This essay provides a comprehensive overview of hospitality marketing, focusing on the case of Jurys Inn. It begins by outlining the key roles and responsibilities of the marketing function within Jurys Inn, including market research, product/service management, promotional channels, and pricing. The essay then explores the interrelationships between the marketing department and other functional units within the organization, such as product management, purchasing, accounts, selling, and distribution. It further analyzes the significance of these interrelationships and how they relate to the marketing environment. The essay also compares the marketing strategies of Jurys Inn with InterContinental Hotels Group (IHG), evaluating how both companies apply the marketing mix (7Ps) to achieve their business objectives. It examines product, price, place, promotion, people, process, and physical evidence strategies, and evaluates the tactics employed by Jurys Inn. Finally, the essay discusses the development of a basic and strategic marketing plan for Jurys Inn, including the use of the 7Ps and measures for monitoring and evaluation to achieve overall marketing objectives.