Just Eat's Global Growth: Org Structure, Digital Tech & Key Factors

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Added on  2023/06/14

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This report examines Just Eat's international expansion, analyzing the suitability of its organizational structure and functions for facilitating global growth. It explores the different functional areas within Just Eat, including marketing and finance, and discusses the company's organizational structure, referencing functional and hierarchical models. Key influences on Just Eat's international expansion, such as foreign politics and market drivers (PESTLE factors), are identified. Furthermore, the report assesses the significant impact of digital technologies, like social media, on Just Eat's international expansion strategy, highlighting how these technologies have transformed the business environment. Desklib offers a platform for students to access similar solved assignments and study resources.
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Project Brief:
Assume you are trainee in a firm of management consultants. As part of your induction process you have been asked to research,
prepare and present information for an organisation of your choice.
The presentation should contain information on the structure of the organisation and its functions but also on the key influences/factors
that have affected its international expansions in recent years.
Your Presentation should cover the following:
-The chosen organisation that has expanded into international markets, explain whether the organizational structures and functions
are suitable to facilitate the expansion.
-Explain the impact of digital technologies have on their international expansion strategy.
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Table of contents
Introduction
The chosen organisation that has expanded into international markets, explain whether the organisational structures and functions are
suitable to facilitate the expansion?
Explain the different functional areas in your chosen organisation?
Explain the different organisation structure and what is the structure of your chosen organisation?
Influences/factors that have affected international expansion of your chosen organisation in recent years?
Explain the impact of digital technologies have on their international expansion strategy?
References
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Introduction
According to Ardolino and et. al., (2018), business
environment is the environment that includes the people,
organisations and all the factors that can affect the whole
process of production and it also helps in identifying the
business opportunities, overall performance and growth.
The report is going to highlight the various
organisational structures and business functional areas in
relation to different stakeholder groups (Ardolino and et.
al., 2018).
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1) The chosen organisation that has expanded into international markets, explain whether the organisational structures and
functions are suitable to facilitate the expansion?
About the organisation
Just eat which is a British online food order service and it is one of the leading firm in the market as it has a strong base of suppliers that
helps in bringing the consistency of the quality to meet the demands of the company. It is a link between restaurants and consumers in the
takeaway food service
-Its services and
It is a link between restaurants and consumers that allows the user to search for local restaurants so that they can place orders online and
pay online for the selected order. It provides a wide variety of food choice.
-Business size and turnover
The respective company i.e., Just Eat operates as a large type business organisation. The provided data can backed up with 3,135 million
turnover of the firm in recent FY 2020.
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Explain the different functional areas in your chosen organisation?
From early roots, JustEat's platform has evolved significantly. In this
example, humble beginnings imply a monolithic architecture. For a long
time, this served Just Eat well, but as the system's load grew, the technical
team grew, and the business's ambitions grew, the system needed to be
divided up.
Marketing: Because marketing and sales will create money, planners should
get to know their target consumers and figure out how to contact them. Most
new business owners make this mistake of using a inside-out marketing
strategy, in which they develop their product or service first and then hunt for
a means to sell it to an undefined population.
Finance: Most company plans focus on this section since they require loans
or investment, as well as forecasting and budgeting. Because money is the
lifeblood of a firm, the owner should constantly be aware of
respective financial situation (Katsikea, Theodosiou and Makri, 2019).
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Explain the different organisation structure and what is the structure of your chosen organisation?
According to Björkdahl, (2020), all the companies has a particular type of organisational structure for futher dividing its roles, rules
and responsibilities in order to get the work done effectively and to take the best descions that will enhance the operating efficiency of
the business (Björkdahl, 2020).
Functional organisation structure- This structure allows the employees to focus on their job role that will lead to allow them to be
more specialized and that will help and various departments by being more specific in their skills and various functions of the
business.
Hierarchical organisation structure- It is presented in the form of pyramid shaped and hierarchical organisation structure is said to be
one of the most common type of organisation structure that is used to manage the various level of authority and responsibility in t he
organisation.
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Influences/factors that have affected international expansion of your chosen organisation in recent years?
Foreign politics
As the business are influenced by policies, laws, politics and relationships among different countries.
Market drivers
It includes social, technological,economical, environmental, legal, political and ethical factors.
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PESTLE
PORTERS 5 FORCES
SWOT/ VALUE CHAIN/VIRO
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Explain the impact of digital technologies have on their international expansion strategy?
According to Monden and Talbot, (2019), As the digital technology is increasing and it is transforming the society such as social media
is connecting almost half of the population as it also allows people to express their opinion and it also allows to keep the people
connected by the videos, audios, words, websites, apps and many others. It has affected the society in a positive manner such as various
lessons and courses can also be learnt virtually. It has also made machines more smarter and it also allows to keep the storage of the
massive data of the information in small spaces (Monden and Talbot, 2019).
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References
Ardolino, M., Rapaccini, M., Saccani, N., Gaiardelli, P., Crespi, G. and Ruggeri, C., 2018. The role of digital technologies for the service
transformation of industrial companies. International Journal of Production Research, 56(6), pp.2116-2132.
Björkdahl, J., 2020. Strategies for digitalization in manufacturing firms. California Management Review, 62(4), pp.17-36.
Monden, Y. and Talbot, B., 2019. The Toyota management system: linking the seven key functional areas. Routledge.
Abatan, A. and Savolainen, P.T., 2018. Safety analysis of interchange functional areas. Transportation research record, 2672(30), pp.120-
130.
Katsikea, E., Theodosiou, M. and Makri, K., 2019. The interplay between market intelligence activities and sales strategy as drivers of
performance in foreign markets. European Journal of Marketing.
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