Individual Business Plan for Jumper Company: Analysis and Strategies

This business plan outlines the strategy for launching a new business, 'Jumper,' focused on selling fashionable jumpers via an online platform. The plan details the target market within the retail sector, specifically targeting fitness enthusiasts in the online market. It analyzes competition from major brands like Reebok and e-commerce giants such as Amazon. The plan addresses pricing strategies, suggesting a competitive approach, and outlines marketing strategies including social media marketing, digital marketing, and search engine optimization. Financial projections, including a 12-month cash flow forecast, profit and loss summary, and capital budgeting, are also included. The plan concludes by emphasizing the importance of market analysis and effective marketing strategies for attracting customers and achieving profitability, with references to relevant academic sources.

Individual Business Plan

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Target market and competition....................................................................................................3
Pricing and marketing..................................................................................................................4
Profits and loss summary for the first year .................................................................................7
Capital budgeting.........................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business plan is defined as conducting the entire planing to channelise the business
operations. This project reflect about the precise business plan in order to launch the new
business idea call as jumper that are engaged in selling the jumpers. The new business idea is to
manufacture fashionable jumper that will further be sold over the website of company. This
project would discuss the business plan of company. Henceforth, report will emphasis on the 12
month period cash flowchart, income statement and other financial records. Summary will be
given in respect to the target market, pricing policy of company and other such approaches.
Break even analysis and other such details will be given in this project.
MAIN BODY
Target market and competition
The target market of the company is the retail market. The organisation has been engaged
in delivering business functions in retail sector. Company has been engaged in selling jump suits
to its customers. This is a part of the fashion retail sector. The market is among the major
growing market segment at the global level (Cant, 2016). Over the period of time people
becomes more active towards the fitness which allow them to buy all different products that can
support the customers to buy the products. Jumper company will be meet the fitness related
needs and requirements of the customer's. Company will sale its products over internet with the
support of the company's website. The target market for the company would be the online
retailing sector. The priority customer base of company will be the fitness enthusiasts that buy
products over internet. Online retailing sector would be the prominent and target market segment
of the organisation. Company will try to entertain the wide range of market of the online retailing
and fashion market.
Competition
Fashion retail sector is an integral part of the retail market. Due to the immense growth
and product demand in the market the competition is huge that Jumper will face to sell its
products. The major competitor of company is Reebok and other companies that involved in
manufacturing the Jumpers. Company is selling its products over internet which also allow other
e-commerce companies that are engaged in selling products over internet like Amazon, Flipkart
and many such companies to be the key competitors of the Jumpers (Guryčová, 2017). Along
with the big multinational companies many local companies and regional organisations or start

up engaged in manufacturing sports products will also give healthy competition to the Jumper
Company. If the organisation aim to channelises business operations profitability than it is
needed to control the market and create dominance over the competitors associated with the
same market. Company can give discounts and products at the attractive and affordable rate and
prices in order to gain competitive advantages in the target market. For new start up and
upcoming companies it is important top establish the loyal customer base even at the initial stage
of the business life cycle to sustain in market irrespective of the level of market competition.
Pricing and marketing
Pricing of company
Pricing is a key aspect of the business. This is the dimension of business where company
need to decide on what price it is required to sell its products. Jumper is a e-commerce brand that
is engaged in selling its own products. Company can use competitive pricing policy to sell its
products at the initial stage of the business life cycle.
Competitive pricing strategy: Jumper Company can use the competitive pricing policy to sell
its products over internet. This practice will allow the company to set the prices on the basis of
the prices offer by other competitors. AS the company is a new business venture so the key
competitors at this level for company is all the small business ventures who are looking to
establish the business because at this point Jumper Company would not be able to engage with
the loyal customer base of all well established companies. This pricing policy will allow the
organisation to set prices comparatively low as compare to the key competitors and small
companies engaged in delivering the similar business functions (Whitmore, 2018). This strategy
would also allow the organisation to take competitive advantage in the target market even at the
initial stage of the business.
Marketing of company
Jumper Company can utilises the following strategies to promote the products offer by
company. Marketing is about to project the company's products in front of the potential
customers associated with the business venture. Following are the strategies and policies
organisation can use in order to conduct the marketing and promotional strategies of the
company.
Social Media Marketing

