Jurys Inn: Programme Leadership, Business Strategy & Project Plan

This report provides a comprehensive analysis of Jurys Inn's business strategy and programme leadership, focusing on the implementation of new projects like the development of a rooftop restaurant. It examines the company's mission, vision, and objectives, utilizing Porter's Five Forces to assess the competitive landscape. The report details stakeholder negotiation strategies, outlining the roles and responsibilities of various stakeholders such as shareholders, board members, and employees. Furthermore, it discusses the planning, coordination, resource management, monitoring, and review processes involved in the programme of projects. The report also evaluates the success of the projects and the overall programme, identifying areas for improvement in future program management and leadership within Jurys Inn. This document is available on Desklib, a platform offering study tools and resources for students.

TABLE OF CONTENTS
TABLE OF CONTENTS.................................................................................................................................2
INTRODUCTION............................................................................................................................................3
TASK 1............................................................................................................................................................3
Analysis of the business strategy of Jurys Inn.........................................................................................3
1.2 Negotiation with stakeholders............................................................................................................6
TASK 2............................................................................................................................................................9
Plan for the programme of projects..........................................................................................................9
TASK 3..........................................................................................................................................................11
2.1 Leading the coordination of the programme....................................................................................11
2.2 Management of resources................................................................................................................11
2.3 Review and monitoring of the projects............................................................................................12
2.4 Programme process and Results to Stakeholders.............................................................................13
2.5 Closing the program and projects....................................................................................................14
TASK 4..........................................................................................................................................................15
3.1 Assessing the success of projects with project managers.................................................................15
3.2 Review of the success of the Program.............................................................................................16
3.3 Areas for Improvement in Future Program Management and Leadership.......................................17
CONCLUSION..............................................................................................................................................18
REFERENCES...............................................................................................................................................19
1

INTRODUCTION
To enhance the efficiency and publicity of the organization, it is necessary to involve
various projects in the business operation. By selecting appropriate project plans, the relevant
competencies can easily be boosted. The present report gives a concise analysis of programme
leadership. This management practice aims to lead different types of plans to realize corporate
programs (Bryde, 2003). To provide respective business examples, the assignment will present
some of the business practices of Jurys Inn Islington London. As one of the biggest chains of
hotels in the United Kingdom it offers several facilities to their customers and is currently
undertaking different programmes.
TASK 1
Analysis of the business strategy of Jurys Inn
To review the programme leadership of the company, it is essential to consider the overall
business operations of the enterprise. It is critical to establish the appropriate set of projects to
generate the highest possible benefits for the company and for its brand image. Before launching
or defining any new projects, the company needs to evaluate the whole business process as well
as the strategy and mission (Eve, 2007). Jurys Inn Islington London is one of the famous tourist
attractions in London, and provides high-quality services with extraordinary food quality. In
order to attain the mission and vision of the company, they need to recruit and retain a highly
skilled workforce. The mission of the business is to be the preeminent global hospitality company
as well as the first choice of guests. According to their vision statement, they want to provide
quality services to the customers following the standards of the hospitality industry. In order to
achieve the set mission and vision in their hotel, particular objectives are developed by the
organization. With this focus, the firm can provide quality services to their customers.
Nowadays, people are much more conscious about leisure activities. The organizations
that operate in the hospitality sector focus on the needs of the customers. Further, they provide
services in agreement with their requirements so that customers can be satisfied in an efficient
manner. With the help of proper market research, they can prepare to meet the different purposes
of the visitors. It is much more important for the hotel industry to give sufficient services to all
the clients. With the assistance of greater facilities they can stay and spend a pleasant time within
the hotel (Seong, 2013). Increasing competition in the hospitality industry hampers the efficiency
2

