MGT5LEV - Business Model Canvas Analysis of Jolly Cuisine Ltd Report

This report provides a comprehensive analysis of the business model canvas (BMC) for Jolly Cuisine Ltd, a startup restaurant offering Australian cuisine and accommodation services. The report begins with an executive summary and introduction, defining the business model design and startup launch, and emphasizing the integration of theory and practice. It then populates the BMC with detailed discussions of its components, including value proposition, customer relationships, revenue streams, and cost structure, tailored to Jolly Cuisine Ltd. The report explores the integration of the BMC with design thinking and lean startup methodologies, emphasizing the articulation of the value proposition and incorporating learning from entrepreneurial failures. Furthermore, the report examines the application of quantitative literacy within the BMC context and concludes with a summary of findings and a bibliography. The appendix provides an example of the business model canvas, demonstrating the practical application of the concepts discussed.

Running head: MANAGEMENT
Management
Name of the student
Name of the university
Author Note

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Executive summary
The report focuses on the analysis and effectiveness of business model canvas that can be used in an
effective manner for success in a market. The manner in which the business model canvas can be
implemented includes an analysis of Jolly Cuisine Ltd, a start up food and accommodation restaurant
in Australia. The application of a theoretical as well as practical integration of business is taken into
consideration with knowledge about the different elements or components of the business model
canvas. The report also analyses the products and services that are used by Jolly Cuisine Ltd and its
application in the business. The incorporation of the business model canvas with design thinking as
well as lean start up is made so that the proper implementation of the business model canvas can be
taken into consideration. Moreover, the chances of failure that is implemented with the business
model canvas are also undertaken in the report.

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Table of Contents
Introduction...........................................................................................................................................3
Appropriate theoretical and practice-based integration..........................................................................3
Definition of business model design and start-up launch and implementation......................................3
Populate the business model canvas with supplementary discussion.....................................................3
Provide brief overview of the product or service and articulate the BMC components.........................4
Expand upon BMC components............................................................................................................5
Explain the relation between the start-up to these components..............................................................6
Briefly demonstrate and explain the incorporation of BMC in design thinking and lean start-up..........6
Articulate the value proposition by delineating the 4 BMC questions...................................................7
Apply learning from entrepreneur failure as a method to successful BMC implementation..................7
Define and provide examples about application of quantitative literacy................................................7
Conclusion.............................................................................................................................................8
Bibliography..........................................................................................................................................9
Appendix.............................................................................................................................................10

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Introduction
In the modern world, it is necessary that every organisation maintain a proper business canvas
model that can help them to achieve and understand the strategies required to be maintained. In the
words of Kaplan and Atkinson (2015), the building blocks associated with the business model canvas
acts as elements that are usually used by the companies as a form of action required for proper
business. According to Joyce and Paquin (2016), the business model design is based on elements that
can be used in a manner for engaging in discussion with the managers of organisations.
In this case, the focus of the application of the business canvas model is on Jolly Cuisine Ltd,
which is a start up enterprise. The company is known to provide cuisine food and accommodation
services and thus the business model canvas are based on the analysis of the services provided. The
aim of the business model is to identify the application of the elements associated with the start up so
that it can gain success in the Australian market.
Appropriate theoretical and practice-based integration
Theoretical integration based on the analysis of the business model canvas can be considered
as one of the most important features of a company. Dudin et al. (2015) is of the opinion that it is
necessary that the practise as well as the theoretical integration be managed based on the necessities
of an oragnisation. According to Toro-Jarrín, Ponce-Jaramillo and Güemes-Castorena (2016), the
manner in which every organisation can continue to dominate the business world is based on the
elements that are associated with the business process model. Therefore, from the words of Noe et al.
(2017) it can be said that theoretical application can be based on the elements that are associated
whereas the practical application can be based on the results obtained from the business model.
In the case of Jolly Cuisine Ltd, the application of theoretical as well as the practical
integration is important to gain initial support. For example, to understand the customer relationships
it is necessary that Jolly Cuisine Ltd use customer satisfaction theories so that the requirement can be
met. At the same time, the practical application can be made by ensuring that the cost structure of the
company can be analysed and implemented so that effective costing in the business can be promoted.
In this case, it can be said that a deeper analysis can be made about the implementation of business
model canvas in the start up company Jolly Cuisine Ltd.
Definition of business model design and start-up launch and implementation
The business model defines the value that an organisation offers to its customers. According
to Kerzner (2017), it helps in the illustration of the capabilities as well as the resources that are
required for the creation of market and for a timely delivery of the products. As stated by Osterwalder
and Pigneur (2010) it helps in the generation of profits as well as maintains sustainable revenue
streams. As stated by Osterwalder and Pigneur (2010) one of the important misconceptions that exist
with the application of the business model canvas is that it is normally applied in products. However,
products do not make up the business.
In the case of a start-up launch like Jolly Cuisine Ltd, the implementation of the business
model canvas can be associated with the various elements it possess as well as the application of these
models. The start up company need to align the application of the model based on the rationale of the
creation of the organisation as well as the construction of the model. Therefore, it can be said that the
business model can be used for a broad range of conducting any informal as well as formal
description that can be associated with the business. Hence, for Jolly Cuisine Ltd the application of
the business model canvas can be considered as valuable for its initial start.

