Analysis of Just Eat Takeaway.com: Strategy, Structure, and Impact

This report analyzes Just Eat Takeaway.com's strategy and its influence, focusing on the company's expansion through acquisitions and its organizational structure. It examines the strategies adopted for entering new markets, utilizing models like Porter's Diamond and the Integration-Responsiveness Framework. The report also assesses the impact of the organizational structure using the McKinsey 7S framework and the Ansoff Matrix, highlighting diversification policies and strategic motives behind mergers and acquisitions. Furthermore, the report identifies limitations in the analysis and provides recommendations for future improvements, aiming to enhance the company's performance and market leadership. Desklib offers a platform to access this and other solved assignments for students.

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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Presenting the strategy and influence of it on just eat take away.com........................................4
Explaining how the organization structure is designed and managed.........................................6
Assessing the impact of the organization structure on just eat takeaway.com............................7
Presenting certain Recommendations for the just eat take away.................................................8
Limitations of the analysis...........................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

EXECUTIVE SUMMARY:
The aim or the report was to identify the motive of the acquisitions of the two big online
food platforms just eat and take away that wish to increase the markets share in the new markets
or regions. Further, the report has analysed the strategies that had been adopted by the quoted
firm in expanding into the target market with the use of various models and concepts. Moreover,
the report had identified the organization structure that the firm is following to achieve certain
goals. Lastly, limitations of the overall analysis along with certain suggestions for the
improvement in the future activities would also be analysed through this study.

INTRODUCTION.
Strategies are very useful tool that help the companies to strive continuously for success
and helps in growth and development in the long run. The present report is based on the
acquisitions of the two big online platforms just eat and take away in 2020 as the part of the
expansion strategy. Further, the report will identify the current and future strategy of the quoted
firm and will explain the major influence of such strategies on the overall working of the firm.
Moreover, the report will use various models to explain the motive of the firm in entering into
the new markets. Also, the organization structure that is currently followed by the quoted firm
along with impact of such organization structure will also be covered under this study. Lastly,
limitations of the complete analysis along with certain recommendations will also be provided in
detail.
MAIN BODY.
Presenting the strategy and influence of it on just eat take away.com.
Just eat takeaway. Com is online food application headquartered in Amsterdam that
delivers variety of food items across different regions. Moreover, it is connecting consumers
across the globe through 580,000 restaurants in about 25 countries (Wang and et.al., 2021.) Also,
this website is made through merger of two big food selling company in 2020 that is
takeaway.com and just Eat.
Moreover, this online website is based on hybrid model where the delivery of the food is
done by the respected restaurants from where the customers placed order. This website is
however only dependent on taking order online, payment and sometime occasional fulfilling
certain orders (Anatolievna and Anatolievna, 2018). Also, consumers here have choices that they
could order either on website or through mobile applications. Further, revenues is generated
through delivery charges fess that is applied on all the orders that are placed by the customers.
The company however focus on three main pillars that is planet, food, people and society
so that best of the food could be delivered to the people across various regions. They focus on
the values that customers are empowered in the right manner so that people are able to consume
their favourite foods whenever required (Schilling and Shankar, 2019). Thus, through this
platform various restaurants are able to gain large number of customers so that business could be
run in proper manner. Also, the overall strategic mission of the company is to build market
leadership that is sustainable in every country that justtakeaway.com operate.

Moreover, it is seen that there are certain drivers that are used for internationalization
such as analysing the local situation and organizational structures before entering into any new
region or market (Kumar, Pandey and Mukherjee, 2021). Also, availability of proper financial
resources also need to be kept in mind so that investment decisions could be done in the proper
manner.
Further, Just eat takeaway. Com strategy could be linked to Porter diamond model that
consist of elements like firm structure, factor conditions, related supporting industries and
demand conditions (Leskaj, 2017). Such factors helps the quoted company to define the home
country features so that it can easily expand into international markets.
 Moreover, the company is aiming to expand in better through focusing on the core values
of the company to become world-class food ordering platform that would enhance the
goodwill of the company (Lasserre, 2017). Also, focuses on adding various new payment
services and product features so that more potential customers could get attracted to this
platform.
 It also focuses on the strategy in delivering the best product, restaurant and consumer
care through optimizing the logistic solutions so that better customer experience could be
granted.
 To build as brand through developing customer loyalty and ensuring continuous
interaction so that better market opportunities could be explored in the near future.
Further through the decision of acquisition taken by just eat take away would allow the
platform to minimize the overall risk, investments and costs that would otherwise taken by the
firm alone (Drnevich, Mahoney and Schendel, 2020). Also, it is seen that strategies are easier to
formulate as one company is already operating in the target market and hence it is easier for the
firm to reduce the market competition and increase the market share without many difficulties.
Further, strategy implementation would be much faster as people are already known the
challenges and thus not much research is required by the quoted firm to operate in the market.
Moreover, it could be linked better to integration responsiveness framework through
which just eat take way has been able to identify the characteristics of the company so that better
feasible strategies could be developed from it (Demir, 2018). Furthermore, from three strategic
choices in this framework such as global, international, multi domestic and transnational it could
be said that the quoted firm is global organizations and thus focusing on the making all the