level of the business in a different manner. In order to analyze their business strategy Porter’s five
force model can be taken into consideration. It clearly presents the current state and business
strategy of Jurys Inn such as:
Competitive rivalry: This force examine that how intense competition currently in the
marketplace. There is an intense and increasing rivalry within the hospitality industry nowadays.
Further, Rivalry competition is high for the business of Jurys Inn.
Bargaining power of suppliers: The power of business supplier is also high as business is
in better position.
Bargaining power of customer: Hospitality industry is one of the fastest growing
industries and there are various options are open for all the customers. Further, there is high
bargaining power of customers within this industry. Consumer power is high due to the several
available options.
Threat of new entrants: Due to the increasing competition within the hospitality industry
it is difficult for new business firms to enter into the markets. Further, threat of new entrant is low
in the specific industry.
Threat of substitute products or services: This force is high within the hospitality
industry as it is easy of consumers to switch from a business products or services to that of a
competitor.
Due to the increasing competitive environment it is becoming tougher for the staff
members to work in this environment. In order to gain higher competitive advantage, Jurys Inn
Islington includes different sorts of projects to grant the highest possible level of services in the
field of luxury ambiance and technological advancements in the kitchen appliances (Black,
Akintoye and Fitzgerald, 2000). They are going to establish the rooftop restaurants with excellent
ambiance to attract a high number of customers. The following projects should be considered at
the Jurys Inn:
 Development of a new rooftop restaurant and their various branches in different cities to
expand their business for long-term sustainability.
 Upgrade of the kitchen appliances with several technological advancements
 Changes in the ambiance of the hotel to attract more clients
3

The hospitality industry is one of the most promising and rising industry across the world.
Individual companies, therefore, have to advance in the future to compete with their competitors
(Hamilton, 2010). From the programme leader’s point of view, the above-mentioned changes and
projects will support the hotel management to achieve their vision and mission. The programme
of launching a rooftop restaurant aims to set the following objectives:
 In order to gain the loyalty of their customers, highly advanced services are offered,
 providing excellent ambiance,
 fast and quality services to their consumers with the use of technologically advanced
kitchen equipment,
 attainment of an edge over other players in the industry
 attracting young people as they are highly involved in the hospitality services and prefer
to visit new places and restaurants. Young people are their target customers who are
highly attracted towards a new rooftop restaurant. With setting their target market, they
can quickly provide quality services with appropriate management operations.
For the proper development of the new rooftop building, it is quite essential to formulate
appropriate objectives that need to be attained. With the help of the above given and set
objectives, Jurys Inn can easily achieve the target market and attract a great number of customers
(Coleman and Glover, 2010). There are several benefits of initiating these projects that will
support the business strategy of Jurys Inn: Attainment of the edge over rivals: Nowadays one of the major problems faced by
companies is increasing competition. Due to this, each and every organization is adopting
different strategies to compete with their rivals. Jurys Inn can quickly achieve its
objectives with the help of appropriate planning. By going through the proper planning
for the development and formulation of new project, Jurys Inn can easily capture a larger
market share. Rooftop restaurant is the major attraction point for all the young consumers.
It will improve the brand image of the hotel (Kousholt, 2007). With setting up this
project, they can provide quality hospitality services to all their customers and easily
enhance their market share.
4

 Quality services: With the procurement of superior quality food, customers can be
attracted towards the new unit of rooftop restaurant. Furthermore, initiating the new
project can involve adoption of the latest and technologically advanced equipments as
well as resources for the kitchen. Moreover, they can make their kitchen well equipped
and furnished so that services can be offered within minimal time span to the customers
(Meredith and Mantel, 2011). High quality may improve the overall efficiency of the
hotel.
 Increasing customer base: One of the major benefits of developing this new project is
that it would assist in increasing the number of returning clients for the Jurys Inn.
Furthermore, the visitors coming from various countries for personal, business, or leisure
purposes would also be pleased to a great extent. This fact would result in increasing the
customer base in an effective manner. This must raise the level of profit margin.
1.2 Negotiation with stakeholders
In case of the project of Jurys Inn, the major stakeholders are the HR manager of the
hotel, the operation manager, the board of directors, the government, the shareholders, the staff
members, etc. There are several roles and responsibilities being played by the stakeholders. These
are as follows; Shareholders as well as investors of the organization can question about the
overall expenses in the new launching of their product. They possess concise behavior about their
fund in both the cases of success and failure of the project. In addition to this, the board of
directors is also required to provide approval regarding the development of the new restaurant
project.
A stakeholder is a person who will directly be affected by the outcomes of the corporate
decision-making process. It is essential for any organization to negotiate with their stakeholders
to know the current needs and demands. However, before involving any new project in the
business operations, the stakeholders should have appropriate knowledge about the new project
as it might affect the overall operations and productivity of the company. Stakeholders are a
crucial part of the company as they help to make better decisions. In order to start a new project,
there is great demand for increasing the participation of the stakeholders within the organization.
This happens because they play a crucial role in making investment within the organization to a
great extent. The technique of negotiation is being used with the aim to gain the support of the
5