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Populate the business model canvas with supplementary discussion
The business model can be used for understanding the prospects that an organisation possess
so that it can gain popularity in the business. As stated by Holling (2017) the inclusion of the elements
of the business model can be justified based on the analysis of the value provided by each of the
components (Refer to appendix for an example of the business model canvas). The description of
each of the elements of the business model canvas is as follows:
Value proposition: It describes the offering made to customers in a segment along with the
satisfaction of the customers.
Channels: It helps to reach the different customers and helps in forming target groups for an
organisation
Customer relationships: Helps in planning the effective ways to maintain customer
relationship.
Revenue streams: It helps to understand the payments that are made by customers and the
preferred mode of payment.
Key resources: It helps in identifying the essential resources that are required to be delivered
based on the channels.
Key activities: Helps in understanding the most important things that exists in business
Key partnerships: Helps in identifying the partners that are associated with the business. The
key resources are also identified.
Cost structure: Helps in analysing the costs that are implied in the business.
Provide brief overview of the product or service and articulate the BMC components
The product or service that is to be served at Jolly Cuisine Ltd is the Australian cuisine as
well as accommodation. Some of the food items that are to be served include barbequed snags,
lamingtons, burgers, pavlova, barramundi, meat pies and vegemite toasts. These items are served
exclusively across Melbourne and thus, problem may rest in the service of providing high quality
traditional cuisine food for both domestic and international tourists. Therefore, the articulation of
these can be made in each component of the business canvas model
Key Partners
Various tourist
agencies across
Melbourne
Key Activities
Provide food and
accommodation
service
Value
Proposition
Provide high
quality services
to the tourists
Customer
Relationships
Maintain
effective
customer
relationship via
mails
Customer
Segments
Target tourists
that visit
Melbourne

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Key Resources
Talented
employees and
abundance of
tourists in
Melbourne
Channels
Use newspapers
and hoarding on
roads
Cost Structure
Cost up to 30% of the resources
50% of the sales and revenue generated
Revenue Streams
Revenue collected from providing
accommodation as well as food
Expand upon BMC components
The expansion upon the components of the business model canvas can be made by increasing
the product line that exists with the company. In the case of Jolly Cuisine Ltd, the company need to be
well aware of the elements that consist of the business model canvas so that an expansion can be
made about the products. In this regard, changes in the business model canvas that can be associated
with Jolly Cuisine Ltd can be made
Key Partners
Various tourist
agencies across
Melbourne and
expansion into
restaurant
services as well
Key Activities
Provide food and
accommodation
service at a
minimum cost
Value
Proposition
Provide high
quality services
to the tourists
Customer
Relationships
Maintain
effective
customer
relationship via
mails, social
networks
Customer
Segments
Target tourists
that visit
Melbourne and
expand the
services in other
areas of Australia

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Key Resources
Recruitment of
talented
employees and
have an
abundance of
tourists in
Melbourne and in
other parts of
Australia
Channels
Use social
networking sites,
newspapers as
well as set up
hoarding on
roads
Cost Structure
Cost of the resources can increase by 50% 70%
of the profit can be gained from the sales and
revenue generated
Revenue Streams
Revenue can be collected from providing
accommodation along with food
Explain the relation between the start-up to these components
The analysis of the business model canvas of Jolly Cuisine Ltd has provided an idea about the
manner in which it can expand its business. As stated by Christopher (2016) the proposal that can be
provided for the start up company may consist of identifying the areas required for the success of the
company. For example, one of the services that are required to be developed is the type of
accommodation that is provided to the tourists. Jolly Cuisine Ltd needs to understand the manner in
which it can continue with the development of its products and services.
According to Fayol (2016), the relation with each component can be made as the interrelation
between each of the components or elements of the business model canvas can provide an
understanding of the factors that are associated with the business. For example, connection can be
made with the customer relationship and the mode of revenue that is generated from maintaining
effective relationship with the customers. Thus, the cost structure that is associated with the product
can be taken as an example for the development of the start up company. In this regard, it can be said
that for Jolly Cuisine Ltd the effective use of the business canvas model can have positive
consequences.
Briefly demonstrate and explain the incorporation of BMC in design thinking and lean start-up
The application of design thinking as well as lean start-up has become a part of a jargon made
famous by innovators. According to Myers (2019), every new organisations use such tactics to gain a
competitive advantage and ensure that risks in its innovative tactics does not take place. As observed
by Meredith, Mantel Jr and Shafer (2017) the link with business canvas model can be made by
providing the required solutions for the proper use of components in the markets. In this regard, it can
be said that for Jolly Cuisine Ltd, the company can link its business model canvas with the design
thinking by identifying the manner in which elaboration of the value added from the products can take
place.

