Strategic Marketing and Planning for Jumbo Supermarket's Growth

This report analyzes Jumbo Supermarket's marketing processes and planning, focusing on how the company applies the marketing mix to achieve its business objectives. It compares Jumbo Supermarket's strategies with those of Tesco, examining product, price, place, promotion, people, process, and physical evidence. The report reviews both strategies and tactical approaches used by organizations to meet their business aims, emphasizing market segmentation and technological integration. It also evaluates these strategies, highlighting the need for cost-effective measures and customer-focused approaches. The report includes a developed marketing plan for Jumbo Supermarket, complete with a situational analysis using PESTLE and SWOT frameworks, aiming to enhance profitability and customer engagement through new product lines and effective promotional activities, including social media integration.

Marketing process
and planning

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
PART 1............................................................................................................................................4
PART 2............................................................................................................................................4
P3 Compare the ways in which different organization apply the marketing mix to the
marketing planning process to achieve business objectives........................................................4
M3 Review strategies and tactical approaches applied by organizations to achieve business
objective.......................................................................................................................................8
D2 Evaluate strategies and tactical approaches to the marketing mix in achieving overall
business objectives.......................................................................................................................8
P4 Develop a marketing plan that includes key elements of marketing planning for an
organization to achieve marketing objectives..............................................................................9
P5 produce a media plan that includes recommendations and rationale for selected media
activities.....................................................................................................................................11
M4 produce a detailed tactical marketing plan that integrates the extended marketing mix.....11
M5 device an integrated marketing plan using social media channels for communication......11
CONCLUSION..............................................................................................................................12
References......................................................................................................................................13
Books and journals:...................................................................................................................13
Online........................................................................................................................................13

INTRODUCTION
An organization is required to deal with broad business environment in terms of competition
and customer engagement where Marketing department helps to manage revenue and
productivity of company. Therefore, this report is based on Jumbo supermarket in UK. The
company was founded in 1921 in Netherlands (Naseri, and Noruzi, 2018). The company is
known as one of the value of food Supermarket chain in UK as it took immense growth in all
over the Europe. The company has high quality products and delivery services which make
customers engage and satisfied. They believe in zero waste policy and most of the products are
UK sourced that really consume less cost of production. Therefore, marketing mix and planning
process are both vital for company to achieve business objectives which could be derived
through comparing the ways in which different organization is working. After all the analysis,
there will be an effective marketing plan which includes key elements like companies external
factors, situation analysis smart objectives and many more.
PART 1
Covered in PPT
PART 2
P3 Compare the ways in which different organization apply the marketing mix to the marketing
planning process to achieve business objectives.
Marketing mix is the concept of all the elements which are essential to take marketing
decision. It helps in formulating plans and policies to product, price, promotion and other related
plans. It helps in achieving long terms objectives and perform marketing function in an effective
manner. This mix helps in positioning the brand, satisfy customer and adding value in the
products and services. It assures companies use marketing concept accurately and make right
decision for the right category. Jumbo supermarket has aims to achieve luxurious branded
products or product line on food section which could enhance their reach.
Marketing mix Jumbo supermarket Tesco supermarket
Product It is the most vital element The supermarket deals in

which business offers at great
marketplace. Product must be
valuable, relevant which
satisfy consumer needs. The
products of jumbo supermarket
include stationary, food,
decorative items, toy, beauty
and personal care. Also, they
add varieties of product from
Belgium market (Jumbo to
offer mixed Belgian-Dutch
product range, 202).. These
are the main products which
are consume by large
customers and maintain their
brand position in UK and
Netherlands market (Hanlon,
2019). It shows that the
company has potential to gain
customer attention in luxurious
food product line.
large number of varieties of
products which include food,
health care, clothing, books,
banking services and many
more. They provide great
value in the market by giving
much choices and quality
affiliated products. The
company has many relevant
products categories than the
jumbo supermarket which
could impact on their
luxurious food chain.
price Price is the most relevant
factor in all the decisions. As
people will buy products only
at reasonable price range
which satisfy their needs.
Jumbo supermarket has
relatively high price then
tesco. As they believe in
giving great quality which
Tesco supermarket is known
for reasonable pricing policy.
This impact on their sales and
profitability in positive way,
The company adopt pricing
strategy as per market
segmentation and charge price
according to the locality.

