Journal Review of Current Trends in Business Intelligence Practices

This journal review critically evaluates current trends in business intelligence (BI), focusing on its utilization, data analysis, and impact on decision-making. The review examines the use of BI in organizations, particularly in Malaysia, and highlights the importance of data mining, data warehousing, and predictive analytics. The report analyzes the reliability of the sources, including the expertise of the authors and the currency of the information. It discusses the positive correlation between BI and firm performance, emphasizing how BI helps in evaluating sales trends, buyer behavior, and economic performance. The review also assesses the strategic impact of BI across functional areas and its role in business sustainability. The conclusion emphasizes the significance of BI in decision-making and its integration with big data, highlighting the importance of data integration, content quality, and analytical capabilities. The report references several academic sources to support its findings.

JOURNAL REVIEW ON
CURRENT TREND IN
BUSINESS INTELLIGENCE

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Review of business intelligence utilization ................................................................................3
Conclusion.......................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Business intelligence is technological process that convert raw material and analyse data
and delivery the informational data that drives to executives, manages for the profitable business
actions. Business intelligence is software or service that covert organizational data from internal
to external sources, It analyses historical data and create data visualization that impact on
strategies of decision-making. These are data decision support system (DSS). In this report we
critically evaluate the Business intelligence from the article that shows the current trends in
warehousing, business intelligence and data mining. Whereas, it also determines the
comprehensive knowledge and understanding of essential concept and principle with the help of
predictive analytic software.
MAIN BODY
Review of business intelligence utilization
The resources which are taken in this article are reliable because the Yu Yin Lim and Ai
Ping Teoh is consistently publishing an excellent quality content regarding the data of business
intelligence as the business intelligence utilization is a process to inspect the data and showing
workable information which help in decision-making as the business intelligence is very wide
concept because it has large amount of data. The data in this article is tested because authors are
based on faculty of business so the author have good knowledge about the business intelligence.
The author have cover all the latest information for the topic of business intelligence because
more and more organization are using this technology the authors are trying to know the benefit
that are occurred with this intelligence (Liang and Liu, 2018).
According to Eidizadeh,2017 the business intelligence being adopted by big
organizations mostly public companies. The author is regularly working to find out the
advantage of business intelligence to different organization. The article is trying to argue the
merely adoption of business intelligence service without ageless utilization in making decision
the author have take significance references for the article which is showing the part is creditable
in nature the information is being trusted because the authors has taken fresh accumulation of
information and it is showing the current scenario of business intelligence.
As per the Puklavec Malaysia is said to be important and current emerging market and
private investor are supporting it. The economy has certain growth of 4.9 In the year of 2019 and
as per the authors the Malaysia is steady growth as expected between 4 and 4.8. The data which

has taken in this article is very quorate because this is based on current finding there is now past
information in this article. All the numeric figure also are reliable and creditable (Trieu, 2017).
Puklavec has review that the business intelligence and its utilization is having a
favourable correlation which influence the innovating firms performance property. As the
business intelligence and its utilization help in evaluating companies sales trends, the buyer
behaviour their demand and many more. These all factors are creditable because the information
is having its standard quality so it can be trusted accordingly (Mariani and et. al., 2018). The
Puklavec also state that the business intelligence and their utilization has influenced in positive
way to economic performance the public corp. Can develop its price efficiency with generating
more income. The referencing which are used in this are defined as actual.
Puklavec stated that business intelligence make the organization more sustain and utilized
its resources more efficiently. The public organization are generally in public concern
appropriate to responsible operation in the companies. The data is basically taken out from the
latest information regarding the sustainability of public organization, the business intelligence
also provides rapid and simple assess to information which help in developing business more
effectively.
While reviewing the article it can be seen that the both the authors who have presented the idea
of impact of business intelligence Yin Lim and Ping Teoh have the in depth knowledge about the
subject as they both are experts in their fields & based from the Faculty of Business and have
mentioned all the essential details such as Detail about the authors, publishing year of article etc.
which proves that the source is authentic and correct. Authors have also used the apt and latest
sources that they have presented in form of references below the article. While critically
evaluating strategic impact of BI, the authors ensures that the key importance of the aspect is
easily understood by the readers. They clearly mention that the influence of BI if adopted by the
corporate can be seen across its all functional areas.
Yun Yin Lim explains the various purpose of the article of this article by highlighting the fact
that is companies should focus on impact of Business Intelligence as it is correlated and
contribute in the economy of Malaysia. Now-a-days there is lot of pressure from different
stakeholders like customers, pressure groups so it is significant for the organisations to survive
such pressure and think about the business sustainability which is at risk. While inspecting the

author’s content, it can be seen that the article is free from typographical errors and do not posses
any grammatical mistakes which makes the article more authentic.
The article on strategic impact of BI utilization has all the authoritative rights as mentioned in the
article below the publisher Emerald Group has protected and patented this article and also
provides all the relevant details about the contact that is needed by the interested party. If anyone
wants to contact or share the opinion or have any doubts Author’s contact emails are provided
for future contact. It can be scrutinized that Lim and the other author has primarily written this
article and not has been updated further. It also provides the necessary URL for the readers to
know the sources referred while writing considering the fact if the reader wants more clarity or
wants to check the websites for the purpose of authenticity, authority and relevance.
The main aim of this article is to improve the Malaysia’s economic performance, reinforce the
environmental performance and support the social performance so that the public companies and
businesses today can focus towards achieving business sustainability in such dynamic
environment. This article basically focuses on targeting the students, future scholars, public
companies and interested group, is written by the authors who provide the facts and information
that is free from any propaganda. Lim and Teoh point of view appears to share the objective
behind the writing the article that is impartial and will help various interest groups in getting the
deep understanding, clarity, positive and negative impacts of the topic.
Conclusion
The above report conclude that, business intelligence help the business in decision-
making and become the important aspect with the big data. It helps the business to make the right
decision through dimensions of business intelligence which include the data integration, content
quality in business process and analytical capability of the company. It also shows the current
trends followed by organizations of business intelligence, data mining and data warehousing and
what are the useful of using it. Hence, it also shows the understanding concept and principle of
business intelligence by suing the software called predictive analytics.

REFERENCES
Books and Journals
Liang, T.P. and Liu, Y.H., 2018. Research landscape of business intelligence and big data
analytics: A bibliometrics study. Expert Systems with Applications. 111. pp.2-10.
Trieu, V.H., 2017. Getting value from Business Intelligence systems: A review and research
agenda. Decision Support Systems. 93. pp.111-124.
Mariani, M. and et. al., 2018. Business intelligence and big data in hospitality and tourism: a
systematic literature review. International Journal of Contemporary Hospitality
Management.