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Therefore, analysis made has shown that with the application of design thinking Jolly Cuisine
Ltd, the company can look to ensure that each of the components of the business model canvas can
cope up with the required marketing phenomenon for its development. Hence, from the analysis of the
business model of Jolly Cuisine Ltd it can be said that design thinking as well as the lean start up can
continue with the intensive development of its business process.
Articulate the value proposition by delineating the 4 BMC questions
The value proposition that can be associated with the business model canvas includes the
responses to four questions. These questions can help in identifying the required innovative strategy
for the development of an organisation. For Jolly Cuisine Ltd, the responses to the questions can be
summed up as:
What: For Jolly Cuisine Ltd, the question can be to provide responses to the innovative
strategies that are required for its development. In the words of Keane, Cormican and Sheahan (2018),
it is also necessary that value proposition be used for the development of the strategies in the business.
Who: This defines the people that are to be involved in the business model canvas so that an
assessment over the decisions taken can be made. It is also necessary that delegation of authorities be
provided to each member so that they can be effective in the market.
Why: This helps in describing the reason for the application of the business model canvas and
the reason of importance of the value proposition. It takes into account the defining characteristics of
Jolly Cuisine Ltd for its proper marketing innovation.
How: This can define the manner in which marketing can place for the development of Jolly
Cuisine Ltd. The defining manner in which the value proposition of the business model canvas can be
used is identified via the application of the model.
Apply learning from entrepreneur failure as a method to successful BMC implementation
The entrepreneur failure can be considered as a method of understanding the successful
implementation of the business model canvas. According to Hambrick (2015), one of the failures that
are needed to be taken into account is the fact that business model canvas often provide a
comprehensive idea about the strategies that exist in the business. Hence, Schermerhorn et al. (2019)
stated that the chances of failure in this regard, could be the fact that timely distribution of any of the
models may be considered as a failure for implementation.
Thus, it can be said that for the business model implementation may require proper analysis in
the case of Jolly Cuisine Ltd as the company need to maintain its start-up image in the country. At the
same time, it is also necessary that the implementation of the business model canvas can help in the
formulation of a proper customer segment. Therefore, it can be said that for the success of Jolly
Cuisine Ltd, the failures associated with the business model canvas can be used for an effective
manner in the business.
Define and provide examples about application of quantitative literacy
The application of quantitative literacy can be made to analyse the familiarity that a research
holds so that proper information can be gathered as well as manipulated. According to Lüdeke-Freund
and Dembek (2017), the manipulation of the data in this case can be attributed to the fact that an
analysis of the data is made via the statistical inference that exists. Hence, as stated by Geissdoerfer,
Savaget and Evans (2017) the statistical application of the calculation of the quantitative literacy can
help in the development of Jolly Cuisine Ltd as well as ensure that resources that are required for the
analysis is obtained in a proper manner.

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Thus, from the analysis of França et al. (2016) it can be said that for the promotion as well as
the application of critical thinking, the interpretation of data analysis skills can be used for high
quality source of numerical values that are to be implemented. In this case, it can be said that for the
development of an innovative strategy, Jolly Cuisine Ltd can focus its attention towards the
development of business model canvas so that it can continue with the growth that is required for
attaining organisational excellence. Thus, it can be said that application of quantitative literacy can be
useful for Jolly Cuisine Ltd.
Conclusion
Therefore, based on the implementation as well as usage of the business model canvas of
Jolly Cuisine Ltd, it can be said that for the development of innovative nature in the business, the
company can implement the application of each of the components. The components or elements of
the business model canvas can help in the development of Jolly Cuisine Ltd in a way that timely
association with the innovation can be made. In the case of Jolly Cuisine Ltd, the business model
canvas can help in the development of the innovation within the company. At the same time, it can be
said that the application of the business model along with its components can help Jolly Cuisine Ltd
to overcome any constraints so that it can continue to dominate its existence in the market. Thus,
conclusion can be made about the effectiveness of quantitative literacy in business as well as an
analysis of business proposition that is required for dominance.

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Bibliography
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Appendix
Example of Business model canvas
Key Partners Key Activities Value
Proposition
Customer
Relationships
Customer
Segments
Key Resources Channels
Cost Structure Revenue Streams