestinterestoftheCompany.
AbsenceofconflictofinterestisamongthequalificationsconsideredbytheNomination
CommitteetodeterminethefinallistofcandidatesfordirectorshipsintheBoardofDirectors.
The Companyalso has internalpolicies on conflictofinterestwhich applyto senior
managementandtoallemployees.
2. MaterialRelatedPartyTransactionsPolicy-ItisthepolicyofJollibeeFoodsCorporation(the
“Company”)to uphold theintegrityand transparencyofrelated partytransactions.The
Companyshallconductallmaterialrelatedpartytransactions,asdefinedunderthisPolicy,on
anarm’slengthbasis,insuchmannerthatwillinuretothebestinterestoftheCompanyandits
stakeholdersandincompliancewithexistinglaws,rulesandregulations.Relatedparty
transactionsshallbedisclosed,reviewedandapprovedinaccordancewiththisPolicy,andany
amendmentsthereto,consistentwiththeprinciplesoftransparencyandfairness.

3. InsiderTradingPolicy-TheCompanyobservesthestatutoryrulesandregulationspertaining
toprohibitionagainstinsidertrading.TheCompanysubmitstherequiredreportstothe
regulatoryagencieswithinthree(3)businessdaysfromdateofpurchaseorsaleofCompany’s
sharesbyitsdirectorsorofficers.TradingintheCompany’ssharesisprohibitedtwo(2)trading
daysfrom submissionoftheCompany’sdisclosures.Inpractice,thetradingprohibitionis
observedaftertheBoardmeetingapprovingthematterorafterthedisclosure(whicheveris
earlier).
4. Employee-RelatedWelfareandBenefitsPolicy-Inadditiontostatutorilyrequiredbenefits,
employeesareprovidedwithhealthcarebenefits.TheCompanyrequiresitsemployeesto
undergointernaltrainingandencouragesexternaltrainingasandwhenrelatedtoanemployee’s
functions.Employeesareprovidedwithallbenefitsrequiredunderthelaw.
5. Whistle-blowingPolicy-TheCompanyendeavourstomaintainthehigheststandardsof
businessethics,aswellasfullcompliancewithallrelevantlaws,rulesandregulations.Assuch,
itensuresthatasystem isinplacewhichwillenableallstakeholderstosubmitreports,
complaintsoranyotherinformationregardinganyfraudulent,illicitorunethicalactivityinan
anonymousandconfidentialmanner,withoutfearofreprisal.
6. DividendPolicy-TheCompanydeclaresdividendsonasemi-annualbasisanduponapproval
bytheBoardofDirectors.TheJollibeeGrouphasacashdividendpolicyofdeclaringone-third
oftheJollibeeGroup’snetincomefortheyearascashdividends.Itusesbestestimateofits
netincomeasbasisfordeclaringcashdividends.
SOURCES: https://www.jollibee.com.ph/ https://enterpriseasia.org/apea/philippines/awards/ph-2015/tony-tan-caktiong/