Analysis of the Protecting Children from Junk Food Advertising Bill

This assignment analyzes the 'Protecting Children from Junk Food Advertising (Broadcasting and Telecommunications Amendment) Bill 2011' and its practical effects on existing legislation and codes. The bill, introduced in the Australian Parliament, aims to restrict junk food advertising to children, particularly during children's television programs. The solution provides an overview of the bill's provisions, including the proposed amendments to the Broadcasting Services Act of 1992, and the restrictions on advertising junk food. The assignment highlights the bill's intention to promote healthier eating habits among children and reduce the impact of junk food marketing. The bill places a significant responsibility on the government to differentiate between healthy and unhealthy foods and restricts the telecasting of junk food advertisements during specific time slots. While the bill was ultimately voted down, the assignment effectively addresses the question of the bill's potential impact on existing legislation and codes, emphasizing the importance of protecting children's health from the negative effects of junk food advertising.

Running Head: SAFEGUARDING CHILDREN FROM JUNK FOOD ADVERTISEMENT
SAFEGUARDING CHILDREN FROM JUNK FOOD ADVERTISEMENT
Name of the Student
Name of the University
Author Note

1SAFEGUARDING CHILDREN FROM JUNK FOOD ADVERTISEMENT
Question: What is the practical effect of the Bill on existing legislation and associated
codes?
Answer: ‘Protecting Children from Junk Food Advertisement (Broadcasting and
Telecommunication amendment) Bill 2011’ highlights initiatives taken by Australian
government towards protecting child health. It puts a huge responsibility on the minister to
mention the difference of healthy food and unhealthy food for the same purpose, which
should be done within the consecutive six months. For the commercial brands, they require
proper permission from the government to advertise or market their products. Recent studies
have come up with the comment that it urged the Australian government to limit the
broadcasting of junk food specifically for the children (Parlinfo.aph.gov.au, 2019).
According to the bill, it amends the broadcasting service act of 1992 that encourages
children to eat healthier food and avoid junk food. For the similar reason they have restricted
the telecasting of advertisement that can promote junk food consumption. The logic behind
passing the bill has some obvious reason. Firstly, it is directly related to the health of the
future generation. Secondly, the bill also puts on restriction on telecasting advertisement of
junk food between six am and nine am, and between four pm and nine pm during the
weekdays. During the holidays, any television channel will not telecast the advertisement
between six am and twelve pm, and between four pm and nine pm.
To sum up the above argument, this solution states that this Broadcasting and
Amendment Bill is obviously a great initiative to protect the future generation from
consuming junk food.

2SAFEGUARDING CHILDREN FROM JUNK FOOD ADVERTISEMENT
References
Parlinfo.aph.gov.au. (2019). ParlInfo - Basic Search. Retrieved 28 August 2019, from
https://parlinfo.aph.gov.au
Pettigrew, S., Tarabashkina, L., Roberts, M., Quester, P., Chapman, K., & Miller, C.
(2013). The effects of television and Internet food advertising on parents and
children. Public health nutrition, 16(12), 2205-2212. retrieved from:
https://doi.org/10.1017/S1368980013001067