Business Planning Project: Analyzing Jolly's Java and Bakery

This business plan analyzes Jolly's Java and Bakery, a hypothetical venture, covering various aspects of business management. The plan begins with an introduction, mission statement, and company history, setting the foundation for the business. The marketing section details market research, analysis, and strategies, including products, placements, promotions, ICT marketing, and pricing. Operations are discussed, covering legal requirements, management, organizational structure, professional advisors, insurance, premises, equipment, production, and risk management. Financial projections include assumptions, sales mix, cash flow, profit and loss statements, and owner's expenses. The plan concludes with recommendations for business success. The plan aims to provide a detailed overview of the business's potential and guide its strategic development.

BUSINESS PLANNING: JOLLY’S JAVA AND BAKERY

TABLE OF CONTENTS
Introduction......................................................................................................................................4
Background......................................................................................................................................4
2.1 Mission statement..................................................................................................................4
2.2 Company history....................................................................................................................4
2.3 Business goals........................................................................................................................5
Marketing.........................................................................................................................................5
3.1 Market research.....................................................................................................................5
3.2 Market analysis......................................................................................................................5
3.3 Marketing plans.....................................................................................................................5
3.3.1 Products/services and target market...............................................................................5
3.3.2 Placements......................................................................................................................6
3.3.3 Promotions and advertisements......................................................................................6
3.3.3 ICT marketing strategy...................................................................................................6
3.3.5 Pricing policy..................................................................................................................6
3.4 Evaluation of marketing........................................................................................................7
Operations........................................................................................................................................7
4.1 Legal and licensing requirements..........................................................................................7
4.2 Management details...............................................................................................................7
4.3 Organisational structure and staffing.....................................................................................7
4.4 Professional advisers.............................................................................................................7
4.5 Insurance and security issues.................................................................................................8
4.6 Business premises..................................................................................................................8
4.7 Equipment required...............................................................................................................8
4.8 Production processes.............................................................................................................8

4.9 Information and communication technologies......................................................................8
4.10 Critical risks/ contingency plans..........................................................................................8
Financial projections....................................................................................................................9
5.1 Basic assumption and information.........................................................................................9
5.2 Analysis of financial forecasts...............................................................................................9
5.2.1 Sales mix forecast...........................................................................................................9
5.2.2 Cash flow forecast..........................................................................................................9
5.2.3 Projected profit and loss statement.................................................................................9
5.2.4 Owner’s personal expenses.............................................................................................9
5.2.5 Owner’s personal assets and liabilities...........................................................................9
Conclusion.....................................................................................................................................10
Recommendation...........................................................................................................................10
References......................................................................................................................................14

Introduction
The following work will be justifying the needs of proper business plan which will be made by
comparing with a hypothetical business plan. The importance and the recommendation for a
better business organisation will be provided in the following work.
Background
2.1 Mission statement
The company, Jolly’s Java and Bakery that we have taken under consideration are for the better
forecast of its business mission in the realms of the bakery has seen the massive amount of
growth in the retails. The turnovers rely upon the basic amenities of variations of coffee seeds
that oscillate from good to bad.
2.2 Company history
The company goes back to its roots to the main proposition in Washington and it is set ahead to
create through an intrigue insider for the customers and turn their mind towards having an
interesting value towards using their products and growing affection towards them. The company
headed towards moulding itself in a way which can have a basic idea of how the conventional
competitive fields function in the spheres of the same business ideas.
2.3 Business goals
Like several other bakeries, their focus remains to achieve a purpose which they have set for
them in the fields of the bakery where they will be able to establish an immense legacy for the
coming generations and can emerge out to be the most reliable startup in the realm of the bakery
management. The competition that Jolly’s seeking is not to instil jealousy or hatred but like
several other business orientations, their goals are to bloom in the right way maintaining good
rapport among their customers.
Marketing
3.1 Market research
The market has to be anticipated both for the Blueprint business and the bakery in their own
manners. A proper structure of plans that do not deviate from both the companies must have
respective measures to achieve their propagated goals (Greenland, Combe and Farrell, 2016).
They also rely upon the research that they invest into for growth for further acquisition. The

