University Marketing Public Relations Report: Joy Foods Analysis

This report provides a comprehensive analysis of the marketing public relations strategy for Joy Foods, a food product brand. It begins by outlining the product itself, which includes various flavors of instant noodles, soups, sauces, and sweets. The report then defines the mission to become a popular food brand with a unique identity. Promotional objectives are set to improve customer reach, increase awareness, and boost customer engagement. The brand personality is defined by freshness, authentic taste, healthiness, and family orientation. The report identifies primary (teens, youth), secondary (working people), and tertiary (people living alone) target markets, along with supplemental markets. The post message highlights the nutritious, healthy, and scrumptious nature of Joy Foods, emphasizing its appeal to all age groups and lifestyles. The assignment brief also includes a similar report on a frozen yogurt brand, outlining mission, objectives, brand personality and target markets.

Running head: MARKETING PUBLIC RELATIONS
MARKETING PUBLIC RELATIONS
Name of the Student
Name of the University
Author Note

1MARKETING PUBLIC RELATIONS
Product
The product is Joy Foods, a range of food products for all ages that include various
flavours of instant noodles, soup, sauces and sweets.
Mission
 To become the most popular food product brand
 To create a unique identity among all the food products that are available in the market
 To become the number 1 noodle and soup brand in the market by utilising innovative
marketing and promotions strategies.
Promotional objectives
 Improving the customer reach by 50% in the next 10 months
 Increasing awareness among the target audiences by 30% in the next 6 months
 Increasing customer engagement by 50% in the next 10 months
Brand personality
 Fresh
 Authentic taste
 Healthy
 Gluten-free noodles
 Great Taste
 Fast and Hassle-free
 Great Quality
 Family oriented
Target Markets
Primary target market would be people in their teens and early youth. Customers between
the age of 14 and 22 would form the primary target market. These are the people more
influenced by flashy marketing and peer recommendations. They want food that is fast, tasty and
can be enjoyed anytime with friends. They go for studies and night stays. They are always ready
for adventure. They enjoy their time with friends.
The secondary target market comprises of working people. They are busy with work with
very little time to spare for the larger part of the day. They are always looking for lunch that can
be easily cooked. They are drawn towards snacks, instant noodles and soups as these can give
them the energy to work throughout the day. When they come home they need the same instant
meals as they are too tired to cook.
The tertiary target market is people living alone. They are always looking for easy to
make meals. They need utility food that can keep them going. They are engaged in part time
work. Noodles are their all-time favourite meal.
Supplemental target markets

2MARKETING PUBLIC RELATIONS
There are many supplementary target markets like small kids, middle-aged adults,
businessmen and university students.
The post message
Joy food products bring for you a host of nourishing, healthy and scrumptious meals. You can
have your favourite noodles, gorge on tasty soups and make your boring everyday meals tastier
with the wide range of different sauces that we provide. Joy foods are unlike your regular ready-
to-eat processed food. They are tastier, healthier and made only from 100% farm fresh products.
Joy foods are for everyone. It doesn’t matter what age, profession, gender or part of the world
they belong to. Help yourself to a good meal everyday as it is healthy enough to be consumed
whenever you feel like.