stakeholders. In different projects negotiation of different stakeholders are taken into
consideration (Lewis, 2007). Under this, various techniques can be used by their stakeholders in
order to negotiate effectively such as: In case of the project of Jurys Inn, the major stakeholders
are the HR manager of the hotel, the operation manager, the board of directors, the government,
the shareholders, the staff members, etc. There are several roles and responsibilities being played
by the stakeholders. These are as follows; Shareholders as well as investors of the organization
can question about the overall expenses in the new launching of their product. They possess
concise behavior about their fund in both the cases of success and failure of the project. In
addition to this, the board of directors is also required to provide approval regarding the
development of the new restaurant project.
From the above stakeholder analysis mapping it has been analyzed that there are various
stakeholders such as employees, investors, customers etc. They provide several benefits such as
project manager is responsible for the use of sustainable business model and allows this model to
actualize the products. They had given huge contribution at the time of work load and provided
6

consistent risk of project failure. On the other hand, employees are the most important
stakeholders of any organization and it is essential for firm to go through the appropriate methods
through which employee satisfaction and productivity can be enhanced. However, customers’
helps in increasing the social product mean and always take a risk at the time of purchasing any
products.
In order to identify the objectives and benefits of these projects, a meeting was arranged.
Key representatives of each stakeholder were invited. All feedback, whether positive or negative,
was taken into consideration. Several difficulties were mentioned as most of the stakeholders
were not satisfied with the given projects. The programme of launching the new rooftop
restaurant requires a high amount of investment and budget, and they are concerned about the
funds in case the project fails (Reiss, 2007). For the new rooftop restaurant, more employees will
have to be hired, and modern kitchen appliances will also require high investment. Before
consulting about the proposal, it was essential to deliver appropriate information about the
benefits of all these projects to all the stakeholders.
 Customers - They are the most important stakeholders of the company. In order to
consult with consumers, it is important to understand them as well as their requirements.
With the help of a questionnaire, their needs and demands can be efficiently identified.
With the help of taking several feedbacks from customers all their values and
requirements can be sharedtaken into consideration.
 Employees - It is essential to negotiate with employees in terms of developing the new
project. Appropriate information about the project as well as its services should be duly
communicated to employees so that they will be able to deal with all the customers
directly. They cannot be consulted with the help of meetings or internal e-mail system.
Along with this negotiation, the employees can be offered to have high salary and
promotion. It is the best part by which they can perform all their tasks in a more effective
manner. With the help of this, employees can increase their performance with respect to
society, the environment and the economy. Employees also want to increase their
business success through the contribution we make to society and the environment
 Top management - These people cannot be negotiated personally and they can give
various reviews as per their level of experience.These people cannot be negotiated by
meeting personally or at meetings. Reviews from these people can be taken into account.
7