process in this standard form so that better integration and coordination could be achieved in the
longer run.
Explaining how the organization structure is designed and managed.
Just eat takeaway.com is operating on very large scale and thus to have the overlook on
the structure that the company is following over the years could be better link to the McKinsey
5S framework that is made to understand how the various departments in any organization work
together (Henry, 2021). Also, through this model the firm would be able to identify what will be
the future changes that would occur if this structure is followed. There are seven elements that
are the part of 7 S frameworks that are described as follows:
Strategy: This is the plan that is followed by the firm to stay ahead in competition among
the others. Further, the strategy adopted by quoted firm is to extend the supply expansion as
much possible so that more number of people are able to consume variety of goods in just one
click. Moreover, the platform strategy is to create brand awareness to level that limited marketing
techniques are required to promote its website in different markets.
Structure: This helps in understanding how the company is divided into departments and
how each team are structured based on the goals of the company. In context of the quoted firm it
can be said that it follows a centralized management system where all the decisions are taken by
the top management and all other employees need to follow the same and report to their
respective supervisors (Kiessling, Vlačić and Dabić, 2019). Also, it follows the multi sided
business model for the overall firm activities so that better results could be achieved by the
management.
Systems: This refers to the daily tasks that are carried out by the employees that are
working in the firm. Further, it can be seen that the quoted firm is using defined code of conduct
for all it employees so that better development could be granted. Further, during the times of
Covid the company was well concerned about the well-being and thus offered the opportunity to
all it employees to work form home. Also, various incentives and benefits are also provided to
keep the motivation level and influence them to take certain challenges.
Shared values: This means the core values that the firm is following and the ethics that
are been followed at the workplace (Krishnamurti and et.al., 2019). Thus, it can be seen that the
quoted firm values are based on the three words lead, deliver and care. In lead, they are aiming to
be the best supply network of food platform that would allow all class of people to consume food

items form their choice of restaurants. Further, in deliver, best of technology is been used so that
there is no delay in delivery of goods while in care the planet and people are taken into
consideration through ensuring well-being and adopting sustainable business practices across all
its departments and channels.
Style: It refers to the type of leadership that is adopted by any firm. For Just eat take
away it can be said that it has adopted Transactional Leadership so that work could be carried out
through collective efforts. Thus, leaders of the firm create specific goals that could be achieved
by all the employees during given time period (Kwilinski and et.al., 2020). Further, through this
style employee motivation and productivity is increased to great level. However, such type of
leadership has created more of followers than leaders. Also, firm sometimes follows
transformational leadership where the employees are motivated through common vision that is
developed by the company so that better results could be achieved.
Staff: It can be seen that the quoted firm employs all the professional and qualified
employees so that better productivity could be given. Moreover, it is more interested in
developing the culture that is of diverse groups so that new perspectives could be explored
through innovation and creativity.
Skills: This consists of the skills that are required to carry out certain tasks so that work
could be completed on time (Hu , Mou and Tuilautala, 2020). Also, it is seen that in quoted firm
all the technical skills along with some interpersonal skills are required so that new technologies
could be operated efficiently. Further, the company also focuses on the team building skills so
that every individual could be easily adopted into the diverse groups and work cultures.
Assessing the impact of the organization structure on just eat takeaway.com.
The major reason for which both companies have been merged because it is seen that
takeaway has already established the market in European countries and just eat would allow the
firm to explore new areas through this strategy such as United kingdom, Germany, Netherlands
etc. thus allowing the firm in increasing the market share. Furthermore, the impact of adopting
such organization structure could be identified on the basis of Ansoff matrix model where the
company is following diversification policy so that more new restaurants could be linked in the
targeted markets that will allow the firm to enhance the customer base (
What is Ansoff matrix?,
2021) Also, through diversification policy quoted firm would be able reduce the risk of losses so
that more business opportunities could be identified.