Customers are showing high interest in implementing these technological advancements
and because of which they are changing the ways of buying products because of which
organizations also have to increase their engagement in social media marketing by which high
customer engagement can be achieved. Thus through this social media marketing Jumper can
eliminate the performance gap in market by which it can achieve high sales due to which
customer's engagement in organizational activities can be increased. Social media marketing is
more effective and efficient than compared to traditional marketing because through this
organizational expenditures are reduced (Alves, Fernandes and Raposo, 2016). This happens
because of the limitations in tangible products and also at the same time this provides high
accuracy on organizational promotions by which Jumper can check the effectiveness of the
developed strategy. This is important for Jumper because company provide its products to the
customer through the means of internet and because of social media marketing customers are
empowered to share the product with each because of which high brand awareness is achieved
because promotions are done from the customer side. Therefore, with the technological
advancements companies also have to implement changes in its work areas by which it can sell
its products to wide range of customers through the means of internet which is cost-efficient and
because of which company can get a strong economical background.
Digital marketing: Jumper can channelises digital marketing or promotion strategy to get
engage with the potential customers of the company. IN this strategy company will channelise its
promotional campaign over different digital networks like Netflix, Amazon and other such
network. Digital marketing is among the key strategic choice available with the company that
would allow the organisation to get engaged with the customers even at the initial stage of the
business.
Search engine optimisation: At the initial level of business it is important that what is the
perception potential customers of company carry in context to the brand. This allows the
company to channelises positive brand value at the initial level of business. Before buying
products customers look over the internet rating and the brand value of company (Plan, 2020).
This strategy will allow company to generate positive brand value even at the initial stage of
business life cycle.
The above mentioned strategies are the key strategic choices available with the company
in order to conduct marketing and promotion campaign.

Cash flow forecasting for 12 Months
ular Quarter 1 Quarter 2 Quarter 3 Quarter 4
Opening balance 6000 93277 (25000) 24000
Cash sales 18000 19000 22000 28000
Receivables 1700 2000 20000 20000
Loan taken 20000 0 0 0
Total cash received 88000 2000 55000 70000
Cash Expenses
Direct labor 2500 18000 19000 16000
Direct material 2000 35000 2200 23000
Selling & distribution
o/h
4200 3000 7000 3200
Manufacturing o/h 4400 10000 18000 35000
Assets purchased 1420 0 0 0
Total Cash expenses 26000 25277 1800 39800
Net cash flow 93277 (25000) 24000 25000

Profits and loss summary for the first year
Sales and revenues
- Cost of goods sold
Gross profits
- rent expenses
-electricity expenses
-Depreciation
miscellaneous expenses
Net profit
147000
(52000)
95000
25000
10000
12000
15920
32080
Capital budgeting
IN the initial stage of the business it is required 26000 as the initial capital requirements.
This is the minimum requirement of the company to initiate the business operations. The initial
cost involve procurement cost of assets, machinery and other such cost that needed to start the
entire business. This is the initial level need and requirements of company that would allow the
organisation to initiate the business operations. Company also needed to procure the license so
that business of company can legalise to smooth operation flow.
CONCLUSION
Business plan consume precise information over the expected sales, profit and other such
tools. IT also require business to analysis the marketing and promotional tools and strategies that
can attract customers on behalf of the company. Break even point is the no profit no loss
situation of company as it is the point of business where company get to recover all its cost.

REFERENCES
Books and Journals
Alves, H., Fernandes, C. and Raposo, M., 2016. Social media marketing: a literature review and
implications. Psychology & Marketing. 33(12). pp.1029-1038.
Cant, M. C., 2016. Entrants and winners OF a business plan competition: does marketing media
play a role IN success?. Journal of Entrepreneurship Education. 19(2).p.98.
Guryčová, J., 2017. Design Café: A Business Plan.
Plan, M., BizConnect Business Plan Template.
Whitmore, C. L., 2018. BUSINESS PLAN FOR CLUBHUB101. COM LLC (Doctoral
dissertation, Kent State University).