Just Eat's Marketing Strategies: A Comprehensive Report

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MARKETING ESSENTIALS

Table of Contents
LO................................................................................................................................................... 2
REFERENCES...................................................................................................................................6
[1]

LO
The marketing mix concern to the set of actions, or generalship, that a company using to
increase its production in the market (Guardian, 2016). The 7Ps has various types of marketing
mix product, price, place, promotion, process, people and physical evidence. The marketing
mix helps in characterizing what marketing strategy is suitable for the setup. In the first step
before it even creates some logical business and marketing plans. In the role of the marketing,
mix opinion has been significant as it possesses an effect on its range, focus, and market
segment decisions. The entire component included in the role of the marketing mix or
expanded marketing.
Elements of Marketing Mix
Product
Just Eat or Hungryhouse is UK based platform for the online ordering of takeaways food, owned
by Just Eat (Grothaus, 2015). Just Eat and Hungryhouse facilities to allow takeaways to connect
up to their company’s millions of user
Just Eat has been near longer than Hungryhouse that is why it has around as many takeaways
as Hungryhouse. Just Eat has been 20,000 takeaways in UK comparison to Hungryhouse, while
hungryhouse has been 10,000 takeaways it is not that really matters, though, as most read all
takeaways on both services usually only deliver inside a five-mile radius. That is why truth of
which services give more reasonability is found in which areas serves.
Price
Online delivery platform Just Eat has been a superstar since joining the stock market in 2014
(Point, 2017). The value of its business has grown so much that it will join Financial Times-Stock
Exchange 100 (FTSE) index on 18 December, putting the stock alongside some of the world’s
biggest and best-known companies. This feat is quite remarkable when it consider it is business
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exclusively facilities the ordering of takeaway food via to computer, tablet or mobile phone. It
has minimal tangible assets apart from cash and doesn't even pay a dividend.
Place
Just Eat or Hungryhouse it is UK based platform for the online ordering or takeaways food
owned by Just Eat. Just eat is the world’s prime online takeaway ordering services around the
globe. It is headquartered in London, England and operates in 13 countries in Europe, Asia,
Oceania, and Americans. The platforms enable customers to search for local take-out
restaurants place orders and pay online and to choose from pick-up or delivery options.
Promotion
When Just Eat own as a parent to hungryhouse so (Dawe, 2017), the market budget is a
“Whooping figure”, according to Barnaby Dawe, he believes it has to be that way in high growth
business. It is now a global business which relies on an effective multichannel marketing
strategy to succeed in 13 countries, each with a fragmented media environment.
Just eat and HungryHouse also has offer iOS and Android app it is also does windows phone.
Each app creates an account or begin browsing what’s exactly is in the area by tapping a current
location button. Just Eat and Hungryhouse listing screens in both apps are very similar. It can be
refine this list by selecting which type of food it wants. It can be find the name address of the
restaurant along with opening hours and its food rating.
Process
The process is the systematic execution of the steps in order to decrease the variation in the
service (Williams, 2017). The process at Just Eat is a takeaway order and delivery so structured
that get the same taste for the same food at any Just Eat restaurant.
Just Eat has 16 million customers worldwide, using its platform to order everything from pizzas
to sushi, burgers and burritos from about 64,000 restaurants partners.
People
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People are next in the 7Ps marketing mix for services (McCarthy, 2017). The people are
considered as at the core of the marketing mix because the people manage the delivery
services, courier services, waitress, etc. in Just Eat restaurants. Just eat has launched an
