Business Modeling Report: Just Eat Company - Process Analysis

This report provides a comprehensive analysis of Just Eat Company's business processes, focusing on customer registration, order processing, payment systems, customer support, and website maintenance. It identifies key areas for improvement, including website optimization, enhanced customer support through live chat, and streamlined ordering processes. The report emphasizes the importance of these improvements for enhancing efficiency, effectiveness, and customer satisfaction. By implementing these strategies, Just Eat can strengthen its competitive position in the online food delivery market and ensure sustainable business growth. This report is useful for understanding business modeling in the context of online service delivery and can be found with other solved assignments on Desklib.

Business Modeling-Just Eat Company
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Introduction
Businesses operations in hospitality industry are usually run through structured processes
and workflows. Interacting with Just Eat Company has been a great opportunity as it will be used
to analyze several business processes that are used to support its daily operations. A well-
organized processes are required to make all organizational activities run effectively. Verdouw,
Beulens, Trienekens & Wolfert (2010) argues that a complete business modelling involves
interaction between actors such as customers and other business entities. Business modelling are
usually meant to identify specific Company processes and articulate at some aspects that should
be improved to sustain required business operations. In this case, business modelling are meant
to increase customer service delivery as well as attract potential customers. According to Bouille
(2016), effectiveness in service delivery can be assessed through customer satisfaction criterions
such as number of customer returns for the same services, new customer referrals from existing
customers and profit margin realized from services offered by the organization. In today’s
business, organization are trying as much as possible to identify essential business processes in
order to digitize them. In hotels and restaurants, business modelling have taken new approach by
introducing online services (Zhang & Enemark, 2016). Introduction of online services in Just Eat
Company has made it possible to reach out to new markets, attract more customers as well as
increase in profit margin.

Business processes Modeling
Customer Registration
To facilitate business processes from Just Eat Company, customers are required to
register for services. Registration helps to track the location of the customer as all details that are
required to be exactly as presented on identification documents. Besides capturing customers’
details, registration helps the company to evaluate the number of customers’ consuming
organizational services.
Order of services
Just Eat is an organization that offers its services through online. Ordering is done
through individual account by placing an order of the services required. Customer is just required
to select the country of resident in order to be able access required services (Lee, Hsu, Chain-
Yao & Hilletofth, 2014). Once country has been selected, customer order is directed to the
nearest offices for processing and delivery.
Payment of service
Once service ordering has been done and confirmed, customer can decide to pay
installments or make all make full payments once delivery has been done. Payment can be done
through PayPal or MasterCard as well as other local methods of payment available within
customers’ reach. Once payment has been done, an invoice is directly updated at head offices.

Customer support
Online service delivery has demonstrated to be very delicate as it requires continuous
customer support. To make service delivery effective, customers require immediate support on
queries they raise. Once all queries and orders are acted accordingly, customer loyalty is usually
met which results to continuous consumption of organizational services.
Website Maintenance
Being an online business entity, it is important to have simple website so that customers’
do not waste time when ordering for services. This is the only point of contact between
customers and the company and if not carefully maintained, it may result to total collapse of the
organization.
Figure 1: Just eat business model
Business process improvements

To make service delivery efficient and effective, Just Eat should focus on; website
improvement and review. This is focal point of contact and communication between customer
and the organization (Montero, Pena & Ruiz-Cortes, 2008). At no instance should it experience
down time. This can be achieved through replication of systems in different parts of the world.
The next process improvement should be on customer support. Online services require live chat
support so that customers’ have a feel of actual point of contact with service provider. Finally,
organization should focus on ordering with aim of increasing its efficiency (Zhang & Enemark,
2016). It should be clear, simple and straight forward in order to make sure customers
accomplishes their goal without technological inconvenience.
Conclusion
Just Eat Company is an organization that offer food service delivery ranging from hotel
consumption to home delivery. It has been striving hard to retain and attract more customers in
order to sustain its business operations. Through use of the organizational website, customers are
able to choose, order and make payments from their comfort zone. In order to sustain its
customers, Just Eat management should focus mainly on aspects that have direct impact on
customer service delivery as well as financial implication.
References
Bouille, R. (2016). Enterprise Architecture: The Process Mapping with the 2.0 Standard using
MEGA Hopex.
Lee, T. R., Hsu, Y. H., Chain-Yao, C., & Hilletofth, P. (2014). Managing the customer waiting
problem in fast food restaurants in Taiwan through reengineering of the app ordering
process. In Technology Innovation and Industrial Management (TIIM) (pp. 40-48).

Montero, I., Peña, J., & Ruiz-Cortés, A. (2008). ATL Transformation: Feature Models for
representing runtime variability in BIS to Business Process Model Notation. In
International Conference on Services Computing SCC.
Verdouw, C. N., Beulens, A. J., Trienekens, J. H., & Wolfert, S. (2010). Business Process
Modelling in Demand
‐Driven Agri
‐Food Supply Chains. Proceedings in Food System
Dynamics, 307-322. file:///C:/Users/kisalu/Downloads/58-202-1-PB.pdf
Zhang, J., & Enemark, A. E. (2016). Factors Influencing Business Performance in Hotels and
Restaurants. Asia-Pacific Journal of Innovation in Hospitality and Tourism APJIHT, 1.