consumer high cost. The
suppliers are less in numbers
which charge prices as per
them.
Place It is also the vital concept that
from which platforms
organisation reaches to the
customer. It involve place of
distribution. Jumbo
supermarket had both its
online and offline presence as
it has many stores across UK
in which they provide in-house
pickup facilities which attract
customers at vast rate.
Tesco is scattered at global
level. The company has many
stores as well as online
platforms like social media,
websites which serve
convenient deliveries they
have separate logistics and
distribution houses that fulfil
product demands (Yaghin,
2020). Therefore, it could
give tough competition to
jumbo supermarkets.
Promotion It refers to those activities
which showcase products and
services in market. There are
various promotional platforms
that gain customer attention.
Jumbo supermarket conducts
promotion through social
media, banners and
advertisement which helps in
gaining customer engagement.
Tesco supermarket enable
promotional activities to be the
market leader. The
organisation focuses on online
promotion launching
campaign, digital outlook or
promotes products through
giving discounts, offers and
schemes.
People People are the most required
assents of organisation that
carry out all the marketing
Tesco supermarket is also have
great employees, customer
team, sales and marketing staff

functions. The managers and
employees of jumbo
supermarket are highly
professional which come up
with new and creative ideas.
The employees are great
service provide and keeps
control on any customer
queries.
across all the stores. These are
the key people behind the
success of company. All these
employees have professional
knowledge in related to
communicating with
customers.
process The process involves all the
activities related to customer
service and deliveries
(Tomczak, Reinecke,. and
Kuss, 2018). It involves
market research, product
portfolio, market segmentation
and targeting. Jumbo
supermarket has best strategies
to serve customers through on-
the customer approach, allow
customer to pick products
from delivery cartons.
The prices of Tesco company
involves deliveries in terms of
outlining foremost task and
activities to all over the
department. They prefer
technological usage in terms of
taking payments, made
deliveries and helps customers
related to queries.
Physical evidence This factor refers to providing
an evidence of companies
validate purchase. It could be
bill or voucher or brand tag
which shows a proof over
purchase. Jumbo supermarket
provides receipts of payments
to make sure that customers
Tesco has its global presence
and market reputation which
already is enough for
customer. Still the company
assures to provide receipts of
every payment and brand tag.

take right products from right
store.
From the evaluation of comparison for two business, it has analyse that jumbo
supermarket still required effective strategies and potential to meet the consumers needs and give
tough competition (Planning for marketing planning, 2021). As Tesco is taking lead in the
market which enables great customer engagement. Therefore, in order to operate in luxurious
product line. Jumbo supermarket needs to make proper market research, interacts with customers
and listens to their needs. Also, involve more In promotions through social media for being
stable for long term in the eyes of customers.
HR strategies
It has analysed that the marketing mix help the company to prepare Strategies and planning for
growth opportunities. The HR manager needs to focus on achieving this goal through using
many effective strategy which are described below colon
Brand awareness: The HR manager of company is required to create Strategies for enhancing
brand value into market. The jumbo Supermarket needs to sell their products only with the
premium sellers into market which will create good and positive collaboration.
Skill development: the HR manager of Jumbo Supermarket needs to enhance skill development
into the company. By providing better training and guidance to the Employees they will work
with quality standards and make good relations with customers through professional way of
communication treating them and many more.
M3 Review strategies and tactical approaches applied by organizations to achieve business
objective.
The jumbo supermarket has strategies to achieve business aims. The company has their
customer as the first priority for which they focus on cost effective packaging and deliveries. It
is a great way to attract customers. Also, it enables market segmentation as per physiological
factors which includes age, culture, gender and preferences of different customer (Selitskaia,
2021) (Fahy,and Jobber,, 2019). This approach helps them to take product design and identify

what customer’s wants to satisfy their needs. Therefore, the company could make better growth
by enabling direct customer interaction and enhancing technological presence like AI and CRM
approaches.
D2 Evaluate strategies and tactical approaches to the marketing mix in achieving overall
business objectives.
The strategies which are necessary in the decision of market mix factors which include
relevant product decision by analysing market and its people. Also, the organisation needs to
look for growth opportunity through keeping promotions a constant function (Marketing strategy
vs. tactics, 2021). There is need for making cost effective measures and avoids unsustainable
practices which lead to high the prices. It will attract large customers when products will be
quality and price focused. Therefore, it is required to use STP approaches which gives various
insights about customer preferences and which customer are required to target at priority basis.
P4 Develop a marketing plan that includes key elements of marketing planning for an
organization to achieve marketing objectives.
Mission: the company wants to be a market leader’s trough operating in different products
line and create a reputed and sustainable image.
Vision: the jumbo supermarket has aim to set a luxurious brand name and works for the
welfare of society.
Objective: the company has objective to introduce new food product line and achieve 15%
more profits and customer engagement.
Situational analysis:
Pestle analysis:
Political: The factor includes all the regulations regarding political parties and trade
barriers. Jumbo supermarket has many restrictions over trade in Europe due to the effect of
Brexit. This impact might get solved through making great political relations with other
countries.
Environmental: The factor includes all the practices regarding keeping the environment
safe and Secure for both present and future requirement. Jumbo Supermarket has its positive

