Business Plan: JSK Drinks - Immunity Booster Drinks in London, ENT6800

This project report details a business plan for JSK Drinks, a start-up company in London focused on producing an immunity booster drink. The report begins with an introduction to entrepreneurship and innovation, followed by a description of the start-up idea, which aims to capitalize on the growing demand for health-enhancing products. It includes an industry profile of the retail sector in the UK and analyzes the competitive landscape, highlighting challenges such as government regulations, environmental concerns, and competition. The business model is examined through Porter's Five Forces, and a marketing plan is outlined, including product, price, place, and promotion strategies. The report also addresses potential sources of funding and intellectual property considerations. The target customers are identified as those in the lower and middle-income groups who seek affordable health solutions. The report concludes with a summary of the key findings and recommendations for the business.

Innovation and
Entrepreneurship

Contents
Introduction.................................................................................................................................................3
Main body...................................................................................................................................................3
Start-up business idea..............................................................................................................................3
Industry profile........................................................................................................................................3
Business Model.......................................................................................................................................4
Competition in the industry.....................................................................................................................4
Point of differentiation.............................................................................................................................5
Challenged to business ideas...................................................................................................................6
Prospective customers.............................................................................................................................6
Brief Marketing Plan...............................................................................................................................7
Competitors analysis:..............................................................................................................................7
Sources of funds......................................................................................................................................8
Intellectual property.................................................................................................................................8
Conclusion...................................................................................................................................................9
References.................................................................................................................................................10

Introduction
Entrepreneurs are the individuals who are willing to take risks in order to initiate their
Idea into physical appearance in order to take advantage from the competitive market while
planning, organising and developing resources. Innovation means creating products and services
or improving the existence of goods or services. Their meaning is to generate profits from the
competitive market while satisfying needs and wants of the targeted customers (Ahmad, Bakar
and Ahmad, 2018). This report is about developing startups in London. It discusses developing
an immunity booster drink which helps the targeted customers in order to increase the immunity
power in their body.
Main body
Start-up business idea
This report talked about the new project plan of developing immunity booster drinks by
an organisation named as JSK drinks and drinks company. It is a sole proprietorship company
which used to manufacture soft drinks and other kinds of drinks which helps the customers to
boost their immunity level (Baratoux, Bozentka and Van Roey, 2020). As in this pandemic
situation due to covid-19 everyone wants to avail such products which help them to boost their
immunity power of the body. In order to satisfy the needs and wants of the targeted customers
JSK drinks and drinks company has planned an innovative idea in order to develop a immunity
booster soft drink for their customers. This helps them to capture a competitive market in an easy
manner.
Industry profile
Retail sector industry is engaged in the process of selling the goods and services to the
end users through multiple channels of distribution in order to earn profits from it. It plays an
important role as it is the link between wholesaler and customers. In this industry, JSK drinks
and drinks organisation has developed business plans in order to provide the immunity booster
soft drinks to their targeted customers (Baron, 2021). In the United Kingdom There are several
companies which used to provide different drinks in order to boost the immune system on
consumption. It is a difficult task in the current industry in order to get sustainable growth as

there are several companies which are already developing search immune system development
drinks but they are charging very high amounts as those companies earn more profits from their
customers. Customers from the lower and middle income cannot afford such immunity booster
drinks easily because these companies are charging high amounts.
Business Model
Porter's five forces is a model which helps the company to identify and analyse the five
competitive forces in order to shape their industry and helps them to analyse the strength and
weaknesses of an organisation. This model is applied in any segment of the economy so that the
organisation can understand the level of competition within the competitive market and also
increase the long-term profitability of the organisation.
Competition in the industry:
Out of five forces the first force talks about the number of competitors and their ability to
undercut a company (Capano and Galanti, 2021). The large number of competitors along with
the number of equivalent products and services which are offered by such competitors makes it
difficult for the organisation in order to survive in the competitive market. The buyers and
suppliers will not prefer to avail the products and services of an organisation if they failed in
offering them better offers and lower prices products as compared to their competitors
(Coulibaly, Erbao and Mekongcho, 2018). But when the competitive travel forms are low then a
company can have a great power to charge higher prices of their products and services in order to
achieve higher profitability.
 Potential of new entrants into the industry: The power of a company can also be affected
by the force of new entrants into the existing market. Competitors can enter into the
company's market at lesser time and cost and also be effective as competitors as they can
establish your equivalent position. The organisation always has strong barriers to entry in
order to charge higher prices and enjoy the negotiated better terms competitive market.
This helps them to survive for a longer period of time in the market.
 Power of suppliers: third factor talks about how easily the supplier can drive up the cost
of imports. This usually affects the number of suppliers of the material in the competitive
market, how unique they provide their imports and how much they are charging a cost in
order to switch to another supplier (Cunningham and Menter, 2021). When there are less