Further, it can be said that while using M&E concepts the quoted firm decision to be
merged would be proved beneficial as due to its strategic motives of improving the current status
of the business through increasing the revenues and through improved business capabilities and
better competitive structure. Moreover, focused on financial motives that is related to making the
best use of available resources and financial surplus hence these acquisitions will reduce the
unnecessary costs of both the firms (Mescall and Klassen, 2018). Last, in this concept is the
managerial motives that is based on the self-interest for the quoted firm as this merger was build
with the motive of earning greater revenues and become the leader of online food platform
around the world. However, if the strategy adopted by the firm is not properer than it might lead
to losses for both the companies. Moreover, there are chances that with this concept both the
companies are not able to maintain the organization structure as there are chances of lack of
coordination that might not allow the firm to achieve some tasks on time.
Further, better evaluation of the strategies could be done by the firm through the setting
the benchmarks and KPI that would allow to monitor the progress of both the firms after the
successful merger. Also, certain targets such as total increase in the market share, amount of
revenues generated, total number of orders placed etc. would allow the quoted firm to asses the
progress towards the strategies that are been formulated. Moreover, these KPI will also allow the
firm to compare with other online food platforms that are available in the market so that
corrective measures could be taken on the time (Olcay, Öner and Olcay, 2019).
Also, through applying the SAF model the firm would be able to know whether the
implemented strategy is working effectively in the target market or not. Moreover, it will help to
analyse on the basis of factors such as does the company strengths are used completely, is it
helping to overcome certain difficulties etc. Next in this model is acceptability that the quoted
firm would be measuring through the total risk and return received in the future (
Just Eat
Takeaway. Com, 2021). This could be done through various analysis such as stakeholder
reaction, sensitivity analysis etc. Last is the feasibility would be analysed by the quoted firm
through cash flows, break even analysis at the end of the financial year so that decision could be
made accordingly.
Presenting certain Recommendations for the just eat take away.
Though the merger has been proved to be successful strategies for both the firms to
increase the brand image globally. However, there are certain recommendations that are been

provided below to the quoted firm so that better organization polices could be made in later
times.
 Firstly, it is suggested to quoted firm that it should consider opening food truck that
would sell variety of dishes in the areas that are mostly located in the public and
industrial side. Also, these foods truck would allow individuals to consume variety of
goods in times when they do not have easy accessibility to internet services or less
educated about the company online food website.
 Moreover, it to be recommended to quoted firm that it should work more on providing
tracking details on orders that are been placed by customer so that website could be
improved on better grounds. Also, this could be done through taking more help from the
other firm that has been merged as the markets and competitors strategy is already been
known.
 Further, the firm could also enhance standardization of process so that delivery time can
be made same even in the cases where customer has placed single order form multiple
restaurants.
Limitations of the analysis.
From the overall report it can be said that major limitation of the analysis was that it was
quite time-consuming process to gather all the relevant information that is related to the project.
Also, finding the correct information was also difficult as the areas covered under the report were
quite huge and vast. Another limitation was that certain keywords were searched online but not
showing the correct results and there were certain website that not provide the access to the user
without minimum subscription. Thus, vast amount of matter was not able to collect that would
make the analysis more useful and better suggestions would be provided.
CONCLUSION.
From the above report it can be concluded that strategic management is very important
for the success of the firm. Further, the report had identified impact of two firms just eat and take
away that has been formed with the motive of achieving some common goals. Also, the current
structure of justeattakeaway.com had been explained through applying the Mc Kinsey 7 s model
frameworks to understand the working of the firm in better manner. Moreover, the success of the
organization structure through applying Ansoff matrix and M&E concepts had also been

investigated in detail. Furthermore, the report has analysed certain limitations that had been
faced while carrying out such investigation. Lastly, certain suggestions had been provided to the
quoted firm so that better policies could be developed in the future growth and success.

REFERENCES
Books and journals.
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management review. 8(11).
Drnevich, P. L., Mahoney, J. T. and Schendel, D., 2020. Has strategic management research lost
its way. Strategic Management Review. 1(1). pp.1119-1127.
Henry, A., 2021. Understanding strategic management. Oxford University Press.
Hu, M., Mou, J. and Tuilautala, M., 2020. How trade credit affects mergers and
acquisitions. International Review of Economics & Finance. 67. pp.1-12.
Kiessling, T., Vlačić, B. and Dabić, M., 2019. Mapping the future of cross-border mergers and
acquisitions: a review and research agenda. IEEE Transactions on Engineering Management.
68(1). pp.212-222.
Krishnamurti, C. and et.al., 2019. Socially responsible firms and mergers and acquisitions
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Kumar, S., Pandey, N. and Mukherjee, D., 2021. Cross Cultural and Strategic Management: a
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Kwilinski, A. and et.al., 2020. Main effects of mergers and acquisitions in international
enterprise activities.
Lasserre, P., 2017. Global strategic management. Macmillan International Higher Education.
Leskaj, E., 2017. The challenges faced by the strategic management of public
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Mescall, D. and Klassen, K. J., 2018. How Does Transfer Pricing Risk Affect Premiums in
Cross‐Border Mergers and Acquisitions?. Contemporary Accounting Research. 35(2). pp.830-
865.
Olcay, G. A., Öner, M. A. and Olcay, A. B., 2019. A conceptual view of exergy destruction in
mergers and acquisitions. Technological Forecasting and Social Change.143. pp.336-352.
Schilling, M. A. and Shankar, R., 2019. Strategic management of technological innovation.
McGraw-Hill Education.

Wang, Z. and et.al., 2021. Strategic management of product recovery and its environmental
impact.
International Journal of Production Research. 59(20). pp.6104-6124.
Online:Just Eat Takeaway. Com. 2021. [Online]. Available through
:<https://www.justeattakeaway.com/what-we-do>.What is Ansoff matrix?. 2021. [Online]. Available through
:<https://corporatefinanceinstitute.com/resources/knowledge/strategy/ansoff-matrix/>.