impact due to its waste policies and sustainable development. Such as, recycling, reusing and
zero emissions. All are these creating a strength for the company to cope up in business
environment.
Social: Social factors consist focus upon fulfilling society needs by following all the
Trends and preferences of customers. Jumbo supermarkets needs to more focus on varieties in
product development to give consumers a lot of choices for selection. The company needs to
focus on trends of the society which are helpful for maintain society and culture beliefs
Technological: Technology is the most effective factor in organisation. Supermarket
needs to include technological factors in order to eliminate negative impact of market
uncertainties. The company must encourage use of technology like social media, internet, digital
tools which are most trending to attract customer.
Legal: Legal regulations include all the provisions and obligation over employees
working hours, health and safety. Therefore, Jumbo supermarkets follow all the legal regulation
to maintain standards and positive influence. The company follow laws related to employment,
health and safety and equality as per UK act.
Economical: The Retail Industry is known for contributing in economic welfare and
maintains job opportunities and money flow. Jumbo Supermarket needs to make strategies for
better growth and development of economy as well as organisation.
Swot analysis
Strength Weakness
 Supermarket has variety of products
which will easily satisfy customer
needs.
 The supermarket store is located at the
heart of city which is the main point of
attraction for them.
 The jumbo supermarket does not have
great marketing policy due to which
day suffer competition at high phase.
 The company do not involved in
collaboration due to having low profit
margins.
Opportunity Threat

 The company good enhance the
supermarket store through adopting E-
Commerce business and provide
product through Omni Channel
Marketing.
 Technology use is a great opportunity
to attract large number of customer
 Covid-19 is the most effective threat
for the jumbo supermarket that impact
on their profitability.
 The company could not where
competition with competitors likes
Tesco and Asda.
Smart objective:
Specific: The jumbo supermarket wants to diversify products in new luxurious food
product line.
Measurable: it would be measure though increase in profits which companies aims to
attain at 20%.
Attainable: jumbo supermarket has good reputation and customer engagement which
helps in attaining the objective (Bastiaanssen, 2019).
Relevant: the luxurious food product line is necessary to fulfil demand for customers
through organics and healthy food products.
Time-bound: it will be achieved within 1 year.
STP analysis: This analysis helps in taking decision for targeting the best potential customers. It
will need to enable great comparative advantage (Costacurta, 2019).
Segmentation: The factor emphasis on dividing or differentiating among number of
customers as per their demo graphical and geographical factors (SOE, 2020). Company targets
above the age group of 13 and high income class people who could buy luxurious range of
products.
Targeting: It enables those potential customers who are the gems for company. Jumbo
market needs to maintain their most frequent customers and make product as per their needs.

Positioning: This factor enables positioning a brand in the eyes of customer. It shows
where the company stands in the market and how it influences the customers. Jumbo
Supermarket needs to build a luxurious brand by serving high quality foods and making
Strategies for regular promotion and customer relationship.
5C analysis
Company Jumbo supermarket is working to achieve customer engagement
through forming marketing tactics.
Consumers The jumbo supermarket will target the customer above the age
group of 10 both high and middle class income group.
Collaboration The supermarket wants to collaborate with other brands like Tesco.
Competitors The company is facing huge competition with Tesco, Asda and
Walmart. (Smith et al., 2020).
Climate The company is going well for sustainable practice by avoid plastic
packaging.
Competitor analysis
There are various competitos of Jumbo supermarket which could give tough fight to the
company. These are Tesco, Asda, walmart that have high customer base and brand name. The
Jumbo supermarket needs to be one step ahead from them to achieve success in the market by
making good and effective strategies.
Value proposition