suppliers the company will be dependent on such suppliers and the resulting supplier will
have more power and can drive up their cost of imports and take the advantage in the
trade.
 Power of customers: the ability which is possessed by the customers has to drive the
prices lower. The company e will be affected with respect to how many buyers are there
in the company e as they play a significant role in order to satisfy the cost to the
company. It is important for the organisation to determine the new customers from the
competitive market in order to provide their goods and services (de Vasconcelos Gomes
and et. al., 2018). An organisation which has many small independent customers will
have an easier time charging higher prices in order to increase the profitability from the
competitive market.
 Threats of substitute products: every organisation must focus on the substitute goods and
services which can be used by the customers in order to replace their products and
services. It is the most common thread which most of the company used to face. Every
organisation must develop some of the techniques in order to deal with the threat of
substitute goods (Fischer, Queiroz and Vonortas, 2018). The companies which produce
goods and services for which there are no close substitutes will enjoy more power to
increase their prices and lock into the favorable terms but when the close substitute
products are available for the customers then it is difficult for the firms to keep on
engaging their targeted customers at their products only.
JSK drinks and drinks organizations used to focus on the porter's five forces model in
order to determine the competition and develop effective business strategies so that they can
better use their resources in order to generate the higher income from a competitive market.
Point of differentiation
There are several companies which are producing the immunity booster drinks in order to
make strong body parts. Even before the covid-19 the new health was a growing Trend as
everyone wants to be healthy and for that they love to consume the immunity booster’s drinks.
Independent situation the customers are more willing to consume the immunity booster drinks as
it becomes a way to save their lives (Jimmy and et. al., 2019). There are several boosters in the
form of tea healthy juices Kada, capsules, drops in many other choices as per the demands of

their targeted customers. The product which is planned by JSK drinks and drinks companies is
also developing the immunity level in one's body.
Challenged to business ideas
There are several challenges which can be faced by the company some of them are
discussed below:
 Complicated Government Regulations: The company has to follow many rules and
regulations which must be fully filled by the organisations in order to serve their products
to their targeted customers (Qian, 2018). The authority can change laws which may be
impacted upon the operations of the business organisation.
 Environment Friendly Propaganda: organisation must use eco friendly products which
helps them to attract their targeted customers. The world is facing global warming issues
and there are several other issues with respect to weather conditions (Shan and et. al.,
2018). The beverage companies are striving hard in the market as the manufacturing
process has a major impact with respect to the environment by minting meaning the
different practices and on profitability from it.
 The E-commerce Edge: this sector is relatively slow on keeping up the technology. The
Other industries such as electronic textiles and many others have already ingrained their
presence in the commerce domain. It has a major impact on the organisation as more
Technologies use two considered by the customers in order to compare their products
with other competitors. An organisation is required to develop their technologies in a
manner so that they can determine the needs and wants of the targeted customers with the
help of trending things on the social media sites. This helps them to satisfy the needs and
wants of the targeted customers in an effective manner.
 Rival companies: the most important challenge which can be faced by the company is to
compete with the competitors which are present in the existing competitive market. JSK
drinks and drinks company is a new venture which used to deal with providing healthy
drinks to the targeted customers in order to develop their immune system so that they can
fight back with the coronavirus.