With the increase in the market share of the hotel, greater satisfaction can be offered to
them. Furthermore, they would enhance their ability to negotiate, by generating value for
business and society. They can easily optimize environmental efficiency and
commercializing environmental and social products. Government- Negotiation with the government is an essential aspect. As with the
absence of permission from the government, business cannot run in a smooth manner.
There is a great need for getting prior approval from them by complying with proper
documentation as well as essential legal requirements. This material can be further sent
through emails. After getting approval from their side, the program can be launched.
Negotiation Skills-
Negotiation skills of the project manager are not just limited to external parties of the
company, but it also applies to the effective communication with everybody who is directly or
indirectly related to the business objectives. It is essential for project manager to have appropriate
information about the culture of different countries. He is responsible for handling projects in
different countries. For the same, if he is have cultural sensitivity skill he is able to handle
different projects and easily negotiate with the dealer of different country as per their culture at
the same time. However, he must have awareness about the different personality traits of an
individual through which a person is capable of managing the project and solving any type of
problems.
Most of the managers are very effective in negotiating with vendors, contractors, etc. but they are
not that effective in dealing with team members, customers, etc. It might result in the decrease of
their market share as they are unable to offer quality services to the customers by their needs. It is
crucial for a project manager to understand the various interests of people involved in the
different activities and to resolve all their problems. For this, it is also necessary to know about
their diverse interest in negotiations etc. People belong from diverse culture as well as
backgrounds and it is essential to negotiate with them on the basis of cultural sensitivity.
Negotiation skills of the project manager are not just limited to external parties of the company,
but it also apply to the effective communication with everybody who is directly or indirectly
related to the business objectives. Most of the managers are very effective in negotiating with
vendors, contractors, etc. but they are not that effective in dealing with team members, customers,
8

etc. It might result in the decrease of their market share as they are unable to offer quality
services to the customers by their needs. It is crucial for a project manager to understand the
various interests of people involved in the different activities and to resolve all their problems.
For this, it is also necessary to know about their diverse interest in negotiations etc. People
belong from diverse culture as well as backgrounds and it is essential to negotiate with them on
the basis of cultural sensitivity. Awareness of personality traits are another most effective skill
through which various problems can be managed.
TASK 2
Plan for the programme of projects
After going through the negotiation process with stakeholders, the next process is the
development of the plan for the programme. The support of all the required stakeholders
(employees, customers, and the top management team) is also essential and based on this plan,
feasibility of the whole programme can be judged. The plan should be drawn as follows:
Building a new rooftop restaurant: In order to build a new rooftop in the Jurys Inn,
advance information is required to set the lounge or rooftop on the top floor of the hotel.
Permission from the local authorities needs to be taken in prior advance. The construction can be
handed over as a tender to a building company. It is also necessary to establish the whole budget
with appropriate timeframes. Moreover, several resources are required to set the excellent
ambiance, and it should be in agreement with the financial resources available within the
organization. Professional and efficient allocation of the financial, human and technological
resources is critical in accomplishing the project effectively (Kerzner, 2009).
Upgrade of the kitchen equipment and development of the kitchen staff: There are
several technologically advanced kitchen appliances such as Cook tops with LCD, tandoor, etc.
To provide quick services to customers, specialist chefs can also be hired to improve cooking and
other kitchen procedures. The responsibilities need to be distributed properly, ensuring high level
of monitoring as well. For this, appropriate staff members and whole kitchen staff need to be
recruited in a well experienced way. Experienced cooking staff and chef handle all their
responsibilities in an appropriate way. With the help of this, fresh and quality food can be served
to all their customers. Installation of advanced equipment’s and accessories will requires funds
for purchasing of equipment’s. It also requires installation charges as well as appropriate training
9

must be provided to all the staff members for utilization of new equipment’s. For this, an
appropriate analysis team will be hired for the selection of best suitable equipment’s for kitchen.
In case of acquiring latest equipment’s which fulfill the requirements from other countries custom
as well as transit charges will be required. In addition to this, extra funds will be requireding to
trained employees about the new equipment’s.
The total cost allocated for the project is 400,000 Euros.
Proper duties and responsibilities to all the team members should be assigned more
accurately to ensure efficient operation. Furthermore, it is also essential to assign to efficient
redistribution of duties so that whole new staff can work effectively. They must have to
understand their responsibilities on the basis of appropriate assigned duty. In this way,
development of new kitchen staff can be made appropriately and helps in providing quality
services to their customers. All of these tactics acts as an effective source with which ambiance of
the hotel can be improved efficiently.
The project manager will be completely responsible for laying out plans for
different activities, and he will also obtain approval from the Board of Directors. This planning
part describes the different project deliverables including a stakeholder analysis.. Managerial
roles include proper instructions to all their subordinates as well as the development of the most
appropriate planning based on the requirements of customers. They are also responsible for
developing a risk management plan under which a contingency plan will be developed. It helps
them in managing their business operations at the time of natural disasters, data loss, etc. In any
hotel industry, the HR department plays a crucial role in assigning these responsibilities.
Managerial roles include proper instructions to all their subordinates as well as the development
of the most appropriate planning based on the requirements of customers. With the help of
fulfilling their responsibilities effectively, management team can easily attract huge base of
customers. For this, they need to give proper instruction to their employees about quality
management as well as their work improvement. They are also responsible for developing a risk
management plan under which a contingency plan will be developed. It helps them in managing
their business operations at the time of natural disasters, data loss, etc. In any hotel industry, the
HR department plays a crucial role in assigning these responsibilities.
10