augmented reality feature to promote food offering in a new way. This feature was available
through Facebook Messenger. Customers can use their cameras to see burgers, pizza and other
foods floating into their mouth.
Physical Evidence
Over the last few years, the takeaway space has become increasingly crowded with competitors
such as Deliveroo and Uber eats, yet these far so failed to stop Just Eats’ strong momentum
(Shares, 2017). Just Eat is only vision is to create greatest food for community. Just eat
achieving through purpose, which is to make good food discovered exciting for everyone. Just
Eat is like almost every service is delivered to logos, sticker, materials of marketing, and the
brand website. Just eat (Hungryhouse parent company) operates in many countries.
Just Eat and HungryHouse is web-based food ordering platforms in the UK (Nick, 2017). It will
give restaurants the opportunity to reach a wider pool of people, as well as offer consumers it
convinces of choosing from a large range of takeaway providers in one place.
Five years ago, a merger between Just Eat and Hungryhouse would have been impossible in the
UK. It is two of the largest online takeaways sites and would, therefore, have created a
monopoly. Now, of course, the time is a little different, with UberEats, Deliveroo, and Amazon
Vaying for orders both companies are now midsized in England. As a result, the competition
and market authority has approved Just Eats’ acquisition of Hungryhouse, which was originally
announced (December 2016). In short, the regulator believes competition will still be rife in the
UK, and that Hungryhouse wasn’t large enough to survive on its own.
The organization model is different, but the goal is the same to own the takeaway market. Just
eat Unsurprising, has started experimenting with deliveries too. Even with Hungryhouse under
its banner, the company will be incentivized to continue these testes. If it fails to compete with
Deliveroo and Uber on pricing or convince, its market share will shrink. That’s why the CMA
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isn’t worried about Just eat acquisition and its impact on UK competitions. It is tough one to call
because the services both Just Eat and Hungryhouse provided are almost identical food.
REFERENCES
BBC, N., 2019. Just eat profits and merger. (Online) Available at:
https://www.bbc.com/news/business-47466821?intlink_from_url=https://www.bbc.com/
news/topics/czzn8l7l79rt/just-eat&link_location=live-reporting-story (Accessed on 10th March
2019).
Brea, C., and Beaudin, L., 2017. Marketing Mix Optimization Is here. (Online) Available at:
https://www.forbes.com/sites/baininsights/2018/02/28/the-future-of-marketing-mix-
optimization-is-here/?
utm_content=buffer851f5&utm_medium=social&utm_source=twitter.com&utm_campaign=bu
ffer#4cafceef1387 (Accessed on 10th March 2019).
Competition, and., Authority, M., 2017. CMA clears Just Eat/Hungry house merger. (Online)
Available at: https://www.gov.uk/government/news/cma-clears-just-eat-hungryhouse-merger
(Accessed on 10th March 2019).
Eat, J., 2019. The Just Eat Blog and its elements. (Online) Available at: https://www.just-
eat.co.uk/blog (Accessed on 10th March 2019).
Grothaus, M., 2015. What’s the difference and which is best? (Online) Available at:
https://www.knowyourmobile.com/apps/just-eat/23055/just-eat-vs-hungryhouse-whats-
difference-and-which-best (Accessed on 10th March 2019).
Jobs, G., 2019. Find your role in the marketing mix. (Online) Available at:
https://jobs.theguardian.com/article/find-your-role-in-the-marketing-mix/ (Accessed on 10th
March 2019).
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Parker, D., and Tan, M., 2017 Just Eat & Hungry House. (Online) Available at:
http://www.frontier-economics.com/uk/en/news-and-articles/articles/article-i2295-just-eat-
hungryhouse/ (Accessed on 10th March 2019).
Point, T., 2017. Just Eat earned a place in the FTSE. (Online) Available at:
https://www.sharesmagazine.co.uk/article/why-has-just-eat-earned-a-place-in-the-ftse-100
(Accessed on 10th March 2019).
Williams, H., 2017. Compare how Just Eat and one of its competitors (e.g. HungryHouse) and its
elements. (Online) Available at: https://www.independent.co.uk/news/business/news/just-eat-
hungryhouse-takeover-deal-buy-food-delivery-takeaways-cma-competition-markets-authority-
a8057901.html (Accessed on 10th March 2019).
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