basic tools that the bakery can opt for are to provide varieties and quality in their coffee or pastry
items. Similarly, the blueprints can only rely upon the basic tools such as their designing
plannings which includes maps, storyboards, and cases to use.
3.2 Market analysis
To meticulously churn out what the markets of the present days rely upon, one has to be expert
in their predominant function (Lai and Hitchcock, 2015). The companies that we are dealing
with, that is, the Jolly’s bakery and the blueprints must ensure that their market is well in favour
of their operation. Hence, there remains a paradigm shift in the market research between those
two enterprises which have two varied propagandas and two different effects on the society.
3.3 Marketing plans
3.3.1 Products/services and target market
The scenarios of the bakery department are completely dependent upon the services that they can
provide to their customers, especially for the Jolly’s as the place requires the absorption of coffee
on a regular basis. The blueprints services also have to see the fact that the tools that the
customers are using for their work which includes the intrusion of the blueprints have to be
authentic and reliable.
3.3.2 Placements
The planning for both the companies also rely upon the usages of their tools in the right way and
to place them in the right directions. In the beverages provided by the Jolly,s they would look
into the fact that the caffeine products are incorporated to particular spheres of brands where they
can hope to fertilise themselves into a thick functional organisation. Also in the blueprints
management organisations, the companies should focus on the basic tie-ups with other
significant products of some other designs where they can provide varieties with authenticities.
But to have them fully applies these specific companies will have to work as a united
organisation to pulsate what is valuable in the truest sense of placements of their products.
3.3.3 Promotions and advertisements
Both the marketing strategies of the Jolly’s as well as the blueprints is completely inversely
proportional to the amount of exhibiting their works, achievements and successes to the
customers through whatever medium that they can find to reach to a wider range of the
customers, viewers and also people who are obscure about their whereabouts and have no notion
about their specific reaches. Their products should be put into the right amount of

advertisements. For example the blueprints will have to check their products in the light of the
electrical devices that they can provide their customers in a moderate amount of money while the
bakery is completely dependent upon the ingredients and hiring certain bigshot names of brands
to back them up in terms of advertising and promoting them as well as they intended to.
3.3.3 ICT marketing strategy
The primary intention of any company cannot be functioned in the limelight of any technical
reach to the customers (Mazzarol, 2015). But their required ingredients will have to seek out
their essence of the quality to the localities initially. Only then, they can opt to reach towards a
wider range of customers of surrounding regions and also perhaps to the rest of the world, but
that's an idea which is farfetched. But then we come to the blueprints department in accordance
with their ICT statistics are that the videos that they upload are on the basis of originality, the
contents need to accomplish what the agenda of the company holds and also configuring types of
machinery which can come to use of the customers and promoting them virtually and not orally.
3.3.5 Pricing policy
Both the parties of the company should look into the fact that prices that they label upon through
products are moderate enough for the customers to afford them. The blueprints should look into
the fact that the tools are not too expensive so that they cannot come to use of the daily regular
customers and vice-versa the Jolly’s should look into the matter that their ingredients or the
coffee, pastries or any form of bakery products are not too expensive and out of reach of their
customers.
3.4 Evaluation of marketing
Both the companies should deal subtly their market area with the right amount of delicacy so as
not to propagate any unwanted haphazard situations. Both of the bank for the right fields where
they feel the market requirements are at their pinnacle hence as the blueprints can formulate
according to their customer demands so also this bakery startup can also estimate where to pitch
their bait where their chunk of profits will be extracted.
Operations
4.1 Legal and licensing requirements
Based on the size of the companies the licensing has to be initiated for the benefit of not getting
stuck to legal issues and the papers will have to be issued under both the state and the federal

government to get filtration as to the freedom to set up their footholds properly to that region
(Pretorius, 2018).
4.2 Management details
The extravagant meticulousness is required by the bakery company of Jolly’s the catalogues for
their customers as to find what they would prefer to choose for their bakery products and they-
they would prefer on a daily basis. Similar is the case for blueprints who views hoe authentic
they can be in delivering their tools and immunities to their customers.
4.3 Organisational structure and staffing
Both the organisations will have to focus on the primary factor which is the people they involve
in their forms to achieve something. They cannot have a fragile structure or framework where
their workers are not really dependable. If so then their whole agenda to hold a strong ground
will collapse which they can very well anticipate.
4.4 Professional advisers
Besides the above-mentioned phenomenon, every company should have a sector of people who
would come into help for advising. In the matter of blueprint the tools spent should be licensed
under their supervision and also in the bakery the Jolly’s have kept their respective advisers to
help detect where they will go wrong.
4.5 Insurance and security issues
The blueprints provoke every working person to apply for both providing their customers with
the security and guarantee on that basis to work efficiently with them and the bakery also gives
way to the authenticity as their basis to maintain security with their customers with the bakery
goods they supply.
4.6 Business premises
Business premises are very important to situate their works according to the companies wish. It
should attract the customers who then will dwell into them. The blueprints and also the bakery
has to maintain a basic area where they would carry on their businesses.
4.7 Equipment required
The tools that can come to use would vary for both the departments of work. Where the
blueprints will look into the matter with technology the Jolly’s would see whether their seed
agriculture is fine quality to come to use.