The new range of diversified product will be valuable for the customer as they will get new and
healthy experience. The customers will improve their lifestyle through getting quality goods at
reasonable prices.
Tactical plan:
The Jumbo supermarket needs to use promotional strategy like giving discounts, free offers and
giveaways to attract support at initial level. Once they will build trust, they will get ready to pay
high prices for the quality products.
Control and Monitoring:
It is the most vital step for the organisation to control all the steps and objectives within
the company. The jumbo supermarket will easily ascertain the market through controlling by
using KPI techniques like benchmarking, scorecard (Tran, 2020). This will help them to improve
the strategies and actions.
P5 produce a media plan that includes recommendations and rationale for selected media
activities.
Digital Media Plan-Template
campaign and
rationale
objectives target
audience
medium content run time evaluation estimated
cost
Social media
platforms
Instagram
twitter and TV
advertisement
will be used
for the
campaigns.
This is
required to
attract
customer
through
creating
challenges.
The
campaign
has
purpose
to aware
people
about
healthy
and
organic
food
range
with
great
taste.
Above
the age
group of
13 and
middle
and high
class
income
group.
The
campaign
will be
launch
through
TV and
social
media.
The ad
includes
message
of health
concerns
and
enable an
experience
of food
with
delicious
taste.
It will run
in the mid
of
December
and ends
at the last
of month.
The
customer
engagement,
likes and
views will be
mange by
Google
analytics.
It will
take up to
$10000
for
developin
g
software,
resources
and
physical
outlay.

M4 produce a detailed tactical marketing plan that integrates the extended marketing mix
marketing plan involves all the activities and procedure which the organisation is to carry
out before taking any decision. They need to perform market research through analyzing internal
and external environment off market (Baloch, Taj, and Arshad, 2020). Jumbo supermarket has
its specific objective to launch a new luxurious product line. It will be achieved through
segmenting and positioning the target market. The plan required a budget of dollar 50000.
M5 device an integrated marketing plan using social media channels for communication.
An integrated marketing plan is all about social media channels which will help in great
promotional tactics for organisation. This media plan involves smart objective and targeted
customers who will be reached out through social media platforms like Instagram, Facebook
Twitter and websites.
CONCLUSION
The report has concluded that marketing is a great function which leads to help the
organisation in achieving brand name into market. Marketing involves decision for product price
place a promotional decision is necessary to build strategies in order to make objective achieved.
The report has identified a comparison which will lead to help the company in order to launch a
new luxurious product line and analysing competition in a better way. Also there is an effective
marketing plan that provide external Research and analysing target markets.

References
Books and journals:
Goldberg, R.H. and Jansen van Rensburg, L.R., 2020. Investigating the place marketing levels of
Business Improvement Districts in South Africa. Journal of Contemporary
Management, 17(2), pp.278-294.
Greco, F., 2018. The Rule of Persuasion in the Marketing Process. Psychol Behav Sci Int J, 9(5),
pp.1-15.
Grönroos, C., 2017. Relationship marketing and service: An update. Journal of Global Scholars
of Marketing Science, 27(3), pp.201-208.
Hanlon, A., 2019. Digital marketing: strategic planning & integration. Sage.
Naseri, Z. and Noruzi, A., 2018. Content marketing process model: a meta-synthesis of the
literature. Webology, 15(1), pp.8-18.
Opresnik, M.O., 2018, July. Effective Social Media Marketing Planning–How to Develop a
Digital Marketing Plan. In International Conference on Social Computing and Social
Media (pp. 333-341). Springer, Cham.
Selitskaia, E., 2021. The B2B Marketing Plan for Punnu Games.
SOE, Z., 2020. An Analysis of Strategic Marketing Management on Organizational
Performance (Doctoral dissertation, SCHOOL OF BUSINESS, SIAM UNIVERSITY,
BANGKOK, THAILAND).
Tomczak, T., Reinecke, S. and Kuss, A., 2018. Planning the marketing mix. In Strategic
marketing (pp. 171-221). Springer Gabler, Wiesbaden.
Yaghin, R.G., 2020. Enhancing supply chain production-marketing planning with geometric
multivariate demand function (a case study of textile industry). Computers & Industrial
Engineering, 140, p.106220.
Bastiaanssen, G., 2019. Implementation of expiration date visibility at Jumbo Supermarkten.
Costacurta, R.Z., 2019. The effect of promotional push notifications from supermarket branded
apps on purchase behavior (Doctoral dissertation, Instituto Superior de Economia e
Gestão).
Tran, H.D., 2020. The effects of color on the decision-making process of young customers in the
Finnish supermarket grocery retail sector.

Online
What the Marketing Mix Is and Why It's Important, 2021. [Online] Available through
<https://www.thebalancesmb.com/what-is-a-marketing-mix-2295520>
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Marketing strategy vs. tactics, 2021. [online] Available through <
https://www.smartinsights.com/marketing-planning/marketing-strategy/marketing-strategy-vs-
tactics-difference/>
Planning for marketing planning, 2021. [online] Available through <
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