TASK 3
2.1 Leading the coordination of the programme
One of the most important project tasks is proper coordination among individuals and
resources. It is necessary to communicate with all the stakeholders to achieve the target of the
company. For this, it is important for the manager to follow a participative style of leadership so
that all team members can be encouraged and be considered as an important part of the team.
The company can apply a pyramid structure of communication in which the decisions are
passed down from top management to middle level and then to employees. This particular
structure is justified in case of complex projects and involvement of third parties. This structure
is flexible enough so that everyone can put forward their views and participate in the decision-
making process.
Other than the communication process, it is also important for managers to apply a
continuous monitoring process. It is the most active process by which they can access the status
of activities with relation to the standards defined as well as resources allocated. Regular
monitoring will help the manager to identify problems and will also assist them to take the rapid
measures so unseen events that can be avoided. Through timely monitoring of the business
activities, the deviation in the activities can be determined. All the business activities need to be
monitored in order to make alterations so that gaps in the activities can be removed, and
objectives of the hotel can be achieved efficiently.
Supplier and employment contracts will have to be signed respectively. A contract should
be given to the construction company to complete the project within a given time frame. Several
chefs are also appointed to the hotel through which they can provide quality food suiting the taste
of their customers. Different technicians are also hired for the installation and maintenance of the
new equipment (Brewer and Strahorn, 2012).
2.2 Management of resources
In order to achieve the long-term objectives of the company, there is great need to
accomplish the project activities within the specified time. The funds assigned to all the team
members need to be utilized effectively. Management of the resources is a critical business
activity that requires the development of suitable plans. Proper communication with the
purchasing department, reviewing the cash-flow etc. can certainly contribute to the success of
11

leadership. As a result, controlling can also be improved and this would offer deeper insight to
the availability of financial resources in the business.
Apart from this, the HR department needs to recruit several skilled employees for the
efficient operation of the new restaurant. Further, specific skills for specific positions are required
and which must be fulfilled by an individual. For example: In case of recruiting HR manager of
company it is essential that candidate must have minimum 1 year experience within the same
field of industry. He/she must have effective communication skills so that he/she can easily
interact with the other members. Multitasking as well as negotiation skills are another major area
required to set for the appropriate and vacant position.
Furthermore, the manager should organize regular meetings with board members and
entire top management to finalize the investment that will be required in order to launch a
product for a specific segment. There are various financial sources which should be analyzed
carefully in terms of cost and revenues. For instance, the sources of finance include external as
well as internal sources. The former is comprised of sources such as a loan from the bank, hire
purchase or issues of shares. The latter includes the internal sources, such as sales of assets and
retained earnings. Resources can be arranged from both internal and external sources. All the
resource requirements in terms of machines, appliances and furniture for the restaurant should be
listed. Furthermore, they need to furnish their kitchen with all the equipment according to the
requirements. It also involves the cost analysis, source and timing of delivery. Coordination of
different activities of the project will also be required so that overlapping and repetition is
avoided. Allocation of resources should be done appropriately so that all kinds of wastage can be
avoided. For example, the team leader should assign appropriate responsibilities such as: project
assignment with completion deadlines, task handling, related to all their team members according
to their capabilities and skills.
2.3 Review and monitoring of the projects
In order to review and monitor the project plan, it is essential to involve all the teams as
well as all staff members. Jurys Inn is the largest hotel in London, and all their business
operations are well managed by different departments. In order to formulate any new strategy as
12