4.8 Production processes
The services should spread throughout the respective adjacent regions where there can be reach
and where there can be extractions of benefits for both the company services in their chosen
fields to provide services. For an instance, the blueprint market still has to hold a strong grip to
secure their footholds on the ground, be it in the periphery of bigger services to malignant
institutions but they themselves lack in their structural management to provide them with the
right facilities that they want. On the other hand, the bakery can cater to the ongoing roadside
travellers and can profit out of them significantly.
4.9 Information and communication technologies
The information will have to sync with the demand of the customers to aggravate their interests.
The bakery will have to look for their caffeine ingredients whereas the blueprints media on the
quality of their technology.
4.10 Critical risks/ contingency plans
Risks are engraved in the respective fields of the bakery as well as blueprints with the fact that
they can have a depression period in their span of career but still have to maintain equanimity
with the persistent companies.
Financial projections
5.1 Basic assumption and information
The blueprint company looks into the matter that their knowledge about the rest of the
contemporaries are alright and they assume what kind of technical surplus they can have
annually. In the Jolly’s bakery, they find on ground hold of the rest of the bakery companies and
evaluate their performance according to the annual chart.
5.2 Analysis of financial forecasts
5.2.1 Sales mix forecast
The entire delivery of blueprints and the bakery companies will have to critically analysed with
the amount of the products that they have sent to the markets and the profit that is extracted out
of them. The sales mix forecast for the Jolly’s Java and Bakery is 102386 for 3rd year
5.2.2 Cash flow forecast
The monetary dealings of both fields of works need to be registered in the format of a file where
they will see at the end of the month to evaluate their finance properly in the right order to

maintain equanimity. Whereas on the other hand the Cash Flow forecast in cash balance for the
Jolly’s Java and Bakery is $327637 for 3rd year
5.2.3 Projected profit and loss statement
The benefit in the form of profits will have to be maintained in a chronological order to see
whether their profits and loss visa-vis are going on the margin or they are just cannot keep up
with the rest of the contemporaries. The net profit and loss for Jolly’s Java and Bakery is
presented at 7.01% for the 3rd year
5.2.4 Owner’s personal expenses
The individual expenditures of the owners of the bakery shop cannot intervene with the
company's profit or loss and this also works for the blueprints management that the holder cannot
claim to extract even a bit of the company finance. In case of the Jolly’s Java and Bakery the
total payroll for the 3rd year values to $287532
5.2.5 Owner’s personal assets and liabilities
The primary personal stuff of the owners of the blueprint media and the bakery will have to be
kept under the individual properties and cannot be inflicted upon the company's ingredients or
tools. If that procedure takes place then the company will have to even face a loss of stronghold
on the business. The balance sheet statement for the company the Jolly’s Java and Bakery valued
at $236287 in total assets and $236287 in liabilities, resulting in a net worth of $141381
Conclusion
From the above work it can be justified that the comparison between the organisation selected
are well authentically done. The concern related to the changes in the operation and way an
organisation needs to plan for a business is properly discussed. The evaluation of the market and
the better management of the sales forecast values have also made the wok much more creative.
Recommendation
The bakery could ensure that there is proper incentive factors presented to the employees in the
organisation in order to make proper effective work.
The customer service department could also be encouraged more in order to ascertain required
changes to be made.

Appendix
Time table
The year 2014 to 2015
Work Done Mon
th 1-
2
Mon
th 3-
4
Mon
th 5-
6
Mon
th 7-
8
Mon
th 9-
10
Mon
th
11-
12
Mon
th
13-
14
Mon
th
15-
16
Mon
th
17-
18
Mon
th
19-
20
Mon
th
21-
22
Mon
th
23-
24
Mission
Statement
Company
history
Business
goals
Market
research
Market
analysis
Products/
services and
target market
Placements
Promotions
and
advertisemen

ts
ICT
marketing
strategy
Pricing
policy
Evaluation
of marketing
Legal and
licensing
requirements
Management
details
Organization
al structure
and staffing
Professional
advisers
Insurance
and security
issues
Business
premises
Equipment
required

Production
processes
Information
and
communicati
on
technologies
Critical
risks/
contingency
plans
Basic
assumption
and
information
Analysis of
financial
forecasts

References
Greenland, S.J., Combe, I.A. and Farrell, A.M., 2016. Stakeholder preference and stated vs
derived importance satisfaction research. International Journal of Market Research, 58(1),
pp.35-55
Lai, I.K.W. and Hitchcock, M., 2015. Importance–performance analysis in tourism: A
framework for researchers. Tourism Management, 48, pp.242-267
Mazzarol, T., 2015. SMEs engagement with e-commerce, e-business and e-marketing. Small
enterprise research, 22(1), pp.79-90
Pretorius, M., 2018. Business rescue decision-making: Post-mortem evaluation of an'orgy'. South
African Journal of Economic and Management Sciences, 21(1), pp.1-14