Prospective customers
The customers play an important role in order to attend to the common goal of the
organisation. They are the one for whom the organisation is working hard. JSK drinks and
drinks company has determined their customers and targeted all the people who belong to small
and Middle income groups for which the organisation has manufactured the immunity booster
drinks in order to satisfy their needs and wants in an effective manner. These customers cannot
pay a higher amount in order to avail the products. In this pandemic situation everyone is willing
to avail such products by which they can develop their immune system in an effective manner.
The company's plans to develop an online platform in order to reach customers who are in
remote areas.
Brief Marketing Plan
Marketing plan is a part of an overall business plan which types of organisation in order
to promote goods and services into a competitive market without a sound strategy. It is difficult
for the business enterprise to have sustainable growth in the market. The four P's of marketing
important room in order to promote goods and services which are discussed below:
 Product: it includes goods and services which are offered by the organisation to their
customers. To become successful in the competitive market the organisation needs to
understand the life cycle of the product and developer executive plan in order to deal with
the products at each stage of their life cycle.
 Price: price is the cost which was paid by the customers in order to avail the goods and
services. It is important for the organisation to determine the need of the discounts and
other offers to their customers has more discounts sometimes shows that the product is
less exclusive for less of luxury compare to when it was priced higher.
 Place: when the organisation needs to discuss with respect to the place where there have
to determine that their product should be send and how to deliver the product into the
competitive market so that the company can attain their targets in a specific manner
(Skoog and Trosdahl, 2017.
 Promotion: it includes advertisement different promotional strategies which helps e
organisation to promote their products and services in order to reveal to their customers.
It helps them to tell their customers about why they need and why they should be the
certain amount asked by the organisation.

Competitors analysis:
It is important for every organisation in order to determine competitors in the competitive
market so that they can innovate their products and services in a different manner which will
result in enhancing the positive brand image. Quicksilver scientific is a company which used to
manufacture the nutrition supplements features that helps the customers to boost their immunity
power. Beauty Gourmet is also an organisation which used to develop a ready-to-drink sparkling
tea which helps in enhancing the immunity level of consumers. The big bits is also an
organisation which has a wide range of drinks related to boosting the energy so that they can
protect the digestive system, health heart, healthy joints and bones for both kids and
adults. When the organization use to determine the present competitors and their strategies it will
be easy for them to determine their own strategies in order to promote thgeir products and
services in the competitive market so that they can capture the market in an effective manner.
The JSK drinks and drinks company can also attract their customers with the help of different
offers and other rewards so that they can enhance their sale in an effective manner.
Sources of funds
Every startup appropriate financing system in order to meet their specific needs:
 Personal investment: the first investor should be the owner of an organisation which can
use their own cash or with Collateral on their own assets (Smith, 2018). This helps them
to prove to their investors and bankers that they have a long-term commitment into their
projects and they are ready to take risk.
 Bank loans: When the personal investment is not enough for a startup then the company
can take the loan from several banks (Sun, 2020). It will be helpful for them to satisfy
their needs and wants in an effective manner.
There are many other sources of funds which can be used by an organisation which includes
venture capital, business incubators, government grants and subsidies and many others. These all
help the company to satisfy their needs easily and also helps them to attain the common goals of
an organisation.
Intellectual property
In order to protect the business idea it is important for the chosen organisation to get
protected with different heads under the intellectual property rights. Intellectual property is the

stools which helps the organisation to safeguard their creation of products and services (Tian,
Sun and You, 2017). Some of the tools are discussed below:
 Patents: patents help the company to get a license ownership about their business idea so
that no other company can copy it. GSK drinks in friends' companies can also use this
tool in order to prevent their idea of innovation from the competitors.
 Trade Marks: it is the tool which helps the company to safeguard their designs and
symbols which helps them to represent their products in the market. The mark which is
used in order to differentiate their products with the competitors products gets protection
from the competitors so that they cannot copy it (Tjønndal, 2017). This helps the
organisation to enhance their brand value.
Conclusion
From the above report it can be concluded that it is important for the startup businesses to
develop their products in an innovative manner so that it will be easy for them to capture a good
market share from the competitive markets. It was discussed that JSK drinks and drinks company
is planning an innovative product which helps the customers to boost their immunity system
while consuming their products. For this, the company has to determine the competitors which
are present in the market to protect their business ideas with the help of different intellectual
property tools.

References
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