Case Study Analysis: ECON 802 - Junyu's Business Location and Finance

This report provides a comprehensive analysis of Junyu Lee's business venture, focusing on her decision of where to locate her new biotech enterprise. Junyu, holding patents in both Australia and the United States for a revolutionary formulation, seeks advice on choosing the optimal location, securing financing, and navigating the business landscape. The report meticulously evaluates the two countries based on various factors, including intellectual property protection, financing for SMEs, the ease of starting a business, venture capital availability, the embracing of disruptive ideas, and the soundness of banks. Utilizing data from the Global Competitiveness Index 2018 and incorporating Junyu's preferences through weighted criteria, the analysis recommends the United States as the more favorable location. The report outlines a step-by-step analytical development, including detailed tables and appendices that compare the performance indices and relative weights of each factor, leading to the conclusion that the U.S. offers a more business-friendly environment, particularly in terms of financing, venture capital, and patent protection. The report provides a clear rationale for this recommendation, addressing Junyu's desire to commercialize her innovative formulation and maximize financial returns.